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Global Online AD Management Software Market 2025 by Company, Regions, Type and Application, Forecast to 2031

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1 Market Overview

  • 1.1 Product Overview and Scope
  • 1.2 Market Estimation Caveats and Base Year
  • 1.3 Classification of Online AD Management Software by Type
    • 1.3.1 Overview: Global Online AD Management Software Market Size by Type: 2020 Versus 2024 Versus 2031
    • 1.3.2 Global Online AD Management Software Consumption Value Market Share by Type in 2024
    • 1.3.3 Cloud-based
    • 1.3.4 Web-based
  • 1.4 Global Online AD Management Software Market by Application
    • 1.4.1 Overview: Global Online AD Management Software Market Size by Application: 2020 Versus 2024 Versus 2031
    • 1.4.2 SMEs
    • 1.4.3 Large Enterprises
  • 1.5 Global Online AD Management Software Market Size & Forecast
  • 1.6 Global Online AD Management Software Market Size and Forecast by Region
    • 1.6.1 Global Online AD Management Software Market Size by Region: 2020 VS 2024 VS 2031
    • 1.6.2 Global Online AD Management Software Market Size by Region, (2020-2031)
    • 1.6.3 North America Online AD Management Software Market Size and Prospect (2020-2031)
    • 1.6.4 Europe Online AD Management Software Market Size and Prospect (2020-2031)
    • 1.6.5 Asia-Pacific Online AD Management Software Market Size and Prospect (2020-2031)
    • 1.6.6 South America Online AD Management Software Market Size and Prospect (2020-2031)
    • 1.6.7 Middle East & Africa Online AD Management Software Market Size and Prospect (2020-2031)

2 Company Profiles

  • 2.1 HubSpot
    • 2.1.1 HubSpot Details
    • 2.1.2 HubSpot Major Business
    • 2.1.3 HubSpot Online AD Management Software Product and Solutions
    • 2.1.4 HubSpot Online AD Management Software Revenue, Gross Margin and Market Share (2020-2025)
    • 2.1.5 HubSpot Recent Developments and Future Plans
  • 2.2 AdRoll
    • 2.2.1 AdRoll Details
    • 2.2.2 AdRoll Major Business
    • 2.2.3 AdRoll Online AD Management Software Product and Solutions
    • 2.2.4 AdRoll Online AD Management Software Revenue, Gross Margin and Market Share (2020-2025)
    • 2.2.5 AdRoll Recent Developments and Future Plans
  • 2.3 Marin Software
    • 2.3.1 Marin Software Details
    • 2.3.2 Marin Software Major Business
    • 2.3.3 Marin Software Online AD Management Software Product and Solutions
    • 2.3.4 Marin Software Online AD Management Software Revenue, Gross Margin and Market Share (2020-2025)
    • 2.3.5 Marin Software Recent Developments and Future Plans
  • 2.4 RollWorks
    • 2.4.1 RollWorks Details
    • 2.4.2 RollWorks Major Business
    • 2.4.3 RollWorks Online AD Management Software Product and Solutions
    • 2.4.4 RollWorks Online AD Management Software Revenue, Gross Margin and Market Share (2020-2025)
    • 2.4.5 RollWorks Recent Developments and Future Plans
  • 2.5 Influ2
    • 2.5.1 Influ2 Details
    • 2.5.2 Influ2 Major Business
    • 2.5.3 Influ2 Online AD Management Software Product and Solutions
    • 2.5.4 Influ2 Online AD Management Software Revenue, Gross Margin and Market Share (2020-2025)
    • 2.5.5 Influ2 Recent Developments and Future Plans
  • 2.6 Adstream
    • 2.6.1 Adstream Details
    • 2.6.2 Adstream Major Business
    • 2.6.3 Adstream Online AD Management Software Product and Solutions
    • 2.6.4 Adstream Online AD Management Software Revenue, Gross Margin and Market Share (2020-2025)
    • 2.6.5 Adstream Recent Developments and Future Plans
  • 2.7 Google
    • 2.7.1 Google Details
    • 2.7.2 Google Major Business
    • 2.7.3 Google Online AD Management Software Product and Solutions
    • 2.7.4 Google Online AD Management Software Revenue, Gross Margin and Market Share (2020-2025)
    • 2.7.5 Google Recent Developments and Future Plans
  • 2.8 Celtra
    • 2.8.1 Celtra Details
    • 2.8.2 Celtra Major Business
    • 2.8.3 Celtra Online AD Management Software Product and Solutions
    • 2.8.4 Celtra Online AD Management Software Revenue, Gross Margin and Market Share (2020-2025)
    • 2.8.5 Celtra Recent Developments and Future Plans
  • 2.9 Smartly.io
    • 2.9.1 Smartly.io Details
    • 2.9.2 Smartly.io Major Business
    • 2.9.3 Smartly.io Online AD Management Software Product and Solutions
    • 2.9.4 Smartly.io Online AD Management Software Revenue, Gross Margin and Market Share (2020-2025)
    • 2.9.5 Smartly.io Recent Developments and Future Plans
  • 2.10 ADvendio
    • 2.10.1 ADvendio Details
    • 2.10.2 ADvendio Major Business
    • 2.10.3 ADvendio Online AD Management Software Product and Solutions
    • 2.10.4 ADvendio Online AD Management Software Revenue, Gross Margin and Market Share (2020-2025)
    • 2.10.5 ADvendio Recent Developments and Future Plans
  • 2.11 StackAdapt
    • 2.11.1 StackAdapt Details
    • 2.11.2 StackAdapt Major Business
    • 2.11.3 StackAdapt Online AD Management Software Product and Solutions
    • 2.11.4 StackAdapt Online AD Management Software Revenue, Gross Margin and Market Share (2020-2025)
    • 2.11.5 StackAdapt Recent Developments and Future Plans
  • 2.12 WordStream
    • 2.12.1 WordStream Details
    • 2.12.2 WordStream Major Business
    • 2.12.3 WordStream Online AD Management Software Product and Solutions
    • 2.12.4 WordStream Online AD Management Software Revenue, Gross Margin and Market Share (2020-2025)
    • 2.12.5 WordStream Recent Developments and Future Plans
  • 2.13 The Optimizer.io
    • 2.13.1 The Optimizer.io Details
    • 2.13.2 The Optimizer.io Major Business
    • 2.13.3 The Optimizer.io Online AD Management Software Product and Solutions
    • 2.13.4 The Optimizer.io Online AD Management Software Revenue, Gross Margin and Market Share (2020-2025)
    • 2.13.5 The Optimizer.io Recent Developments and Future Plans
  • 2.14 ManageEngine
    • 2.14.1 ManageEngine Details
    • 2.14.2 ManageEngine Major Business
    • 2.14.3 ManageEngine Online AD Management Software Product and Solutions
    • 2.14.4 ManageEngine Online AD Management Software Revenue, Gross Margin and Market Share (2020-2025)
    • 2.14.5 ManageEngine Recent Developments and Future Plans
  • 2.15 Atlas Solutions
    • 2.15.1 Atlas Solutions Details
    • 2.15.2 Atlas Solutions Major Business
    • 2.15.3 Atlas Solutions Online AD Management Software Product and Solutions
    • 2.15.4 Atlas Solutions Online AD Management Software Revenue, Gross Margin and Market Share (2020-2025)
    • 2.15.5 Atlas Solutions Recent Developments and Future Plans
  • 2.16 Bidtellcet
    • 2.16.1 Bidtellcet Details
    • 2.16.2 Bidtellcet Major Business
    • 2.16.3 Bidtellcet Online AD Management Software Product and Solutions
    • 2.16.4 Bidtellcet Online AD Management Software Revenue, Gross Margin and Market Share (2020-2025)
    • 2.16.5 Bidtellcet Recent Developments and Future Plans
  • 2.17 Mvix
    • 2.17.1 Mvix Details
    • 2.17.2 Mvix Major Business
    • 2.17.3 Mvix Online AD Management Software Product and Solutions
    • 2.17.4 Mvix Online AD Management Software Revenue, Gross Margin and Market Share (2020-2025)
    • 2.17.5 Mvix Recent Developments and Future Plans
  • 2.18 Advanse
    • 2.18.1 Advanse Details
    • 2.18.2 Advanse Major Business
    • 2.18.3 Advanse Online AD Management Software Product and Solutions
    • 2.18.4 Advanse Online AD Management Software Revenue, Gross Margin and Market Share (2020-2025)
    • 2.18.5 Advanse Recent Developments and Future Plans
  • 2.19 Adzerk
    • 2.19.1 Adzerk Details
    • 2.19.2 Adzerk Major Business
    • 2.19.3 Adzerk Online AD Management Software Product and Solutions
    • 2.19.4 Adzerk Online AD Management Software Revenue, Gross Margin and Market Share (2020-2025)
    • 2.19.5 Adzerk Recent Developments and Future Plans
  • 2.20 AerServe
    • 2.20.1 AerServe Details
    • 2.20.2 AerServe Major Business
    • 2.20.3 AerServe Online AD Management Software Product and Solutions
    • 2.20.4 AerServe Online AD Management Software Revenue, Gross Margin and Market Share (2020-2025)
    • 2.20.5 AerServe Recent Developments and Future Plans
  • 2.21 RSG Media
    • 2.21.1 RSG Media Details
    • 2.21.2 RSG Media Major Business
    • 2.21.3 RSG Media Online AD Management Software Product and Solutions
    • 2.21.4 RSG Media Online AD Management Software Revenue, Gross Margin and Market Share (2020-2025)
    • 2.21.5 RSG Media Recent Developments and Future Plans
  • 2.22 Sizmek
    • 2.22.1 Sizmek Details
    • 2.22.2 Sizmek Major Business
    • 2.22.3 Sizmek Online AD Management Software Product and Solutions
    • 2.22.4 Sizmek Online AD Management Software Revenue, Gross Margin and Market Share (2020-2025)
    • 2.22.5 Sizmek Recent Developments and Future Plans
  • 2.23 Social Reality
    • 2.23.1 Social Reality Details
    • 2.23.2 Social Reality Major Business
    • 2.23.3 Social Reality Online AD Management Software Product and Solutions
    • 2.23.4 Social Reality Online AD Management Software Revenue, Gross Margin and Market Share (2020-2025)
    • 2.23.5 Social Reality Recent Developments and Future Plans
  • 2.24 Tremor Video
    • 2.24.1 Tremor Video Details
    • 2.24.2 Tremor Video Major Business
    • 2.24.3 Tremor Video Online AD Management Software Product and Solutions
    • 2.24.4 Tremor Video Online AD Management Software Revenue, Gross Margin and Market Share (2020-2025)
    • 2.24.5 Tremor Video Recent Developments and Future Plans
  • 2.25 Videology
    • 2.25.1 Videology Details
    • 2.25.2 Videology Major Business
    • 2.25.3 Videology Online AD Management Software Product and Solutions
    • 2.25.4 Videology Online AD Management Software Revenue, Gross Margin and Market Share (2020-2025)
    • 2.25.5 Videology Recent Developments and Future Plans

3 Market Competition, by Players

  • 3.1 Global Online AD Management Software Revenue and Share by Players (2020-2025)
  • 3.2 Market Share Analysis (2024)
    • 3.2.1 Market Share of Online AD Management Software by Company Revenue
    • 3.2.2 Top 3 Online AD Management Software Players Market Share in 2024
    • 3.2.3 Top 6 Online AD Management Software Players Market Share in 2024
  • 3.3 Online AD Management Software Market: Overall Company Footprint Analysis
    • 3.3.1 Online AD Management Software Market: Region Footprint
    • 3.3.2 Online AD Management Software Market: Company Product Type Footprint
    • 3.3.3 Online AD Management Software Market: Company Product Application Footprint
  • 3.4 New Market Entrants and Barriers to Market Entry
  • 3.5 Mergers, Acquisition, Agreements, and Collaborations

4 Market Size Segment by Type

  • 4.1 Global Online AD Management Software Consumption Value and Market Share by Type (2020-2025)
  • 4.2 Global Online AD Management Software Market Forecast by Type (2026-2031)

5 Market Size Segment by Application

  • 5.1 Global Online AD Management Software Consumption Value Market Share by Application (2020-2025)
  • 5.2 Global Online AD Management Software Market Forecast by Application (2026-2031)

6 North America

  • 6.1 North America Online AD Management Software Consumption Value by Type (2020-2031)
  • 6.2 North America Online AD Management Software Market Size by Application (2020-2031)
  • 6.3 North America Online AD Management Software Market Size by Country
    • 6.3.1 North America Online AD Management Software Consumption Value by Country (2020-2031)
    • 6.3.2 United States Online AD Management Software Market Size and Forecast (2020-2031)
    • 6.3.3 Canada Online AD Management Software Market Size and Forecast (2020-2031)
    • 6.3.4 Mexico Online AD Management Software Market Size and Forecast (2020-2031)

7 Europe

  • 7.1 Europe Online AD Management Software Consumption Value by Type (2020-2031)
  • 7.2 Europe Online AD Management Software Consumption Value by Application (2020-2031)
  • 7.3 Europe Online AD Management Software Market Size by Country
    • 7.3.1 Europe Online AD Management Software Consumption Value by Country (2020-2031)
    • 7.3.2 Germany Online AD Management Software Market Size and Forecast (2020-2031)
    • 7.3.3 France Online AD Management Software Market Size and Forecast (2020-2031)
    • 7.3.4 United Kingdom Online AD Management Software Market Size and Forecast (2020-2031)
    • 7.3.5 Russia Online AD Management Software Market Size and Forecast (2020-2031)
    • 7.3.6 Italy Online AD Management Software Market Size and Forecast (2020-2031)

8 Asia-Pacific

  • 8.1 Asia-Pacific Online AD Management Software Consumption Value by Type (2020-2031)
  • 8.2 Asia-Pacific Online AD Management Software Consumption Value by Application (2020-2031)
  • 8.3 Asia-Pacific Online AD Management Software Market Size by Region
    • 8.3.1 Asia-Pacific Online AD Management Software Consumption Value by Region (2020-2031)
    • 8.3.2 China Online AD Management Software Market Size and Forecast (2020-2031)
    • 8.3.3 Japan Online AD Management Software Market Size and Forecast (2020-2031)
    • 8.3.4 South Korea Online AD Management Software Market Size and Forecast (2020-2031)
    • 8.3.5 India Online AD Management Software Market Size and Forecast (2020-2031)
    • 8.3.6 Southeast Asia Online AD Management Software Market Size and Forecast (2020-2031)
    • 8.3.7 Australia Online AD Management Software Market Size and Forecast (2020-2031)

9 South America

  • 9.1 South America Online AD Management Software Consumption Value by Type (2020-2031)
  • 9.2 South America Online AD Management Software Consumption Value by Application (2020-2031)
  • 9.3 South America Online AD Management Software Market Size by Country
    • 9.3.1 South America Online AD Management Software Consumption Value by Country (2020-2031)
    • 9.3.2 Brazil Online AD Management Software Market Size and Forecast (2020-2031)
    • 9.3.3 Argentina Online AD Management Software Market Size and Forecast (2020-2031)

10 Middle East & Africa

  • 10.1 Middle East & Africa Online AD Management Software Consumption Value by Type (2020-2031)
  • 10.2 Middle East & Africa Online AD Management Software Consumption Value by Application (2020-2031)
  • 10.3 Middle East & Africa Online AD Management Software Market Size by Country
    • 10.3.1 Middle East & Africa Online AD Management Software Consumption Value by Country (2020-2031)
    • 10.3.2 Turkey Online AD Management Software Market Size and Forecast (2020-2031)
    • 10.3.3 Saudi Arabia Online AD Management Software Market Size and Forecast (2020-2031)
    • 10.3.4 UAE Online AD Management Software Market Size and Forecast (2020-2031)

11 Market Dynamics

  • 11.1 Online AD Management Software Market Drivers
  • 11.2 Online AD Management Software Market Restraints
  • 11.3 Online AD Management Software Trends Analysis
  • 11.4 Porters Five Forces Analysis
    • 11.4.1 Threat of New Entrants
    • 11.4.2 Bargaining Power of Suppliers
    • 11.4.3 Bargaining Power of Buyers
    • 11.4.4 Threat of Substitutes
    • 11.4.5 Competitive Rivalry

12 Industry Chain Analysis

  • 12.1 Online AD Management Software Industry Chain
  • 12.2 Online AD Management Software Upstream Analysis
  • 12.3 Online AD Management Software Midstream Analysis
  • 12.4 Online AD Management Software Downstream Analysis

13 Research Findings and Conclusion

    14 Appendix

    • 14.1 Methodology
    • 14.2 Research Process and Data Source

    According to our (Global Info Research) latest study, the global Online AD Management Software market size was valued at US$ 2626 million in 2024 and is forecast to a readjusted size of USD 5342 million by 2031 with a CAGR of 10.8% during review period.
    Increasing demand for programmatic advertising: The global ad management software market is expected to be driven by the increasing demand for programmatic advertising. Programmatic advertising is an automated process that uses algorithms to buy and sell digital ads. It helps in buying and selling ads in real-time, making them more efficient and effective. This is expected to drive the growth of the ad management software market during the forecast period.The shift from traditional advertising to digital advertising was driving the demand for tools that could streamline the process of creating and managing online ad campaigns across various platforms, including search engines, social media, display networks, and more. Advertisers were seeking solutions that allowed them to manage campaigns across multiple online channels and platforms from a centralized dashboard. This helped improve efficiency and consistency in messaging. Online advertising management software often incorporated analytics and reporting features, providing advertisers with real-time data on campaign performance. This allowed for data-driven decision-making and optimization.
    This report is a detailed and comprehensive analysis for global Online AD Management Software market. Both quantitative and qualitative analyses are presented by company, by region & country, by Type and by Application. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2025, are provided.
    Key Features:
    Global Online AD Management Software market size and forecasts, in consumption value ($ Million), 2020-2031
    Global Online AD Management Software market size and forecasts by region and country, in consumption value ($ Million), 2020-2031
    Global Online AD Management Software market size and forecasts, by Type and by Application, in consumption value ($ Million), 2020-2031
    Global Online AD Management Software market shares of main players, in revenue ($ Million), 2020-2025
    The Primary Objectives in This Report Are:
    To determine the size of the total market opportunity of global and key countries
    To assess the growth potential for Online AD Management Software
    To forecast future growth in each product and end-use market
    To assess competitive factors affecting the marketplace
    This report profiles key players in the global Online AD Management Software market based on the following parameters - company overview, revenue, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include HubSpot, AdRoll, Marin Software, RollWorks, Influ2, Adstream, Google, Celtra, Smartly.io, ADvendio, etc.
    This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals.
    Market segmentation
    Online AD Management Software market is split by Type and by Application. For the period 2020-2031, the growth among segments provides accurate calculations and forecasts for Consumption Value by Type and by Application. This analysis can help you expand your business by targeting qualified niche markets.
    Market segment by Type
    Cloud-based
    Web-based
    Market segment by Application
    SMEs
    Large Enterprises
    Market segment by players, this report covers
    HubSpot
    AdRoll
    Marin Software
    RollWorks
    Influ2
    Adstream
    Google
    Celtra
    Smartly.io
    ADvendio
    StackAdapt
    WordStream
    The Optimizer.io
    ManageEngine
    Atlas Solutions
    Bidtellcet
    Mvix
    Advanse
    Adzerk
    AerServe
    RSG Media
    Sizmek
    Social Reality
    Tremor Video
    Videology
    Market segment by regions, regional analysis covers
    North America (United States, Canada and Mexico)
    Europe (Germany, France, UK, Russia, Italy and Rest of Europe)
    Asia-Pacific (China, Japan, South Korea, India, Southeast Asia and Rest of Asia-Pacific)
    South America (Brazil, Rest of South America)
    Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa)
    The content of the study subjects, includes a total of 13 chapters:
    Chapter 1, to describe Online AD Management Software product scope, market overview, market estimation caveats and base year.
    Chapter 2, to profile the top players of Online AD Management Software, with revenue, gross margin, and global market share of Online AD Management Software from 2020 to 2025.
    Chapter 3, the Online AD Management Software competitive situation, revenue, and global market share of top players are analyzed emphatically by landscape contrast.
    Chapter 4 and 5, to segment the market size by Type and by Application, with consumption value and growth rate by Type, by Application, from 2020 to 2031
    Chapter 6, 7, 8, 9, and 10, to break the market size data at the country level, with revenue and market share for key countries in the world, from 2020 to 2025.and Online AD Management Software market forecast, by regions, by Type and by Application, with consumption value, from 2026 to 2031.
    Chapter 11, market dynamics, drivers, restraints, trends, Porters Five Forces analysis.
    Chapter 12, the key raw materials and key suppliers, and industry chain of Online AD Management Software.
    Chapter 13, to describe Online AD Management Software research findings and conclusion.

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