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Global Mascara Market 2025 by Manufacturers, Regions, Type and Application, Forecast to 2031

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1 Market Overview

  • 1.1 Product Overview and Scope
  • 1.2 Market Estimation Caveats and Base Year
  • 1.3 Market Analysis by Type
    • 1.3.1 Overview: Global Mascara Consumption Value by Type: 2020 Versus 2024 Versus 2031
    • 1.3.2 Regular
    • 1.3.3 Waterproof
    • 1.3.4 Water Resistant
  • 1.4 Market Analysis by Age
    • 1.4.1 Overview: Global Mascara Consumption Value by Age: 2020 Versus 2024 Versus 2031
    • 1.4.2 Age 12-17
    • 1.4.3 Age 18-24
    • 1.4.4 Age 25-44
    • 1.4.5 Age 45-64
    • 1.4.6 Other
  • 1.5 Global Mascara Market Size & Forecast
    • 1.5.1 Global Mascara Consumption Value (2020 & 2024 & 2031)
    • 1.5.2 Global Mascara Sales Quantity (2020-2031)
    • 1.5.3 Global Mascara Average Price (2020-2031)

2 Manufacturers Profiles

  • 2.1 L’Oreal
    • 2.1.1 L’Oreal Details
    • 2.1.2 L’Oreal Major Business
    • 2.1.3 L’Oreal Mascara Product and Services
    • 2.1.4 L’Oreal Mascara Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.1.5 L’Oreal Recent Developments/Updates
  • 2.2 Estee Lauder
    • 2.2.1 Estee Lauder Details
    • 2.2.2 Estee Lauder Major Business
    • 2.2.3 Estee Lauder Mascara Product and Services
    • 2.2.4 Estee Lauder Mascara Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.2.5 Estee Lauder Recent Developments/Updates
  • 2.3 Procter & Gamble
    • 2.3.1 Procter & Gamble Details
    • 2.3.2 Procter & Gamble Major Business
    • 2.3.3 Procter & Gamble Mascara Product and Services
    • 2.3.4 Procter & Gamble Mascara Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.3.5 Procter & Gamble Recent Developments/Updates
  • 2.4 LVMH
    • 2.4.1 LVMH Details
    • 2.4.2 LVMH Major Business
    • 2.4.3 LVMH Mascara Product and Services
    • 2.4.4 LVMH Mascara Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.4.5 LVMH Recent Developments/Updates
  • 2.5 Coty
    • 2.5.1 Coty Details
    • 2.5.2 Coty Major Business
    • 2.5.3 Coty Mascara Product and Services
    • 2.5.4 Coty Mascara Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.5.5 Coty Recent Developments/Updates
  • 2.6 Avon
    • 2.6.1 Avon Details
    • 2.6.2 Avon Major Business
    • 2.6.3 Avon Mascara Product and Services
    • 2.6.4 Avon Mascara Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.6.5 Avon Recent Developments/Updates
  • 2.7 Shiseido
    • 2.7.1 Shiseido Details
    • 2.7.2 Shiseido Major Business
    • 2.7.3 Shiseido Mascara Product and Services
    • 2.7.4 Shiseido Mascara Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.7.5 Shiseido Recent Developments/Updates
  • 2.8 Amore Pacific
    • 2.8.1 Amore Pacific Details
    • 2.8.2 Amore Pacific Major Business
    • 2.8.3 Amore Pacific Mascara Product and Services
    • 2.8.4 Amore Pacific Mascara Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.8.5 Amore Pacific Recent Developments/Updates
  • 2.9 Missha
    • 2.9.1 Missha Details
    • 2.9.2 Missha Major Business
    • 2.9.3 Missha Mascara Product and Services
    • 2.9.4 Missha Mascara Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.9.5 Missha Recent Developments/Updates
  • 2.10 Chanel
    • 2.10.1 Chanel Details
    • 2.10.2 Chanel Major Business
    • 2.10.3 Chanel Mascara Product and Services
    • 2.10.4 Chanel Mascara Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.10.5 Chanel Recent Developments/Updates
  • 2.11 Mary Kay
    • 2.11.1 Mary Kay Details
    • 2.11.2 Mary Kay Major Business
    • 2.11.3 Mary Kay Mascara Product and Services
    • 2.11.4 Mary Kay Mascara Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.11.5 Mary Kay Recent Developments/Updates
  • 2.12 Alticor
    • 2.12.1 Alticor Details
    • 2.12.2 Alticor Major Business
    • 2.12.3 Alticor Mascara Product and Services
    • 2.12.4 Alticor Mascara Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.12.5 Alticor Recent Developments/Updates
  • 2.13 PIAS
    • 2.13.1 PIAS Details
    • 2.13.2 PIAS Major Business
    • 2.13.3 PIAS Mascara Product and Services
    • 2.13.4 PIAS Mascara Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.13.5 PIAS Recent Developments/Updates
  • 2.14 Natura
    • 2.14.1 Natura Details
    • 2.14.2 Natura Major Business
    • 2.14.3 Natura Mascara Product and Services
    • 2.14.4 Natura Mascara Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.14.5 Natura Recent Developments/Updates
  • 2.15 Revlon
    • 2.15.1 Revlon Details
    • 2.15.2 Revlon Major Business
    • 2.15.3 Revlon Mascara Product and Services
    • 2.15.4 Revlon Mascara Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.15.5 Revlon Recent Developments/Updates
  • 2.16 Oriflame
    • 2.16.1 Oriflame Details
    • 2.16.2 Oriflame Major Business
    • 2.16.3 Oriflame Mascara Product and Services
    • 2.16.4 Oriflame Mascara Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.16.5 Oriflame Recent Developments/Updates
  • 2.17 Groupe Rocher
    • 2.17.1 Groupe Rocher Details
    • 2.17.2 Groupe Rocher Major Business
    • 2.17.3 Groupe Rocher Mascara Product and Services
    • 2.17.4 Groupe Rocher Mascara Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.17.5 Groupe Rocher Recent Developments/Updates
  • 2.18 Kose Corp
    • 2.18.1 Kose Corp Details
    • 2.18.2 Kose Corp Major Business
    • 2.18.3 Kose Corp Mascara Product and Services
    • 2.18.4 Kose Corp Mascara Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.18.5 Kose Corp Recent Developments/Updates
  • 2.19 Beiersdorf
    • 2.19.1 Beiersdorf Details
    • 2.19.2 Beiersdorf Major Business
    • 2.19.3 Beiersdorf Mascara Product and Services
    • 2.19.4 Beiersdorf Mascara Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.19.5 Beiersdorf Recent Developments/Updates
  • 2.20 DHC
    • 2.20.1 DHC Details
    • 2.20.2 DHC Major Business
    • 2.20.3 DHC Mascara Product and Services
    • 2.20.4 DHC Mascara Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.20.5 DHC Recent Developments/Updates
  • 2.21 Thefaceshop
    • 2.21.1 Thefaceshop Details
    • 2.21.2 Thefaceshop Major Business
    • 2.21.3 Thefaceshop Mascara Product and Services
    • 2.21.4 Thefaceshop Mascara Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.21.5 Thefaceshop Recent Developments/Updates
  • 2.22 Gurwitch
    • 2.22.1 Gurwitch Details
    • 2.22.2 Gurwitch Major Business
    • 2.22.3 Gurwitch Mascara Product and Services
    • 2.22.4 Gurwitch Mascara Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.22.5 Gurwitch Recent Developments/Updates
  • 2.23 Pola Orbis
    • 2.23.1 Pola Orbis Details
    • 2.23.2 Pola Orbis Major Business
    • 2.23.3 Pola Orbis Mascara Product and Services
    • 2.23.4 Pola Orbis Mascara Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.23.5 Pola Orbis Recent Developments/Updates
  • 2.24 Marie Dalgar
    • 2.24.1 Marie Dalgar Details
    • 2.24.2 Marie Dalgar Major Business
    • 2.24.3 Marie Dalgar Mascara Product and Services
    • 2.24.4 Marie Dalgar Mascara Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.24.5 Marie Dalgar Recent Developments/Updates
  • 2.25 Elizabeth Arden
    • 2.25.1 Elizabeth Arden Details
    • 2.25.2 Elizabeth Arden Major Business
    • 2.25.3 Elizabeth Arden Mascara Product and Services
    • 2.25.4 Elizabeth Arden Mascara Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.25.5 Elizabeth Arden Recent Developments/Updates

3 Competitive Environment: Mascara by Manufacturer

  • 3.1 Global Mascara Sales Quantity by Manufacturer (2020-2025)
  • 3.2 Global Mascara Revenue by Manufacturer (2020-2025)
  • 3.3 Global Mascara Average Price by Manufacturer (2020-2025)
  • 3.4 Market Share Analysis (2024)
    • 3.4.1 Producer Shipments of Mascara by Manufacturer Revenue ($MM) and Market Share (%): 2024
    • 3.4.2 Top 3 Mascara Manufacturer Market Share in 2024
    • 3.4.3 Top 6 Mascara Manufacturer Market Share in 2024
  • 3.5 Mascara Market: Overall Company Footprint Analysis
    • 3.5.1 Mascara Market: Region Footprint
    • 3.5.2 Mascara Market: Company Product Type Footprint
    • 3.5.3 Mascara Market: Company Product Application Footprint
  • 3.6 New Market Entrants and Barriers to Market Entry
  • 3.7 Mergers, Acquisition, Agreements, and Collaborations

4 Consumption Analysis by Region

  • 4.1 Global Mascara Market Size by Region
    • 4.1.1 Global Mascara Sales Quantity by Region (2020-2031)
    • 4.1.2 Global Mascara Consumption Value by Region (2020-2031)
    • 4.1.3 Global Mascara Average Price by Region (2020-2031)
  • 4.2 North America Mascara Consumption Value (2020-2031)
  • 4.3 Europe Mascara Consumption Value (2020-2031)
  • 4.4 Asia-Pacific Mascara Consumption Value (2020-2031)
  • 4.5 South America Mascara Consumption Value (2020-2031)
  • 4.6 Middle East & Africa Mascara Consumption Value (2020-2031)

5 Market Segment by Type

  • 5.1 Global Mascara Sales Quantity by Type (2020-2031)
  • 5.2 Global Mascara Consumption Value by Type (2020-2031)
  • 5.3 Global Mascara Average Price by Type (2020-2031)

6 Market Segment by Age

  • 6.1 Global Mascara Sales Quantity by Age (2020-2031)
  • 6.2 Global Mascara Consumption Value by Age (2020-2031)
  • 6.3 Global Mascara Average Price by Age (2020-2031)

7 North America

  • 7.1 North America Mascara Sales Quantity by Type (2020-2031)
  • 7.2 North America Mascara Sales Quantity by Age (2020-2031)
  • 7.3 North America Mascara Market Size by Country
    • 7.3.1 North America Mascara Sales Quantity by Country (2020-2031)
    • 7.3.2 North America Mascara Consumption Value by Country (2020-2031)
    • 7.3.3 United States Market Size and Forecast (2020-2031)
    • 7.3.4 Canada Market Size and Forecast (2020-2031)
    • 7.3.5 Mexico Market Size and Forecast (2020-2031)

8 Europe

  • 8.1 Europe Mascara Sales Quantity by Type (2020-2031)
  • 8.2 Europe Mascara Sales Quantity by Age (2020-2031)
  • 8.3 Europe Mascara Market Size by Country
    • 8.3.1 Europe Mascara Sales Quantity by Country (2020-2031)
    • 8.3.2 Europe Mascara Consumption Value by Country (2020-2031)
    • 8.3.3 Germany Market Size and Forecast (2020-2031)
    • 8.3.4 France Market Size and Forecast (2020-2031)
    • 8.3.5 United Kingdom Market Size and Forecast (2020-2031)
    • 8.3.6 Russia Market Size and Forecast (2020-2031)
    • 8.3.7 Italy Market Size and Forecast (2020-2031)

9 Asia-Pacific

  • 9.1 Asia-Pacific Mascara Sales Quantity by Type (2020-2031)
  • 9.2 Asia-Pacific Mascara Sales Quantity by Age (2020-2031)
  • 9.3 Asia-Pacific Mascara Market Size by Region
    • 9.3.1 Asia-Pacific Mascara Sales Quantity by Region (2020-2031)
    • 9.3.2 Asia-Pacific Mascara Consumption Value by Region (2020-2031)
    • 9.3.3 China Market Size and Forecast (2020-2031)
    • 9.3.4 Japan Market Size and Forecast (2020-2031)
    • 9.3.5 South Korea Market Size and Forecast (2020-2031)
    • 9.3.6 India Market Size and Forecast (2020-2031)
    • 9.3.7 Southeast Asia Market Size and Forecast (2020-2031)
    • 9.3.8 Australia Market Size and Forecast (2020-2031)

10 South America

  • 10.1 South America Mascara Sales Quantity by Type (2020-2031)
  • 10.2 South America Mascara Sales Quantity by Age (2020-2031)
  • 10.3 South America Mascara Market Size by Country
    • 10.3.1 South America Mascara Sales Quantity by Country (2020-2031)
    • 10.3.2 South America Mascara Consumption Value by Country (2020-2031)
    • 10.3.3 Brazil Market Size and Forecast (2020-2031)
    • 10.3.4 Argentina Market Size and Forecast (2020-2031)

11 Middle East & Africa

  • 11.1 Middle East & Africa Mascara Sales Quantity by Type (2020-2031)
  • 11.2 Middle East & Africa Mascara Sales Quantity by Age (2020-2031)
  • 11.3 Middle East & Africa Mascara Market Size by Country
    • 11.3.1 Middle East & Africa Mascara Sales Quantity by Country (2020-2031)
    • 11.3.2 Middle East & Africa Mascara Consumption Value by Country (2020-2031)
    • 11.3.3 Turkey Market Size and Forecast (2020-2031)
    • 11.3.4 Egypt Market Size and Forecast (2020-2031)
    • 11.3.5 Saudi Arabia Market Size and Forecast (2020-2031)
    • 11.3.6 South Africa Market Size and Forecast (2020-2031)

12 Market Dynamics

  • 12.1 Mascara Market Drivers
  • 12.2 Mascara Market Restraints
  • 12.3 Mascara Trends Analysis
  • 12.4 Porters Five Forces Analysis
    • 12.4.1 Threat of New Entrants
    • 12.4.2 Bargaining Power of Suppliers
    • 12.4.3 Bargaining Power of Buyers
    • 12.4.4 Threat of Substitutes
    • 12.4.5 Competitive Rivalry

13 Raw Material and Industry Chain

  • 13.1 Raw Material of Mascara and Key Manufacturers
  • 13.2 Manufacturing Costs Percentage of Mascara
  • 13.3 Mascara Production Process
  • 13.4 Industry Value Chain Analysis

14 Shipments by Distribution Channel

  • 14.1 Sales Channel
    • 14.1.1 Direct to End-User
    • 14.1.2 Distributors
  • 14.2 Mascara Typical Distributors
  • 14.3 Mascara Typical Customers

15 Research Findings and Conclusion

    16 Appendix

    • 16.1 Methodology
    • 16.2 Research Process and Data Source

    According to our (Global Info Research) latest study, the global Mascara market size was valued at US$ 6327 million in 2024 and is forecast to a readjusted size of USD 7577 million by 2031 with a CAGR of 2.6% during review period.
    Mascara is a cosmetic commonly used to enhance the eyes. It may darken, thicken, lengthen, and/or define the eyelashes. Normally in one of three forms—liquid, cake, or cream—the modern mascara product has various formulas; however, most contain the same basic components of pigments, oils, waxes, and preservatives.
    Geographically, Europe was the largest market in the world, which took about 32 percent of the global consumption volume in 2015. The APAC rank as No.2 by shared 28% of global total consumption volume, North America shared 27% and Latin America shared 8%.
    As to companies, L’Oreal was largest company in production, which counted 22% of global total sales revenue. Besides, Estee Lauder, Procter & Gamble, LVMH, Coty, Avon, Shiseido, Amore Pacific and Missha are also the key players of this industry. As to the production, enterprises in United States are taking the largest market share worldwide by large production scale and revenue.
    This report is a detailed and comprehensive analysis for global Mascara market. Both quantitative and qualitative analyses are presented by manufacturers, by region & country, by Type and by Age. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2025, are provided.
    Key Features:
    Global Mascara market size and forecasts, in consumption value ($ Million), sales quantity (M Units), and average selling prices (USD/Units), 2020-2031
    Global Mascara market size and forecasts by region and country, in consumption value ($ Million), sales quantity (M Units), and average selling prices (USD/Units), 2020-2031
    Global Mascara market size and forecasts, by Type and by Age, in consumption value ($ Million), sales quantity (M Units), and average selling prices (USD/Units), 2020-2031
    Global Mascara market shares of main players, shipments in revenue ($ Million), sales quantity (M Units), and ASP (USD/Units), 2020-2025
    The Primary Objectives in This Report Are:
    To determine the size of the total market opportunity of global and key countries
    To assess the growth potential for Mascara
    To forecast future growth in each product and end-use market
    To assess competitive factors affecting the marketplace
    This report profiles key players in the global Mascara market based on the following parameters - company overview, sales quantity, revenue, price, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include L’Oreal, Estee Lauder, Procter & Gamble, LVMH, Coty, Avon, Shiseido, Amore Pacific, Missha, Chanel, etc.
    This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals.
    Market Segmentation
    Mascara market is split by Type and by Age. For the period 2020-2031, the growth among segments provides accurate calculations and forecasts for consumption value by Type, and by Age in terms of volume and value. This analysis can help you expand your business by targeting qualified niche markets.
    Market segment by Type
    Regular
    Waterproof
    Water Resistant
    Market segment by Age
    Age 12-17
    Age 18-24
    Age 25-44
    Age 45-64
    Other
    Major players covered
    L’Oreal
    Estee Lauder
    Procter & Gamble
    LVMH
    Coty
    Avon
    Shiseido
    Amore Pacific
    Missha
    Chanel
    Mary Kay
    Alticor
    PIAS
    Natura
    Revlon
    Oriflame
    Groupe Rocher
    Kose Corp
    Beiersdorf
    DHC
    Thefaceshop
    Gurwitch
    Pola Orbis
    Marie Dalgar
    Elizabeth Arden
    Market segment by region, regional analysis covers
    North America (United States, Canada, and Mexico)
    Europe (Germany, France, United Kingdom, Russia, Italy, and Rest of Europe)
    Asia-Pacific (China, Japan, Korea, India, Southeast Asia, and Australia)
    South America (Brazil, Argentina, Colombia, and Rest of South America)
    Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa, and Rest of Middle East & Africa)
    The content of the study subjects, includes a total of 15 chapters:
    Chapter 1, to describe Mascara product scope, market overview, market estimation caveats and base year.
    Chapter 2, to profile the top manufacturers of Mascara, with price, sales quantity, revenue, and global market share of Mascara from 2020 to 2025.
    Chapter 3, the Mascara competitive situation, sales quantity, revenue, and global market share of top manufacturers are analyzed emphatically by landscape contrast.
    Chapter 4, the Mascara breakdown data are shown at the regional level, to show the sales quantity, consumption value, and growth by regions, from 2020 to 2031.
    Chapter 5 and 6, to segment the sales by Type and by Age, with sales market share and growth rate by Type, by Age, from 2020 to 2031.
    Chapter 7, 8, 9, 10 and 11, to break the sales data at the country level, with sales quantity, consumption value, and market share for key countries in the world, from 2020 to 2025.and Mascara market forecast, by regions, by Type, and by Age, with sales and revenue, from 2026 to 2031.
    Chapter 12, market dynamics, drivers, restraints, trends, and Porters Five Forces analysis.
    Chapter 13, the key raw materials and key suppliers, and industry chain of Mascara.
    Chapter 14 and 15, to describe Mascara sales channel, distributors, customers, research findings and conclusion.

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