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COVID-19 Impact on Global TV Ad-spending Market Size, Status and Forecast 2020-2026

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1 Report Overview

  • 1.1 Study Scope
  • 1.2 Key Market Segments
  • 1.3 Players Covered: Ranking by TV Ad-spending Revenue
  • 1.4 Market Analysis by Type
    • 1.4.1 Global TV Ad-spending Market Size Growth Rate by Type: 2020 VS 2026
    • 1.4.2 Linear Tv
    • 1.4.3 Streaming Television
    • 1.4.4 PC
    • 1.4.5 Smartphone
    • 1.4.6 Tablet
  • 1.5 Market by Application
    • 1.5.1 Global TV Ad-spending Market Share by Application: 2020 VS 2026
    • 1.5.2 Retail
    • 1.5.3 Automobile
    • 1.5.4 Financial Services
    • 1.5.5 Telecom
    • 1.5.6 Electronics
    • 1.5.7 Travel
    • 1.5.8 Media and Entertainment
    • 1.5.9 Healthcare
  • 1.6 Coronavirus Disease 2019 (Covid-19): TV Ad-spending Industry Impact
    • 1.6.1 How the Covid-19 is Affecting the TV Ad-spending Industry
      • 1.6.1.1 TV Ad-spending Business Impact Assessment - Covid-19
      • 1.6.1.2 Supply Chain Challenges
      • 1.6.1.3 COVID-19’s Impact On Crude Oil and Refined Products
    • 1.6.2 Market Trends and TV Ad-spending Potential Opportunities in the COVID-19 Landscape
    • 1.6.3 Measures / Proposal against Covid-19
      • 1.6.3.1 Government Measures to Combat Covid-19 Impact
      • 1.6.3.2 Proposal for TV Ad-spending Players to Combat Covid-19 Impact
  • 1.7 Study Objectives
  • 1.8 Years Considered

2 Global Growth Trends by Regions

  • 2.1 TV Ad-spending Market Perspective (2015-2026)
  • 2.2 TV Ad-spending Growth Trends by Regions
    • 2.2.1 TV Ad-spending Market Size by Regions: 2015 VS 2020 VS 2026
    • 2.2.2 TV Ad-spending Historic Market Share by Regions (2015-2020)
    • 2.2.3 TV Ad-spending Forecasted Market Size by Regions (2021-2026)
  • 2.3 Industry Trends and Growth Strategy
    • 2.3.1 Market Top Trends
    • 2.3.2 Market Drivers
    • 2.3.3 Market Challenges
    • 2.3.4 Porter’s Five Forces Analysis
    • 2.3.5 TV Ad-spending Market Growth Strategy
    • 2.3.6 Primary Interviews with Key TV Ad-spending Players (Opinion Leaders)

3 Competition Landscape by Key Players

  • 3.1 Global Top TV Ad-spending Players by Market Size
    • 3.1.1 Global Top TV Ad-spending Players by Revenue (2015-2020)
    • 3.1.2 Global TV Ad-spending Revenue Market Share by Players (2015-2020)
    • 3.1.3 Global TV Ad-spending Market Share by Company Type (Tier 1, Tier 2 and Tier 3)
  • 3.2 Global TV Ad-spending Market Concentration Ratio
    • 3.2.1 Global TV Ad-spending Market Concentration Ratio (CR5 and HHI)
    • 3.2.2 Global Top 10 and Top 5 Companies by TV Ad-spending Revenue in 2019
  • 3.3 TV Ad-spending Key Players Head office and Area Served
  • 3.4 Key Players TV Ad-spending Product Solution and Service
  • 3.5 Date of Enter into TV Ad-spending Market
  • 3.6 Mergers & Acquisitions, Expansion Plans

4 Breakdown Data by Type (2015-2026)

  • 4.1 Global TV Ad-spending Historic Market Size by Type (2015-2020)
  • 4.2 Global TV Ad-spending Forecasted Market Size by Type (2021-2026)

5 TV Ad-spending Breakdown Data by Application (2015-2026)

  • 5.1 Global TV Ad-spending Market Size by Application (2015-2020)
  • 5.2 Global TV Ad-spending Forecasted Market Size by Application (2021-2026)

6 North America

  • 6.1 North America TV Ad-spending Market Size (2015-2020)
  • 6.2 TV Ad-spending Key Players in North America (2019-2020)
  • 6.3 North America TV Ad-spending Market Size by Type (2015-2020)
  • 6.4 North America TV Ad-spending Market Size by Application (2015-2020)

7 Europe

  • 7.1 Europe TV Ad-spending Market Size (2015-2020)
  • 7.2 TV Ad-spending Key Players in Europe (2019-2020)
  • 7.3 Europe TV Ad-spending Market Size by Type (2015-2020)
  • 7.4 Europe TV Ad-spending Market Size by Application (2015-2020)

8 China

  • 8.1 China TV Ad-spending Market Size (2015-2020)
  • 8.2 TV Ad-spending Key Players in China (2019-2020)
  • 8.3 China TV Ad-spending Market Size by Type (2015-2020)
  • 8.4 China TV Ad-spending Market Size by Application (2015-2020)

9 Japan

  • 9.1 Japan TV Ad-spending Market Size (2015-2020)
  • 9.2 TV Ad-spending Key Players in Japan (2019-2020)
  • 9.3 Japan TV Ad-spending Market Size by Type (2015-2020)
  • 9.4 Japan TV Ad-spending Market Size by Application (2015-2020)

10 Southeast Asia

  • 10.1 Southeast Asia TV Ad-spending Market Size (2015-2020)
  • 10.2 TV Ad-spending Key Players in Southeast Asia (2019-2020)
  • 10.3 Southeast Asia TV Ad-spending Market Size by Type (2015-2020)
  • 10.4 Southeast Asia TV Ad-spending Market Size by Application (2015-2020)

11 India

  • 11.1 India TV Ad-spending Market Size (2015-2020)
  • 11.2 TV Ad-spending Key Players in India (2019-2020)
  • 11.3 India TV Ad-spending Market Size by Type (2015-2020)
  • 11.4 India TV Ad-spending Market Size by Application (2015-2020)

12 Central & South America

  • 12.1 Central & South America TV Ad-spending Market Size (2015-2020)
  • 12.2 TV Ad-spending Key Players in Central & South America (2019-2020)
  • 12.3 Central & South America TV Ad-spending Market Size by Type (2015-2020)
  • 12.4 Central & South America TV Ad-spending Market Size by Application (2015-2020)

13 Key Players Profiles

  • 13.1 American Express
    • 13.1.1 American Express Company Details
    • 13.1.2 American Express Business Overview and Its Total Revenue
    • 13.1.3 American Express TV Ad-spending Introduction
    • 13.1.4 American Express Revenue in TV Ad-spending Business (2015-2020))
    • 13.1.5 American Express Recent Development
  • 13.2 Comcast
    • 13.2.1 Comcast Company Details
    • 13.2.2 Comcast Business Overview and Its Total Revenue
    • 13.2.3 Comcast TV Ad-spending Introduction
    • 13.2.4 Comcast Revenue in TV Ad-spending Business (2015-2020)
    • 13.2.5 Comcast Recent Development
  • 13.3 Ford
    • 13.3.1 Ford Company Details
    • 13.3.2 Ford Business Overview and Its Total Revenue
    • 13.3.3 Ford TV Ad-spending Introduction
    • 13.3.4 Ford Revenue in TV Ad-spending Business (2015-2020)
    • 13.3.5 Ford Recent Development
  • 13.4 P&G
    • 13.4.1 P&G Company Details
    • 13.4.2 P&G Business Overview and Its Total Revenue
    • 13.4.3 P&G TV Ad-spending Introduction
    • 13.4.4 P&G Revenue in TV Ad-spending Business (2015-2020)
    • 13.4.5 P&G Recent Development
  • 13.5 Pfizer
    • 13.5.1 Pfizer Company Details
    • 13.5.2 Pfizer Business Overview and Its Total Revenue
    • 13.5.3 Pfizer TV Ad-spending Introduction
    • 13.5.4 Pfizer Revenue in TV Ad-spending Business (2015-2020)
    • 13.5.5 Pfizer Recent Development
  • 13.6 Verizon Communications
    • 13.6.1 Verizon Communications Company Details
    • 13.6.2 Verizon Communications Business Overview and Its Total Revenue
    • 13.6.3 Verizon Communications TV Ad-spending Introduction
    • 13.6.4 Verizon Communications Revenue in TV Ad-spending Business (2015-2020)
    • 13.6.5 Verizon Communications Recent Development
  • 13.7 AT&T
    • 13.7.1 AT&T Company Details
    • 13.7.2 AT&T Business Overview and Its Total Revenue
    • 13.7.3 AT&T TV Ad-spending Introduction
    • 13.7.4 AT&T Revenue in TV Ad-spending Business (2015-2020)
    • 13.7.5 AT&T Recent Development
  • 13.8 Chrysler
    • 13.8.1 Chrysler Company Details
    • 13.8.2 Chrysler Business Overview and Its Total Revenue
    • 13.8.3 Chrysler TV Ad-spending Introduction
    • 13.8.4 Chrysler Revenue in TV Ad-spending Business (2015-2020)
    • 13.8.5 Chrysler Recent Development
  • 13.9 General Motors
    • 13.9.1 General Motors Company Details
    • 13.9.2 General Motors Business Overview and Its Total Revenue
    • 13.9.3 General Motors TV Ad-spending Introduction
    • 13.9.4 General Motors Revenue in TV Ad-spending Business (2015-2020)
    • 13.9.5 General Motors Recent Development
  • 13.10 Johnson & Johnson
    • 13.10.1 Johnson & Johnson Company Details
    • 13.10.2 Johnson & Johnson Business Overview and Its Total Revenue
    • 13.10.3 Johnson & Johnson TV Ad-spending Introduction
    • 13.10.4 Johnson & Johnson Revenue in TV Ad-spending Business (2015-2020)
    • 13.10.5 Johnson & Johnson Recent Development
  • 13.11 JP Morgan Chase
    • 10.11.1 JP Morgan Chase Company Details
    • 10.11.2 JP Morgan Chase Business Overview and Its Total Revenue
    • 10.11.3 JP Morgan Chase TV Ad-spending Introduction
    • 10.11.4 JP Morgan Chase Revenue in TV Ad-spending Business (2015-2020)
    • 10.11.5 JP Morgan Chase Recent Development
  • 13.12 L’Oreal
    • 10.12.1 L’Oreal Company Details
    • 10.12.2 L’Oreal Business Overview and Its Total Revenue
    • 10.12.3 L’Oreal TV Ad-spending Introduction
    • 10.12.4 L’Oreal Revenue in TV Ad-spending Business (2015-2020)
    • 10.12.5 L’Oreal Recent Development
  • 13.13 Nissan
    • 10.13.1 Nissan Company Details
    • 10.13.2 Nissan Business Overview and Its Total Revenue
    • 10.13.3 Nissan TV Ad-spending Introduction
    • 10.13.4 Nissan Revenue in TV Ad-spending Business (2015-2020)
    • 10.13.5 Nissan Recent Development
  • 13.14 Time Warner
    • 10.14.1 Time Warner Company Details
    • 10.14.2 Time Warner Business Overview and Its Total Revenue
    • 10.14.3 Time Warner TV Ad-spending Introduction
    • 10.14.4 Time Warner Revenue in TV Ad-spending Business (2015-2020)
    • 10.14.5 Time Warner Recent Development
  • 13.15 Toyota
    • 10.15.1 Toyota Company Details
    • 10.15.2 Toyota Business Overview and Its Total Revenue
    • 10.15.3 Toyota TV Ad-spending Introduction
    • 10.15.4 Toyota Revenue in TV Ad-spending Business (2015-2020)
    • 10.15.5 Toyota Recent Development
  • 13.16 Walt Disney
    • 10.16.1 Walt Disney Company Details
    • 10.16.2 Walt Disney Business Overview and Its Total Revenue
    • 10.16.3 Walt Disney TV Ad-spending Introduction
    • 10.16.4 Walt Disney Revenue in TV Ad-spending Business (2015-2020)
    • 10.16.5 Walt Disney Recent Development

14 Analyst's Viewpoints/Conclusions

    15 Appendix

    • 15.1 Research Methodology
      • 15.1.1 Methodology/Research Approach
      • 15.1.2 Data Source
    • 15.2 Disclaimer

    This report focuses on the global TV Ad-spending status, future forecast, growth opportunity, key market and key players. The study objectives are to present the TV Ad-spending development in North America, Europe, China, Japan, Southeast Asia, India and Central & South America.

    The key players covered in this study
    American Express
    Comcast
    Ford
    P&G
    Pfizer
    Verizon Communications
    AT&T
    Chrysler
    General Motors
    Johnson & Johnson
    JP Morgan Chase
    L’Oreal
    Nissan
    Time Warner
    Toyota
    Walt Disney

    Market segment by Type, the product can be split into
    Linear Tv
    Streaming Television
    PC
    Smartphone
    Tablet
    Market segment by Application, split into
    Retail
    Automobile
    Financial Services
    Telecom
    Electronics
    Travel
    Media and Entertainment
    Healthcare

    Market segment by Regions/Countries, this report covers
    North America
    Europe
    China
    Japan
    Southeast Asia
    India
    Central & South America

    The study objectives of this report are:
    To analyze global TV Ad-spending status, future forecast, growth opportunity, key market and key players.
    To present the TV Ad-spending development in North America, Europe, China, Japan, Southeast Asia, India and Central & South America.
    To strategically profile the key players and comprehensively analyze their development plan and strategies.
    To define, describe and forecast the market by type, market and key regions.

    In this study, the years considered to estimate the market size of TV Ad-spending are as follows:
    History Year: 2015-2019
    Base Year: 2019
    Estimated Year: 2020
    Forecast Year 2020 to 2026
    For the data information by region, company, type and application, 2019 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.

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