Copyright Reports & Markets. All rights reserved.

Global Marketing Automation Software Market 2025 by Company, Regions, Type and Application, Forecast to 2031

Request for Sample of this report
Buy now

1 Market Overview

  • 1.1 Product Overview and Scope
  • 1.2 Market Estimation Caveats and Base Year
  • 1.3 Classification of Marketing Automation Software by Type
    • 1.3.1 Overview: Global Marketing Automation Software Market Size by Type: 2020 Versus 2024 Versus 2031
    • 1.3.2 Global Marketing Automation Software Consumption Value Market Share by Type in 2024
    • 1.3.3 Campaign Management
    • 1.3.4 Email Marketing
    • 1.3.5 Mobile Application
    • 1.3.6 Inbound Marketing
    • 1.3.7 Lead Nurturing and Lead Scoring
    • 1.3.8 Reporting and Analytics
    • 1.3.9 Social Media Marketing
    • 1.3.10 Others
  • 1.4 Global Marketing Automation Software Market by Application
    • 1.4.1 Overview: Global Marketing Automation Software Market Size by Application: 2020 Versus 2024 Versus 2031
    • 1.4.2 Large Enterprises
    • 1.4.3 Small and Mid-sized Enterprises (SMEs)
  • 1.5 Global Marketing Automation Software Market Size & Forecast
  • 1.6 Global Marketing Automation Software Market Size and Forecast by Region
    • 1.6.1 Global Marketing Automation Software Market Size by Region: 2020 VS 2024 VS 2031
    • 1.6.2 Global Marketing Automation Software Market Size by Region, (2020-2031)
    • 1.6.3 North America Marketing Automation Software Market Size and Prospect (2020-2031)
    • 1.6.4 Europe Marketing Automation Software Market Size and Prospect (2020-2031)
    • 1.6.5 Asia-Pacific Marketing Automation Software Market Size and Prospect (2020-2031)
    • 1.6.6 South America Marketing Automation Software Market Size and Prospect (2020-2031)
    • 1.6.7 Middle East & Africa Marketing Automation Software Market Size and Prospect (2020-2031)

2 Company Profiles

  • 2.1 HubSpot
    • 2.1.1 HubSpot Details
    • 2.1.2 HubSpot Major Business
    • 2.1.3 HubSpot Marketing Automation Software Product and Solutions
    • 2.1.4 HubSpot Marketing Automation Software Revenue, Gross Margin and Market Share (2020-2025)
    • 2.1.5 HubSpot Recent Developments and Future Plans
  • 2.2 Marketo
    • 2.2.1 Marketo Details
    • 2.2.2 Marketo Major Business
    • 2.2.3 Marketo Marketing Automation Software Product and Solutions
    • 2.2.4 Marketo Marketing Automation Software Revenue, Gross Margin and Market Share (2020-2025)
    • 2.2.5 Marketo Recent Developments and Future Plans
  • 2.3 Act-On Software
    • 2.3.1 Act-On Software Details
    • 2.3.2 Act-On Software Major Business
    • 2.3.3 Act-On Software Marketing Automation Software Product and Solutions
    • 2.3.4 Act-On Software Marketing Automation Software Revenue, Gross Margin and Market Share (2020-2025)
    • 2.3.5 Act-On Software Recent Developments and Future Plans
  • 2.4 Salesforce
    • 2.4.1 Salesforce Details
    • 2.4.2 Salesforce Major Business
    • 2.4.3 Salesforce Marketing Automation Software Product and Solutions
    • 2.4.4 Salesforce Marketing Automation Software Revenue, Gross Margin and Market Share (2020-2025)
    • 2.4.5 Salesforce Recent Developments and Future Plans
  • 2.5 Adobe Systems
    • 2.5.1 Adobe Systems Details
    • 2.5.2 Adobe Systems Major Business
    • 2.5.3 Adobe Systems Marketing Automation Software Product and Solutions
    • 2.5.4 Adobe Systems Marketing Automation Software Revenue, Gross Margin and Market Share (2020-2025)
    • 2.5.5 Adobe Systems Recent Developments and Future Plans
  • 2.6 Oracle
    • 2.6.1 Oracle Details
    • 2.6.2 Oracle Major Business
    • 2.6.3 Oracle Marketing Automation Software Product and Solutions
    • 2.6.4 Oracle Marketing Automation Software Revenue, Gross Margin and Market Share (2020-2025)
    • 2.6.5 Oracle Recent Developments and Future Plans
  • 2.7 Infusionsoft
    • 2.7.1 Infusionsoft Details
    • 2.7.2 Infusionsoft Major Business
    • 2.7.3 Infusionsoft Marketing Automation Software Product and Solutions
    • 2.7.4 Infusionsoft Marketing Automation Software Revenue, Gross Margin and Market Share (2020-2025)
    • 2.7.5 Infusionsoft Recent Developments and Future Plans
  • 2.8 IBM
    • 2.8.1 IBM Details
    • 2.8.2 IBM Major Business
    • 2.8.3 IBM Marketing Automation Software Product and Solutions
    • 2.8.4 IBM Marketing Automation Software Revenue, Gross Margin and Market Share (2020-2025)
    • 2.8.5 IBM Recent Developments and Future Plans
  • 2.9 Cognizant
    • 2.9.1 Cognizant Details
    • 2.9.2 Cognizant Major Business
    • 2.9.3 Cognizant Marketing Automation Software Product and Solutions
    • 2.9.4 Cognizant Marketing Automation Software Revenue, Gross Margin and Market Share (2020-2025)
    • 2.9.5 Cognizant Recent Developments and Future Plans
  • 2.10 ETrigue
    • 2.10.1 ETrigue Details
    • 2.10.2 ETrigue Major Business
    • 2.10.3 ETrigue Marketing Automation Software Product and Solutions
    • 2.10.4 ETrigue Marketing Automation Software Revenue, Gross Margin and Market Share (2020-2025)
    • 2.10.5 ETrigue Recent Developments and Future Plans
  • 2.11 GreenRope
    • 2.11.1 GreenRope Details
    • 2.11.2 GreenRope Major Business
    • 2.11.3 GreenRope Marketing Automation Software Product and Solutions
    • 2.11.4 GreenRope Marketing Automation Software Revenue, Gross Margin and Market Share (2020-2025)
    • 2.11.5 GreenRope Recent Developments and Future Plans
  • 2.12 Hatchbuck
    • 2.12.1 Hatchbuck Details
    • 2.12.2 Hatchbuck Major Business
    • 2.12.3 Hatchbuck Marketing Automation Software Product and Solutions
    • 2.12.4 Hatchbuck Marketing Automation Software Revenue, Gross Margin and Market Share (2020-2025)
    • 2.12.5 Hatchbuck Recent Developments and Future Plans
  • 2.13 IContact
    • 2.13.1 IContact Details
    • 2.13.2 IContact Major Business
    • 2.13.3 IContact Marketing Automation Software Product and Solutions
    • 2.13.4 IContact Marketing Automation Software Revenue, Gross Margin and Market Share (2020-2025)
    • 2.13.5 IContact Recent Developments and Future Plans
  • 2.14 LeadSquared
    • 2.14.1 LeadSquared Details
    • 2.14.2 LeadSquared Major Business
    • 2.14.3 LeadSquared Marketing Automation Software Product and Solutions
    • 2.14.4 LeadSquared Marketing Automation Software Revenue, Gross Margin and Market Share (2020-2025)
    • 2.14.5 LeadSquared Recent Developments and Future Plans
  • 2.15 MarcomCentral
    • 2.15.1 MarcomCentral Details
    • 2.15.2 MarcomCentral Major Business
    • 2.15.3 MarcomCentral Marketing Automation Software Product and Solutions
    • 2.15.4 MarcomCentral Marketing Automation Software Revenue, Gross Margin and Market Share (2020-2025)
    • 2.15.5 MarcomCentral Recent Developments and Future Plans
  • 2.16 Salesfusion
    • 2.16.1 Salesfusion Details
    • 2.16.2 Salesfusion Major Business
    • 2.16.3 Salesfusion Marketing Automation Software Product and Solutions
    • 2.16.4 Salesfusion Marketing Automation Software Revenue, Gross Margin and Market Share (2020-2025)
    • 2.16.5 Salesfusion Recent Developments and Future Plans
  • 2.17 SALESmanago
    • 2.17.1 SALESmanago Details
    • 2.17.2 SALESmanago Major Business
    • 2.17.3 SALESmanago Marketing Automation Software Product and Solutions
    • 2.17.4 SALESmanago Marketing Automation Software Revenue, Gross Margin and Market Share (2020-2025)
    • 2.17.5 SALESmanago Recent Developments and Future Plans
  • 2.18 SAP
    • 2.18.1 SAP Details
    • 2.18.2 SAP Major Business
    • 2.18.3 SAP Marketing Automation Software Product and Solutions
    • 2.18.4 SAP Marketing Automation Software Revenue, Gross Margin and Market Share (2020-2025)
    • 2.18.5 SAP Recent Developments and Future Plans
  • 2.19 SAS Institute
    • 2.19.1 SAS Institute Details
    • 2.19.2 SAS Institute Major Business
    • 2.19.3 SAS Institute Marketing Automation Software Product and Solutions
    • 2.19.4 SAS Institute Marketing Automation Software Revenue, Gross Margin and Market Share (2020-2025)
    • 2.19.5 SAS Institute Recent Developments and Future Plans
  • 2.20 SharpSpring
    • 2.20.1 SharpSpring Details
    • 2.20.2 SharpSpring Major Business
    • 2.20.3 SharpSpring Marketing Automation Software Product and Solutions
    • 2.20.4 SharpSpring Marketing Automation Software Revenue, Gross Margin and Market Share (2020-2025)
    • 2.20.5 SharpSpring Recent Developments and Future Plans
  • 2.21 Aprimo
    • 2.21.1 Aprimo Details
    • 2.21.2 Aprimo Major Business
    • 2.21.3 Aprimo Marketing Automation Software Product and Solutions
    • 2.21.4 Aprimo Marketing Automation Software Revenue, Gross Margin and Market Share (2020-2025)
    • 2.21.5 Aprimo Recent Developments and Future Plans

3 Market Competition, by Players

  • 3.1 Global Marketing Automation Software Revenue and Share by Players (2020-2025)
  • 3.2 Market Share Analysis (2024)
    • 3.2.1 Market Share of Marketing Automation Software by Company Revenue
    • 3.2.2 Top 3 Marketing Automation Software Players Market Share in 2024
    • 3.2.3 Top 6 Marketing Automation Software Players Market Share in 2024
  • 3.3 Marketing Automation Software Market: Overall Company Footprint Analysis
    • 3.3.1 Marketing Automation Software Market: Region Footprint
    • 3.3.2 Marketing Automation Software Market: Company Product Type Footprint
    • 3.3.3 Marketing Automation Software Market: Company Product Application Footprint
  • 3.4 New Market Entrants and Barriers to Market Entry
  • 3.5 Mergers, Acquisition, Agreements, and Collaborations

4 Market Size Segment by Type

  • 4.1 Global Marketing Automation Software Consumption Value and Market Share by Type (2020-2025)
  • 4.2 Global Marketing Automation Software Market Forecast by Type (2026-2031)

5 Market Size Segment by Application

  • 5.1 Global Marketing Automation Software Consumption Value Market Share by Application (2020-2025)
  • 5.2 Global Marketing Automation Software Market Forecast by Application (2026-2031)

6 North America

  • 6.1 North America Marketing Automation Software Consumption Value by Type (2020-2031)
  • 6.2 North America Marketing Automation Software Market Size by Application (2020-2031)
  • 6.3 North America Marketing Automation Software Market Size by Country
    • 6.3.1 North America Marketing Automation Software Consumption Value by Country (2020-2031)
    • 6.3.2 United States Marketing Automation Software Market Size and Forecast (2020-2031)
    • 6.3.3 Canada Marketing Automation Software Market Size and Forecast (2020-2031)
    • 6.3.4 Mexico Marketing Automation Software Market Size and Forecast (2020-2031)

7 Europe

  • 7.1 Europe Marketing Automation Software Consumption Value by Type (2020-2031)
  • 7.2 Europe Marketing Automation Software Consumption Value by Application (2020-2031)
  • 7.3 Europe Marketing Automation Software Market Size by Country
    • 7.3.1 Europe Marketing Automation Software Consumption Value by Country (2020-2031)
    • 7.3.2 Germany Marketing Automation Software Market Size and Forecast (2020-2031)
    • 7.3.3 France Marketing Automation Software Market Size and Forecast (2020-2031)
    • 7.3.4 United Kingdom Marketing Automation Software Market Size and Forecast (2020-2031)
    • 7.3.5 Russia Marketing Automation Software Market Size and Forecast (2020-2031)
    • 7.3.6 Italy Marketing Automation Software Market Size and Forecast (2020-2031)

8 Asia-Pacific

  • 8.1 Asia-Pacific Marketing Automation Software Consumption Value by Type (2020-2031)
  • 8.2 Asia-Pacific Marketing Automation Software Consumption Value by Application (2020-2031)
  • 8.3 Asia-Pacific Marketing Automation Software Market Size by Region
    • 8.3.1 Asia-Pacific Marketing Automation Software Consumption Value by Region (2020-2031)
    • 8.3.2 China Marketing Automation Software Market Size and Forecast (2020-2031)
    • 8.3.3 Japan Marketing Automation Software Market Size and Forecast (2020-2031)
    • 8.3.4 South Korea Marketing Automation Software Market Size and Forecast (2020-2031)
    • 8.3.5 India Marketing Automation Software Market Size and Forecast (2020-2031)
    • 8.3.6 Southeast Asia Marketing Automation Software Market Size and Forecast (2020-2031)
    • 8.3.7 Australia Marketing Automation Software Market Size and Forecast (2020-2031)

9 South America

  • 9.1 South America Marketing Automation Software Consumption Value by Type (2020-2031)
  • 9.2 South America Marketing Automation Software Consumption Value by Application (2020-2031)
  • 9.3 South America Marketing Automation Software Market Size by Country
    • 9.3.1 South America Marketing Automation Software Consumption Value by Country (2020-2031)
    • 9.3.2 Brazil Marketing Automation Software Market Size and Forecast (2020-2031)
    • 9.3.3 Argentina Marketing Automation Software Market Size and Forecast (2020-2031)

10 Middle East & Africa

  • 10.1 Middle East & Africa Marketing Automation Software Consumption Value by Type (2020-2031)
  • 10.2 Middle East & Africa Marketing Automation Software Consumption Value by Application (2020-2031)
  • 10.3 Middle East & Africa Marketing Automation Software Market Size by Country
    • 10.3.1 Middle East & Africa Marketing Automation Software Consumption Value by Country (2020-2031)
    • 10.3.2 Turkey Marketing Automation Software Market Size and Forecast (2020-2031)
    • 10.3.3 Saudi Arabia Marketing Automation Software Market Size and Forecast (2020-2031)
    • 10.3.4 UAE Marketing Automation Software Market Size and Forecast (2020-2031)

11 Market Dynamics

  • 11.1 Marketing Automation Software Market Drivers
  • 11.2 Marketing Automation Software Market Restraints
  • 11.3 Marketing Automation Software Trends Analysis
  • 11.4 Porters Five Forces Analysis
    • 11.4.1 Threat of New Entrants
    • 11.4.2 Bargaining Power of Suppliers
    • 11.4.3 Bargaining Power of Buyers
    • 11.4.4 Threat of Substitutes
    • 11.4.5 Competitive Rivalry

12 Industry Chain Analysis

  • 12.1 Marketing Automation Software Industry Chain
  • 12.2 Marketing Automation Software Upstream Analysis
  • 12.3 Marketing Automation Software Midstream Analysis
  • 12.4 Marketing Automation Software Downstream Analysis

13 Research Findings and Conclusion

    14 Appendix

    • 14.1 Methodology
    • 14.2 Research Process and Data Source

    According to our (Global Info Research) latest study, the global Marketing Automation Software market size was valued at US$ 4541 million in 2024 and is forecast to a readjusted size of USD 12340 million by 2031 with a CAGR of 15.5% during review period.
    Marketing automation is software and tactics that allow companies to buy and sell like Amazon -- that is, to nurture prospects with highly personalized, useful content that helps convert prospects to customers and turn customers into delighted customers. This type of marketing automation typically generates significant new revenue for companies, and provides an excellent return on the investment required.
    Global Marketing Automation Software key players include Oracle, IBM, Adobe Systems, etc. Global top three manufacturers hold a share about 30%.
    United States is the largest market, with a share over 50%, followed by UK and Norway, both have a share about 15 percent.
    In terms of product, Email Marketing is the largest segment, with a share over 30%. And in terms of application, the largest application is Large Enterprises, followed by Small and Mid-sized Enterprises (SMEs).
    This report is a detailed and comprehensive analysis for global Marketing Automation Software market. Both quantitative and qualitative analyses are presented by company, by region & country, by Type and by Application. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2025, are provided.
    Key Features:
    Global Marketing Automation Software market size and forecasts, in consumption value ($ Million), 2020-2031
    Global Marketing Automation Software market size and forecasts by region and country, in consumption value ($ Million), 2020-2031
    Global Marketing Automation Software market size and forecasts, by Type and by Application, in consumption value ($ Million), 2020-2031
    Global Marketing Automation Software market shares of main players, in revenue ($ Million), 2020-2025
    The Primary Objectives in This Report Are:
    To determine the size of the total market opportunity of global and key countries
    To assess the growth potential for Marketing Automation Software
    To forecast future growth in each product and end-use market
    To assess competitive factors affecting the marketplace
    This report profiles key players in the global Marketing Automation Software market based on the following parameters - company overview, revenue, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include HubSpot, Marketo, Act-On Software, Salesforce, Adobe Systems, Oracle, Infusionsoft, IBM, Cognizant, ETrigue, etc.
    This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals.
    Market segmentation
    Marketing Automation Software market is split by Type and by Application. For the period 2020-2031, the growth among segments provides accurate calculations and forecasts for Consumption Value by Type and by Application. This analysis can help you expand your business by targeting qualified niche markets.
    Market segment by Type
    Campaign Management
    Email Marketing
    Mobile Application
    Inbound Marketing
    Lead Nurturing and Lead Scoring
    Reporting and Analytics
    Social Media Marketing
    Others
    Market segment by Application
    Large Enterprises
    Small and Mid-sized Enterprises (SMEs)
    Market segment by players, this report covers
    HubSpot
    Marketo
    Act-On Software
    Salesforce
    Adobe Systems
    Oracle
    Infusionsoft
    IBM
    Cognizant
    ETrigue
    GreenRope
    Hatchbuck
    IContact
    LeadSquared
    MarcomCentral
    Salesfusion
    SALESmanago
    SAP
    SAS Institute
    SharpSpring
    Aprimo
    Market segment by regions, regional analysis covers
    North America (United States, Canada and Mexico)
    Europe (Germany, France, UK, Russia, Italy and Rest of Europe)
    Asia-Pacific (China, Japan, South Korea, India, Southeast Asia and Rest of Asia-Pacific)
    South America (Brazil, Rest of South America)
    Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa)
    The content of the study subjects, includes a total of 13 chapters:
    Chapter 1, to describe Marketing Automation Software product scope, market overview, market estimation caveats and base year.
    Chapter 2, to profile the top players of Marketing Automation Software, with revenue, gross margin, and global market share of Marketing Automation Software from 2020 to 2025.
    Chapter 3, the Marketing Automation Software competitive situation, revenue, and global market share of top players are analyzed emphatically by landscape contrast.
    Chapter 4 and 5, to segment the market size by Type and by Application, with consumption value and growth rate by Type, by Application, from 2020 to 2031
    Chapter 6, 7, 8, 9, and 10, to break the market size data at the country level, with revenue and market share for key countries in the world, from 2020 to 2025.and Marketing Automation Software market forecast, by regions, by Type and by Application, with consumption value, from 2026 to 2031.
    Chapter 11, market dynamics, drivers, restraints, trends, Porters Five Forces analysis.
    Chapter 12, the key raw materials and key suppliers, and industry chain of Marketing Automation Software.
    Chapter 13, to describe Marketing Automation Software research findings and conclusion.

    Buy now