LUXURY GOODS IN ROMANIA

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Executive Summary

New Attributes for Luxury Goods

Luxury Goods Displays Prominent Growth

Competition Is Fierce

Luxury Adapting To An Omnichannel World

Challenges and Opportunities Facing Luxury Goods in Romania

Market Data

Table 1 Sales of Luxury Goods by Category: Value 2013-2018

Table 2 Sales of Luxury Goods by Category: % Value Growth 2013-2018

Table 3 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018

Table 4 NBO Company Shares of Luxury Goods: % Value 2013-2017

Table 5 LBN Brand Shares of Luxury Goods: % Value 2014-2017

Table 6 Distribution of Luxury Goods by Format and Category: % Value 2018

Table 7 Forecast Sales of Luxury Goods by Category: Value 2018-2023

Table 8 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Headlines

Prospects

Luxury Hotels Continues To Grow in Romania

Bucharest Remains A Predominant Business Destination

Opportunities for Growth

Competitive Landscape

Luxury Hotel Chain Enters Romania

Marriott International Inc Retains Leadership of Luxury Hotels in 2017

Category Data

Table 9 Sales in Luxury Hotels: Value 2013-2018

Table 10 Sales in Luxury Hotels: % Value Growth 2013-2018

Table 11 Sales in Luxury Hotels by Country of Origin: % Value 2013-2017

Table 12 NBO Company Shares in Luxury Hotels: % Value 2013-2017

Table 13 LBN Brand Shares in Luxury Hotels: % Value 2014-2017

Table 14 Forecast Sales in Luxury Hotels: Value 2018-2023

Table 15 Forecast Sales in Luxury Hotels: % Value Growth 2018-2023

Headlines

Prospects

Fine Wines/champagne and Spirits Evolves

Step Towards Development Is Consumer Education

Market Opportunities

Competitive Landscape

Fragmented Competitive Landscape

Luxury Gifting As An Opportunity for Fine Wines/champagne and Spirits in Romania

New Entrant To Luxury Spirits

Category Data

Table 16 Sales of Fine Wines/Champagne and Spirits by Category: Value 2013-2018

Table 17 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2013-2018

Table 18 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2013-2017

Table 19 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2014-2017

Table 20 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2013-2018

Table 21 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2018-2023

Table 22 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2018-2023

Headlines

Prospects

Luxury Cars Continues To Expand

Variety of Factors Responsible for Growth of Luxury Cars in Romania

Innovation To Broaden Product Offering

Competitive Landscape

Mercedes-benz Leads Luxury Cars in Romania

Pre-owned Luxury Cars To Expand

Reasons for Further Growth

Category Data

Table 23 Sales of Luxury Cars: Value 2013-2018

Table 24 Sales of Luxury Cars: % Value Growth 2013-2018

Table 25 NBO Company Shares of Luxury Cars: % Value 2013-2017

Table 26 LBN Brand Shares of Luxury Cars: % Value 2014-2017

Table 27 Forecast Sales of Luxury Cars: Value 2018-2023

Table 28 Forecast Sales of Luxury Cars: % Value Growth 2018-2023

Headlines

Prospects

Millennials - An Important Consumer Group

A Positive Trend Across All Key Segments of Personal Luxury

Tourists Boost Spending of Luxury Goods in Romania

Competitive Landscape

Online Sales of Luxury Goods in Romania

Counterfeit Luxury Products - A Threat To Growth

From Physical Products To Digital Experiential

Category Data

Table 29 Sales of Personal Luxury by Category: Value 2013-2018

Table 30 Sales of Personal Luxury by Category: % Value Growth 2013-2018

Table 31 NBO Company Shares of Personal Luxury: % Value 2013-2017

Table 32 LBN Brand Shares of Personal Luxury: % Value 2014-2017

Table 33 Forecast Sales of Personal Luxury by Category: Value 2018-2023

Table 34 Forecast Sales of Personal Luxury by Category: % Value Growth 2018-2023

Headlines

Prospects

Overview of Designer Apparel and Footwear in Romania

Modest But Fashionable

Internet Retailing Grows Strongly

Competitive Landscape

Luxury Brands for A Selected Audience

Room for Further Development

Well-known Brands Suffer From Counterfeiting

Category Data

Table 35 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2013-2018

Table 36 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2013-2018

Table 37 NBO Company Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2013-2017

Table 38 LBN Brand Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2014-2017

Table 39 Distribution of Designer Apparel and Footwear (Ready-to-Wear) by Format: % Value 2013-2018

Table 40 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2018-2023

Table 41 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2018-2023

Headlines

Prospects

Sales of Luxury Eyewear in Romania Increase in 2018

Rising Living Standards and Growing Fashion Trends

Changing Consumer Lifestyles and Habits To Influence Luxury Eyewear

Competitive Landscape

Luxottica Group SpA - A Leader in Style in 2018

New Optical Goods Store Officially Launched

Innovation at the Core of Luxury Eyewear

Category Data

Table 42 Sales of Luxury Eyewear by Category: Value 2013-2018

Table 43 Sales of Luxury Eyewear by Category: % Value Growth 2013-2018

Table 44 NBO Company Shares of Luxury Eyewear: % Value 2013-2017

Table 45 LBN Brand Shares of Luxury Eyewear: % Value 2014-2017

Table 46 Distribution of Luxury Eyewear by Format: % Value 2013-2018

Table 47 Forecast Sales of Luxury Eyewear by Category: Value 2018-2023

Table 48 Forecast Sales of Luxury Eyewear by Category: % Value Growth 2018-2023

Headlines

Prospects

Luxury Jewellery Records Consistent Growth

Rise of Women Buying for Themselves

All Objects of Precious Metals Will Be Sold With Official Romanian State Mark

Competitive Landscape

Category Remains Fragmented and Dominated by International Brands

Customisation and Authenticity

Emerging Opportunities Within Luxury Jewellery in Romania

Category Data

Table 49 Sales of Luxury Jewellery by Category: Value 2013-2018

Table 50 Sales of Luxury Jewellery by Category: % Value Growth 2013-2018

Table 51 NBO Company Shares of Luxury Jewellery: % Value 2013-2017

Table 52 LBN Brand Shares of Luxury Jewellery: % Value 2014-2017

Table 53 Distribution of Luxury Jewellery by Format: % Value 2013-2018

Table 54 Forecast Sales of Luxury Jewellery by Category: Value 2018-2023

Table 55 Forecast Sales of Luxury Jewellery by Category: % Value Growth 2018-2023

Headlines

Prospects

Luxury Leather Goods Overview

Increasing Number of Men Use Leather Goods

Competitive Landscape

Increasing Awareness of Branded Products

Counterfeit Products Remain A Problem for Luxury Leather Goods in Romania

Category Data

Table 56 Sales of Luxury Leather Goods: Value 2013-2018

Table 57 Sales of Luxury Leather Goods: % Value Growth 2013-2018

Table 58 NBO Company Shares of Luxury Leather Goods: % Value 2013-2017

Table 59 LBN Brand Shares of Luxury Leather Goods: % Value 2014-2017

Table 60 Distribution of Luxury Leather Goods by Format: % Value 2013-2018

Table 61 Forecast Sales of Luxury Leather Goods: Value 2018-2023

Table 62 Forecast Sales of Luxury Leather Goods: % Value Growth 2018-2023

Prospects

Headlines

Prospects

Luxury Timepieces in Romania Experiences High Demand in 2018

Smartwatches Influence Luxury Timepieces in Certain Ways

Luxury Timepieces Offers Experience

Competitive Landscape

Luxury Timepieces Is Dynamic

Technology Innovates

Category Data

Table 63 Sales of Luxury Timepieces by Category: Value 2013-2018

Table 64 Sales of Luxury Timepieces by Category: % Value Growth 2013-2018

Table 65 NBO Company Shares of Luxury Timepieces: % Value 2013-2017

Table 66 LBN Brand Shares of Luxury Timepieces: % Value 2014-2017

Table 67 Distribution of Luxury Timepieces by Format: % Value 2013-2018

Table 68 Forecast Sales of Luxury Timepieces by Category: Value 2018-2023

Table 69 Forecast Sales of Luxury Timepieces by Category: % Value Growth 2018-2023

Headlines

Prospects

in A Fully Digital Era, Luxury Writing Instruments and Stationery Prospers

Luxury Writing Instruments - An Acquisition of A True Experience

Opportunities for Growth

Competitive Landscape

Montblanc Continues To Lead Luxury Writing Instruments and Stationery

Limited Activities Witnessed on Social Media

Manufacturers Are Expanding Into Other Industries

Category Data

Table 70 Sales of Luxury Writing Instruments and Stationery: Value 2013-2018

Table 71 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2013-2018

Table 72 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2013-2017

Table 73 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2014-2017

Table 74 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2013-2018

Table 75 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2018-2023

Table 76 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2018-2023

Headlines

Prospects

Super Premium Beauty and Personal Care Is Underdeveloped

Consumer Preferences for Natural Beauty Products

Internet Retailing Slowly Becomes An Important Distribution Channel

Competitive Landscape

Christian Dior and Givenchy Are Leading Brands

Innovation and Portfolio Extension Leads To Product Premiumisation

Romanian Consumers Slow To Be Convinced by Luxury Brands

Category Data

Table 77 Sales of Super Premium Beauty and Personal Care by Category: Value 2013-2018

Table 78 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2013-2018

Table 79 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2013-2017

Table 80 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2014-2017

Table 81 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2013-2018

Table 82 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2018-2023

Table 83 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2018-2023

Romania had not become a target for strong luxury brands by the end of the review period. In volume and turnover terms, luxury goods in Romania is behind other European countries such as France, Germany or Italy, where the luxury goods market is more established. Only a limited number of Romanian consumers will spend vast amounts of money on a single product, with most fashion brands concentrated in the capital of Bucharest. While, traditionally, luxury was defined by exclusivity, price and aspi...

Euromonitor International's Luxury Goods in Romania report offers a comprehensive guide to the size and shape of the Luxury Goods market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Goods retailing along with the development of consumers’ shopping patterns. Forecasts to 2023 illustrate how the market is set to change

Product coverage: Experiential Luxury, Fine Wines/Champagne and Spirits, Luxury Cars, Personal Luxury.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Luxury Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.