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Global Interactive Advertising Market Size, Status and Forecast 2019-2025

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Table of Contents

    1 Report Overview

    • 1.1 Study Scope
    • 1.2 Key Market Segments
    • 1.3 Players Covered
    • 1.4 Market Analysis by Type
      • 1.4.1 Global Interactive Advertising Market Size Growth Rate by Type (2014-2025)
      • 1.4.2 Online Interactive Advertising
      • 1.4.3 Offline Interactive Advertising
    • 1.5 Market by Application
      • 1.5.1 Global Interactive Advertising Market Share by Application (2014-2025)
      • 1.5.2 Retail and Consumer Goods
      • 1.5.3 BFSI
      • 1.5.4 IT & Telecommunication
      • 1.5.5 Media and Entertainment
      • 1.5.6 Travel
      • 1.5.7 Transportation
      • 1.5.8 Supply Chain and Logistics
      • 1.5.9 Healthcare
      • 1.5.10 Energy & Power and Utilities
      • 1.5.11 Education and Government
    • 1.6 Study Objectives
    • 1.7 Years Considered

    2 Global Growth Trends

    • 2.1 Interactive Advertising Market Size
    • 2.2 Interactive Advertising Growth Trends by Regions
      • 2.2.1 Interactive Advertising Market Size by Regions (2014-2025)
      • 2.2.2 Interactive Advertising Market Share by Regions (2014-2019)
    • 2.3 Industry Trends
      • 2.3.1 Market Top Trends
      • 2.3.2 Market Drivers
      • 2.3.3 Market Opportunities

    3 Market Share by Key Players

    • 3.1 Interactive Advertising Market Size by Manufacturers
      • 3.1.1 Global Interactive Advertising Revenue by Manufacturers (2014-2019)
      • 3.1.2 Global Interactive Advertising Revenue Market Share by Manufacturers (2014-2019)
      • 3.1.3 Global Interactive Advertising Market Concentration Ratio (CR5 and HHI)
    • 3.2 Interactive Advertising Key Players Head office and Area Served
    • 3.3 Key Players Interactive Advertising Product/Solution/Service
    • 3.4 Date of Enter into Interactive Advertising Market
    • 3.5 Mergers & Acquisitions, Expansion Plans

    4 Breakdown Data by Type and Application

    • 4.1 Global Interactive Advertising Market Size by Type (2014-2019)
    • 4.2 Global Interactive Advertising Market Size by Application (2014-2019)

    5 United States

    • 5.1 United States Interactive Advertising Market Size (2014-2019)
    • 5.2 Interactive Advertising Key Players in United States
    • 5.3 United States Interactive Advertising Market Size by Type
    • 5.4 United States Interactive Advertising Market Size by Application

    6 Europe

    • 6.1 Europe Interactive Advertising Market Size (2014-2019)
    • 6.2 Interactive Advertising Key Players in Europe
    • 6.3 Europe Interactive Advertising Market Size by Type
    • 6.4 Europe Interactive Advertising Market Size by Application

    7 China

    • 7.1 China Interactive Advertising Market Size (2014-2019)
    • 7.2 Interactive Advertising Key Players in China
    • 7.3 China Interactive Advertising Market Size by Type
    • 7.4 China Interactive Advertising Market Size by Application

    8 Japan

    • 8.1 Japan Interactive Advertising Market Size (2014-2019)
    • 8.2 Interactive Advertising Key Players in Japan
    • 8.3 Japan Interactive Advertising Market Size by Type
    • 8.4 Japan Interactive Advertising Market Size by Application

    9 Southeast Asia

    • 9.1 Southeast Asia Interactive Advertising Market Size (2014-2019)
    • 9.2 Interactive Advertising Key Players in Southeast Asia
    • 9.3 Southeast Asia Interactive Advertising Market Size by Type
    • 9.4 Southeast Asia Interactive Advertising Market Size by Application

    10 India

    • 10.1 India Interactive Advertising Market Size (2014-2019)
    • 10.2 Interactive Advertising Key Players in India
    • 10.3 India Interactive Advertising Market Size by Type
    • 10.4 India Interactive Advertising Market Size by Application

    11 Central & South America

    • 11.1 Central & South America Interactive Advertising Market Size (2014-2019)
    • 11.2 Interactive Advertising Key Players in Central & South America
    • 11.3 Central & South America Interactive Advertising Market Size by Type
    • 11.4 Central & South America Interactive Advertising Market Size by Application

    12 International Players Profiles

    • 12.1 Grey Advertising
      • 12.1.1 Grey Advertising Company Details
      • 12.1.2 Company Description and Business Overview
      • 12.1.3 Interactive Advertising Introduction
      • 12.1.4 Grey Advertising Revenue in Interactive Advertising Business (2014-2019)
      • 12.1.5 Grey Advertising Recent Development
    • 12.2 Wieden+Kennedy
      • 12.2.1 Wieden+Kennedy Company Details
      • 12.2.2 Company Description and Business Overview
      • 12.2.3 Interactive Advertising Introduction
      • 12.2.4 Wieden+Kennedy Revenue in Interactive Advertising Business (2014-2019)
      • 12.2.5 Wieden+Kennedy Recent Development
    • 12.3 Butler
      • 12.3.1 Butler Company Details
      • 12.3.2 Company Description and Business Overview
      • 12.3.3 Interactive Advertising Introduction
      • 12.3.4 Butler Revenue in Interactive Advertising Business (2014-2019)
      • 12.3.5 Butler Recent Development
    • 12.4 Shine
      • 12.4.1 Shine Company Details
      • 12.4.2 Company Description and Business Overview
      • 12.4.3 Interactive Advertising Introduction
      • 12.4.4 Shine Revenue in Interactive Advertising Business (2014-2019)
      • 12.4.5 Shine Recent Development
    • 12.5 Stern & Partners
      • 12.5.1 Stern & Partners Company Details
      • 12.5.2 Company Description and Business Overview
      • 12.5.3 Interactive Advertising Introduction
      • 12.5.4 Stern & Partners Revenue in Interactive Advertising Business (2014-2019)
      • 12.5.5 Stern & Partners Recent Development
    • 12.6 Ogilvy & Mather
      • 12.6.1 Ogilvy & Mather Company Details
      • 12.6.2 Company Description and Business Overview
      • 12.6.3 Interactive Advertising Introduction
      • 12.6.4 Ogilvy & Mather Revenue in Interactive Advertising Business (2014-2019)
      • 12.6.5 Ogilvy & Mather Recent Development
    • 12.7 BBDO
      • 12.7.1 BBDO Company Details
      • 12.7.2 Company Description and Business Overview
      • 12.7.3 Interactive Advertising Introduction
      • 12.7.4 BBDO Revenue in Interactive Advertising Business (2014-2019)
      • 12.7.5 BBDO Recent Development
    • 12.8 Crispin Porter + Bogusky
      • 12.8.1 Crispin Porter + Bogusky Company Details
      • 12.8.2 Company Description and Business Overview
      • 12.8.3 Interactive Advertising Introduction
      • 12.8.4 Crispin Porter + Bogusky Revenue in Interactive Advertising Business (2014-2019)
      • 12.8.5 Crispin Porter + Bogusky Recent Development
    • 12.9 The Martin Agency
      • 12.9.1 The Martin Agency Company Details
      • 12.9.2 Company Description and Business Overview
      • 12.9.3 Interactive Advertising Introduction
      • 12.9.4 The Martin Agency Revenue in Interactive Advertising Business (2014-2019)
      • 12.9.5 The Martin Agency Recent Development
    • 12.10 Deutsch
      • 12.10.1 Deutsch Company Details
      • 12.10.2 Company Description and Business Overview
      • 12.10.3 Interactive Advertising Introduction
      • 12.10.4 Deutsch Revenue in Interactive Advertising Business (2014-2019)
      • 12.10.5 Deutsch Recent Development
    • 12.11 Droga5
    • 12.12 Mullen Advertising

    13 Market Forecast 2019-2025

    • 13.1 Market Size Forecast by Regions
    • 13.2 United States
    • 13.3 Europe
    • 13.4 China
    • 13.5 Japan
    • 13.6 Southeast Asia
    • 13.7 India
    • 13.8 Central & South America
    • 13.9 Market Size Forecast by Product (2019-2025)
    • 13.10 Market Size Forecast by Application (2019-2025)

    14 Analyst's Viewpoints/Conclusions

      15 Appendix

      • 15.1 Research Methodology
        • 15.1.1 Methodology/Research Approach
          • 15.1.1.1 Research Programs/Design
          • 15.1.1.2 Market Size Estimation
          • 12.1.1.3 Market Breakdown and Data Triangulation
        • 15.1.2 Data Source
          • 15.1.2.1 Secondary Sources
          • 15.1.2.2 Primary Sources
      • 15.2 Disclaimer

      Interactive advertising can be defined as a form of advertising that uses a feedback information from the users for whom advertisement is made. The feedback information from the users helps the advertiser to improve their advertising techniques. Interactive advertising can be referred to as online advertising but can be implied to offline advertising as well.
      The key trends in interactive advertising market includes reaching to mass audience in less time, invention of latest technology that are convenient for users, emergence of innovative ideas that are going to benefit users and proficient use of smartphone to generate money. The study indicates, the factors such as increase in mobile users owing to usage of multiple channels and device that boost the interactive advertising market. The efficient use of media technologies and creation of personalization media portals are one of the most significant factors fuelling interactive advertising market. According to the study, the growing social media networks and online and offline internet integration are the prime factors boosting interactive advertising market.
      The interactive advertising market can be segmented on the basis of type, organization size and vertical. By type the interactive advertising market consists of mobile advertising, videos, internet, social media marketing, email marketing, sponsorship, blogging, widgets, and offline activation. Social media marketing is the most cost efficient digital marketing technique. It enhances business by increasing brand awareness. It helps enterprises to get engage with broad range of audience and increase the business visibility.
      In 2018, the global Interactive Advertising market size was 40100 million US$ and it is expected to reach 110400 million US$ by the end of 2025, with a CAGR of 13.5% during 2019-2025.

      This report focuses on the global Interactive Advertising status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Interactive Advertising development in United States, Europe and China.

      The key players covered in this study
      Grey Advertising
      Wieden+Kennedy
      Butler
      Shine
      Stern & Partners
      Ogilvy & Mather
      BBDO
      Crispin Porter + Bogusky
      The Martin Agency
      Deutsch
      Droga5
      Mullen Advertising

      Market segment by Type, the product can be split into
      Online Interactive Advertising
      Offline Interactive Advertising

      Market segment by Application, split into
      Retail and Consumer Goods
      BFSI
      IT & Telecommunication
      Media and Entertainment
      Travel
      Transportation
      Supply Chain and Logistics
      Healthcare
      Energy & Power and Utilities
      Education and Government

      Market segment by Regions/Countries, this report covers
      United States
      Europe
      China
      Japan
      Southeast Asia
      India
      Central & South America

      The study objectives of this report are:
      To analyze global Interactive Advertising status, future forecast, growth opportunity, key market and key players.
      To present the Interactive Advertising development in United States, Europe and China.
      To strategically profile the key players and comprehensively analyze their development plan and strategies.
      To define, describe and forecast the market by product type, market and key regions.

      In this study, the years considered to estimate the market size of Interactive Advertising are as follows:
      History Year: 2014-2018
      Base Year: 2018
      Estimated Year: 2019
      Forecast Year 2019 to 2025
      For the data information by region, company, type and application, 2018 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.

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