Electric Toothbrush Market Report – Research, Industry Analysis Reports and Market Demands

Global Electric Toothbrush Market 2026 by Manufacturers, Regions, Type and Application, Forecast to 2032

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Table of Content

1 Market Overview

1.1 Product Overview and Scope
1.2 Market Estimation Caveats and Base Year
1.3 Market Analysis by Type
- 1.3.1 Overview: Global Electric Toothbrush Consumption Value by Type: 2021 Versus 2025 Versus 2032
- 1.3.2 Rechargeable Toothbrushes
- 1.3.3 Battery Powered Toothbrushes
1.4 Market Analysis by Brush Head Material
- 1.4.1 Overview: Global Electric Toothbrush Consumption Value by Brush Head Material: 2021 Versus 2025 Versus 2032
- 1.4.2 Nylon bristles
- 1.4.3 Plant-based bristles
- 1.4.4 Silicone bristles
1.5 Market Analysis by Vibration Technology
- 1.5.1 Overview: Global Electric Toothbrush Consumption Value by Vibration Technology: 2021 Versus 2025 Versus 2032
- 1.5.2 Oscillating-Rotating
- 1.5.3 Sonic Vibration
- 1.5.4 Hybrid
1.6 Market Analysis by Application
- 1.6.1 Overview: Global Electric Toothbrush Consumption Value by Application: 2021 Versus 2025 Versus 2032
- 1.6.2 Adults Electric Toothbrush
- 1.6.3 Children Electric Toothbrush
1.7 Global Electric Toothbrush Market Size & Forecast
- 1.7.1 Global Electric Toothbrush Consumption Value (2021 & 2025 & 2032)
- 1.7.2 Global Electric Toothbrush Sales Quantity (2021-2032)
- 1.7.3 Global Electric Toothbrush Average Price (2021-2032)

2 Manufacturers Profiles

3 Competitive Environment: Electric Toothbrush by Manufacturer

3.1 Global Electric Toothbrush Sales Quantity by Manufacturer (2021-2026)
3.2 Global Electric Toothbrush Revenue by Manufacturer (2021-2026)
3.3 Global Electric Toothbrush Average Price by Manufacturer (2021-2026)
3.4 Market Share Analysis (2025)
- 3.4.1 Producer Shipments of Electric Toothbrush by Manufacturer Revenue ($MM) and Market Share (%): 2025
- 3.4.2 Top 3 Electric Toothbrush Manufacturer Market Share in 2025
- 3.4.3 Top 6 Electric Toothbrush Manufacturer Market Share in 2025
3.5 Electric Toothbrush Market: Overall Company Footprint Analysis
- 3.5.1 Electric Toothbrush Market: Region Footprint
- 3.5.2 Electric Toothbrush Market: Company Product Type Footprint
- 3.5.3 Electric Toothbrush Market: Company Product Application Footprint
3.6 New Market Entrants and Barriers to Market Entry
3.7 Mergers, Acquisition, Agreements, and Collaborations

4 Consumption Analysis by Region

4.1 Global Electric Toothbrush Market Size by Region
- 4.1.1 Global Electric Toothbrush Sales Quantity by Region (2021-2032)
- 4.1.2 Global Electric Toothbrush Consumption Value by Region (2021-2032)
- 4.1.3 Global Electric Toothbrush Average Price by Region (2021-2032)
4.2 North America Electric Toothbrush Consumption Value (2021-2032)
4.3 Europe Electric Toothbrush Consumption Value (2021-2032)
4.4 Asia-Pacific Electric Toothbrush Consumption Value (2021-2032)
4.5 South America Electric Toothbrush Consumption Value (2021-2032)
4.6 Middle East & Africa Electric Toothbrush Consumption Value (2021-2032)

5 Market Segment by Type

5.1 Global Electric Toothbrush Sales Quantity by Type (2021-2032)
5.2 Global Electric Toothbrush Consumption Value by Type (2021-2032)
5.3 Global Electric Toothbrush Average Price by Type (2021-2032)

6 Market Segment by Application

6.1 Global Electric Toothbrush Sales Quantity by Application (2021-2032)
6.2 Global Electric Toothbrush Consumption Value by Application (2021-2032)
6.3 Global Electric Toothbrush Average Price by Application (2021-2032)

7 North America

7.1 North America Electric Toothbrush Sales Quantity by Type (2021-2032)
7.2 North America Electric Toothbrush Sales Quantity by Application (2021-2032)
7.3 North America Electric Toothbrush Market Size by Country
- 7.3.1 North America Electric Toothbrush Sales Quantity by Country (2021-2032)
- 7.3.2 North America Electric Toothbrush Consumption Value by Country (2021-2032)
- 7.3.3 United States Market Size and Forecast (2021-2032)
- 7.3.4 Canada Market Size and Forecast (2021-2032)
- 7.3.5 Mexico Market Size and Forecast (2021-2032)

8 Europe

8.1 Europe Electric Toothbrush Sales Quantity by Type (2021-2032)
8.2 Europe Electric Toothbrush Sales Quantity by Application (2021-2032)
8.3 Europe Electric Toothbrush Market Size by Country
- 8.3.1 Europe Electric Toothbrush Sales Quantity by Country (2021-2032)
- 8.3.2 Europe Electric Toothbrush Consumption Value by Country (2021-2032)
- 8.3.3 Germany Market Size and Forecast (2021-2032)
- 8.3.4 France Market Size and Forecast (2021-2032)
- 8.3.5 United Kingdom Market Size and Forecast (2021-2032)
- 8.3.6 Russia Market Size and Forecast (2021-2032)
- 8.3.7 Italy Market Size and Forecast (2021-2032)

9 Asia-Pacific

9.1 Asia-Pacific Electric Toothbrush Sales Quantity by Type (2021-2032)
9.2 Asia-Pacific Electric Toothbrush Sales Quantity by Application (2021-2032)
9.3 Asia-Pacific Electric Toothbrush Market Size by Region
- 9.3.1 Asia-Pacific Electric Toothbrush Sales Quantity by Region (2021-2032)
- 9.3.2 Asia-Pacific Electric Toothbrush Consumption Value by Region (2021-2032)
- 9.3.3 China Market Size and Forecast (2021-2032)
- 9.3.4 Japan Market Size and Forecast (2021-2032)
- 9.3.5 South Korea Market Size and Forecast (2021-2032)
- 9.3.6 India Market Size and Forecast (2021-2032)
- 9.3.7 Southeast Asia Market Size and Forecast (2021-2032)
- 9.3.8 Australia Market Size and Forecast (2021-2032)

10 South America

10.1 South America Electric Toothbrush Sales Quantity by Type (2021-2032)
10.2 South America Electric Toothbrush Sales Quantity by Application (2021-2032)
10.3 South America Electric Toothbrush Market Size by Country
- 10.3.1 South America Electric Toothbrush Sales Quantity by Country (2021-2032)
- 10.3.2 South America Electric Toothbrush Consumption Value by Country (2021-2032)
- 10.3.3 Brazil Market Size and Forecast (2021-2032)
- 10.3.4 Argentina Market Size and Forecast (2021-2032)

11 Middle East & Africa

11.1 Middle East & Africa Electric Toothbrush Sales Quantity by Type (2021-2032)
11.2 Middle East & Africa Electric Toothbrush Sales Quantity by Application (2021-2032)
11.3 Middle East & Africa Electric Toothbrush Market Size by Country
- 11.3.1 Middle East & Africa Electric Toothbrush Sales Quantity by Country (2021-2032)
- 11.3.2 Middle East & Africa Electric Toothbrush Consumption Value by Country (2021-2032)
- 11.3.3 Turkey Market Size and Forecast (2021-2032)
- 11.3.4 Egypt Market Size and Forecast (2021-2032)
- 11.3.5 Saudi Arabia Market Size and Forecast (2021-2032)
- 11.3.6 South Africa Market Size and Forecast (2021-2032)

12 Market Dynamics

12.1 Electric Toothbrush Market Drivers
12.2 Electric Toothbrush Market Restraints
12.3 Electric Toothbrush Trends Analysis
12.4 Porters Five Forces Analysis
- 12.4.1 Threat of New Entrants
- 12.4.2 Bargaining Power of Suppliers
- 12.4.3 Bargaining Power of Buyers
- 12.4.4 Threat of Substitutes
- 12.4.5 Competitive Rivalry

13 Raw Material and Industry Chain

13.1 Raw Material of Electric Toothbrush and Key Manufacturers
13.2 Manufacturing Costs Percentage of Electric Toothbrush
13.3 Electric Toothbrush Production Process
13.4 Industry Value Chain Analysis

14 Shipments by Distribution Channel

14.1 Sales Channel
- 14.1.1 Direct to End-User
- 14.1.2 Distributors
14.2 Electric Toothbrush Typical Distributors
14.3 Electric Toothbrush Typical Customers

15 Research Findings and Conclusion

16 Appendix

16.1 Methodology
16.2 Research Process and Data Source

Description

According to our (Global Info Research) latest study, the global Electric Toothbrush market size was valued at US$ 1980 million in 2025 and is forecast to a readjusted size of US$ 2881 million by 2032 with a CAGR of 5.6% during review period.
An electric toothbrush is an everyday oral-cleaning device that uses a motor to drive the brush head into high-frequency vibration or oscillating-rotating motion. Its core purpose is to improve plaque removal on tooth surfaces and along the gumline with consistent mechanical action and paced quadrant cues, especially when users have inconsistent technique or brush for too little time, while reducing gum irritation and abrasion risks through pressure control. Main technology paradigms include sonic vibration and oscillating-rotating round-head cleaning, and there are also magnetic-drive architectures that combine micro-vibrating bristles with a round brush head. By adding pressure sensing, brushing-mode switching, and in some models zone tracking and habit logging, products enable more personalized cleaning. Brands differentiate the experience with measurable parameters, such as motors delivering about 33,000 vibrations per minute, or hybrid motion designs reaching about 66,000 vibrations per minute with a 60-degree sweep. Typical waterproof performance reaches IPX7, and battery life ranges from weeks per charge to long-life designs marketed as once-a-year charging. Delivery usually consists of a reusable handle and replaceable brush heads; head materials and forms range from conventional nylon to hybrid silicone heads, and some promote recyclability or plant-based components for sustainability. Use cases span mass-market households, sensitive gums, orthodontic and implant care, and children’s brushing training. Some solutions integrate brushing with water flossing and allow one-touch switching among brushing, water flossing, or combined modes to improve interdental cleaning. In addition to hardware sales, periodic brush head replenishment and subscription fulfillment are key repeat-revenue drivers, often bundled with travel cases, hygienic storage, app content, and broader oral-care kits.
The competitive focus of electric toothbrushes is shifting from sheer cleaning power to measurable experience control and long-term oral-health outcomes. Pressure sensing and paced quadrant cues are increasingly becoming baseline capabilities that lower the skill barrier by turning brushing from “feel-based” behavior into a repeatable routine, while reducing gum irritation and abrasion risks caused by excessive force. Premium models further differentiate through smart guidance, including scenario-based combinations of modes and intensity, and tailored power profiles for sensitive care versus deep cleaning. Many brands also emphasize a systematic brush-head ecosystem, using different head designs to address gum care, orthodontic cleaning, and children’s training, creating an upgrade path from entry-level to premium. On the go-to-market side, leading multinational brands commonly operate through a multi-region, country-site structure, advancing localized content, compliance messaging, and service policies across regions such as Europe, Latin America, the Middle East & Africa, North America, and Asia-Pacific. This regionalized operating model helps convert product experience advantages into broader penetration and stronger brand stickiness through more stable retail and professional-channel collaboration.
Technology routes are becoming more diverse. Sonic high-frequency vibration remains mainstream, but brands continue to iterate on motion patterns, power control, and noise performance. Oscillating-rotating approaches center on round heads that track tooth surfaces and the gumline, while sonic approaches stress efficiency and comfort from high-frequency motion. Hybrid designs are also emerging, layering vibration with sweeping or oscillating movement to improve coverage and reach, while using finer-grained power modulation to reduce irritation. Reliability requirements are moving up as well: water resistance and durability are now table stakes for frequent daily use, battery life is extending from multi-week endurance toward longer cycles, and travel storage plus portable charging are increasingly part of the core product definition. Brush-head materials are expanding from conventional nylon to hybrid silicone and structures designed to be easier to clean, improving hygiene and comfort. Fulfillment is also becoming more regionalized. Different country sites may offer different spec bundles, packaging, and feature availability, and some brands explicitly rely on regional warehousing to support delivery and optimize returns and service. This shows the category is not only a hardware race, but also a comprehensive system built around delivery and service capabilities.
Commercially, the handle is increasingly treated as an acquisition entry point and experience carrier, while a larger share of long-term profit is driven by recurring brush-head replacement, bundles, and subscription fulfillment. Brands raise usage frequency and average order value through replacement reminders, multi-handle family packs, and giftable sets, and reinforce differentiation via travel cases, hygienic storage, and sustainability-led materials. However, subscription fulfillment often covers core markets such as the UK and the US first, and then expands to additional regions over time. Challenger brands frequently use country-by-country retail listings and e-commerce channels on their websites to expand overseas reach, adopting a mix of direct-to-consumer and distribution models to lower entry costs by market. On the manufacturing side, the industry shows a “multi-site production plus regional delivery” structure. Multinational groups retain or build capacity in regions such as North America and Europe to improve supply resilience, shorten lead times, and manage compliance and trade volatility. At the same time, China continues to play a major role in global supply thanks to a mature ecosystem spanning motors, plastics injection, electronics, and bristle materials, enabling large-scale OEM/ODM production. This supports rapid iteration and cost optimization from entry-level to mid-to-premium models, shaping an industry division of labor where sales are globally dispersed while supply is relatively concentrated.
This report is a detailed and comprehensive analysis for global Electric Toothbrush market. Both quantitative and qualitative analyses are presented by manufacturers, by region & country, by Type and by Application. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2025, are provided.
Key Features:
Global Electric Toothbrush market size and forecasts, in consumption value ($ Million), sales quantity (K Units), and average selling prices (USD/Unit), 2021-2032
Global Electric Toothbrush market size and forecasts by region and country, in consumption value ($ Million), sales quantity (K Units), and average selling prices (USD/Unit), 2021-2032
Global Electric Toothbrush market size and forecasts, by Type and by Application, in consumption value ($ Million), sales quantity (K Units), and average selling prices (USD/Unit), 2021-2032
Global Electric Toothbrush market shares of main players, shipments in revenue ($ Million), sales quantity (K Units), and ASP (USD/Unit), 2021-2026
The Primary Objectives in This Report Are:
To determine the size of the total market opportunity of global and key countries
To assess the growth potential for Electric Toothbrush
To forecast future growth in each product and end-use market
To assess competitive factors affecting the marketplace
This report profiles key players in the global Electric Toothbrush market based on the following parameters - company overview, sales quantity, revenue, price, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include Philips Sonicare, P&G (Oral-B and Crest), Panasonic, Colgate, Wellness Oral Care, Conair (Interplak), Church & Dwight (Arm & Hammer, Waterpik, Spinbrush), Lion, Lebond, Ningbo Seago Electric, etc.
This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals.
Market Segmentation
Electric Toothbrush market is split by Type and by Application. For the period 2021-2032, the growth among segments provides accurate calculations and forecasts for consumption value by Type, and by Application in terms of volume and value. This analysis can help you expand your business by targeting qualified niche markets.
Market segment by Type
Rechargeable Toothbrushes
Battery Powered Toothbrushes
Market segment by Brush Head Material
Nylon bristles
Plant-based bristles
Silicone bristles
Market segment by Vibration Technology
Oscillating-Rotating
Sonic Vibration
Hybrid
Market segment by Application
Adults Electric Toothbrush
Children Electric Toothbrush
Major players covered
Philips Sonicare
P&G (Oral-B and Crest)
Panasonic
Colgate
Wellness Oral Care
Conair (Interplak)
Church & Dwight (Arm & Hammer, Waterpik, Spinbrush)
Lion
Lebond
Ningbo Seago Electric
Risun Technology
SEASTAR Corporation
DRETEC
JSB Healthcare
Brush Buddies (Soniclean)
Brio Product
usmile
Saky
Xiaomi (Mi/Mijia)
Dr. Mayer
Emmi-Dent
Megasonex
Fairywill
Bitvae
littli
Novashine
Pursonic
AquaSonic
Brightline
Soocas (Shenzhen) Technology
Flyco
TCL
Haier Group
ROAMAN
PROTOUCH
SUNSTAR (GUM)
AEG
Perrigo（Ranir）
Broxo
TRISA
FOREO
IBP Healthcare
MARUMAN
LFCARE
Guangzhou Wanyuan
TRULY
SKG
Kolibree
OMRON Healthcare
LG
quip
Fairform Manufacturing Company Limited
Market segment by region, regional analysis covers
North America (United States, Canada, and Mexico)
Europe (Germany, France, United Kingdom, Russia, Italy, and Rest of Europe)
Asia-Pacific (China, Japan, Korea, India, Southeast Asia, and Australia)
South America (Brazil, Argentina, Colombia, and Rest of South America)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa, and Rest of Middle East & Africa)
The content of the study subjects, includes a total of 15 chapters:
Chapter 1, to describe Electric Toothbrush product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top manufacturers of Electric Toothbrush, with price, sales quantity, revenue, and global market share of Electric Toothbrush from 2021 to 2026.
Chapter 3, the Electric Toothbrush competitive situation, sales quantity, revenue, and global market share of top manufacturers are analyzed emphatically by landscape contrast.
Chapter 4, the Electric Toothbrush breakdown data are shown at the regional level, to show the sales quantity, consumption value, and growth by regions, from 2021 to 2032.
Chapter 5 and 6, to segment the sales by Type and by Application, with sales market share and growth rate by Type, by Application, from 2021 to 2032.
Chapter 7, 8, 9, 10 and 11, to break the sales data at the country level, with sales quantity, consumption value, and market share for key countries in the world, from 2021 to 2026.and Electric Toothbrush market forecast, by regions, by Type, and by Application, with sales and revenue, from 2027 to 2032.
Chapter 12, market dynamics, drivers, restraints, trends, and Porters Five Forces analysis.
Chapter 13, the key raw materials and key suppliers, and industry chain of Electric Toothbrush.
Chapter 14 and 15, to describe Electric Toothbrush sales channel, distributors, customers, research findings and conclusion.

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