LUXURY EYEWEAR IN TURKEY

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Women's Luxury Sunglasses Continues To Perform Well

Optical Shops Remain the Leading Distribution Channel

Counterfeit Products A Major Threat

Competitive Landscape

Luxottica Remains the Clear Category Leader

Change in the Competitive Environment

Promotional and Marketing Activities for Luxury Eyewear

Category Data

Table 1 Sales of Luxury Eyewear by Category: Value 2013-2018

Table 2 Sales of Luxury Eyewear by Category: % Value Growth 2013-2018

Table 3 NBO Company Shares of Luxury Eyewear: % Value 2013-2017

Table 4 LBN Brand Shares of Luxury Eyewear: % Value 2014-2017

Table 5 Distribution of Luxury Eyewear by Format: % Value 2013-2018

Table 6 Forecast Sales of Luxury Eyewear by Category: Value 2018-2023

Table 7 Forecast Sales of Luxury Eyewear by Category: % Value Growth 2018-2023

Executive Summary

Growth Continues Despite Unfavourable Developments

Signs of Changing Preferences

New Luxury Brands Continue To Enter the Turkish Market

Internet Retailing A Promising Channel

Further Growth Expected Over the Forecast Period

Market Indicators

Table 8 Number of High Net Worth Individuals (HNWI): 2013-2018

Market Data

Table 9 Sales of Luxury Goods by Category: Value 2013-2018

Table 10 Sales of Luxury Goods by Category: % Value Growth 2013-2018

Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018

Table 12 NBO Company Shares of Luxury Goods: % Value 2013-2017

Table 13 LBN Brand Shares of Luxury Goods: % Value 2014-2017

Table 14 Distribution of Luxury Goods by Format and Category: % Value 2018

Table 15 Forecast Sales of Luxury Goods by Category: Value 2018-2023

Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

A growing number of affluent Turkish women are seeking to match their handbags, shoes and apparel with their sunglasses, with many purchasing more than one pair despite higher unit prices as a result of the falling value of the lira against the US dollar. Driven by launches of new models and changing fashion trends, demand for women's luxury sunglasses is expected to remain strong over the forecast period. As women are more interested in fashion and design, they also tend to purchase more sungla...

Euromonitor International's Luxury Eyewear in Turkey report offers a comprehensive guide to the size and shape of the Luxury Eyewear market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Eyewear retailing along with the development of consumers’ shopping patterns. Forecasts to 2023 illustrate how the market is set to change

Product coverage: Luxury Spectacle Frames, Luxury Sunglasses.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Luxury Eyewear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.