Mobile Bankers: Attitudes, Behaviors, and Needs
Table of Content
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Description
Learn how mobile bankers compare to other consumers with respect to age, income, and product holding.
Understand how mobile bankers behave and what factors are driving their behavior.
Discover what specific needs mobile bankers have and what actions banks can take to meet those needs.
Reasons to buy
Why are mobile bankers such an important consumer segment to target and nurture
What factors matter the most to mobile bankers when considering potential providers
What products and services will mobile bankers find the most useful and helpful