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Netbook Market in India 2014

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Slide 1: Executive Summary

    Macroeconomic Indicators

      Slide 2: GDP at Factor Cost: Quarterly (2011-12 - 2014-15), Inflation Rate: Monthly (Jul 2013 - Dec 2013)

        Slide 3: Gross Fiscal Deficit: Monthly (Feb 2013 - Jul 2013), Exchange Rate: Half Yearly (Apr 2014 - Sep 2014)

          Slide 4: Lending Rate: Annual (2011-12 - 2014-15), Trade Balance: Annual (2010-11 - 2013-14), FDI: Annual (2009-10 - 2012-13)

            Introduction

              Slide 5-6: Netbook Market - Types of PCs and Features

                Market Overview

                  Slide 7-10: Market Overview - India and Government Regulations

                    Drivers & Challenges

                      Slide 11: Drivers and Challenges - Summary

                        Slide 12-16: Drivers

                          Slide 17: Challenges

                            Key Trends

                              Slide 18: Trends - Summary

                                Slide 19: Key Trends

                                  Competitive Landscape

                                    Slide 26: Porter's Five Forces Analysis

                                      Slide 23-26: Competitive Benchmarking

                                        Slide 27-34: Major Public Players

                                          Slide 35-72: Major Private Players

                                            Market Opportunities

                                              Slide 73-74: Key Opportunities

                                                Strategic Recommendations

                                                  Slide 75-76: Recommendations

                                                    Appendix

                                                      Slide 77: Key Ratios Description

                                                        Slide 78: Sources of Information

                                                        Netscribes' latest market research report titled Netbook Market in India 2014 states that netbook sales in India have been growing with major demand from the home segment. Personal computer market is expected to grow as the economy is recovering. The newest addition to this consumer product group is notebooks and netbooks. However, it has been seen that there is no clear demarcation between inexpensive notebook and netbook as an upgraded version of a netbook is marketed as a notebook. Requirements for greater mobility along with the demand for low cost personal computer are expected to develop the netbook market in India.
                                                        An analysis of drivers explain factors contributing to the growth of netbook market including growing SMB, development of cloud computing, introduction of 3G, demand from upper and middle income group and opportunity in tier II and tier III city. Challenges include development of iPad and tablet PC, and limited acceptability. The major trends include convergence of mobile and PC, netbook as lifestyle PC and netbook as a first buy option.

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