Digital Out of Home or DOOH refers to digital media used for marketing purposes outside of the home. This excludes TV advertising and radio advertising, but includes digital signage.
Scope of the Report:
The global Digital OOH (DOOH) market is valued at 7762.4 million USD in 2018 and is expected to reach 11380 million USD by the end of 2024, growing at a CAGR of 7.9% between 2019 and 2024.
The Asia-Pacific will occupy for more market share in following years, especially in China, also fast growing India and Southeast Asia regions.
North America, especially The United States, will still play an important role which cannot be ignored. Any changes from United States might affect the development trend of Digital OOH (DOOH).
Europe also play important roles in global market, with market size of xx million USD in 2019 and will be xx million USD in 2024, with a CAGR of xx%.
This report studies the Digital OOH (DOOH) market status and outlook of Global and major regions, from angles of players, countries, product types and end industries; this report analyzes the top players in global market, and splits the Digital OOH (DOOH) market by product type and applications/end industries.
Market Segment by Companies, this report covers
Clear Channel Outdoor
Global (Exterion Media)
Publicis Groupe (Metrobus)
Adams Outdoor Advertising
Lightbox OOH Video Network
Stott Outdoor Advertising
White Horse Group
Phoenix Metropolis Media
Balintimes Hong Kong Media
Market Segment by Regions, regional analysis covers
North America (United States, Canada and Mexico)
Europe (Germany, France, UK, Russia and Italy)
Asia-Pacific (China, Japan, Korea, India and Southeast Asia)
South America (Brazil, Argentina, Colombia)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
Market Segment by Type, covers
Street Furniture Advertising
Market Segment by Applications, can be divided into
IT and Telecom
Automotive and Transportation
Consumer Goods and Retail
Government and Utilities