Online advertising, also called online marketing or Internet advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. Consumers view online advertising as an unwanted distraction with few benefits and have increasingly turned to ad blocking for a variety of reasons.
Online advertising market has emerged as a very strong marketing or promotional strategy. As mentioned, the reach is enormous, and it is now easier to reach the target audience. During the initial introductory phase, search was the only format which received very high traction, but with time, organizations moved toward more interactive advertising formats such as display ads, video, and now to mobile advertising. Mobile advertising is one of the fastest growing advertising mediums in this online advertising market and has promising future.
In 2018, the global Online Advertisement market size was 136800 million US$ and it is expected to reach 312100 million US$ by the end of 2025, with a CAGR of 10.9% during 2019-2025.
This report focuses on the global Online Advertisement status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Online Advertisement development in United States, Europe and China.
The key players covered in this study
Market segment by Type, the product can be split into
Search Engine Marketing
Market segment by Application, split into
Media and Entertainment
Telecommunication and Information Technology-Enabled Services (ITES)
Transport and Tourism
Market segment by Regions/Countries, this report covers
Central & South America
The study objectives of this report are:
To analyze global Online Advertisement status, future forecast, growth opportunity, key market and key players.
To present the Online Advertisement development in United States, Europe and China.
To strategically profile the key players and comprehensively analyze their development plan and strategies.
To define, describe and forecast the market by product type, market and key regions.
In this study, the years considered to estimate the market size of Online Advertisement are as follows:
History Year: 2014-2018
Base Year: 2018
Estimated Year: 2019
Forecast Year 2019 to 2025
For the data information by region, company, type and application, 2018 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.