Global Digital OOH Advertising Market Size, Status and Forecast 2020-2026
Table of Content
Table of Contents
1 Report Overview
- 1.1 Study Scope
- 1.2 Key Market Segments
- 1.3 Players Covered: Ranking by Digital OOH Advertising Revenue
- 1.4 Market Analysis by Type
- 1.4.1 Global Digital OOH Advertising Market Size Growth Rate by Type: 2020 VS 2026
- 1.4.2 Digital Billboards
- 1.4.3 Video Advertising
- 1.4.4 Ambient Advertising
- 1.4.5 Other
- 1.5 Market by Application
- 1.5.1 Global Digital OOH Advertising Market Share by Application: 2020 VS 2026
- 1.5.2 BFSI
- 1.5.3 IT and Telecom
- 1.5.4 Automotive and Transportation
- 1.5.5 Education
- 1.5.6 Entertainment
- 1.5.7 Healthcare
- 1.5.8 Consumer Goods and Retail
- 1.5.9 Government and Utilities
- 1.5.10 Others
- 1.6 Study Objectives
- 1.7 Years Considered
2 Global Growth Trends by Regions
- 2.1 Digital OOH Advertising Market Perspective (2015-2026)
- 2.2 Digital OOH Advertising Growth Trends by Regions
- 2.2.1 Digital OOH Advertising Market Size by Regions: 2015 VS 2020 VS 2026
- 2.2.2 Digital OOH Advertising Historic Market Share by Regions (2015-2020)
- 2.2.3 Digital OOH Advertising Forecasted Market Size by Regions (2021-2026)
- 2.3 Industry Trends and Growth Strategy
- 2.3.1 Market Top Trends
- 2.3.2 Market Drivers
- 2.3.3 Market Challenges
- 2.3.4 Porter’s Five Forces Analysis
- 2.3.5 Digital OOH Advertising Market Growth Strategy
- 2.3.6 Primary Interviews with Key Digital OOH Advertising Players (Opinion Leaders)
3 Competition Landscape by Key Players
- 3.1 Global Top Digital OOH Advertising Players by Market Size
- 3.1.1 Global Top Digital OOH Advertising Players by Revenue (2015-2020)
- 3.1.2 Global Digital OOH Advertising Revenue Market Share by Players (2015-2020)
- 3.1.3 Global Digital OOH Advertising Market Share by Company Type (Tier 1, Tier 2 and Tier 3)
- 3.2 Global Digital OOH Advertising Market Concentration Ratio
- 3.2.1 Global Digital OOH Advertising Market Concentration Ratio (CR5 and HHI)
- 3.2.2 Global Top 10 and Top 5 Companies by Digital OOH Advertising Revenue in 2019
- 3.3 Digital OOH Advertising Key Players Head office and Area Served
- 3.4 Key Players Digital OOH Advertising Product Solution and Service
- 3.5 Date of Enter into Digital OOH Advertising Market
- 3.6 Mergers & Acquisitions, Expansion Plans
4 Breakdown Data by Type (2015-2026)
- 4.1 Global Digital OOH Advertising Historic Market Size by Type (2015-2020)
- 4.2 Global Digital OOH Advertising Forecasted Market Size by Type (2021-2026)
5 Digital OOH Advertising Breakdown Data by Application (2015-2026)
- 5.1 Global Digital OOH Advertising Market Size by Application (2015-2020)
- 5.2 Global Digital OOH Advertising Forecasted Market Size by Application (2021-2026)
6 North America
- 6.1 North America Digital OOH Advertising Market Size (2015-2020)
- 6.2 Digital OOH Advertising Key Players in North America (2019-2020)
- 6.3 North America Digital OOH Advertising Market Size by Type (2015-2020)
- 6.4 North America Digital OOH Advertising Market Size by Application (2015-2020)
7 Europe
- 7.1 Europe Digital OOH Advertising Market Size (2015-2020)
- 7.2 Digital OOH Advertising Key Players in Europe (2019-2020)
- 7.3 Europe Digital OOH Advertising Market Size by Type (2015-2020)
- 7.4 Europe Digital OOH Advertising Market Size by Application (2015-2020)
8 China
- 8.1 China Digital OOH Advertising Market Size (2015-2020)
- 8.2 Digital OOH Advertising Key Players in China (2019-2020)
- 8.3 China Digital OOH Advertising Market Size by Type (2015-2020)
- 8.4 China Digital OOH Advertising Market Size by Application (2015-2020)
9 Japan
- 9.1 Japan Digital OOH Advertising Market Size (2015-2020)
- 9.2 Digital OOH Advertising Key Players in Japan (2019-2020)
- 9.3 Japan Digital OOH Advertising Market Size by Type (2015-2020)
- 9.4 Japan Digital OOH Advertising Market Size by Application (2015-2020)
10 Southeast Asia
- 10.1 Southeast Asia Digital OOH Advertising Market Size (2015-2020)
- 10.2 Digital OOH Advertising Key Players in Southeast Asia (2019-2020)
- 10.3 Southeast Asia Digital OOH Advertising Market Size by Type (2015-2020)
- 10.4 Southeast Asia Digital OOH Advertising Market Size by Application (2015-2020)
11 India
- 11.1 India Digital OOH Advertising Market Size (2015-2020)
- 11.2 Digital OOH Advertising Key Players in India (2019-2020)
- 11.3 India Digital OOH Advertising Market Size by Type (2015-2020)
- 11.4 India Digital OOH Advertising Market Size by Application (2015-2020)
12 Central & South America
- 12.1 Central & South America Digital OOH Advertising Market Size (2015-2020)
- 12.2 Digital OOH Advertising Key Players in Central & South America (2019-2020)
- 12.3 Central & South America Digital OOH Advertising Market Size by Type (2015-2020)
- 12.4 Central & South America Digital OOH Advertising Market Size by Application (2015-2020)
13 Key Players Profiles
- 13.1 JCDecaux
- 13.1.1 JCDecaux Company Details
- 13.1.2 JCDecaux Business Overview and Its Total Revenue
- 13.1.3 JCDecaux Digital OOH Advertising Introduction
- 13.1.4 JCDecaux Revenue in Digital OOH Advertising Business (2015-2020))
- 13.1.5 JCDecaux Recent Development
- 13.2 Clear Channel Outdoor Holdings Inc.
- 13.2.1 Clear Channel Outdoor Holdings Inc. Company Details
- 13.2.2 Clear Channel Outdoor Holdings Inc. Business Overview and Its Total Revenue
- 13.2.3 Clear Channel Outdoor Holdings Inc. Digital OOH Advertising Introduction
- 13.2.4 Clear Channel Outdoor Holdings Inc. Revenue in Digital OOH Advertising Business (2015-2020)
- 13.2.5 Clear Channel Outdoor Holdings Inc. Recent Development
- 13.3 Lama Advertising Company
- 13.3.1 Lama Advertising Company Company Details
- 13.3.2 Lama Advertising Company Business Overview and Its Total Revenue
- 13.3.3 Lama Advertising Company Digital OOH Advertising Introduction
- 13.3.4 Lama Advertising Company Revenue in Digital OOH Advertising Business (2015-2020)
- 13.3.5 Lama Advertising Company Recent Development
- 13.4 Outfront Media
- 13.4.1 Outfront Media Company Details
- 13.4.2 Outfront Media Business Overview and Its Total Revenue
- 13.4.3 Outfront Media Digital OOH Advertising Introduction
- 13.4.4 Outfront Media Revenue in Digital OOH Advertising Business (2015-2020)
- 13.4.5 Outfront Media Recent Development
- 13.5 Daktronics
- 13.5.1 Daktronics Company Details
- 13.5.2 Daktronics Business Overview and Its Total Revenue
- 13.5.3 Daktronics Digital OOH Advertising Introduction
- 13.5.4 Daktronics Revenue in Digital OOH Advertising Business (2015-2020)
- 13.5.5 Daktronics Recent Development
- 13.6 NEC Display Solutions
- 13.6.1 NEC Display Solutions Company Details
- 13.6.2 NEC Display Solutions Business Overview and Its Total Revenue
- 13.6.3 NEC Display Solutions Digital OOH Advertising Introduction
- 13.6.4 NEC Display Solutions Revenue in Digital OOH Advertising Business (2015-2020)
- 13.6.5 NEC Display Solutions Recent Development
- 13.7 Oohmedia Ltd.
- 13.7.1 Oohmedia Ltd. Company Details
- 13.7.2 Oohmedia Ltd. Business Overview and Its Total Revenue
- 13.7.3 Oohmedia Ltd. Digital OOH Advertising Introduction
- 13.7.4 Oohmedia Ltd. Revenue in Digital OOH Advertising Business (2015-2020)
- 13.7.5 Oohmedia Ltd. Recent Development
- 13.8 Broadsign International LLC
- 13.8.1 Broadsign International LLC Company Details
- 13.8.2 Broadsign International LLC Business Overview and Its Total Revenue
- 13.8.3 Broadsign International LLC Digital OOH Advertising Introduction
- 13.8.4 Broadsign International LLC Revenue in Digital OOH Advertising Business (2015-2020)
- 13.8.5 Broadsign International LLC Recent Development
- 13.9 Aoto Electronics Co. Mvix, Inc.
- 13.9.1 Aoto Electronics Co. Mvix, Inc. Company Details
- 13.9.2 Aoto Electronics Co. Mvix, Inc. Business Overview and Its Total Revenue
- 13.9.3 Aoto Electronics Co. Mvix, Inc. Digital OOH Advertising Introduction
- 13.9.4 Aoto Electronics Co. Mvix, Inc. Revenue in Digital OOH Advertising Business (2015-2020)
- 13.9.5 Aoto Electronics Co. Mvix, Inc. Recent Development
- 13.10 Christie Digital System
- 13.10.1 Christie Digital System Company Details
- 13.10.2 Christie Digital System Business Overview and Its Total Revenue
- 13.10.3 Christie Digital System Digital OOH Advertising Introduction
- 13.10.4 Christie Digital System Revenue in Digital OOH Advertising Business (2015-2020)
- 13.10.5 Christie Digital System Recent Development
- 13.11 Ayuda Media System
- 10.11.1 Ayuda Media System Company Details
- 10.11.2 Ayuda Media System Business Overview and Its Total Revenue
- 10.11.3 Ayuda Media System Digital OOH Advertising Introduction
- 10.11.4 Ayuda Media System Revenue in Digital OOH Advertising Business (2015-2020)
- 10.11.5 Ayuda Media System Recent Development
- 13.12 Deepsky Corporation Ltd.
- 10.12.1 Deepsky Corporation Ltd. Company Details
- 10.12.2 Deepsky Corporation Ltd. Business Overview and Its Total Revenue
- 10.12.3 Deepsky Corporation Ltd. Digital OOH Advertising Introduction
- 10.12.4 Deepsky Corporation Ltd. Revenue in Digital OOH Advertising Business (2015-2020)
- 10.12.5 Deepsky Corporation Ltd. Recent Development
- 13.13 Clear Channel Outdoor
- 10.13.1 Clear Channel Outdoor Company Details
- 10.13.2 Clear Channel Outdoor Business Overview and Its Total Revenue
- 10.13.3 Clear Channel Outdoor Digital OOH Advertising Introduction
- 10.13.4 Clear Channel Outdoor Revenue in Digital OOH Advertising Business (2015-2020)
- 10.13.5 Clear Channel Outdoor Recent Development
- 13.14 Focus Media
- 10.14.1 Focus Media Company Details
- 10.14.2 Focus Media Business Overview and Its Total Revenue
- 10.14.3 Focus Media Digital OOH Advertising Introduction
- 10.14.4 Focus Media Revenue in Digital OOH Advertising Business (2015-2020)
- 10.14.5 Focus Media Recent Development
- 13.15 Stroer
- 10.15.1 Stroer Company Details
- 10.15.2 Stroer Business Overview and Its Total Revenue
- 10.15.3 Stroer Digital OOH Advertising Introduction
- 10.15.4 Stroer Revenue in Digital OOH Advertising Business (2015-2020)
- 10.15.5 Stroer Recent Development
- 13.16 Intersection
- 10.16.1 Intersection Company Details
- 10.16.2 Intersection Business Overview and Its Total Revenue
- 10.16.3 Intersection Digital OOH Advertising Introduction
- 10.16.4 Intersection Revenue in Digital OOH Advertising Business (2015-2020)
- 10.16.5 Intersection Recent Development
- 13.17 Adams Outdoor Advertising
- 10.17.1 Adams Outdoor Advertising Company Details
- 10.17.2 Adams Outdoor Advertising Business Overview and Its Total Revenue
- 10.17.3 Adams Outdoor Advertising Digital OOH Advertising Introduction
- 10.17.4 Adams Outdoor Advertising Revenue in Digital OOH Advertising Business (2015-2020)
- 10.17.5 Adams Outdoor Advertising Recent Development
- 13.18 Capitol Outdoor
- 10.18.1 Capitol Outdoor Company Details
- 10.18.2 Capitol Outdoor Business Overview and Its Total Revenue
- 10.18.3 Capitol Outdoor Digital OOH Advertising Introduction
- 10.18.4 Capitol Outdoor Revenue in Digital OOH Advertising Business (2015-2020)
- 10.18.5 Capitol Outdoor Recent Development
- 13.19 Blue Outdoor
- 10.19.1 Blue Outdoor Company Details
- 10.19.2 Blue Outdoor Business Overview and Its Total Revenue
- 10.19.3 Blue Outdoor Digital OOH Advertising Introduction
- 10.19.4 Blue Outdoor Revenue in Digital OOH Advertising Business (2015-2020)
- 10.19.5 Blue Outdoor Recent Development
- 13.20 Primedia Outdoor
- 10.20.1 Primedia Outdoor Company Details
- 10.20.2 Primedia Outdoor Business Overview and Its Total Revenue
- 10.20.3 Primedia Outdoor Digital OOH Advertising Introduction
- 10.20.4 Primedia Outdoor Revenue in Digital OOH Advertising Business (2015-2020)
- 10.20.5 Primedia Outdoor Recent Development
- 13.21 Lightbox OOH Video Network
- 10.21.1 Lightbox OOH Video Network Company Details
- 10.21.2 Lightbox OOH Video Network Business Overview and Its Total Revenue
- 10.21.3 Lightbox OOH Video Network Digital OOH Advertising Introduction
- 10.21.4 Lightbox OOH Video Network Revenue in Digital OOH Advertising Business (2015-2020)
- 10.21.5 Lightbox OOH Video Network Recent Development
- 13.22 TOM Group
- 10.22.1 TOM Group Company Details
- 10.22.2 TOM Group Business Overview and Its Total Revenue
- 10.22.3 TOM Group Digital OOH Advertising Introduction
- 10.22.4 TOM Group Revenue in Digital OOH Advertising Business (2015-2020)
- 10.22.5 TOM Group Recent Development
- 13.23 White Horse Group
- 10.23.1 White Horse Group Company Details
- 10.23.2 White Horse Group Business Overview and Its Total Revenue
- 10.23.3 White Horse Group Digital OOH Advertising Introduction
- 10.23.4 White Horse Group Revenue in Digital OOH Advertising Business (2015-2020)
- 10.23.5 White Horse Group Recent Development
- 13.24 Phoenix Metropolis Media
- 10.24.1 Phoenix Metropolis Media Company Details
- 10.24.2 Phoenix Metropolis Media Business Overview and Its Total Revenue
- 10.24.3 Phoenix Metropolis Media Digital OOH Advertising Introduction
- 10.24.4 Phoenix Metropolis Media Revenue in Digital OOH Advertising Business (2015-2020)
- 10.24.5 Phoenix Metropolis Media Recent Development
- 13.25 Balintimes Hong Kong Media
- 10.25.1 Balintimes Hong Kong Media Company Details
- 10.25.2 Balintimes Hong Kong Media Business Overview and Its Total Revenue
- 10.25.3 Balintimes Hong Kong Media Digital OOH Advertising Introduction
- 10.25.4 Balintimes Hong Kong Media Revenue in Digital OOH Advertising Business (2015-2020)
- 10.25.5 Balintimes Hong Kong Media Recent Development
- 13.26 Burkhart Advertising
- 10.26.1 Burkhart Advertising Company Details
- 10.26.2 Burkhart Advertising Business Overview and Its Total Revenue
- 10.26.3 Burkhart Advertising Digital OOH Advertising Introduction
- 10.26.4 Burkhart Advertising Revenue in Digital OOH Advertising Business (2015-2020)
- 10.26.5 Burkhart Advertising Recent Development
- 13.27 Euromedia Group
- 10.27.1 Euromedia Group Company Details
- 10.27.2 Euromedia Group Business Overview and Its Total Revenue
- 10.27.3 Euromedia Group Digital OOH Advertising Introduction
- 10.27.4 Euromedia Group Revenue in Digital OOH Advertising Business (2015-2020)
- 10.27.5 Euromedia Group Recent Development
14 Analyst's Viewpoints/Conclusions
15 Appendix
- 15.1 Research Methodology
- 15.1.1 Methodology/Research Approach
- 15.1.2 Data Source
- 15.2 Disclaimer
Description
This report focuses on the global Digital OOH Advertising status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Digital OOH Advertising development in North America, Europe, China, Japan, Southeast Asia, India and Central & South America.
The key players covered in this study
JCDecaux
Clear Channel Outdoor Holdings Inc.
Lama Advertising Company
Outfront Media
Daktronics
NEC Display Solutions
Oohmedia Ltd.
Broadsign International LLC
Aoto Electronics Co. Mvix, Inc.
Christie Digital System
Ayuda Media System
Deepsky Corporation Ltd.
Clear Channel Outdoor
Focus Media
Stroer
Intersection
Adams Outdoor Advertising
Capitol Outdoor
Blue Outdoor
Primedia Outdoor
Lightbox OOH Video Network
TOM Group
White Horse Group
Phoenix Metropolis Media
Balintimes Hong Kong Media
Burkhart Advertising
Euromedia Group
Market segment by Type, the product can be split into
Digital Billboards
Video Advertising
Ambient Advertising
Other
Market segment by Application, split into
BFSI
IT and Telecom
Automotive and Transportation
Education
Entertainment
Healthcare
Consumer Goods and Retail
Government and Utilities
Others
Market segment by Regions/Countries, this report covers
North America
Europe
China
Japan
Southeast Asia
India
Central & South America
The study objectives of this report are:
To analyze global Digital OOH Advertising status, future forecast, growth opportunity, key market and key players.
To present the Digital OOH Advertising development in North America, Europe, China, Japan, Southeast Asia, India and Central & South America.
To strategically profile the key players and comprehensively analyze their development plan and strategies.
To define, describe and forecast the market by type, market and key regions.
In this study, the years considered to estimate the market size of Digital OOH Advertising are as follows:
History Year: 2015-2019
Base Year: 2019
Estimated Year: 2020
Forecast Year 2020 to 2026
For the data information by region, company, type and application, 2019 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.