Table of Contents

SUMMARY

Overall summary

ISSUES & STRATEGIES

A focus on key trends in health & wellness

Offline essential but online still outperforms

Services could drive sales away from SDA

Cordless vacuums not as trusted, limiting demand

THE MARKET

Market size & growth - total market

Market size & growth - vacuum cleaners

Market size & growth - heating & cooling appliances

Market size & growth - irons

Market size & growth - floor cleaners

Category growth & size: 2019-2021

Online sales penetration

Channels of distribution

THE RETAILERS

Retailer prospects to 2020

Retailer shares

Argos

Dixons Carphone

John Lewis & Partners

AO

Ebuyer

Other retailers

THE CONSUMER

Consumer headlines

Who

Why

Where

Methodology

Market sizing

Appendix

The small domestic appliances market continues to achieve steady growth, driven by strong performances in the heating & cooling appliances category.

The HRS UK Small Domestic Appliances report offers comprehensive insight and analysis of the UK Small Domestic Appliances market (including forecasts up to 2024), the major players, the main trends, and consumer attitudes. It provides in-depth analysis of the following: the hot issues impacting the market, strategies for success, market sizes and forecasts, retailer profiles, retailer market shares, consumer data and future outlook. The report focuses on vacuum cleaners, floor cleaners, irons and heating & cooling appliances. Consumer data is based on our 2018 UK Small Domestic Appliances survey, using a panel of 2,000 nationally representative consumers.

Scope
- A focus on health & wellness products such as air purifiers will encourage spend on small domestic appliances.
- The grocers are losing share as lack of space dedicated to this category instore and online ensures specialists and department stores are the first port of call
- Dyson remains the most popular brand in small domestic appliances with 13.7% of shoppers purchasing this brand
Reasons to buy
- Learn how essential offline channels are to the shopper journey and how retailers are translating service elements online
- Identify opportunities within small domestic appliances that apply to the health & wellness trend and how this trend can lead to strong growth in a category that is reliant on weather conditions
- Use our in-depth analysis of the leading retailers in small domestic appliances in order to understand how to appeal shoppers and remain competitive in the market.

Companies mentioned
Dixons Carphone
Argos
Amazon
Amazon Prime
Tesco
Tesco Direct
GoInstore
AO
Dyson
ASDA
Sainsbury's
Hughes
John Lewis & Partners
Shop Direct
B&M
The Range
Ebuyer
Gtech
Russell Hobbs
Argos Home
Simple Value by Argos
Home Bargains
Appliances Direct
Bosch
De'Longhi
Tefal
Braun
Shark
Vax
Hoover
Wilko
Aldi
House of Fraser
Littlewoods
Clas Ohlson
Robert Dyas
Lidl
Homebase
Morphy Richards
Electrolux
Samsung
LG
Dimplex