Report Detail
Global Mobile Augmented Reality and Virtual Reality Apps Market
- RnM3942203 |
- 02 April, 2020 |
- Global |
- 113 Pages |
- Maia Research |
- IT Healthcare
Market research analysts at Technavio predict that the global mobile AR and VR apps market will grow steadily during the next four years and in terms of downloads, will post a CAGR of more than 74% by 2022. This market research analysis identifies the growth of the mobile device market in APAC as one of the primary growth factors for this market. The availability of the low-cost smartphones in countries such as India, Indonesia, and China, the rise in usage of e-commerce portals, and rapid urbanization will result in an increased adoption of mobile devices. This increased demand for smartphones and tablet computers will increase the competition among smart phone manufacturers. To sustain the competition, mobile device companies will start integrating their devices with AR technology to enhance user experience, which will in turn, drive the demand for AR and VR apps. For instance, Intel has already introduced a smartphone with an inbuilt 3D camera that can be used for augmented reality and gesture recognition.
This market research and analysis estimates that in terms of geographical regions, the Americas will be the major revenue contributor to the market by the end of the forecast period. Factors such as the availability of a number of apps for iOS and Android devices in the US and the increased penetration of smartphones will boost growth prospects for the virtual and augmented reality apps market in this region.
Competitive landscape and key vendors
The market is characterized by the presence of a considerable number of vendors and appears to be fragmented. The market?s growth potential will induce several new vendors to enter the market which will intensify the level of competition in the already competitive market. Product portfolio, pricing, delivery and payment options, and policies are some of the major factors that vendors usually compete on. Major vendors are increasingly focus on investing in new technologies to manufacture innovative products and are also acquiring new players to gain innovative technologies. To sustain the competiton and increase the customer base, vendors have the need to develop new ideas and technologies and also stay informed on the latest technologies.
The leading vendors in the market are -
Augmented Pixels
Aurasma
Blippar
Catchoom
DAQRI
Wikitude
The other prominent vendors in the market are 8i, Alphaeon, AltspaceVR, Alchemy VR, Apple (Metaio), Blippar, CCP Games, EEVO, Facebook, Google, GoPro, High Fidelity, HTC, Improbable, Infinity Augmented Reality, Inglobe Technologies, Jaunt, Legend3D, Linden Lab, Marxent, Matterport, Movidius, MyDreamVR, NextVR, NGRAIN, Nod Labs, Reload Studios, Resolution Games, uSens, Virtalis, Virtuix, Viscira, VividWorks, VRideo, Seabery, Snaploader, Total Immersion, and WorldViz.
Segmentation by end-users and analysis of the mobile AR and VR apps market
Consumers
Enterprises
During 2015, the enterprises segment accounted for the major shares and dominated this market. The increased adoption of augmented reality by a number of sectors in the enterprise segment including advertising and marketing, healthcare and wellness, retail, and travel and tourism will drive the growth prospects for this market in the coming years.
Segmentation by industry and analysis of the mobile AR and VR apps market
Gaming and entertainment
Marketing and advertisement
Retail
Industrial
Healthcare and wellness
This market study estimates that the gaming and entertainment segment accounted for the major market shares and dominated the market during 2015. The rise in the emergence of AR gaming hardware from major vendors such as Oculus, Sony, and Samsung Electronics, will lead to an increase in the launch of virtual reality games, subsequently aiding market growth in this segment.
Table of Contents
Chapter One Global Mobile Augmented Reality and Virtual Reality Apps Market Overview
- 1.1 Definition (Product Picture and Specifications)
- 1.2 Classification and Application
- 1.3 Global Market Chain Structure
- 1.4 Industry Overview
- 1.5 Industry History
- 1.6 Industry Competitive Landscape
- 1.7 Industry Global Development Comparison
Chapter Two Mobile Augmented Reality and Virtual Reality Apps Market Data Analysis
- 2.1 2017 Global Key Manufacturers, Price List
- 2.2 2017 Global Key Manufacturers -Gross Margin List
- 2.3 Key Manufacturers, Market Capacity and Share List
- 2.4 2017 Global Key Manufacturers, Production and Market Share List
- 2.5 2017 Global Key Manufacturers, Production Value and Market Share List
Chapter Three Mobile Augmented Reality and Virtual Reality Apps Technical Data Analysis
- 3.1 2017 Global Key Manufacturers, Product Quality List
- 3.2 2017 Global Key Manufacturers, Product Line Capacity and Commercial Production Date
- 3.3 2017 Manufacturing Base (Factory) List, Market Regional Distribution
- 3.4 2017 Global Key Manufacturers Market R&D Status and Technology Sources
- 3.5 2017 Global Key Manufacturers Equipment Investment and Performance
- 3.6 2017 Global Key Manufacturers Raw Materials Sources Analysis
Chapter Four MOBILE AUGMENTED REALITY AND VIRTUAL REALITY APPS Government Policy and News
- 4.1 Government Related Policy Analysis
- 4.2 Industry News Analysis
- 4.3 Industry Development Trend
Chapter Five Global Mobile Augmented Reality and Virtual Reality Apps Market Manufacturing Process and Cost Structure
- 5.1 Product Specifications
- 5.2 Manufacturing Process Analysis
- 5.3 Cost Structure Analysis
Chapter Six 2012-2017 Mobile Augmented Reality and Virtual Reality Apps Productions Supply Sales Demand Market Status and Forecast
- 6.1 2012-2017 Global Market Capacity Production Overview
- 6.2 2012-2017 Global Market Capacity Utilization Rate
- 6.3 2012-2017 Key Manufacturers Mobile Augmented Reality and Virtual Reality Apps Price Gross Margin List
- 6.4 2012-2017 Global Key Manufacturers Mobile Augmented Reality and Virtual Reality Apps Production Value Overview
- 6.5 2012-2017 Global Production Market Share by Product Type
- 6.6 2012-2017 Market Consumption Share by Application
- 6.7 2012-2017 Global Mobile Augmented Reality and Virtual Reality Apps Production Market Share by US EU China Japan etc Regions
- 6.8 2012-2017 Market Demand Overview
- 6.9 2012-2017 Market Supply Demand and Shortage
- 6.10 2012-2017 Global Cost Price Production Value Gross Margin
Chapter Seven Mobile Augmented Reality and Virtual Reality Apps Key Manufacturers
- 7.1 Company Analysis
- 7.1.1 Company Profile
- 7.1.2 Product Picture and Specification
- 7.1.3 Capacity Production Price Cost Production Value
- 7.1.4 Contact Information
- 7.2 Company B
- 7.2.1 Company Profile
- 7.2.2 Product Picture and Specification
- 7.2.3 Capacity Production Price Cost Production Value
- 7.2.4 Contact Information
- 7.3 Company C
- 7.3.1 Company Profile
- 7.3.2 Product Picture and Specification
- 7.3.3 Capacity Production Price Cost Production Value
- 7.3.4 Contact Information
- 7.4 Company D
- 7.4.1 Company Profile
- 7.4.2 Product Picture and Specification
- 7.4.3 Capacity Production Price Cost Production Value
- 7.4.4 Contact Information
- 7.5 Company E
- 7.5.1 Company Profile
- 7.5.2 Product Picture and Specification
- 7.5.3 Capacity Production Price Cost Production Value
- 7.5.4 Contact Information
Chapter Eight Up and Down Stream Industry Analysis
- 8.1 2012-2017 Global Mobile Augmented Reality and Virtual Reality Apps Market: Key Raw Materials Price Analysis
- 8.2 2016 Key Product Line Investments Analysis
- 8.3 2017-2022 Downstream Applications Demand Analysis
Chapter Nine: Marketing Strategy -Mobile Augmented Reality and Virtual Reality Apps y Analysis
- 9.1 Marketing Channels Analysis
- 9.2 New Project Marketing Strategy Proposal
Chapter Ten 2017-2022 Mobile Augmented Reality and Virtual Reality Apps Development Trend Analysis
- 10.1 2017-2022 Market Production Development Trend
- 10.2 2017-2022 Market Demand Forecast
Chapter Eleven Global Mobile Augmented Reality and Virtual Reality Apps Market New Project Investment Feasibility Analysis
- 11.1 Project SWOT Analysis
Summary:
Get latest Market Research Reports on Mobile Augmented Reality and Virtual Reality Apps. Industry analysis & Market Report on Mobile Augmented Reality and Virtual Reality Apps is a syndicated market report, published as Global Mobile Augmented Reality and Virtual Reality Apps Market. It is complete Research Study and Industry Analysis of Mobile Augmented Reality and Virtual Reality Apps market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.
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