Table of Contents

Buying dynamics

Occasion

Store selection

Channel usage

Fulfilment

Spending

Buying dynamics

METHODOLOGY

Technical details: consumer survey work

Fireworks in the UK - 2018

Summary

"Fireworks in the UK - 2018", report forms part of GlobalData's Retail Occasions series, and gives insight into the profile and spending habits of consumers buying fireworks.

The percentage of people that bought fireworks increased 0.9 percentage points from 2017 to 2018, but less consumers are purchasing them for Bonfire Night as the other occasions grow in popularity. Consumers value the quality of fireworks more this year although price is still of high importance, influencing which retailers are most shopped at.

Scope

- Fireworks are now being more frequently purchased for international occasions, such as Diwali and Chinese New Year. Despite less consumers purchasing fireworks for Bonfire Night than in 2017, it still remains the most important occasion as 44.5% of consumers purchased fireworks for the event.
- Supermarkets are the most popular channel for browsing and purchasing fireworks, with online being the least popular channel for purchases.

Reasons to buy

- Use our in-depth consumer insight to gain knowledge of consumer preferences and help tailor your product offerings of fireworks.
- Understand what drives retailer choice for fireworks among consumers, such as convenience, value for money and delivery options in order to maximise sales potential.