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Global Fish Finders Market 2025 by Manufacturers, Regions, Type and Application, Forecast to 2031

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1 Market Overview

  • 1.1 Product Overview and Scope
  • 1.2 Market Estimation Caveats and Base Year
  • 1.3 Market Analysis by Type
    • 1.3.1 Overview: Global Fish Finders Consumption Value by Type: 2020 Versus 2024 Versus 2031
    • 1.3.2 Portable Fish Finders
    • 1.3.3 Fixed Fish Finders
  • 1.4 Market Analysis by Application
    • 1.4.1 Overview: Global Fish Finders Consumption Value by Application: 2020 Versus 2024 Versus 2031
    • 1.4.2 Recreational Fishing
    • 1.4.3 Commercial Fishing
  • 1.5 Global Fish Finders Market Size & Forecast
    • 1.5.1 Global Fish Finders Consumption Value (2020 & 2024 & 2031)
    • 1.5.2 Global Fish Finders Sales Quantity (2020-2031)
    • 1.5.3 Global Fish Finders Average Price (2020-2031)

2 Manufacturers Profiles

  • 2.1 Humminbird
    • 2.1.1 Humminbird Details
    • 2.1.2 Humminbird Major Business
    • 2.1.3 Humminbird Fish Finders Product and Services
    • 2.1.4 Humminbird Fish Finders Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.1.5 Humminbird Recent Developments/Updates
  • 2.2 Navico
    • 2.2.1 Navico Details
    • 2.2.2 Navico Major Business
    • 2.2.3 Navico Fish Finders Product and Services
    • 2.2.4 Navico Fish Finders Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.2.5 Navico Recent Developments/Updates
  • 2.3 Garmin
    • 2.3.1 Garmin Details
    • 2.3.2 Garmin Major Business
    • 2.3.3 Garmin Fish Finders Product and Services
    • 2.3.4 Garmin Fish Finders Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.3.5 Garmin Recent Developments/Updates
  • 2.4 Furuno
    • 2.4.1 Furuno Details
    • 2.4.2 Furuno Major Business
    • 2.4.3 Furuno Fish Finders Product and Services
    • 2.4.4 Furuno Fish Finders Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.4.5 Furuno Recent Developments/Updates
  • 2.5 Raymarine
    • 2.5.1 Raymarine Details
    • 2.5.2 Raymarine Major Business
    • 2.5.3 Raymarine Fish Finders Product and Services
    • 2.5.4 Raymarine Fish Finders Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.5.5 Raymarine Recent Developments/Updates
  • 2.6 Lucky Sonar
    • 2.6.1 Lucky Sonar Details
    • 2.6.2 Lucky Sonar Major Business
    • 2.6.3 Lucky Sonar Fish Finders Product and Services
    • 2.6.4 Lucky Sonar Fish Finders Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.6.5 Lucky Sonar Recent Developments/Updates
  • 2.7 Deeper
    • 2.7.1 Deeper Details
    • 2.7.2 Deeper Major Business
    • 2.7.3 Deeper Fish Finders Product and Services
    • 2.7.4 Deeper Fish Finders Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.7.5 Deeper Recent Developments/Updates
  • 2.8 Samyung ENC
    • 2.8.1 Samyung ENC Details
    • 2.8.2 Samyung ENC Major Business
    • 2.8.3 Samyung ENC Fish Finders Product and Services
    • 2.8.4 Samyung ENC Fish Finders Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.8.5 Samyung ENC Recent Developments/Updates
  • 2.9 NorCross Outdoors（HawkEye）
    • 2.9.1 NorCross Outdoors（HawkEye） Details
    • 2.9.2 NorCross Outdoors（HawkEye） Major Business
    • 2.9.3 NorCross Outdoors（HawkEye） Fish Finders Product and Services
    • 2.9.4 NorCross Outdoors（HawkEye） Fish Finders Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.9.5 NorCross Outdoors（HawkEye） Recent Developments/Updates
  • 2.10 SI-TEX Marine Electronics
    • 2.10.1 SI-TEX Marine Electronics Details
    • 2.10.2 SI-TEX Marine Electronics Major Business
    • 2.10.3 SI-TEX Marine Electronics Fish Finders Product and Services
    • 2.10.4 SI-TEX Marine Electronics Fish Finders Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.10.5 SI-TEX Marine Electronics Recent Developments/Updates

3 Competitive Environment: Fish Finders by Manufacturer

  • 3.1 Global Fish Finders Sales Quantity by Manufacturer (2020-2025)
  • 3.2 Global Fish Finders Revenue by Manufacturer (2020-2025)
  • 3.3 Global Fish Finders Average Price by Manufacturer (2020-2025)
  • 3.4 Market Share Analysis (2024)
    • 3.4.1 Producer Shipments of Fish Finders by Manufacturer Revenue ($MM) and Market Share (%): 2024
    • 3.4.2 Top 3 Fish Finders Manufacturer Market Share in 2024
    • 3.4.3 Top 6 Fish Finders Manufacturer Market Share in 2024
  • 3.5 Fish Finders Market: Overall Company Footprint Analysis
    • 3.5.1 Fish Finders Market: Region Footprint
    • 3.5.2 Fish Finders Market: Company Product Type Footprint
    • 3.5.3 Fish Finders Market: Company Product Application Footprint
  • 3.6 New Market Entrants and Barriers to Market Entry
  • 3.7 Mergers, Acquisition, Agreements, and Collaborations

4 Consumption Analysis by Region

  • 4.1 Global Fish Finders Market Size by Region
    • 4.1.1 Global Fish Finders Sales Quantity by Region (2020-2031)
    • 4.1.2 Global Fish Finders Consumption Value by Region (2020-2031)
    • 4.1.3 Global Fish Finders Average Price by Region (2020-2031)
  • 4.2 North America Fish Finders Consumption Value (2020-2031)
  • 4.3 Europe Fish Finders Consumption Value (2020-2031)
  • 4.4 Asia-Pacific Fish Finders Consumption Value (2020-2031)
  • 4.5 South America Fish Finders Consumption Value (2020-2031)
  • 4.6 Middle East & Africa Fish Finders Consumption Value (2020-2031)

5 Market Segment by Type

  • 5.1 Global Fish Finders Sales Quantity by Type (2020-2031)
  • 5.2 Global Fish Finders Consumption Value by Type (2020-2031)
  • 5.3 Global Fish Finders Average Price by Type (2020-2031)

6 Market Segment by Application

  • 6.1 Global Fish Finders Sales Quantity by Application (2020-2031)
  • 6.2 Global Fish Finders Consumption Value by Application (2020-2031)
  • 6.3 Global Fish Finders Average Price by Application (2020-2031)

7 North America

  • 7.1 North America Fish Finders Sales Quantity by Type (2020-2031)
  • 7.2 North America Fish Finders Sales Quantity by Application (2020-2031)
  • 7.3 North America Fish Finders Market Size by Country
    • 7.3.1 North America Fish Finders Sales Quantity by Country (2020-2031)
    • 7.3.2 North America Fish Finders Consumption Value by Country (2020-2031)
    • 7.3.3 United States Market Size and Forecast (2020-2031)
    • 7.3.4 Canada Market Size and Forecast (2020-2031)
    • 7.3.5 Mexico Market Size and Forecast (2020-2031)

8 Europe

  • 8.1 Europe Fish Finders Sales Quantity by Type (2020-2031)
  • 8.2 Europe Fish Finders Sales Quantity by Application (2020-2031)
  • 8.3 Europe Fish Finders Market Size by Country
    • 8.3.1 Europe Fish Finders Sales Quantity by Country (2020-2031)
    • 8.3.2 Europe Fish Finders Consumption Value by Country (2020-2031)
    • 8.3.3 Germany Market Size and Forecast (2020-2031)
    • 8.3.4 France Market Size and Forecast (2020-2031)
    • 8.3.5 United Kingdom Market Size and Forecast (2020-2031)
    • 8.3.6 Russia Market Size and Forecast (2020-2031)
    • 8.3.7 Italy Market Size and Forecast (2020-2031)

9 Asia-Pacific

  • 9.1 Asia-Pacific Fish Finders Sales Quantity by Type (2020-2031)
  • 9.2 Asia-Pacific Fish Finders Sales Quantity by Application (2020-2031)
  • 9.3 Asia-Pacific Fish Finders Market Size by Region
    • 9.3.1 Asia-Pacific Fish Finders Sales Quantity by Region (2020-2031)
    • 9.3.2 Asia-Pacific Fish Finders Consumption Value by Region (2020-2031)
    • 9.3.3 China Market Size and Forecast (2020-2031)
    • 9.3.4 Japan Market Size and Forecast (2020-2031)
    • 9.3.5 South Korea Market Size and Forecast (2020-2031)
    • 9.3.6 India Market Size and Forecast (2020-2031)
    • 9.3.7 Southeast Asia Market Size and Forecast (2020-2031)
    • 9.3.8 Australia Market Size and Forecast (2020-2031)

10 South America

  • 10.1 South America Fish Finders Sales Quantity by Type (2020-2031)
  • 10.2 South America Fish Finders Sales Quantity by Application (2020-2031)
  • 10.3 South America Fish Finders Market Size by Country
    • 10.3.1 South America Fish Finders Sales Quantity by Country (2020-2031)
    • 10.3.2 South America Fish Finders Consumption Value by Country (2020-2031)
    • 10.3.3 Brazil Market Size and Forecast (2020-2031)
    • 10.3.4 Argentina Market Size and Forecast (2020-2031)

11 Middle East & Africa

  • 11.1 Middle East & Africa Fish Finders Sales Quantity by Type (2020-2031)
  • 11.2 Middle East & Africa Fish Finders Sales Quantity by Application (2020-2031)
  • 11.3 Middle East & Africa Fish Finders Market Size by Country
    • 11.3.1 Middle East & Africa Fish Finders Sales Quantity by Country (2020-2031)
    • 11.3.2 Middle East & Africa Fish Finders Consumption Value by Country (2020-2031)
    • 11.3.3 Turkey Market Size and Forecast (2020-2031)
    • 11.3.4 Egypt Market Size and Forecast (2020-2031)
    • 11.3.5 Saudi Arabia Market Size and Forecast (2020-2031)
    • 11.3.6 South Africa Market Size and Forecast (2020-2031)

12 Market Dynamics

  • 12.1 Fish Finders Market Drivers
  • 12.2 Fish Finders Market Restraints
  • 12.3 Fish Finders Trends Analysis
  • 12.4 Porters Five Forces Analysis
    • 12.4.1 Threat of New Entrants
    • 12.4.2 Bargaining Power of Suppliers
    • 12.4.3 Bargaining Power of Buyers
    • 12.4.4 Threat of Substitutes
    • 12.4.5 Competitive Rivalry

13 Raw Material and Industry Chain

  • 13.1 Raw Material of Fish Finders and Key Manufacturers
  • 13.2 Manufacturing Costs Percentage of Fish Finders
  • 13.3 Fish Finders Production Process
  • 13.4 Industry Value Chain Analysis

14 Shipments by Distribution Channel

  • 14.1 Sales Channel
    • 14.1.1 Direct to End-User
    • 14.1.2 Distributors
  • 14.2 Fish Finders Typical Distributors
  • 14.3 Fish Finders Typical Customers

15 Research Findings and Conclusion

    16 Appendix

    • 16.1 Methodology
    • 16.2 Research Process and Data Source

    According to our (Global Info Research) latest study, the global Fish Finders market size was valued at US$ 652 million in 2024 and is forecast to a readjusted size of USD 775 million by 2031 with a CAGR of 2.5% during review period.
    A fish finder is an instrument used to locate fish underwater by detecting reflected pulses of sound energy, as in sonar. A modern fish finder displays measurements of reflected sound on a graphical display, allowing an operator to interpret information to locate schools of fish, underwater debris, and the bottom of body of water. Fish finder instruments are used both by sport and commercial fishermen.
    Global key players of Fish Finders include Humminbird, Navico, Garmin, Furuno, Raymarine, etc. The top five players hold a share over 65%. North America is the largest market, which has a share about 42%, followed by Europe and Asia-Pacific with a market share of 32% and 20%, respectively. In terms of product type, Fixed Fish Finders is the largest segment, occupied for a share of 73%. And in terms of application, Commercial Fishing is the largest segment, which has a share about 62%.
    This report is a detailed and comprehensive analysis for global Fish Finders market. Both quantitative and qualitative analyses are presented by manufacturers, by region & country, by Type and by Application. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2025, are provided.
    Key Features:
    Global Fish Finders market size and forecasts, in consumption value ($ Million), sales quantity (K Units), and average selling prices (US$/Unit), 2020-2031
    Global Fish Finders market size and forecasts by region and country, in consumption value ($ Million), sales quantity (K Units), and average selling prices (US$/Unit), 2020-2031
    Global Fish Finders market size and forecasts, by Type and by Application, in consumption value ($ Million), sales quantity (K Units), and average selling prices (US$/Unit), 2020-2031
    Global Fish Finders market shares of main players, shipments in revenue ($ Million), sales quantity (K Units), and ASP (US$/Unit), 2020-2025
    The Primary Objectives in This Report Are:
    To determine the size of the total market opportunity of global and key countries
    To assess the growth potential for Fish Finders
    To forecast future growth in each product and end-use market
    To assess competitive factors affecting the marketplace
    This report profiles key players in the global Fish Finders market based on the following parameters - company overview, sales quantity, revenue, price, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include Humminbird, Navico, Garmin, Furuno, Raymarine, Lucky Sonar, Deeper, Samyung ENC, NorCross Outdoors（HawkEye）, SI-TEX Marine Electronics, etc.
    This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals.
    Market Segmentation
    Fish Finders market is split by Type and by Application. For the period 2020-2031, the growth among segments provides accurate calculations and forecasts for consumption value by Type, and by Application in terms of volume and value. This analysis can help you expand your business by targeting qualified niche markets.
    Market segment by Type
    Portable Fish Finders
    Fixed Fish Finders
    Market segment by Application
    Recreational Fishing
    Commercial Fishing
    Major players covered
    Humminbird
    Navico
    Garmin
    Furuno
    Raymarine
    Lucky Sonar
    Deeper
    Samyung ENC
    NorCross Outdoors（HawkEye）
    SI-TEX Marine Electronics
    Market segment by region, regional analysis covers
    North America (United States, Canada, and Mexico)
    Europe (Germany, France, United Kingdom, Russia, Italy, and Rest of Europe)
    Asia-Pacific (China, Japan, Korea, India, Southeast Asia, and Australia)
    South America (Brazil, Argentina, Colombia, and Rest of South America)
    Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa, and Rest of Middle East & Africa)
    The content of the study subjects, includes a total of 15 chapters:
    Chapter 1, to describe Fish Finders product scope, market overview, market estimation caveats and base year.
    Chapter 2, to profile the top manufacturers of Fish Finders, with price, sales quantity, revenue, and global market share of Fish Finders from 2020 to 2025.
    Chapter 3, the Fish Finders competitive situation, sales quantity, revenue, and global market share of top manufacturers are analyzed emphatically by landscape contrast.
    Chapter 4, the Fish Finders breakdown data are shown at the regional level, to show the sales quantity, consumption value, and growth by regions, from 2020 to 2031.
    Chapter 5 and 6, to segment the sales by Type and by Application, with sales market share and growth rate by Type, by Application, from 2020 to 2031.
    Chapter 7, 8, 9, 10 and 11, to break the sales data at the country level, with sales quantity, consumption value, and market share for key countries in the world, from 2020 to 2025.and Fish Finders market forecast, by regions, by Type, and by Application, with sales and revenue, from 2026 to 2031.
    Chapter 12, market dynamics, drivers, restraints, trends, and Porters Five Forces analysis.
    Chapter 13, the key raw materials and key suppliers, and industry chain of Fish Finders.
    Chapter 14 and 15, to describe Fish Finders sales channel, distributors, customers, research findings and conclusion.

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