Table of Contents

Executive Summary

IKEA's exposure to COVID-19

IKEA's operational responses to COVID-19

Key findings

Key conclusions

Geographic spread analysis - COVID 19 vs IKEA Group Sales

Global & regional impact

COVID-19 global impact score for IKEA versus competitors

Revised 2020 revenue forecast

"IKEA’s exposure: impact in locked-down countries"

Company reaction

Charitable donations

Operational changes

Staff wellbeing

Appendix

Methodology

IKEA: Coronavirus (COVID-19) Company impact

Summary

The Coronavirus (COVID-19) company impact report analyses how the pandemic will impact IKEA's performance.

The non-essential nature of IKEA’s business and its low online penetration mean the pandemic will have a significant impact on its 2020 sales.

IKEA’s reaction to the crisis will boost brand image, and this will benefit it in the long term.

Scope

- IKEA will be heavily impacted by physical store closures in key markets including Germany, the US, France and the UK.
- Global competitors have an advantage over IKEA; Walmart and Amazon have a far broader product range to lean on.

Reasons to Buy

- Use our revised 2020 forecast for IKEA to understand how it will perform this year.
- Use our charts to review how IKEA's sales are split by region globally and how these regions have been impacted by COVID-19.
- Use our in-depth analysis to review how IKEA has responded to COVID-19 and how this will affect its performance.