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Global Mobile Marketing Platforms Market Growth (Status and Outlook) 2019-2024

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Table of Contents

    2019-2024 Global Mobile Marketing Platforms Market Report (Status and Outlook)

      1 Scope of the Report

      • 1.1 Market Introduction
      • 1.2 Research Objectives
      • 1.3 Years Considered
      • 1.4 Market Research Methodology
      • 1.5 Economic Indicators
      • 1.6 Currency Considered

      2 Executive Summary

      • 2.1 World Market Overview
        • 2.1.1 Global Mobile Marketing Platforms Market Size 2014-2024
        • 2.1.2 Mobile Marketing Platforms Market Size CAGR by Region
      • 2.2 Mobile Marketing Platforms Segment by Type
        • 2.2.1 Multichannel Marketing Hubs (MMH)
        • 2.2.2 Purpose-built Mobile Marketing Platforms
      • 2.3 Mobile Marketing Platforms Market Size by Type
        • 2.3.1 Global Mobile Marketing Platforms Market Size Market Share by Type (2014-2019)
        • 2.3.2 Global Mobile Marketing Platforms Market Size Growth Rate by Type (2014-2019)
      • 2.4 Mobile Marketing Platforms Segment by Application
        • 2.4.1 iOS
        • 2.4.2 Android
      • 2.5 Mobile Marketing Platforms Market Size by Application
        • 2.5.1 Global Mobile Marketing Platforms Market Size Market Share by Application (2014-2019)
        • 2.5.2 Global Mobile Marketing Platforms Market Size Growth Rate by Application (2014-2019)

      3 Global Mobile Marketing Platforms by Players

      • 3.1 Global Mobile Marketing Platforms Market Size Market Share by Players
        • 3.1.1 Global Mobile Marketing Platforms Market Size by Players (2017-2019)
        • 3.1.2 Global Mobile Marketing Platforms Market Size Market Share by Players (2017-2019)
      • 3.2 Global Mobile Marketing Platforms Key Players Head office and Products Offered
      • 3.3 Market Concentration Rate Analysis
        • 3.3.1 Competition Landscape Analysis
        • 3.3.2 Concentration Ratio (CR3, CR5 and CR10) (2017-2019)
      • 3.4 New Products and Potential Entrants
      • 3.5 Mergers & Acquisitions, Expansion

      4 Mobile Marketing Platforms by Regions

      • 4.1 Mobile Marketing Platforms Market Size by Regions
      • 4.2 Americas Mobile Marketing Platforms Market Size Growth
      • 4.3 APAC Mobile Marketing Platforms Market Size Growth
      • 4.4 Europe Mobile Marketing Platforms Market Size Growth
      • 4.5 Middle East & Africa Mobile Marketing Platforms Market Size Growth

      5 Americas

      • 5.1 Americas Mobile Marketing Platforms Market Size by Countries
      • 5.2 Americas Mobile Marketing Platforms Market Size by Type
      • 5.3 Americas Mobile Marketing Platforms Market Size by Application
      • 5.4 United States
      • 5.5 Canada
      • 5.6 Mexico
      • 5.7 Key Economic Indicators of Few Americas Countries

      6 APAC

      • 6.1 APAC Mobile Marketing Platforms Market Size by Countries
      • 6.2 APAC Mobile Marketing Platforms Market Size by Type
      • 6.3 APAC Mobile Marketing Platforms Market Size by Application
      • 6.4 China
      • 6.5 Japan
      • 6.6 Korea
      • 6.7 Southeast Asia
      • 6.8 India
      • 6.9 Australia
      • 6.10 Key Economic Indicators of Few APAC Countries

      7 Europe

      • 7.1 Europe Mobile Marketing Platforms by Countries
      • 7.2 Europe Mobile Marketing Platforms Market Size by Type
      • 7.3 Europe Mobile Marketing Platforms Market Size by Application
      • 7.4 Germany
      • 7.5 France
      • 7.6 UK
      • 7.7 Italy
      • 7.8 Russia
      • 7.9 Spain
      • 7.10 Key Economic Indicators of Few Europe Countries

      8 Middle East & Africa

      • 8.1 Middle East & Africa Mobile Marketing Platforms by Countries
      • 8.2 Middle East & Africa Mobile Marketing Platforms Market Size by Type
      • 8.3 Middle East & Africa Mobile Marketing Platforms Market Size by Application
      • 8.4 Egypt
      • 8.5 South Africa
      • 8.6 Israel
      • 8.7 Turkey
      • 8.8 GCC Countries

      9 Market Drivers, Challenges and Trends

      • 9.1 Market Drivers and Impact
        • 9.1.1 Growing Demand from Key Regions
        • 9.1.2 Growing Demand from Key Applications and Potential Industries
      • 9.2 Market Challenges and Impact
      • 9.3 Market Trends

      10 Global Mobile Marketing Platforms Market Forecast

      • 10.1 Global Mobile Marketing Platforms Market Size Forecast (2019-2024)
      • 10.2 Global Mobile Marketing Platforms Forecast by Regions
        • 10.2.1 Global Mobile Marketing Platforms Forecast by Regions (2019-2024)
        • 10.2.2 Americas Market Forecast
        • 10.2.3 APAC Market Forecast
        • 10.2.4 Europe Market Forecast
        • 10.2.5 Middle East & Africa Market Forecast
      • 10.3 Americas Forecast by Countries
        • 10.3.1 United States Market Forecast
        • 10.3.2 Canada Market Forecast
        • 10.3.3 Mexico Market Forecast
        • 10.3.4 Brazil Market Forecast
      • 10.4 APAC Forecast by Countries
        • 10.4.1 China Market Forecast
        • 10.4.2 Japan Market Forecast
        • 10.4.3 Korea Market Forecast
        • 10.4.4 Southeast Asia Market Forecast
        • 10.4.5 India Market Forecast
        • 10.4.6 Australia Market Forecast
      • 10.5 Europe Forecast by Countries
        • 10.5.1 Germany Market Forecast
        • 10.5.2 France Market Forecast
        • 10.5.3 UK Market Forecast
        • 10.5.4 Italy Market Forecast
        • 10.5.5 Russia Market Forecast
        • 10.5.6 Spain Market Forecast
      • 10.6 Middle East & Africa Forecast by Countries
        • 10.6.1 Egypt Market Forecast
        • 10.6.2 South Africa Market Forecast
        • 10.6.3 Israel Market Forecast
        • 10.6.4 Turkey Market Forecast
        • 10.6.5 GCC Countries Market Forecast
      • 10.7 Global Mobile Marketing Platforms Forecast by Type
      • 10.8 Global Mobile Marketing Platforms Forecast by Application

      11 Key Players Analysis

      • 11.1 Vibes
        • 11.1.1 Company Details
        • 11.1.2 Mobile Marketing Platforms Product Offered
        • 11.1.3 Vibes Mobile Marketing Platforms Revenue, Gross Margin and Market Share (2017-2019)
        • 11.1.4 Main Business Overview
        • 11.1.5 Vibes News
      • 11.2 Localytics
        • 11.2.1 Company Details
        • 11.2.2 Mobile Marketing Platforms Product Offered
        • 11.2.3 Localytics Mobile Marketing Platforms Revenue, Gross Margin and Market Share (2017-2019)
        • 11.2.4 Main Business Overview
        • 11.2.5 Localytics News
      • 11.3 Urban Airship
        • 11.3.1 Company Details
        • 11.3.2 Mobile Marketing Platforms Product Offered
        • 11.3.3 Urban Airship Mobile Marketing Platforms Revenue, Gross Margin and Market Share (2017-2019)
        • 11.3.4 Main Business Overview
        • 11.3.5 Urban Airship News
      • 11.4 Leanplum
        • 11.4.1 Company Details
        • 11.4.2 Mobile Marketing Platforms Product Offered
        • 11.4.3 Leanplum Mobile Marketing Platforms Revenue, Gross Margin and Market Share (2017-2019)
        • 11.4.4 Main Business Overview
        • 11.4.5 Leanplum News
      • 11.5 Pyze
        • 11.5.1 Company Details
        • 11.5.2 Mobile Marketing Platforms Product Offered
        • 11.5.3 Pyze Mobile Marketing Platforms Revenue, Gross Margin and Market Share (2017-2019)
        • 11.5.4 Main Business Overview
        • 11.5.5 Pyze News
      • 11.6 IMImobile
        • 11.6.1 Company Details
        • 11.6.2 Mobile Marketing Platforms Product Offered
        • 11.6.3 IMImobile Mobile Marketing Platforms Revenue, Gross Margin and Market Share (2017-2019)
        • 11.6.4 Main Business Overview
        • 11.6.5 IMImobile News
      • 11.7 Swrve
        • 11.7.1 Company Details
        • 11.7.2 Mobile Marketing Platforms Product Offered
        • 11.7.3 Swrve Mobile Marketing Platforms Revenue, Gross Margin and Market Share (2017-2019)
        • 11.7.4 Main Business Overview
        • 11.7.5 Swrve News
      • 11.8 MoEngage
        • 11.8.1 Company Details
        • 11.8.2 Mobile Marketing Platforms Product Offered
        • 11.8.3 MoEngage Mobile Marketing Platforms Revenue, Gross Margin and Market Share (2017-2019)
        • 11.8.4 Main Business Overview
        • 11.8.5 MoEngage News
      • 11.9 Salesforce
        • 11.9.1 Company Details
        • 11.9.2 Mobile Marketing Platforms Product Offered
        • 11.9.3 Salesforce Mobile Marketing Platforms Revenue, Gross Margin and Market Share (2017-2019)
        • 11.9.4 Main Business Overview
        • 11.9.5 Salesforce News
      • 11.10 Sailthru
        • 11.10.1 Company Details
        • 11.10.2 Mobile Marketing Platforms Product Offered
        • 11.10.3 Sailthru Mobile Marketing Platforms Revenue, Gross Margin and Market Share (2017-2019)
        • 11.10.4 Main Business Overview
        • 11.10.5 Sailthru News
      • 11.11 Braze
      • 11.12 IBM
      • 11.13 SessionM
      • 11.14 Oracle
      • 11.15 TUNE

      12 Research Findings and Conclusion

      We identifies two types of mobile marketing platforms: (1) Multichannel marketing hubs (MMH) with native mobile marketing capabilities: Offer mobile marketing as part of a broader marketing cloud. These vendors deliver a range of engagement and analytics capabilities for mobile web and mobile applications. They offer native mobile marketing capabilities, but may also partner with third parties to support capabilities around delivery, monetization and measurement. (2) Purpose-built mobile marketing platforms: Enable direct-marketing engagement capabilities including SMS campaign design, delivery and reporting, push-notification and in-app messaging, and mobile-wallet integration. Additionally, these solutions can link to existing marketing platforms, such as email and social marketing. Note that analysts may need to update the market definition as they progress through the research process. You will be explicitly notified of the change(s) should they need to happen

      According to this study, over the next five years the Mobile Marketing Platforms market will register a xx% CAGR in terms of revenue, the global market size will reach US$ xx million by 2024, from US$ xx million in 2019. In particular, this report presents the global revenue market share of key companies in Mobile Marketing Platforms business, shared in Chapter 3.

      This report presents a comprehensive overview, market shares and growth opportunities of Mobile Marketing Platforms market by product type, application, key companies and key regions.

      This study considers the Mobile Marketing Platforms value generated from the sales of the following segments:

      Segmentation by product type: breakdown data from 2014 to 2019 in Section 2.3; and forecast to 2024 in section 10.7.
      Multichannel Marketing Hubs (MMH)
      Purpose-built Mobile Marketing Platforms
      Segmentation by application: breakdown data from 2014 to 2019, in Section 2.4; and forecast to 2024 in section 10.8.
      iOS
      Android

      This report also splits the market by region: Breakdown data in Chapter 4, 5, 6, 7 and 8.
      Americas
      United States
      Canada
      Mexico
      Brazil
      APAC
      China
      Japan
      Korea
      Southeast Asia
      India
      Australia
      Europe
      Germany
      France
      UK
      Italy
      Russia
      Spain
      Middle East & Africa
      Egypt
      South Africa
      Israel
      Turkey
      GCC Countries

      The report also presents the market competition landscape and a corresponding detailed analysis of the major vendor/manufacturers in the market. The key manufacturers covered in this report: Breakdown data in in Chapter 3.
      Vibes
      Localytics
      Urban Airship
      Leanplum
      Pyze
      IMImobile
      Swrve
      MoEngage
      Salesforce
      Sailthru
      Braze
      IBM
      SessionM
      Oracle
      TUNE

      In addition, this report discusses the key drivers influencing market growth, opportunities, the challenges and the risks faced by key players and the market as a whole. It also analyzes key emerging trends and their impact on present and future development.

      Research objectives
      To study and analyze the global Mobile Marketing Platforms market size by key regions/countries, product type and application, history data from 2014 to 2018, and forecast to 2024.
      To understand the structure of Mobile Marketing Platforms market by identifying its various subsegments.
      Focuses on the key global Mobile Marketing Platforms players, to define, describe and analyze the value, market share, market competition landscape, SWOT analysis and development plans in next few years.
      To analyze the Mobile Marketing Platforms with respect to individual growth trends, future prospects, and their contribution to the total market.
      To share detailed information about the key factors influencing the growth of the market (growth potential, opportunities, drivers, industry-specific challenges and risks).
      To project the size of Mobile Marketing Platforms submarkets, with respect to key regions (along with their respective key countries).
      To analyze competitive developments such as expansions, agreements, new product launches and acquisitions in the market.
      To strategically profile the key players and comprehensively analyze their growth strategies.

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