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Global DSP (Demand-Side Platform) Market Size, Status and Forecast 2019-2025

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Table of Contents

    1 Report Overview

    • 1.1 Study Scope
    • 1.2 Key Market Segments
    • 1.3 Players Covered
    • 1.4 Market Analysis by Type
      • 1.4.1 Global DSP (Demand-Side Platform) Market Size Growth Rate by Type (2014-2025)
      • 1.4.2 RTB (Real Time Bidding)
      • 1.4.3 PPB (Programmatic Premium Buying)
    • 1.5 Market by Application
      • 1.5.1 Global DSP (Demand-Side Platform) Market Share by Application (2014-2025)
      • 1.5.2 Retail
      • 1.5.3 Automotive
      • 1.5.4 Financial
      • 1.5.5 Telecom
      • 1.5.6 Others
    • 1.6 Study Objectives
    • 1.7 Years Considered

    2 Global Growth Trends

    • 2.1 DSP (Demand-Side Platform) Market Size
    • 2.2 DSP (Demand-Side Platform) Growth Trends by Regions
      • 2.2.1 DSP (Demand-Side Platform) Market Size by Regions (2014-2025)
      • 2.2.2 DSP (Demand-Side Platform) Market Share by Regions (2014-2019)
    • 2.3 Industry Trends
      • 2.3.1 Market Top Trends
      • 2.3.2 Market Drivers
      • 2.3.3 Market Opportunities

    3 Market Share by Key Players

    • 3.1 DSP (Demand-Side Platform) Market Size by Manufacturers
      • 3.1.1 Global DSP (Demand-Side Platform) Revenue by Manufacturers (2014-2019)
      • 3.1.2 Global DSP (Demand-Side Platform) Revenue Market Share by Manufacturers (2014-2019)
      • 3.1.3 Global DSP (Demand-Side Platform) Market Concentration Ratio (CR5 and HHI)
    • 3.2 DSP (Demand-Side Platform) Key Players Head office and Area Served
    • 3.3 Key Players DSP (Demand-Side Platform) Product/Solution/Service
    • 3.4 Date of Enter into DSP (Demand-Side Platform) Market
    • 3.5 Mergers & Acquisitions, Expansion Plans

    4 Breakdown Data by Type and Application

    • 4.1 Global DSP (Demand-Side Platform) Market Size by Type (2014-2019)
    • 4.2 Global DSP (Demand-Side Platform) Market Size by Application (2014-2019)

    5 United States

    • 5.1 United States DSP (Demand-Side Platform) Market Size (2014-2019)
    • 5.2 DSP (Demand-Side Platform) Key Players in United States
    • 5.3 United States DSP (Demand-Side Platform) Market Size by Type
    • 5.4 United States DSP (Demand-Side Platform) Market Size by Application

    6 Europe

    • 6.1 Europe DSP (Demand-Side Platform) Market Size (2014-2019)
    • 6.2 DSP (Demand-Side Platform) Key Players in Europe
    • 6.3 Europe DSP (Demand-Side Platform) Market Size by Type
    • 6.4 Europe DSP (Demand-Side Platform) Market Size by Application

    7 China

    • 7.1 China DSP (Demand-Side Platform) Market Size (2014-2019)
    • 7.2 DSP (Demand-Side Platform) Key Players in China
    • 7.3 China DSP (Demand-Side Platform) Market Size by Type
    • 7.4 China DSP (Demand-Side Platform) Market Size by Application

    8 Japan

    • 8.1 Japan DSP (Demand-Side Platform) Market Size (2014-2019)
    • 8.2 DSP (Demand-Side Platform) Key Players in Japan
    • 8.3 Japan DSP (Demand-Side Platform) Market Size by Type
    • 8.4 Japan DSP (Demand-Side Platform) Market Size by Application

    9 Southeast Asia

    • 9.1 Southeast Asia DSP (Demand-Side Platform) Market Size (2014-2019)
    • 9.2 DSP (Demand-Side Platform) Key Players in Southeast Asia
    • 9.3 Southeast Asia DSP (Demand-Side Platform) Market Size by Type
    • 9.4 Southeast Asia DSP (Demand-Side Platform) Market Size by Application

    10 India

    • 10.1 India DSP (Demand-Side Platform) Market Size (2014-2019)
    • 10.2 DSP (Demand-Side Platform) Key Players in India
    • 10.3 India DSP (Demand-Side Platform) Market Size by Type
    • 10.4 India DSP (Demand-Side Platform) Market Size by Application

    11 Central & South America

    • 11.1 Central & South America DSP (Demand-Side Platform) Market Size (2014-2019)
    • 11.2 DSP (Demand-Side Platform) Key Players in Central & South America
    • 11.3 Central & South America DSP (Demand-Side Platform) Market Size by Type
    • 11.4 Central & South America DSP (Demand-Side Platform) Market Size by Application

    12 International Players Profiles

    • 12.1 Criteo
      • 12.1.1 Criteo Company Details
      • 12.1.2 Company Description and Business Overview
      • 12.1.3 DSP (Demand-Side Platform) Introduction
      • 12.1.4 Criteo Revenue in DSP (Demand-Side Platform) Business (2014-2019)
      • 12.1.5 Criteo Recent Development
    • 12.2 Double Click
      • 12.2.1 Double Click Company Details
      • 12.2.2 Company Description and Business Overview
      • 12.2.3 DSP (Demand-Side Platform) Introduction
      • 12.2.4 Double Click Revenue in DSP (Demand-Side Platform) Business (2014-2019)
      • 12.2.5 Double Click Recent Development
    • 12.3 Facebook Ads Manager
      • 12.3.1 Facebook Ads Manager Company Details
      • 12.3.2 Company Description and Business Overview
      • 12.3.3 DSP (Demand-Side Platform) Introduction
      • 12.3.4 Facebook Ads Manager Revenue in DSP (Demand-Side Platform) Business (2014-2019)
      • 12.3.5 Facebook Ads Manager Recent Development
    • 12.4 Adobe
      • 12.4.1 Adobe Company Details
      • 12.4.2 Company Description and Business Overview
      • 12.4.3 DSP (Demand-Side Platform) Introduction
      • 12.4.4 Adobe Revenue in DSP (Demand-Side Platform) Business (2014-2019)
      • 12.4.5 Adobe Recent Development
    • 12.5 Trade Desk
      • 12.5.1 Trade Desk Company Details
      • 12.5.2 Company Description and Business Overview
      • 12.5.3 DSP (Demand-Side Platform) Introduction
      • 12.5.4 Trade Desk Revenue in DSP (Demand-Side Platform) Business (2014-2019)
      • 12.5.5 Trade Desk Recent Development
    • 12.6 Amazon (AAP)
      • 12.6.1 Amazon (AAP) Company Details
      • 12.6.2 Company Description and Business Overview
      • 12.6.3 DSP (Demand-Side Platform) Introduction
      • 12.6.4 Amazon (AAP) Revenue in DSP (Demand-Side Platform) Business (2014-2019)
      • 12.6.5 Amazon (AAP) Recent Development
    • 12.7 Appnexus
      • 12.7.1 Appnexus Company Details
      • 12.7.2 Company Description and Business Overview
      • 12.7.3 DSP (Demand-Side Platform) Introduction
      • 12.7.4 Appnexus Revenue in DSP (Demand-Side Platform) Business (2014-2019)
      • 12.7.5 Appnexus Recent Development
    • 12.8 Dataxu
      • 12.8.1 Dataxu Company Details
      • 12.8.2 Company Description and Business Overview
      • 12.8.3 DSP (Demand-Side Platform) Introduction
      • 12.8.4 Dataxu Revenue in DSP (Demand-Side Platform) Business (2014-2019)
      • 12.8.5 Dataxu Recent Development
    • 12.9 Mediamath
      • 12.9.1 Mediamath Company Details
      • 12.9.2 Company Description and Business Overview
      • 12.9.3 DSP (Demand-Side Platform) Introduction
      • 12.9.4 Mediamath Revenue in DSP (Demand-Side Platform) Business (2014-2019)
      • 12.9.5 Mediamath Recent Development
    • 12.10 SocioMatic
      • 12.10.1 SocioMatic Company Details
      • 12.10.2 Company Description and Business Overview
      • 12.10.3 DSP (Demand-Side Platform) Introduction
      • 12.10.4 SocioMatic Revenue in DSP (Demand-Side Platform) Business (2014-2019)
      • 12.10.5 SocioMatic Recent Development
    • 12.11 Sizmek
    • 12.12 Tubemogul
    • 12.13 Oath Inc
    • 12.14 AdForm
    • 12.15 Amobee
    • 12.16 Centro Inc

    13 Market Forecast 2019-2025

    • 13.1 Market Size Forecast by Regions
    • 13.2 United States
    • 13.3 Europe
    • 13.4 China
    • 13.5 Japan
    • 13.6 Southeast Asia
    • 13.7 India
    • 13.8 Central & South America
    • 13.9 Market Size Forecast by Product (2019-2025)
    • 13.10 Market Size Forecast by Application (2019-2025)

    14 Analyst's Viewpoints/Conclusions

      15 Appendix

      • 15.1 Research Methodology
        • 15.1.1 Methodology/Research Approach
          • 15.1.1.1 Research Programs/Design
          • 15.1.1.2 Market Size Estimation
          • 12.1.1.3 Market Breakdown and Data Triangulation
        • 15.1.2 Data Source
          • 15.1.2.1 Secondary Sources
          • 15.1.2.2 Primary Sources
      • 15.2 Disclaimer

      DSP (Demand-Side Platform) is a system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface. Real-time bidding for displaying online advertising takes place within the ad exchanges, and by utilizing a DSP, marketers can manage their bids for the banners and the pricing for the data that they are layering on to target their audiences.
      RTB is the most widely used DSP (Demand-Side Platform) in market, which accounts for about 67.17% of the whole DSP (Demand-Side Platform) market, because of its widely used by the majority companies.
      From the view of region, the United States has about 38% market share in the world in 2018. Although Europe hold the smaller market, they will witness their faster growth in the next few years with the development of economy in these regions.
      In 2018, the global DSP (Demand-Side Platform) market size was 9770 million US$ and it is expected to reach 50500 million US$ by the end of 2025, with a CAGR of 26.5% during 2019-2025.

      This report focuses on the global DSP (Demand-Side Platform) status, future forecast, growth opportunity, key market and key players. The study objectives are to present the DSP (Demand-Side Platform) development in United States, Europe and China.

      The key players covered in this study
      Criteo
      Double Click
      Facebook Ads Manager
      Adobe
      Trade Desk
      Amazon (AAP)
      Appnexus
      Dataxu
      Mediamath
      SocioMatic
      Sizmek
      Tubemogul
      Oath Inc
      AdForm
      Amobee
      Centro Inc

      Market segment by Type, the product can be split into
      RTB (Real Time Bidding)
      PPB (Programmatic Premium Buying)

      Market segment by Application, split into
      Retail
      Automotive
      Financial
      Telecom
      Others

      Market segment by Regions/Countries, this report covers
      United States
      Europe
      China
      Japan
      Southeast Asia
      India
      Central & South America

      The study objectives of this report are:
      To analyze global DSP (Demand-Side Platform) status, future forecast, growth opportunity, key market and key players.
      To present the DSP (Demand-Side Platform) development in United States, Europe and China.
      To strategically profile the key players and comprehensively analyze their development plan and strategies.
      To define, describe and forecast the market by product type, market and key regions.

      In this study, the years considered to estimate the market size of DSP (Demand-Side Platform) are as follows:
      History Year: 2014-2018
      Base Year: 2018
      Estimated Year: 2019
      Forecast Year 2019 to 2025
      For the data information by region, company, type and application, 2018 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.

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