Luxury Goods in Russia
LUXURY GOODS IN RUSSIA
Euromonitor International
February 2019
LIST OF CONTENTS AND TABLES
Executive Summary
High Economic Uncertainty Limits Growth
Increase in Tourist Flows and Tax-free Launch Contribute To Sales Growth
International Brands Confidently Penetrate
Economic Difficulties Determine Shrinking Distribution
Prospects Remain Volatile
Market Indicators
Table 1 Number of High Net Worth Individuals (HNWI): 2013-2018
Market Data
Table 2 Sales of Luxury Goods by Category: Value 2013-2018
Table 3 Sales of Luxury Goods by Category: % Value Growth 2013-2018
Table 4 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018
Table 5 NBO Company Shares of Luxury Goods: % Value 2013-2017
Table 6 LBN Brand Shares of Luxury Goods: % Value 2014-2017
Table 7 Distribution of Luxury Goods by Format and Category: % Value 2018
Table 8 Forecast Sales of Luxury Goods by Category: Value 2018-2023
Table 9 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Fifa World Cup Set To Continue To Drive Sales
Local Immersion, Customisation and Transformation Among the Main Drivers
Slowdown of Affluent Tourist Flows Remains the Main Treat
Competitive Landscape
International Chains Dominate Luxury Hotels
Loyalty and Conceptualism As the Main Features
Further Development and New Players Expected
Category Data
Table 10 Sales in Luxury Hotels: Value 2013-2018
Table 11 Sales in Luxury Hotels: % Value Growth 2013-2018
Table 12 Sales in Luxury Hotels by Country of Origin: % Value 2013-2017
Table 13 NBO Company Shares in Luxury Hotels: % Value 2013-2017
Table 14 LBN Brand Shares in Luxury Hotels: % Value 2014-2017
Table 15 Forecast Sales in Luxury Hotels: Value 2018-2023
Table 16 Forecast Sales in Luxury Hotels: % Value Growth 2018-2023
Headlines
Prospects
Comparative Economic Stabilisation Predetermines Flat Growth
Online Sales Booming But Still Illegal
Competitive Landscape
International Players Dominate
Affluent Consumers Prefer Imported Drinks
Category Data
Table 17 Sales of Fine Wines/Champagne and Spirits by Category: Value 2013-2018
Table 18 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2013-2018
Table 19 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2013-2017
Table 20 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2014-2017
Table 21 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2013-2018
Table 22 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2018-2023
Table 23 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2018-2023
Headlines
Prospects
Luxury Cars Less Volatile During Financial Crisis
Quotes System and Era-glonass Equipment Complicates Supply of Luxury Cars
Emphasis on New Sizeable Models
Competitive Landscape
Mercedes-benz Russia Sao Maintains Its Clear Lead
Lexus Preserves Sufficient Dominance in Suv Class
Internet As New Platform for Developments and Advertising
Category Data
Table 24 Sales of Luxury Cars: Value 2013-2018
Table 25 Sales of Luxury Cars: % Value Growth 2013-2018
Table 26 NBO Company Shares of Luxury Cars: % Value 2013-2017
Table 27 LBN Brand Shares of Luxury Cars: % Value 2014-2017
Table 28 Forecast Sales of Luxury Cars: Value 2018-2023
Table 29 Forecast Sales of Luxury Cars: % Value Growth 2018-2023
Headlines
Prospects
Industry Recovers at A Slow Pace
Tourists and Tax-free Shopping the Main Future Drivers
Distribution of Luxury Goods Consolidates
Competitive Landscape
Multinationals Dominate While Fragmentation Increases
Innovation As A Driver
Digitalisation Is A Key for Brands Advertising
Category Data
Table 30 Sales of Personal Luxury by Category: Value 2013-2018
Table 31 Sales of Personal Luxury by Category: % Value Growth 2013-2018
Table 32 NBO Company Shares of Personal Luxury: % Value 2013-2017
Table 33 LBN Brand Shares of Personal Luxury: % Value 2014-2017
Table 34 Forecast Sales of Personal Luxury by Category: Value 2018-2023
Table 35 Forecast Sales of Personal Luxury by Category: % Value Growth 2018-2023
Headlines
Prospects
Tourism and Tax-free System Contribute To Growth
Retailers Focus on Prices and Exclusivity To Attract Consumers
Distribution Challenges Remain
Competitive Landscape
Fragmentation and Polarisation Becomes More Evident
Online Presence Becomes More Essential
Category Data
Table 36 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2013-2018
Table 37 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2013-2018
Table 38 NBO Company Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2013-2017
Table 39 LBN Brand Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2014-2017
Table 40 Distribution of Designer Apparel and Footwear (Ready-to-Wear) by Format: % Value 2013-2018
Table 41 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2018-2023
Table 42 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2018-2023
Headlines
Prospects
Value Sales Revive at A Slow Pace
Vision Problems Become More Widespread
Fashion and Digitalisation Trends Support Growth
Competitive Landscape
Affordable Luxury Dominates
Marketing Strategies Focus on Online Operations and Innovations
Category Data
Table 43 Sales of Luxury Eyewear by Category: Value 2013-2018
Table 44 Sales of Luxury Eyewear by Category: % Value Growth 2013-2018
Table 45 NBO Company Shares of Luxury Eyewear: % Value 2013-2017
Table 46 LBN Brand Shares of Luxury Eyewear: % Value 2014-2017
Table 47 Distribution of Luxury Eyewear by Format: % Value 2013-2018
Table 48 Forecast Sales of Luxury Eyewear by Category: Value 2018-2023
Table 49 Forecast Sales of Luxury Eyewear by Category: % Value Growth 2018-2023
Headlines
Prospects
Currency Fluctuations Hamper Retail Value Sales Growth
Middle Class Gradually Returns To Luxury Shopping
Tourists Support Growth in Jewellery
Competitive Landscape
Iconic Brands Remain Most Popular
Affordable Luxury Dominates Sales
Category Data
Table 50 Sales of Luxury Jewellery by Category: Value 2013-2018
Table 51 Sales of Luxury Jewellery by Category: % Value Growth 2013-2018
Table 52 NBO Company Shares of Luxury Jewellery: % Value 2013-2017
Table 53 LBN Brand Shares of Luxury Jewellery: % Value 2014-2017
Table 54 Distribution of Luxury Jewellery by Format: % Value 2013-2018
Table 55 Forecast Sales of Luxury Jewellery by Category: Value 2018-2023
Table 56 Forecast Sales of Luxury Jewellery by Category: % Value Growth 2018-2023
Headlines
Prospects
Demand Getting More Polarised
Casual Style Drives Sales of Smaller Leather Goods
Tax-free System and Tourist Flows Support Value Growth
Competitive Landscape
Leading International Brands Dominate
Players Use Discounting To Attract Consumers
Emphasis on Localised Innovations
Category Data
Table 57 Sales of Luxury Leather Goods: Value 2013-2018
Table 58 Sales of Luxury Leather Goods: % Value Growth 2013-2018
Table 59 NBO Company Shares of Luxury Leather Goods: % Value 2013-2017
Table 60 LBN Brand Shares of Luxury Leather Goods: % Value 2014-2017
Table 61 Distribution of Luxury Leather Goods by Format: % Value 2013-2018
Table 62 Forecast Sales of Luxury Leather Goods: Value 2018-2023
Table 63 Forecast Sales of Luxury Leather Goods: % Value Growth 2018-2023
Headlines
Prospects
Smartphones Cannibalise Luxury Mobile Phones
Luxury Wearables Becomes the Only Category With Potential
Innovations A Driving Force
Competitive Landscape
Vertu's Exit Opens Category To Smartphone Leaders
New Players Have the Potential To Stir Up the Category With Breakthrough Innovations
Category Data
Table 64 Sales of Luxury Portable Consumer Electronics by Category: Value 2013-2018
Table 65 Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2013-2018
Table 66 NBO Company Shares of Luxury Portable Consumer Electronics: % Value 2013-2017
Table 67 LBN Brand Shares of Luxury Portable Consumer Electronics: % Value 2014-2017
Table 68 Distribution of Luxury Portable Consumer Electronics by Format: % Value 2013-2018
Table 69 Forecast Sales of Luxury Portable Consumer Electronics by Category: Value 2018-2023
Table 70 Forecast Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2018-2023
Headlines
Prospects
Category Revives Despite Gloomy Economic Conditions
Women's Timepieces Generates Better Performance
Competitive Landscape
Famous Brands Lead the Category
Innovation A Key Driver of Value Sales
Connectivity Increases Brands' Involvement in Social Media
Category Data
Table 71 Sales of Luxury Timepieces by Category: Value 2013-2018
Table 72 Sales of Luxury Timepieces by Category: % Value Growth 2013-2018
Table 73 NBO Company Shares of Luxury Timepieces: % Value 2013-2017
Table 74 LBN Brand Shares of Luxury Timepieces: % Value 2014-2017
Table 75 Distribution of Luxury Timepieces by Format: % Value 2013-2018
Table 76 Forecast Sales of Luxury Timepieces by Category: Value 2018-2023
Table 77 Forecast Sales of Luxury Timepieces by Category: % Value Growth 2018-2023
Headlines
Prospects
Economic Stabilisation Continues To Benefit the Category
Tax-free System and Growing Tourism Flows Support Growth
Store-based Retail Continues To Shrink While Online Develops
Competitive Landscape
Well-known Brands Maintain Leadership
Limited Editions and Novelties To Drive Sales
Category Data
Table 78 Sales of Luxury Writing Instruments and Stationery: Value 2013-2018
Table 79 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2013-2018
Table 80 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2013-2017
Table 81 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2014-2017
Table 82 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2013-2018
Table 83 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2018-2023
Table 84 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2018-2023
Headlines
Prospects
Increasing Price Sensitivity and Longer Promotional Periods Hinder Sales
Polarisation Becomes More Prominent
Innovations Drive Growth in Super Premium Skin Care
Competitive Landscape
Fragmentation Increases
Digitalisation A Key Trend in Advertising
Category Data
Table 85 Sales of Super Premium Beauty and Personal Care by Category: Value 2013-2018
Table 86 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 87 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2013-2017
Table 88 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2014-2017
Table 89 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2013-2018
Table 90 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2018-2023
Table 91 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2018-2023
Luxury goods registered more robust retail current value growth in 2018 as it continued to recover from the economic recession of 2015-2016. While consumers of luxury goods were less prone to financial difficulties, middle-class buyers simply stopped purchasing such items during the crisis.
Euromonitor International's Luxury Goods in Russia report offers a comprehensive guide to the size and shape of the Luxury Goods market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Goods retailing along with the development of consumers’ shopping patterns. Forecasts to 2023 illustrate how the market is set to change
Product coverage: Experiential Luxury, Fine Wines/Champagne and Spirits, Luxury Cars, Personal Luxury.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Luxury Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.