Global Online Smartphone & Tablet Games Market 2025 by Company, Regions, Type and Application, Forecast to 2031
1 Market Overview
- 1.1 Product Overview and Scope
- 1.2 Market Estimation Caveats and Base Year
- 1.3 Classification of Online Smartphone & Tablet Games by Type
- 1.3.1 Overview: Global Online Smartphone & Tablet Games Market Size by Type: 2020 Versus 2024 Versus 2031
- 1.3.2 Global Online Smartphone & Tablet Games Consumption Value Market Share by Type in 2024
- 1.3.3 Massively Multiplayer Online (MMO)
- 1.3.4 Simulation Games
- 1.3.5 Action/Adventure
- 1.3.6 Strategy Games
- 1.3.7 Sports Games
- 1.3.8 Role-Playing (RPG)
- 1.3.9 Educational Games
- 1.4 Global Online Smartphone & Tablet Games Market by Age
- 1.4.1 Overview: Global Online Smartphone & Tablet Games Market Size by Age: 2020 Versus 2024 Versus 2031
- 1.4.2 18-25 Years Old
- 1.4.3 26-35 Years Old
- 1.4.4 36-45 Years Old
- 1.4.5 Above 45 Years Old
- 1.4.6 Below 18 Years Old
- 1.5 Global Online Smartphone & Tablet Games Market Size & Forecast
- 1.6 Global Online Smartphone & Tablet Games Market Size and Forecast by Region
- 1.6.1 Global Online Smartphone & Tablet Games Market Size by Region: 2020 VS 2024 VS 2031
- 1.6.2 Global Online Smartphone & Tablet Games Market Size by Region, (2020-2031)
- 1.6.3 North America Online Smartphone & Tablet Games Market Size and Prospect (2020-2031)
- 1.6.4 Europe Online Smartphone & Tablet Games Market Size and Prospect (2020-2031)
- 1.6.5 Asia-Pacific Online Smartphone & Tablet Games Market Size and Prospect (2020-2031)
- 1.6.6 South America Online Smartphone & Tablet Games Market Size and Prospect (2020-2031)
- 1.6.7 Middle East & Africa Online Smartphone & Tablet Games Market Size and Prospect (2020-2031)
2 Company Profiles
- 2.1 Microsoft
- 2.1.1 Microsoft Details
- 2.1.2 Microsoft Major Business
- 2.1.3 Microsoft Online Smartphone & Tablet Games Product and Solutions
- 2.1.4 Microsoft Online Smartphone & Tablet Games Revenue, Gross Margin and Market Share (2020-2025)
- 2.1.5 Microsoft Recent Developments and Future Plans
- 2.2 Nintendo
- 2.2.1 Nintendo Details
- 2.2.2 Nintendo Major Business
- 2.2.3 Nintendo Online Smartphone & Tablet Games Product and Solutions
- 2.2.4 Nintendo Online Smartphone & Tablet Games Revenue, Gross Margin and Market Share (2020-2025)
- 2.2.5 Nintendo Recent Developments and Future Plans
- 2.3 Sony
- 2.3.1 Sony Details
- 2.3.2 Sony Major Business
- 2.3.3 Sony Online Smartphone & Tablet Games Product and Solutions
- 2.3.4 Sony Online Smartphone & Tablet Games Revenue, Gross Margin and Market Share (2020-2025)
- 2.3.5 Sony Recent Developments and Future Plans
- 2.4 Tencent
- 2.4.1 Tencent Details
- 2.4.2 Tencent Major Business
- 2.4.3 Tencent Online Smartphone & Tablet Games Product and Solutions
- 2.4.4 Tencent Online Smartphone & Tablet Games Revenue, Gross Margin and Market Share (2020-2025)
- 2.4.5 Tencent Recent Developments and Future Plans
- 2.5 Activision Blizzard
- 2.5.1 Activision Blizzard Details
- 2.5.2 Activision Blizzard Major Business
- 2.5.3 Activision Blizzard Online Smartphone & Tablet Games Product and Solutions
- 2.5.4 Activision Blizzard Online Smartphone & Tablet Games Revenue, Gross Margin and Market Share (2020-2025)
- 2.5.5 Activision Blizzard Recent Developments and Future Plans
- 2.6 Sega
- 2.6.1 Sega Details
- 2.6.2 Sega Major Business
- 2.6.3 Sega Online Smartphone & Tablet Games Product and Solutions
- 2.6.4 Sega Online Smartphone & Tablet Games Revenue, Gross Margin and Market Share (2020-2025)
- 2.6.5 Sega Recent Developments and Future Plans
- 2.7 Electronic Arts
- 2.7.1 Electronic Arts Details
- 2.7.2 Electronic Arts Major Business
- 2.7.3 Electronic Arts Online Smartphone & Tablet Games Product and Solutions
- 2.7.4 Electronic Arts Online Smartphone & Tablet Games Revenue, Gross Margin and Market Share (2020-2025)
- 2.7.5 Electronic Arts Recent Developments and Future Plans
- 2.8 Ubisoft
- 2.8.1 Ubisoft Details
- 2.8.2 Ubisoft Major Business
- 2.8.3 Ubisoft Online Smartphone & Tablet Games Product and Solutions
- 2.8.4 Ubisoft Online Smartphone & Tablet Games Revenue, Gross Margin and Market Share (2020-2025)
- 2.8.5 Ubisoft Recent Developments and Future Plans
- 2.9 Zynga
- 2.9.1 Zynga Details
- 2.9.2 Zynga Major Business
- 2.9.3 Zynga Online Smartphone & Tablet Games Product and Solutions
- 2.9.4 Zynga Online Smartphone & Tablet Games Revenue, Gross Margin and Market Share (2020-2025)
- 2.9.5 Zynga Recent Developments and Future Plans
- 2.10 Square Enix
- 2.10.1 Square Enix Details
- 2.10.2 Square Enix Major Business
- 2.10.3 Square Enix Online Smartphone & Tablet Games Product and Solutions
- 2.10.4 Square Enix Online Smartphone & Tablet Games Revenue, Gross Margin and Market Share (2020-2025)
- 2.10.5 Square Enix Recent Developments and Future Plans
- 2.11 NetEase Games
- 2.11.1 NetEase Games Details
- 2.11.2 NetEase Games Major Business
- 2.11.3 NetEase Games Online Smartphone & Tablet Games Product and Solutions
- 2.11.4 NetEase Games Online Smartphone & Tablet Games Revenue, Gross Margin and Market Share (2020-2025)
- 2.11.5 NetEase Games Recent Developments and Future Plans
- 2.12 NEXON
- 2.12.1 NEXON Details
- 2.12.2 NEXON Major Business
- 2.12.3 NEXON Online Smartphone & Tablet Games Product and Solutions
- 2.12.4 NEXON Online Smartphone & Tablet Games Revenue, Gross Margin and Market Share (2020-2025)
- 2.12.5 NEXON Recent Developments and Future Plans
- 2.13 NCSoft
- 2.13.1 NCSoft Details
- 2.13.2 NCSoft Major Business
- 2.13.3 NCSoft Online Smartphone & Tablet Games Product and Solutions
- 2.13.4 NCSoft Online Smartphone & Tablet Games Revenue, Gross Margin and Market Share (2020-2025)
- 2.13.5 NCSoft Recent Developments and Future Plans
- 2.14 Bandai Namco
- 2.14.1 Bandai Namco Details
- 2.14.2 Bandai Namco Major Business
- 2.14.3 Bandai Namco Online Smartphone & Tablet Games Product and Solutions
- 2.14.4 Bandai Namco Online Smartphone & Tablet Games Revenue, Gross Margin and Market Share (2020-2025)
- 2.14.5 Bandai Namco Recent Developments and Future Plans
3 Market Competition, by Players
- 3.1 Global Online Smartphone & Tablet Games Revenue and Share by Players (2020-2025)
- 3.2 Market Share Analysis (2024)
- 3.2.1 Market Share of Online Smartphone & Tablet Games by Company Revenue
- 3.2.2 Top 3 Online Smartphone & Tablet Games Players Market Share in 2024
- 3.2.3 Top 6 Online Smartphone & Tablet Games Players Market Share in 2024
- 3.3 Online Smartphone & Tablet Games Market: Overall Company Footprint Analysis
- 3.3.1 Online Smartphone & Tablet Games Market: Region Footprint
- 3.3.2 Online Smartphone & Tablet Games Market: Company Product Type Footprint
- 3.3.3 Online Smartphone & Tablet Games Market: Company Product Application Footprint
- 3.4 New Market Entrants and Barriers to Market Entry
- 3.5 Mergers, Acquisition, Agreements, and Collaborations
4 Market Size Segment by Type
- 4.1 Global Online Smartphone & Tablet Games Consumption Value and Market Share by Type (2020-2025)
- 4.2 Global Online Smartphone & Tablet Games Market Forecast by Type (2026-2031)
5 Market Size Segment by Age
- 5.1 Global Online Smartphone & Tablet Games Consumption Value Market Share by Age (2020-2025)
- 5.2 Global Online Smartphone & Tablet Games Market Forecast by Age (2026-2031)
6 North America
- 6.1 North America Online Smartphone & Tablet Games Consumption Value by Type (2020-2031)
- 6.2 North America Online Smartphone & Tablet Games Market Size by Age (2020-2031)
- 6.3 North America Online Smartphone & Tablet Games Market Size by Country
- 6.3.1 North America Online Smartphone & Tablet Games Consumption Value by Country (2020-2031)
- 6.3.2 United States Online Smartphone & Tablet Games Market Size and Forecast (2020-2031)
- 6.3.3 Canada Online Smartphone & Tablet Games Market Size and Forecast (2020-2031)
- 6.3.4 Mexico Online Smartphone & Tablet Games Market Size and Forecast (2020-2031)
7 Europe
- 7.1 Europe Online Smartphone & Tablet Games Consumption Value by Type (2020-2031)
- 7.2 Europe Online Smartphone & Tablet Games Consumption Value by Age (2020-2031)
- 7.3 Europe Online Smartphone & Tablet Games Market Size by Country
- 7.3.1 Europe Online Smartphone & Tablet Games Consumption Value by Country (2020-2031)
- 7.3.2 Germany Online Smartphone & Tablet Games Market Size and Forecast (2020-2031)
- 7.3.3 France Online Smartphone & Tablet Games Market Size and Forecast (2020-2031)
- 7.3.4 United Kingdom Online Smartphone & Tablet Games Market Size and Forecast (2020-2031)
- 7.3.5 Russia Online Smartphone & Tablet Games Market Size and Forecast (2020-2031)
- 7.3.6 Italy Online Smartphone & Tablet Games Market Size and Forecast (2020-2031)
8 Asia-Pacific
- 8.1 Asia-Pacific Online Smartphone & Tablet Games Consumption Value by Type (2020-2031)
- 8.2 Asia-Pacific Online Smartphone & Tablet Games Consumption Value by Age (2020-2031)
- 8.3 Asia-Pacific Online Smartphone & Tablet Games Market Size by Region
- 8.3.1 Asia-Pacific Online Smartphone & Tablet Games Consumption Value by Region (2020-2031)
- 8.3.2 China Online Smartphone & Tablet Games Market Size and Forecast (2020-2031)
- 8.3.3 Japan Online Smartphone & Tablet Games Market Size and Forecast (2020-2031)
- 8.3.4 South Korea Online Smartphone & Tablet Games Market Size and Forecast (2020-2031)
- 8.3.5 India Online Smartphone & Tablet Games Market Size and Forecast (2020-2031)
- 8.3.6 Southeast Asia Online Smartphone & Tablet Games Market Size and Forecast (2020-2031)
- 8.3.7 Australia Online Smartphone & Tablet Games Market Size and Forecast (2020-2031)
9 South America
- 9.1 South America Online Smartphone & Tablet Games Consumption Value by Type (2020-2031)
- 9.2 South America Online Smartphone & Tablet Games Consumption Value by Age (2020-2031)
- 9.3 South America Online Smartphone & Tablet Games Market Size by Country
- 9.3.1 South America Online Smartphone & Tablet Games Consumption Value by Country (2020-2031)
- 9.3.2 Brazil Online Smartphone & Tablet Games Market Size and Forecast (2020-2031)
- 9.3.3 Argentina Online Smartphone & Tablet Games Market Size and Forecast (2020-2031)
10 Middle East & Africa
- 10.1 Middle East & Africa Online Smartphone & Tablet Games Consumption Value by Type (2020-2031)
- 10.2 Middle East & Africa Online Smartphone & Tablet Games Consumption Value by Age (2020-2031)
- 10.3 Middle East & Africa Online Smartphone & Tablet Games Market Size by Country
- 10.3.1 Middle East & Africa Online Smartphone & Tablet Games Consumption Value by Country (2020-2031)
- 10.3.2 Turkey Online Smartphone & Tablet Games Market Size and Forecast (2020-2031)
- 10.3.3 Saudi Arabia Online Smartphone & Tablet Games Market Size and Forecast (2020-2031)
- 10.3.4 UAE Online Smartphone & Tablet Games Market Size and Forecast (2020-2031)
11 Market Dynamics
- 11.1 Online Smartphone & Tablet Games Market Drivers
- 11.2 Online Smartphone & Tablet Games Market Restraints
- 11.3 Online Smartphone & Tablet Games Trends Analysis
- 11.4 Porters Five Forces Analysis
- 11.4.1 Threat of New Entrants
- 11.4.2 Bargaining Power of Suppliers
- 11.4.3 Bargaining Power of Buyers
- 11.4.4 Threat of Substitutes
- 11.4.5 Competitive Rivalry
12 Industry Chain Analysis
- 12.1 Online Smartphone & Tablet Games Industry Chain
- 12.2 Online Smartphone & Tablet Games Upstream Analysis
- 12.3 Online Smartphone & Tablet Games Midstream Analysis
- 12.4 Online Smartphone & Tablet Games Downstream Analysis
13 Research Findings and Conclusion
14 Appendix
- 14.1 Methodology
- 14.2 Research Process and Data Source
According to our (Global Info Research) latest study, the global Online Smartphone & Tablet Games market size was valued at US$ 159650 million in 2024 and is forecast to a readjusted size of USD 350230 million by 2031 with a CAGR of 12.0% during review period.
Online games refer to games that are played over some form of computer network, most often the Internet. Online games can range from simple text-based games to games incorporating complex graphics and virtual worlds populated by many players simultaneously.
The Online Game industry can be broken down into several segments:
Massively Multiplayer Online (MMO)
Simulation Games
Action/Adventure
Strategy Games
Sports Games
Role-Playing (RPG)
Educational Games
Across the world, the major players cover Microsoft, Nintendo, Sony, etc.
The online game market is highly fragmented as the demand for online games and increasing penetration of mobile applications across the various regions is catering to an intense rivalry in the market. Key players in the market are Tencent, Sony, Microsoft, NetEase Games, Activision Blizzard, Electronic Arts, NEXON, Sega, Bandai Namco, Nintendo, Square Enix, Ubisoft, NCSoft, Zynga, etc. Top 5 players occupied 55% market share. Tencent is the largest market player, with 21% market share.
Asia-Pacific is anticipated to hold the largest market share in the online game industry, with above 50% market share. United States is the second largest market of online game industry.
Online Game can be classified into Massively Multiplayer Online (MMO), Simulation Games, Action/Adventure, Strategy Games, Sports Games, Role-Playing (RPG) and Educational Games types. The revenue share of Massively Multiplayer Online (MMO) segment is growing fast and took up 28% of the global market share.
Based on Age Group, the market is segmented into 18-25 years old, 26-35 years old, 36-45 years old, Above 45 years old and Below 18 years old. 18-25 years old and 26-35 years old are two major consumer groups with more interest, money and habits, environment impact, etc.
This report is a detailed and comprehensive analysis for global Online Smartphone & Tablet Games market. Both quantitative and qualitative analyses are presented by company, by region & country, by Type and by Age. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2025, are provided.
Key Features:
Global Online Smartphone & Tablet Games market size and forecasts, in consumption value ($ Million), 2020-2031
Global Online Smartphone & Tablet Games market size and forecasts by region and country, in consumption value ($ Million), 2020-2031
Global Online Smartphone & Tablet Games market size and forecasts, by Type and by Age, in consumption value ($ Million), 2020-2031
Global Online Smartphone & Tablet Games market shares of main players, in revenue ($ Million), 2020-2025
The Primary Objectives in This Report Are:
To determine the size of the total market opportunity of global and key countries
To assess the growth potential for Online Smartphone & Tablet Games
To forecast future growth in each product and end-use market
To assess competitive factors affecting the marketplace
This report profiles key players in the global Online Smartphone & Tablet Games market based on the following parameters - company overview, revenue, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include Microsoft, Nintendo, Sony, Tencent, Activision Blizzard, Sega, Electronic Arts, Ubisoft, Zynga, Square Enix, etc.
This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals.
Market segmentation
Online Smartphone & Tablet Games market is split by Type and by Age. For the period 2020-2031, the growth among segments provides accurate calculations and forecasts for Consumption Value by Type and by Age. This analysis can help you expand your business by targeting qualified niche markets.
Market segment by Type
Massively Multiplayer Online (MMO)
Simulation Games
Action/Adventure
Strategy Games
Sports Games
Role-Playing (RPG)
Educational Games
Market segment by Age
18-25 Years Old
26-35 Years Old
36-45 Years Old
Above 45 Years Old
Below 18 Years Old
Market segment by players, this report covers
Microsoft
Nintendo
Sony
Tencent
Activision Blizzard
Sega
Electronic Arts
Ubisoft
Zynga
Square Enix
NetEase Games
NEXON
NCSoft
Bandai Namco
Market segment by regions, regional analysis covers
North America (United States, Canada and Mexico)
Europe (Germany, France, UK, Russia, Italy and Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia and Rest of Asia-Pacific)
South America (Brazil, Rest of South America)
Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa)
The content of the study subjects, includes a total of 13 chapters:
Chapter 1, to describe Online Smartphone & Tablet Games product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top players of Online Smartphone & Tablet Games, with revenue, gross margin, and global market share of Online Smartphone & Tablet Games from 2020 to 2025.
Chapter 3, the Online Smartphone & Tablet Games competitive situation, revenue, and global market share of top players are analyzed emphatically by landscape contrast.
Chapter 4 and 5, to segment the market size by Type and by Age, with consumption value and growth rate by Type, by Age, from 2020 to 2031
Chapter 6, 7, 8, 9, and 10, to break the market size data at the country level, with revenue and market share for key countries in the world, from 2020 to 2025.and Online Smartphone & Tablet Games market forecast, by regions, by Type and by Age, with consumption value, from 2026 to 2031.
Chapter 11, market dynamics, drivers, restraints, trends, Porters Five Forces analysis.
Chapter 12, the key raw materials and key suppliers, and industry chain of Online Smartphone & Tablet Games.
Chapter 13, to describe Online Smartphone & Tablet Games research findings and conclusion.