LUXURY WRITING INSTRUMENTS AND STATIONERY IN SWITZERLAND

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Usage of Luxury Writing Instruments Is Falling

Online Sales Growth Is Slow

Competitive Landscape

Heritage Brands Continue To Lead

Low Product Innovation by Leading Brands

Category Data

Table 1 Sales of Luxury Writing Instruments and Stationery: Value 2013-2018

Table 2 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2013-2018

Table 3 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2013-2017

Table 4 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2014-2017

Table 5 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2013-2018

Table 6 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2018-2023

Table 7 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2018-2023

Executive Summary

Luxury Goods Registers Unstable Performance

Multiple Categories Benefit From Increasing Numbers of Visitors

Strong Presence of Multinationals in Luxury Goods

Importance of Omnichannel Distribution Is Growing

Luxury Goods Expected To Register Marginal Current Value Growth

Market Indicators

Table 8 Number of High Net Worth Individuals (HNWI): 2013-2018

Market Data

Table 9 Sales of Luxury Goods by Category: Value 2013-2018

Table 10 Sales of Luxury Goods by Category: % Value Growth 2013-2018

Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018

Table 12 NBO Company Shares of Luxury Goods: % Value 2013-2017

Table 13 LBN Brand Shares of Luxury Goods: % Value 2014-2017

Table 14 Distribution of Luxury Goods by Format and Category: % Value 2018

Table 15 Forecast Sales of Luxury Goods by Category: Value 2018-2023

Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Luxury writing instruments and stationery registered negligible current value growth in 2018. This was directly linked to a steep fall in consumer usage of writing instruments due to the expansion of digital technology. In luxury writing instruments and stationery the demand is for luxury pens, in particular for fountain pens. These are perceived to be image boosters and are used by consumers in high positions and are also bought as gifts. However, luxury writing instruments alone were unable to...

Euromonitor International's Luxury Writing Instruments and Stationery in Switzerland report offers a comprehensive guide to the size and shape of the Luxury Writing Instruments and Stationery market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Writing Instruments and Stationery retailing along with the development of consumers’ shopping patterns. Forecasts to 2023 illustrate how the market is set to change

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Luxury Writing Instruments and Stationery market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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