Slide 1: Executive Summary

Macroeconomic Indicators

Slide 2: GDP at Factor Cost: Quarterly (2011-12 - 2014-15), Inflation Rate: Monthly (Jul 2013 - Dec 2013)

Slide 3: Gross Fiscal Deficit: Monthly (Feb 2013 - Jul 2013), Exchange Rate: Half Yearly (Apr 2014 - Sep 2014)

Slide 4: Lending Rate: Annual (2011-12 - 2014-15), Trade Balance: Annual (2010-11 - 2013-14), FDI: Annual (2009-10 - 2012-13)

Introduction

Slide 5: Mobile Advertising (Ad) - Overview

Slide 6: Mobile Marketing Ecosystem

Slide 7: Mobile Marketing Value Chain

Slide 8: Mobile Advertising Benefits

Slide 9: Mobile Advertising Frameworks

Slide 10-12: Mobile Advertisement Formats

Market Overview

Slide 13-16: Market Overview - Global, Market Overview - India

Drivers & Challenges

Slide 17: Drivers and Challenges - Summary

Slide 18-22: Drivers

Slide 23: Challenges

Recent Developments

Slide 24-25: Key Recent Developments - Biometric Solutions

Competitive Landscape

Slide 26: Porter's Five Forces Analysis

Slide 27-30: Competitive Benchmarking

Slide 31-58: Major Private Players

Market Opportunities

Slide 59-61: Market Opportunity - Potential Verticals

Slide 62-63: Market Opportunity - Specific Areas

Slide 64: Other Opportunity Areas - Prominent Trends in Foreign Markets

Strategic Recommendations

Slide 65-66: Recommendations

Appendix

Slide 67: Key Ratios Description

Slide 68: Sources of Information

Netscribes' latest market research report titled Mobile Advertising Market in India 2015 illuminates the dynamics in the mobile ad market in India. Smartphone adoption in India is the fastest in Asia-Pacific region. Thanks to the constantly falling prices, Smartphones are fast replacing featurephones in the country to become the most personal device. Traditional ad delivery technology such as text message and telemarketing is being replaced by attractive, interactive, location-based, measurable ad campaigns through mobile apps, display, and search, amongst other mediums.
Capabilities provided by mobile platforms further enhance mobile advertisers' ability to reach target audience with relevant ads, in varied formats. Better visibility, measurability, time to market, and control over ads makes it furthermore attractive and effective. Availability of advance cellular network and faster data services widens the opportunity for mobile ad companies in India significantly.