Home retail series: UK Homewares - Home décor and accessories, 2019-2024
Table of Contents
KEY TRENDS
Key trends in home décor and accessories:
The home décor market is set to bounce back in 2019
IKEA shows resilience against the rise of discounters
More than 1 in 3 shoppers will purchase a candle in 2019
Consumers willing to sacrifice quality to save money
Positive correlation between age and penetration
Home décor less vulnerable in period of uncertainty
The rise of fast fashion attitudes to homewares
THE MARKET
Overall sector size and growth
Sector size and growth: pictures & frames
Sector size and growth: clocks
Sector size and growth: decorative accessories
Sector size and growth: vases & bowls
Sector size and growth: candle holders & lanterns
Sector size and growth: candles & fragrances
Sector size and growth: mirrors
Online dynamics
Channels of distribution
THE RETAILERS
Market shares
Retailer profiles
IKEA
Dunelm
The Range
B&M
Next
ASDA
Wilko
TK Maxx
Tesco
Home Bargains
THE CONSUMER
Penetration and profiles
Net agreement statements
Research process
Purchase motivation
Popular trends
Purchase frequency
Factors of importance
Average spend
Retailer usage
Considered to used conversion rates
Drivers of retailer choice
Things retailers should improve on
Channel usage
Opinions on online purchasing
Online purchasing satisfaction
Views prior to purchase
Views on shopping for candles and home fragrances
METHODOLOGY
Market sizing
Home retail series: UK Homewares - Home décor and accessories, 2019-2024
Summary
The UK: Homewares - Home Décor and Accessories, 2019-2024 report offers comprehensive insight and analysis of the home décor and accessories market (including forecasts up to 2024), the major players, the main trends, and consumer attitudes.
It provides in-depth analysis of the following: the hot issues impacting the market, market sizes and forecasts, retailer profiles, retailer market shares and consumer data. The report focuses on the following sub-categories: pictures & frames, clocks, decorative accessories, vases & bowls, candle holders & lanterns, candles & fragrances and mirrors. Consumer data is based on our 2019 UK home décor and accessories survey, using a panel of 2,000 nationally representative consumers.
The home décor market is set to bounce back in 2019 with total growth of 2.0%, up from last year’s growth of just 0.4%. Home décor is providing consumers with an easy and affordable way to improve their homes, the latter of which being of upmost importance due to economic cautiousness and younger demographics with the highest penetration typically earning less per annum than their older counterparts.
Scope
- Home décor is less vulnerable than bigger ticket categories such as furniture in period of uncertainty
- IKEA shows resilience against the rise of discounters
- More than 1 in 3 shoppers will purchase a candle in 2019
- Home décor and accessories shoppers are willing to sacrifice quality to save money
Reasons to buy
- Discover what will drive growth in the home décor and accessories market out to 2024, to help form an effective growth strategy and target investment to high performance categories.
- Identify the factors driving growth through the general merchandise channel, and understand what this will mean for other players in the market.
- Gain a deeper understanding of what is important to home décor and accessories shoppers, allowing you to better target investment to these areas.
- Understand how penetration in the home décor and accessories market differs by demographic, allowing you to better target ranges.