NA

Scope

Take a step back and consider the mass affluent consumer as a whole.

Consider aspects of their lifestyle, consumption, and needs you can engage with in order to start a relationship and offer a service or product.

Reasons to buy

How do I define who the mass affluent are

Can I provide a proposition that is attractive to this segment

Can I make money from serving mass affluent consumers

How do I build my proposition over the longer term to meet the needs of the mass affluent