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Key Trends in Lodging

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Table of Contents

    Snapshot

      Major lodging projects currently under construction

        Lodging Categories

          Budget

            Midscale

              Luxury

                Key Market Trends

                  Personalization

                    Sustainability

                      Sharing economy

                        Alternative Company Case Studies

                          Hostelworld Group

                            Under Canvas

                              Staycity Aparthotels

                                Major Sector Deals

                                  LVMH Moet Hennessy Louis Vuitton Acquires Belmond

                                    Wyndham Worldwide and La Quinta Holdings Announce Acquisition Agreement

                                      Marriott International Merges with Starwood Hotels & Resorts Worldwide

                                        Challenges and Opportunities

                                          Appendix

                                            References

                                              Terminology and Definitions

                                                About the Author

                                                  GlobalData at a Glance

                                                  Key Trends in Lodging

                                                  Summary

                                                  This report provides analysis of key market trends, M&A deals, and company strategies in the lodging industry. Major hotel chains are assessed, along with an analysis of alternative accommodation types to provide valuable insight. Challenges along with opportunities in the industry are explained in relation to industry examples.

                                                  Key Highlights

                                                  - Many different sectors within the lodging industry now try to personalize their offerings using different strategies. Personalization can be achieved by analyzing data points in the customer’s online journey in order to provide bespoke offerings or applying a human touch, such as hotel staff remembering a customers name and dietary preferences.
                                                  - A key aspect in the rationale behind two of the main M&A deals assessed in this report regards the expansion of loyalty programmes. Wyndham and Marriott struck deals with La Quinta and Starwood respectively due to the perceived potential of integrating loyalty programmes.
                                                  - The lodging sector has always been perceived as being unsustainable. Many aspects of the sector have always been heavily unsustainable. It historically creates a negative environmental impact through energy and water consumption, use of consumable and durable goods and solid and hazardous waste creation.

                                                  Scope

                                                  - GlobalData’s Key Trend report looks at the key trends & issues within the lodging industry, as well as the opportunities and threats. It also offers an insight into key company strategies, M&A activity, consumer groups, and looks at the industry’s performance.

                                                  Reasons to buy

                                                  - Gain an insight into the lodging industry’s leading players.
                                                  - Understand how non-hotel lodging is growing and why
                                                  - Look at the market and understand its dynamics
                                                  - Gain a detailed understanding of the key trends, issues and challenges facing lodging companies

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