Table of Contents

1 Study Coverage

• 1.1 Matcha Tea Product
• 1.2 Market Segments
• 1.3 Key Manufacturers Covered
• 1.4 Market by Type
  • 1.4.1 Global Matcha Tea Market Size Growth Rate by Product
  • 1.4.2 Drinking-use Matcha Tea
  • 1.4.3 Additive-use Matcha Tea
• 1.5 Market by End User
  • 1.5.1 Global Matcha Tea Market Size Growth Rate by End User
  • 1.5.2 Drinking Tea
  • 1.5.3 Pastry
  • 1.5.4 Ice Cream
  • 1.5.5 Beverage
• 1.6 Study Objectives
• 1.7 Years Considered

2 Executive Summary

• 2.1 Global Matcha Tea Market Size
  • 2.1.1 Global Matcha Tea Revenue 2014-2025
  • 2.1.2 Global Matcha Tea Sales 2014-2025
• 2.2 Matcha Tea Growth Rate by Regions
  • 2.2.1 Global Matcha Tea Sales by Regions
  • 2.2.2 Global Matcha Tea Revenue by Regions

3 Breakdown Data by Manufacturers

• 3.1 Matcha Tea Sales by Manufacturers
  • 3.1.1 Matcha Tea Sales by Manufacturers
  • 3.1.2 Matcha Tea Sales Market Share by Manufacturers
  • 3.1.3 Global Matcha Tea Market Concentration Ratio (CR5 and HHI)
• 3.2 Matcha Tea Revenue by Manufacturers
  • 3.2.1 Matcha Tea Revenue by Manufacturers (2014-2019)
  • 3.2.2 Matcha Tea Revenue Share by Manufacturers (2014-2019)
• 3.3 Matcha Tea Price by Manufacturers
• 3.4 Matcha Tea Manufacturing Base Distribution, Product Types
  • 3.4.1 Matcha Tea Manufacturers Manufacturing Base Distribution, Headquarters
  • 3.4.2 Manufacturers Matcha Tea Product Type
  • 3.4.3 Date of International Manufacturers Enter into Matcha Tea Market
• 3.5 Manufacturers Mergers & Acquisitions, Expansion Plans

4 Breakdown Data by Product

• 4.1 Global Matcha Tea Sales by Product
• 4.2 Global Matcha Tea Revenue by Product
• 4.3 Matcha Tea Price by Product

5 Breakdown Data by End User

• 5.1 Overview
• 5.2 Global Matcha Tea Breakdown Data by End User

6 North America

• 6.1 North America Matcha Tea by Countries
  • 6.1.1 North America Matcha Tea Sales by Countries
  • 6.1.2 North America Matcha Tea Revenue by Countries
  • 6.1.3 United States
  • 6.1.4 Canada
  • 6.1.5 Mexico
• 6.2 North America Matcha Tea by Product
• 6.3 North America Matcha Tea by End User

7 Europe

• 7.1 Europe Matcha Tea by Countries
  • 7.1.1 Europe Matcha Tea Sales by Countries
  • 7.1.2 Europe Matcha Tea Revenue by Countries
  • 7.1.3 Germany
  • 7.1.4 France
  • 7.1.5 UK
  • 7.1.6 Italy
  • 7.1.7 Russia
• 7.2 Europe Matcha Tea by Product
• 7.3 Europe Matcha Tea by End User

8 Asia Pacific

• 8.1 Asia Pacific Matcha Tea by Countries
  • 8.1.1 Asia Pacific Matcha Tea Sales by Countries
  • 8.1.2 Asia Pacific Matcha Tea Revenue by Countries
  • 8.1.3 China
  • 8.1.4 Japan
  • 8.1.5 Korea
  • 8.1.6 India
  • 8.1.7 Australia
  • 8.1.8 Indonesia
  • 8.1.9 Malaysia
  • 8.1.10 Philippines
  • 8.1.11 Thailand
  • 8.1.12 Vietnam
  • 8.1.13 Singapore
• 8.2 Asia Pacific Matcha Tea by Product
• 8.3 Asia Pacific Matcha Tea by End User

9 Central & South America

• 9.1 Central & South America Matcha Tea by Countries
  • 9.1.1 Central & South America Matcha Tea Sales by Countries
  • 9.1.2 Central & South America Matcha Tea Revenue by Countries
  • 9.1.3 Brazil
• 9.2 Central & South America Matcha Tea by Product
• 9.3 Central & South America Matcha Tea by End User

10 Middle East and Africa

• 10.1 Middle East and Africa Matcha Tea by Countries
  • 10.1.1 Middle East and Africa Matcha Tea Sales by Countries
  • 10.1.2 Middle East and Africa Matcha Tea Revenue by Countries
  • 10.1.3 GCC Countries
  • 10.1.4 Turkey
  • 10.1.5 Egypt
  • 10.1.6 South Africa
• 10.2 Middle East and Africa Matcha Tea by Product
• 10.3 Middle East and Africa Matcha Tea by End User

11 Company Profiles

• 11.1 Aiya
  • 11.1.1 Aiya Company Details
  • 11.1.2 Company Business Overview
  • 11.1.3 Aiya Matcha Tea Sales, Revenue and Gross Margin (2014-2019)
  • 11.1.4 Aiya Matcha Tea Products Offered
  • 11.1.5 Aiya Recent Development
• 11.2 Marushichi Seicha
  • 11.2.1 Marushichi Seicha Company Details
  • 11.2.2 Company Business Overview
  • 11.2.3 Marushichi Seicha Matcha Tea Sales, Revenue and Gross Margin (2014-2019)
  • 11.2.4 Marushichi Seicha Matcha Tea Products Offered
  • 11.2.5 Marushichi Seicha Recent Development
• 11.3 ShaoXing Royal Tea
  • 11.3.1 ShaoXing Royal Tea Company Details
  • 11.3.2 Company Business Overview
  • 11.3.3 ShaoXing Royal Tea Matcha Tea Sales, Revenue and Gross Margin (2014-2019)
  • 11.3.4 ShaoXing Royal Tea Matcha Tea Products Offered
  • 11.3.5 ShaoXing Royal Tea Recent Development
• 11.4 Marukyu Koyamaen
  • 11.4.1 Marukyu Koyamaen Company Details
  • 11.4.2 Company Business Overview
  • 11.4.3 Marukyu Koyamaen Matcha Tea Sales, Revenue and Gross Margin (2014-2019)
  • 11.4.4 Marukyu Koyamaen Matcha Tea Products Offered
  • 11.4.5 Marukyu Koyamaen Recent Development
• 11.5 ujimatcha
  • 11.5.1 ujimatcha Company Details
  • 11.5.2 Company Business Overview
  • 11.5.3 ujimatcha Matcha Tea Sales, Revenue and Gross Margin (2014-2019)
  • 11.5.4 ujimatcha Matcha Tea Products Offered
  • 11.5.5 ujimatcha Recent Development
• 11.6 Yanoen
  • 11.6.1 Yanoen Company Details
  • 11.6.2 Company Business Overview
  • 11.6.3 Yanoen Matcha Tea Sales, Revenue and Gross Margin (2014-2019)
  • 11.6.4 Yanoen Matcha Tea Products Offered
  • 11.6.5 Yanoen Recent Development
• 11.7 AOI Seicha
  • 11.7.1 AOI Seicha Company Details
  • 11.7.2 Company Business Overview
  • 11.7.3 AOI Seicha Matcha Tea Sales, Revenue and Gross Margin (2014-2019)
  • 11.7.4 AOI Seicha Matcha Tea Products Offered
  • 11.7.5 AOI Seicha Recent Development
• 11.8 DoMatcha
  • 11.8.1 DoMatcha Company Details
  • 11.8.2 Company Business Overview
  • 11.8.3 DoMatcha Matcha Tea Sales, Revenue and Gross Margin (2014-2019)
  • 11.8.4 DoMatcha Matcha Tea Products Offered
  • 11.8.5 DoMatcha Recent Development

12 Future Forecast

• 12.1 Matcha Tea Market Forecast by Regions
  • 12.1.1 Global Matcha Tea Sales Forecast by Regions 2019-2025
  • 12.1.2 Global Matcha Tea Revenue Forecast by Regions 2019-2025
• 12.2 Matcha Tea Market Forecast by Product
  • 12.2.1 Global Matcha Tea Sales Forecast by Product 2019-2025
  • 12.2.2 Global Matcha Tea Revenue Forecast by Product 2019-2025
• 12.3 Matcha Tea Market Forecast by End User
• 12.4 North America Matcha Tea Forecast
• 12.5 Europe Matcha Tea Forecast
• 12.6 Asia Pacific Matcha Tea Forecast
• 12.7 Central & South America Matcha Tea Forecast
• 12.8 Middle East and Africa Matcha Tea Forecast

13 Market Opportunities, Challenges, Risks and Influences Factors Analysis

• 13.1 Market Opportunities and Drivers
• 13.2 Market Challenges
• 13.3 Market Risks/Restraints
• 13.4 Macroscopic Indicators

14 Value Chain and Sales Channels Analysis

• 14.1 Value Chain Analysis
• 14.2 Matcha Tea Customers
• 14.3 Sales Channels Analysis
  • 14.3.1 Sales Channels
  • 14.3.2 Distributors

15 Research Findings and Conclusion

16 Appendix

• 16.1 Research Methodology
  • 16.1.1 Methodology/Research Approach
  • 16.1.2 Data Source
• 16.2 Author Details

Matcha is shade-grown green tea, and it is famous for being used in the tea ceremony of Japan; the leaves of which are hand-picked, steamed, air dried, de-stemmed and slow-ground on granite wheels to produce a calming, antioxidant powerhouse drink which burns fat and increases energy and focus.

Matcha tea is unique because the process of shading and harvesting increases the content of L-Theanine, an amino acid that helps balance the caffeine. While matcha may contain the same caffeine as other types of tea, the L-Theanine is known to create calmness without drowsiness.

Matcha is currently the fastest growing segment of the global tea market. The global matcha tea market driving due to increasing demand for matcha tea in many consumers’ as it has many health benefits. Matcha tea contains comparatively high antioxidant content which makes it popular in health conscious consumers. Increasing ceremonial tea consumptions and tea parties is also driving market for matcha tea. Due to matcha tea’s energy boosting property along with the health benefits consumption of matcha tea is increasing in corporate world. Trend of tea and coffee shops like Starbucks is increasing globally which is driving matcha tea market. Trend of adding varieties of flavors in the matcha tea is also driving market in youths globally. Easy availability of matcha tea products in retail shops, supermarket/ hypermarket and online stores is one of the key drivers of matcha tea market.

Aiya dominated the market, with accounted for 24.84% of the Matcha Teasales market share in 2016. Marushichi Seicha, ShaoXing Royal Tea are the key players and accounted for 17.33%, 14.68% respectively of the overall Matcha Tea market share in 2016. Global giant manufactures mainly distributed in Japan and China. It has unshakable status in this field.

The market is not only influenced by the price, but also influenced by the product performance. The leading companies own the advantages on better performance, more abundant product’s types, better technical and impeccable after-sales service. Consequently, they take the majority of the market share of high-end market.

Looking to the future years, prices gap between different brands will go narrowing. Similarly, there will be fluctuation in gross margin.

Despite the presence of competition problems, due to the global recovery trend is slightly, investor are still optimistic about this area; the future will still have more new investment enter the field.

The global Matcha Tea market is valued at 1390 million US$ in 2018 and will reach 1970 million US$ by the end of 2025, growing at a CAGR of 4.5% during 2019-2025. The objectives of this study are to define, segment, and project the size of the Matcha Tea market based on company, product type, end user and key regions.

This report studies the global market size of Matcha Tea in key regions like North America, Europe, Asia Pacific, Central & South America and Middle East & Africa, focuses on the consumption of Matcha Tea in these regions.
This research report categorizes the global Matcha Tea market by top players/brands, region, type and end user. This report also studies the global Matcha Tea market status, competition landscape, market share, growth rate, future trends, market drivers, opportunities and challenges, sales channels and distributors.

The following manufacturers are covered in this report, with sales, revenue, market share for each company:
Aiya
Marushichi Seicha
ShaoXing Royal Tea
Marukyu Koyamaen
ujimatcha
Yanoen
AOI Seicha
DoMatcha

Market size by Product
Drinking-use Matcha Tea
Additive-use Matcha Tea
Market size by End User
Drinking Tea
Pastry
Ice Cream
Beverage

Market size by Region
North America
United States
Canada
Mexico
Asia-Pacific
China
India
Japan
South Korea
Australia
Indonesia
Singapore
Malaysia
Philippines
Thailand
Vietnam
Europe
Germany
France
UK
Italy
Spain
Russia
Central & South America
Brazil
Rest of Central & South America
Middle East & Africa
GCC Countries
Turkey
Egypt
South Africa

The study objectives of this report are:
To study and analyze the global Matcha Tea market size (value & volume) by company, key regions, products and end user, breakdown data from 2014 to 2018, and forecast to 2025.
To understand the structure of Matcha Tea market by identifying its various subsegments.
To share detailed information about the key factors influencing the growth of the market (growth potential, opportunities, drivers, industry-specific challenges and risks).
Focuses on the key global Matcha Tea companies, to define, describe and analyze the sales volume, value, market share, market competition landscape and recent development.
To project the value and sales volume of Matcha Tea submarkets, with respect to key regions.
To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market.

In this study, the years considered to estimate the market size of Matcha Tea are as follows:
History Year: 2014-2018
Base Year: 2018
Estimated Year: 2019
Forecast Year 2019 to 2025

This report includes the estimation of market size for value (million US$) and volume (K MT). Both top-down and bottom-up approaches have been used to estimate and validate the market size of Matcha Tea market, to estimate the size of various other dependent submarkets in the overall market. Key players in the market have been identified through secondary research, and their market shares have been determined through primary and secondary research. All percentage shares, splits, and breakdowns have been determined using secondary sources and verified primary sources.

For the data information by region, company, type and application, 2018 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.