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Global Marketing Automation Market Size, Status and Forecast 2019-2025

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1 Report Overview

  • 1.1 Study Scope
  • 1.2 Key Market Segments
  • 1.3 Players Covered: Ranking by Marketing Automation Revenue
  • 1.4 Market by Type
    • 1.4.1 Global Marketing Automation Market Size Growth Rate by Type: 2020 VS 2026
    • 1.4.2 Campaign Management
    • 1.4.3 Email Marketing
    • 1.4.4 Mobile Application
    • 1.4.5 Inbound Marketing
    • 1.4.6 Lead Nurturing and Lead Scoring
    • 1.4.7 Reporting and Analytics
    • 1.4.8 Social Media Marketing
    • 1.4.9 Others
  • 1.5 Market by Application
    • 1.5.1 Global Marketing Automation Market Share by Application: 2020 VS 2026
    • 1.5.2 Large Enterprises
    • 1.5.3 Small and Mid-sized Enterprises (SMEs)
  • 1.6 Study Objectives
  • 1.7 Years Considered

2 Global Growth Trends

  • 2.1 Global Marketing Automation Market Perspective (2015-2026)
  • 2.2 Global Marketing Automation Growth Trends by Regions
    • 2.2.1 Marketing Automation Market Size by Regions: 2015 VS 2020 VS 2026
    • 2.2.2 Marketing Automation Historic Market Share by Regions (2015-2020)
    • 2.2.3 Marketing Automation Forecasted Market Size by Regions (2021-2026)
  • 2.3 Industry Trends and Growth Strategy
    • 2.3.1 Market Top Trends
    • 2.3.2 Market Drivers
    • 2.3.3 Market Challenges
    • 2.3.4 Porter’s Five Forces Analysis
    • 2.3.5 Marketing Automation Market Growth Strategy
    • 2.3.6 Primary Interviews with Key Marketing Automation Players (Opinion Leaders)

3 Competition Landscape by Key Players

  • 3.1 Global Top Marketing Automation Players by Market Size
    • 3.1.1 Global Top Marketing Automation Players by Revenue (2015-2020)
    • 3.1.2 Global Marketing Automation Revenue Market Share by Players (2015-2020)
    • 3.1.3 Global Marketing Automation Market Share by Company Type (Tier 1, Tier 2 and Tier 3)
  • 3.2 Global Marketing Automation Market Concentration Ratio
    • 3.2.1 Global Marketing Automation Market Concentration Ratio (CR5 and HHI)
    • 3.2.2 Global Top 10 and Top 5 Companies by Marketing Automation Revenue in 2019
  • 3.3 Marketing Automation Key Players Head office and Area Served
  • 3.4 Key Players Marketing Automation Product Solution and Service
  • 3.5 Date of Enter into Marketing Automation Market
  • 3.6 Mergers & Acquisitions, Expansion Plans

4 Market Size by Type (2015-2026)

  • 4.1 Global Marketing Automation Historic Market Size by Type (2015-2020)
  • 4.2 Global Marketing Automation Forecasted Market Size by Type (2021-2026)

5 Market Size by Application (2015-2026)

  • 5.1 Global Marketing Automation Market Size by Application (2015-2020)
  • 5.2 Global Marketing Automation Forecasted Market Size by Application (2021-2026)

6 North America

  • 6.1 North America Marketing Automation Market Size (2015-2020)
  • 6.2 Marketing Automation Key Players in North America (2019-2020)
  • 6.3 North America Marketing Automation Market Size by Type (2015-2020)
  • 6.4 North America Marketing Automation Market Size by Application (2015-2020)

7 Europe

  • 7.1 Europe Marketing Automation Market Size (2015-2020)
  • 7.2 Marketing Automation Key Players in Europe (2019-2020)
  • 7.3 Europe Marketing Automation Market Size by Type (2015-2020)
  • 7.4 Europe Marketing Automation Market Size by Application (2015-2020)

8 China

  • 8.1 China Marketing Automation Market Size (2015-2020)
  • 8.2 Marketing Automation Key Players in China (2019-2020)
  • 8.3 China Marketing Automation Market Size by Type (2015-2020)
  • 8.4 China Marketing Automation Market Size by Application (2015-2020)

9 Japan

  • 9.1 Japan Marketing Automation Market Size (2015-2020)
  • 9.2 Marketing Automation Key Players in Japan (2019-2020)
  • 9.3 Japan Marketing Automation Market Size by Type (2015-2020)
  • 9.4 Japan Marketing Automation Market Size by Application (2015-2020)

10 Southeast Asia

  • 10.1 Southeast Asia Marketing Automation Market Size (2015-2020)
  • 10.2 Marketing Automation Key Players in Southeast Asia (2019-2020)
  • 10.3 Southeast Asia Marketing Automation Market Size by Type (2015-2020)
  • 10.4 Southeast Asia Marketing Automation Market Size by Application (2015-2020)

11 India

  • 11.1 India Marketing Automation Market Size (2015-2020)
  • 11.2 Marketing Automation Key Players in India (2019-2020)
  • 11.3 India Marketing Automation Market Size by Type (2015-2020)
  • 11.4 India Marketing Automation Market Size by Application (2015-2020)

12 Central & South America

  • 12.1 Central & South America Marketing Automation Market Size (2015-2020)
  • 12.2 Marketing Automation Key Players in Central & South America (2019-2020)
  • 12.3 Central & South America Marketing Automation Market Size by Type (2015-2020)
  • 12.4 Central & South America Marketing Automation Market Size by Application (2015-2020)

13 Key Players Profiles

  • 13.1 HubSpot
    • 13.1.1 HubSpot Company Details
    • 13.1.2 HubSpot Business Overview
    • 13.1.3 HubSpot Marketing Automation Introduction
    • 13.1.4 HubSpot Revenue in Marketing Automation Business (2015-2020))
    • 13.1.5 HubSpot Recent Development
  • 13.2 Marketo
    • 13.2.1 Marketo Company Details
    • 13.2.2 Marketo Business Overview
    • 13.2.3 Marketo Marketing Automation Introduction
    • 13.2.4 Marketo Revenue in Marketing Automation Business (2015-2020)
    • 13.2.5 Marketo Recent Development
  • 13.3 Act-On Software
    • 13.3.1 Act-On Software Company Details
    • 13.3.2 Act-On Software Business Overview
    • 13.3.3 Act-On Software Marketing Automation Introduction
    • 13.3.4 Act-On Software Revenue in Marketing Automation Business (2015-2020)
    • 13.3.5 Act-On Software Recent Development
  • 13.4 Salesforce
    • 13.4.1 Salesforce Company Details
    • 13.4.2 Salesforce Business Overview
    • 13.4.3 Salesforce Marketing Automation Introduction
    • 13.4.4 Salesforce Revenue in Marketing Automation Business (2015-2020)
    • 13.4.5 Salesforce Recent Development
  • 13.5 Adobe Systems
    • 13.5.1 Adobe Systems Company Details
    • 13.5.2 Adobe Systems Business Overview
    • 13.5.3 Adobe Systems Marketing Automation Introduction
    • 13.5.4 Adobe Systems Revenue in Marketing Automation Business (2015-2020)
    • 13.5.5 Adobe Systems Recent Development
  • 13.6 Oracle
    • 13.6.1 Oracle Company Details
    • 13.6.2 Oracle Business Overview
    • 13.6.3 Oracle Marketing Automation Introduction
    • 13.6.4 Oracle Revenue in Marketing Automation Business (2015-2020)
    • 13.6.5 Oracle Recent Development
  • 13.7 Infusionsoft
    • 13.7.1 Infusionsoft Company Details
    • 13.7.2 Infusionsoft Business Overview
    • 13.7.3 Infusionsoft Marketing Automation Introduction
    • 13.7.4 Infusionsoft Revenue in Marketing Automation Business (2015-2020)
    • 13.7.5 Infusionsoft Recent Development
  • 13.8 IBM
    • 13.8.1 IBM Company Details
    • 13.8.2 IBM Business Overview
    • 13.8.3 IBM Marketing Automation Introduction
    • 13.8.4 IBM Revenue in Marketing Automation Business (2015-2020)
    • 13.8.5 IBM Recent Development
  • 13.9 Cognizant
    • 13.9.1 Cognizant Company Details
    • 13.9.2 Cognizant Business Overview
    • 13.9.3 Cognizant Marketing Automation Introduction
    • 13.9.4 Cognizant Revenue in Marketing Automation Business (2015-2020)
    • 13.9.5 Cognizant Recent Development
  • 13.10 ETrigue
    • 13.10.1 ETrigue Company Details
    • 13.10.2 ETrigue Business Overview
    • 13.10.3 ETrigue Marketing Automation Introduction
    • 13.10.4 ETrigue Revenue in Marketing Automation Business (2015-2020)
    • 13.10.5 ETrigue Recent Development
  • 13.11 GreenRope
    • 10.11.1 GreenRope Company Details
    • 10.11.2 GreenRope Business Overview
    • 10.11.3 GreenRope Marketing Automation Introduction
    • 10.11.4 GreenRope Revenue in Marketing Automation Business (2015-2020)
    • 10.11.5 GreenRope Recent Development
  • 13.12 Hatchbuck
    • 10.12.1 Hatchbuck Company Details
    • 10.12.2 Hatchbuck Business Overview
    • 10.12.3 Hatchbuck Marketing Automation Introduction
    • 10.12.4 Hatchbuck Revenue in Marketing Automation Business (2015-2020)
    • 10.12.5 Hatchbuck Recent Development
  • 13.13 IContact
    • 10.13.1 IContact Company Details
    • 10.13.2 IContact Business Overview
    • 10.13.3 IContact Marketing Automation Introduction
    • 10.13.4 IContact Revenue in Marketing Automation Business (2015-2020)
    • 10.13.5 IContact Recent Development
  • 13.14 LeadSquared
    • 10.14.1 LeadSquared Company Details
    • 10.14.2 LeadSquared Business Overview
    • 10.14.3 LeadSquared Marketing Automation Introduction
    • 10.14.4 LeadSquared Revenue in Marketing Automation Business (2015-2020)
    • 10.14.5 LeadSquared Recent Development
  • 13.15 MarcomCentral
    • 10.15.1 MarcomCentral Company Details
    • 10.15.2 MarcomCentral Business Overview
    • 10.15.3 MarcomCentral Marketing Automation Introduction
    • 10.15.4 MarcomCentral Revenue in Marketing Automation Business (2015-2020)
    • 10.15.5 MarcomCentral Recent Development
  • 13.16 Salesfusion
    • 10.16.1 Salesfusion Company Details
    • 10.16.2 Salesfusion Business Overview
    • 10.16.3 Salesfusion Marketing Automation Introduction
    • 10.16.4 Salesfusion Revenue in Marketing Automation Business (2015-2020)
    • 10.16.5 Salesfusion Recent Development
  • 13.17 SALESmanago
    • 10.17.1 SALESmanago Company Details
    • 10.17.2 SALESmanago Business Overview
    • 10.17.3 SALESmanago Marketing Automation Introduction
    • 10.17.4 SALESmanago Revenue in Marketing Automation Business (2015-2020)
    • 10.17.5 SALESmanago Recent Development
  • 13.18 SAP
    • 10.18.1 SAP Company Details
    • 10.18.2 SAP Business Overview
    • 10.18.3 SAP Marketing Automation Introduction
    • 10.18.4 SAP Revenue in Marketing Automation Business (2015-2020)
    • 10.18.5 SAP Recent Development
  • 13.19 SAS Institute
    • 10.19.1 SAS Institute Company Details
    • 10.19.2 SAS Institute Business Overview
    • 10.19.3 SAS Institute Marketing Automation Introduction
    • 10.19.4 SAS Institute Revenue in Marketing Automation Business (2015-2020)
    • 10.19.5 SAS Institute Recent Development
  • 13.20 SharpSpring
    • 10.20.1 SharpSpring Company Details
    • 10.20.2 SharpSpring Business Overview
    • 10.20.3 SharpSpring Marketing Automation Introduction
    • 10.20.4 SharpSpring Revenue in Marketing Automation Business (2015-2020)
    • 10.20.5 SharpSpring Recent Development
  • 13.21 Aprimo
    • 10.21.1 Aprimo Company Details
    • 10.21.2 Aprimo Business Overview
    • 10.21.3 Aprimo Marketing Automation Introduction
    • 10.21.4 Aprimo Revenue in Marketing Automation Business (2015-2020)
    • 10.21.5 Aprimo Recent Development

14 Analyst's Viewpoints/Conclusions

    15 Appendix

    • 15.1 Research Methodology
      • 15.1.1 Methodology/Research Approach
      • 15.1.2 Data Source
    • 15.2 Disclaimer

    Marketing Automation market is segmented by Type, and by Application. Players, stakeholders, and other participants in the global Marketing Automation market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on revenue and forecast by Type and by Application in terms of revenue and forecast for the period 2015-2026.

    The key players covered in this study
    HubSpot
    Marketo
    Act-On Software
    Salesforce
    Adobe Systems
    Oracle
    Infusionsoft
    IBM
    Cognizant
    ETrigue
    GreenRope
    Hatchbuck
    IContact
    LeadSquared
    MarcomCentral
    Salesfusion
    SALESmanago
    SAP
    SAS Institute
    SharpSpring
    Aprimo

    Market segment by Type, the product can be split into
    Campaign Management
    Email Marketing
    Mobile Application
    Inbound Marketing
    Lead Nurturing and Lead Scoring
    Reporting and Analytics
    Social Media Marketing
    Others
    Market segment by Application, split into
    Large Enterprises
    Small and Mid-sized Enterprises (SMEs)

    Market segment by Regions/Countries, this report covers
    North America
    Europe
    China
    Japan
    Southeast Asia
    India
    Central & South America

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