LUXURY WRITING INSTRUMENTS AND STATIONERY IN TURKEY

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Buying Behaviour of Turkish Consumers

Heavy Usage of Electronic Devices A Major Threat To the Category

Non-grocery Specialists Dominate Sales Although Internet Retailing Continues To Gain Ground

Competitive Landscape

Montblanc Remains the Leading Brand

Rising Popularity of Limited Edition Writing Instruments

Competition From Non-luxury Brands Intensifies

Category Data

Table 1 Sales of Luxury Writing Instruments and Stationery: Value 2013-2018

Table 2 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2013-2018

Table 3 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2013-2017

Table 4 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2014-2017

Table 5 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2013-2018

Table 6 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2018-2023

Table 7 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2018-2023

Executive Summary

Growth Continues Despite Unfavourable Developments

Signs of Changing Preferences

New Luxury Brands Continue To Enter the Turkish Market

Internet Retailing A Promising Channel

Further Growth Expected Over the Forecast Period

Market Indicators

Table 8 Number of High Net Worth Individuals (HNWI): 2013-2018

Market Data

Table 9 Sales of Luxury Goods by Category: Value 2013-2018

Table 10 Sales of Luxury Goods by Category: % Value Growth 2013-2018

Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018

Table 12 NBO Company Shares of Luxury Goods: % Value 2013-2017

Table 13 LBN Brand Shares of Luxury Goods: % Value 2014-2017

Table 14 Distribution of Luxury Goods by Format and Category: % Value 2018

Table 15 Forecast Sales of Luxury Goods by Category: Value 2018-2023

Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

The desire for conspicuous luxury and brand heritage/quality play equal roles in the consumer’s decision making process when it comes to luxury writing instruments and stationery. For politicians and businessmen, luxury writing instruments and stationery remain an important status symbol. Absolute luxury brand owners place a strong emphasis on customer relationships, informing selected customers directly about new products and promotional events. However, aspirational luxury and affordable luxur...

Euromonitor International's Luxury Writing Instruments and Stationery in Turkey report offers a comprehensive guide to the size and shape of the Luxury Writing Instruments and Stationery market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Writing Instruments and Stationery retailing along with the development of consumers’ shopping patterns. Forecasts to 2023 illustrate how the market is set to change

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Luxury Writing Instruments and Stationery market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.