JEANS IN ROMANIA

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Premiumisation Contributes To Value Growth

Availability and Convenience Drive Volume Sales of Jeans

Men Vs Women - Different Purchasing Behaviours

Competitive Landscape

Fast Fashion Brands Lead Jeans

Premium Brands Are Slowly Expanding Their Popularity

the Widening Product Range Will Appeal To Consumers

Category Data

Table 1 Sales of Jeans by Category: Volume 2013-2018

Table 2 Sales of Jeans by Category: Value 2013-2018

Table 3 Sales of Jeans by Category: % Volume Growth 2013-2018

Table 4 Sales of Jeans by Category: % Value Growth 2013-2018

Table 5 Sales of Men's Jeans by Category: Volume 2013-2018

Table 6 Sales of Men's Jeans by Category: Value 2013-2018

Table 7 Sales of Men's Jeans by Category: % Volume Growth 2013-2018

Table 8 Sales of Men's Jeans by Category: % Value Growth 2013-2018

Table 9 Sales of Women's Jeans by Category: Volume 2013-2018

Table 10 Sales of Women's Jeans by Category: Value 2013-2018

Table 11 Sales of Women's Jeans by Category: % Volume Growth 2013-2018

Table 12 Sales of Women's Jeans by Category: % Value Growth 2013-2018

Table 13 NBO Company Shares of Jeans: % Value 2014-2018

Table 14 LBN Brand Shares of Jeans: % Value 2015-2018

Table 15 Forecast Sales of Jeans by Category: Volume 2018-2023

Table 16 Forecast Sales of Jeans by Category: Value 2018-2023

Table 17 Forecast Sales of Jeans by Category: % Volume Growth 2018-2023

Table 18 Forecast Sales of Jeans by Category: % Value Growth 2018-2023

Table 19 Forecast Sales of Men's Jeans by Category: Volume 2018-2023

Table 20 Forecast Sales of Men's Jeans by Category: Value 2018-2023

Table 21 Forecast Sales of Men's Jeans by Category: % Volume Growth 2018-2023

Table 22 Forecast Sales of Men's Jeans by Category: % Value Growth 2018-2023

Table 23 Forecast Sales of Women's Jeans by Category: Volume 2018-2023

Table 24 Forecast Sales of Women's Jeans by Category: Value 2018-2023

Table 25 Forecast Sales of Women's Jeans by Category: % Volume Growth 2018-2023

Table 26 Forecast Sales of Women's Jeans by Category: % Value Growth 2018-2023

Executive Summary

Sales of Apparel and Footwear Remain Dynamic

Increasing Disposable Incomes and Internet Retailing Sustain Development

Fast Fashion Retailers Remain in the Top Positions in Value Terms

Sales of Apparel and Footwear Are Boosted by Social Media

Unstable Political Environment Offsets the Development of Apparel and Footwear

Market Data

Table 27 Sales of Apparel and Footwear by Category: Volume 2013-2018

Table 28 Sales of Apparel and Footwear by Category: Value 2013-2018

Table 29 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018

Table 30 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018

Table 31 NBO Company Shares of Apparel and Footwear: % Value 2014-2018

Table 32 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018

Table 33 Distribution of Apparel and Footwear by Format: % Value 2013-2018

Table 34 Distribution of Apparel and Footwear by Format and Category: % Value 2018

Table 35 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023

Table 36 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023

Table 37 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023

Table 38 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

Definitions

Sources

Summary 1 Research Sources

In 2018, standard jeans saw the highest current value growth, which indicates a slight migration from economy jeans to higher-priced standard jeans. This was a result of the expansion of fast fashion retailers, which encouraged people to opt for known brands at the expense of unbranded products sold via bazaars or independent apparel outlets. Price was also an important factor in the purchasing decision. Demand was slowing for economy jeans, and independent apparel retailers were having to pay i...

Euromonitor International's Jeans in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Economy Jeans, Premium Jeans, Standard Jeans, Super Premium Jeans.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Jeans market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.