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Consumer Health in Japan

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CONSUMER HEALTH IN JAPAN

    Euromonitor International

      February 2019

        LIST OF CONTENTS AND TABLES

          Executive Summary

            the Healthy Living Mindset Spreads, Leading To Growth in Sports Nutrition

              Disappointing Impact of the New Tax System on OTC Products

                Players Offering Switched OTC Products Enjoy Growth

                  Internet Retailing Rises, Whilst Drugstores/parapharmacies Continues To Lead

                    Continued Growth Is Expected, As Consumers' Health Concerns Rise

                      Market Indicators

                        Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

                          Table 2 Life Expectancy at Birth 2013-2018

                            Market Data

                              Table 3 Sales of Consumer Health by Category: Value 2013-2018

                                Table 4 Sales of Consumer Health by Category: % Value Growth 2013-2018

                                  Table 5 NBO Company Shares of Consumer Health: % Value 2014-2018

                                    Table 6 LBN Brand Shares of Consumer Health: % Value 2015-2018

                                      Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018

                                        Table 8 Distribution of Consumer Health by Format: % Value 2013-2018

                                          Table 9 Distribution of Consumer Health by Format and Category: % Value 2018

                                            Table 10 Forecast Sales of Consumer Health by Category: Value 2018-2023

                                              Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

                                                Appendix

                                                  OTC Registration and Classification

                                                    Vitamins and Dietary Supplements Registration and Classification

                                                      Self-medication/self-care and Preventive Medicine

                                                        Switches

                                                          Summary 1 OTC: Switches

                                                            Sources

                                                              Summary 2 Research Sources

                                                                Headlines

                                                                  Prospects

                                                                    Active Promotion Supports the Growth of Adult Combination Products

                                                                      Adult Aspirin Declines, As Consumers Seek Alternative Treatments

                                                                        Topical Analgesics/anaesthetic Expected To Surge

                                                                          Competitive Landscape

                                                                            Hisamitsu Pharmaceutical Leads Analgesics

                                                                              Sanofi's Presence Rises After the Acquisition of Ssp

                                                                                Awareness Is Set To Be Boosted by Sponsorship

                                                                                  Category Data

                                                                                    Table 12 Sales of Analgesics by Category: Value 2013-2018

                                                                                      Table 13 Sales of Analgesics by Category: % Value Growth 2013-2018

                                                                                        Table 14 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2013-2018

                                                                                          Table 15 NBO Company Shares of Analgesics: % Value 2014-2018

                                                                                            Table 16 LBN Brand Shares of Analgesics: % Value 2015-2018

                                                                                              Table 17 Forecast Sales of Analgesics by Category: Value 2018-2023

                                                                                                Table 18 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023

                                                                                                  Headlines

                                                                                                    Prospects

                                                                                                      Sales Continue To Decline Due To the Rise of Alternatives

                                                                                                        Prescribed Medicines Are Preferred for Severe Conditions

                                                                                                          Inappropriate Usage and Side-effects Lead To A Negative Image

                                                                                                            Competitive Landscape

                                                                                                              Sanofi Leads in Gbo Terms After the Acquisition of Ssp

                                                                                                                Kobayashi Pharmaceutical Expands Its Signature Brand To Non-medicated Products

                                                                                                                  Non-otc Manufacturers Could Threaten Growth

                                                                                                                    Category Data

                                                                                                                      Table 19 Sales of Sleep Aids: Value 2013-2018

                                                                                                                        Table 20 Sales of Sleep Aids: % Value Growth 2013-2018

                                                                                                                          Table 21 NBO Company Shares of Sleep Aids: % Value 2014-2018

                                                                                                                            Table 22 LBN Brand Shares of Sleep Aids: % Value 2015-2018

                                                                                                                              Table 23 Forecast Sales of Sleep Aids: Value 2018-2023

                                                                                                                                Table 24 Forecast Sales of Sleep Aids: % Value Growth 2018-2023

                                                                                                                                  Headlines

                                                                                                                                    Prospects

                                                                                                                                      Sales of Antihistamines/allergy Remedies Surge Due To the Hay Fever Season

                                                                                                                                        Switched OTC Products Are Preferred Due To Their Efficacy

                                                                                                                                          the Popularisation of Sanitary Masks and Health-educated Consumers

                                                                                                                                            Competitive Landscape

                                                                                                                                              Taisho Pharmaceutical Maintains Its Lead

                                                                                                                                                New Product Launches for Taisho Pharmaceutical's 90th Anniversary

                                                                                                                                                  Strong Competition With Prescription Medicines

                                                                                                                                                    Category Data

                                                                                                                                                      Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018

                                                                                                                                                        Table 26 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018

                                                                                                                                                          Table 27 Sales of Decongestants by Category: Value 2013-2018

                                                                                                                                                            Table 28 Sales of Decongestants by Category: % Value Growth 2013-2018

                                                                                                                                                              Table 29 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018

                                                                                                                                                                Table 30 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018

                                                                                                                                                                  Table 31 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023

                                                                                                                                                                    Table 32 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023

                                                                                                                                                                      Headlines

                                                                                                                                                                        Prospects

                                                                                                                                                                          Dermatologicals Continues To Grow Due To Rising Awareness of Symptoms

                                                                                                                                                                            New Product Launches

                                                                                                                                                                              Internet Retailing Continues To Rise

                                                                                                                                                                                Competitive Landscape

                                                                                                                                                                                  the Competition Heats Up in Hair Loss Treatments

                                                                                                                                                                                    Self-medication Is Chosen Over Prescription Medication

                                                                                                                                                                                      Category Data

                                                                                                                                                                                        Table 33 Sales of Dermatologicals by Category: Value 2013-2018

                                                                                                                                                                                          Table 34 Sales of Dermatologicals by Category: % Value Growth 2013-2018

                                                                                                                                                                                            Table 35 NBO Company Shares of Dermatologicals: % Value 2014-2018

                                                                                                                                                                                              Table 36 LBN Brand Shares of Dermatologicals: % Value 2015-2018

                                                                                                                                                                                                Headlines

                                                                                                                                                                                                  Prospects

                                                                                                                                                                                                    Continued Decline Due To Changes in Drinking and Eating Habits

                                                                                                                                                                                                      Holistic and Daily Care Chou-katsu Is Preferred, With A Shift Away From Medication

                                                                                                                                                                                                        Stress Leads To the Need for Digestive Remedies in Convenient Channels

                                                                                                                                                                                                          Competitive Landscape

                                                                                                                                                                                                            Herbal/traditional Products Are A Threat To Taisho Pharmaceutical

                                                                                                                                                                                                              Manufacturers of Motion Sickness Remedies See Mild Growth

                                                                                                                                                                                                                Category Data

                                                                                                                                                                                                                  Table 37 Sales of Digestive Remedies by Category: Value 2013-2018

                                                                                                                                                                                                                    Table 38 Sales of Digestive Remedies by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                      Table 39 NBO Company Shares of Digestive Remedies: % Value 2014-2018

                                                                                                                                                                                                                        Table 40 LBN Brand Shares of Digestive Remedies: % Value 2015-2018

                                                                                                                                                                                                                          Table 41 Forecast Sales of Digestive Remedies by Category: Value 2018-2023

                                                                                                                                                                                                                            Table 42 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                              Headlines

                                                                                                                                                                                                                                Prospects

                                                                                                                                                                                                                                  Robust Growth for Eye Care

                                                                                                                                                                                                                                    Increasing Use of Smartphones Will Create Further Demand for Premium Eye Care

                                                                                                                                                                                                                                      the Retail Landscape Sees Blending With Eyewear and Eye Health Supplements

                                                                                                                                                                                                                                        Competitive Landscape

                                                                                                                                                                                                                                          Rohto Pharmaceutical Continues To Lead

                                                                                                                                                                                                                                            Innovation in Packaging

                                                                                                                                                                                                                                              the Need for Photogenic Products

                                                                                                                                                                                                                                                Category Data

                                                                                                                                                                                                                                                  Table 43 Sales of Eye Care by Category: Value 2013-2018

                                                                                                                                                                                                                                                    Table 44 Sales of Eye Care by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                                                      Table 45 Sales of Standard Eye Care by Format: % Value 2013-2018

                                                                                                                                                                                                                                                        Table 46 Sales of Standard Eye Care by Positioning: % Value 2013-2018

                                                                                                                                                                                                                                                          Table 47 NBO Company Shares of Eye Care: % Value 2014-2018

                                                                                                                                                                                                                                                            Table 48 LBN Brand Shares of Eye Care: % Value 2015-2018

                                                                                                                                                                                                                                                              Table 49 Forecast Sales of Eye Care by Category: Value 2018-2023

                                                                                                                                                                                                                                                                Table 50 Forecast Sales of Eye Care by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                                                                  Headlines

                                                                                                                                                                                                                                                                    Prospects

                                                                                                                                                                                                                                                                      Decline Due To the Rise of Heated Tobacco

                                                                                                                                                                                                                                                                        Prescribed Treatments and Alternatives Continue To Threaten Growth

                                                                                                                                                                                                                                                                          the Number of Smokers Continues To Decline

                                                                                                                                                                                                                                                                            Competitive Landscape

                                                                                                                                                                                                                                                                              Nicorette Continues To Lead

                                                                                                                                                                                                                                                                                "smell Harassment" Could Help To Boost Sales

                                                                                                                                                                                                                                                                                  Category Indicators

                                                                                                                                                                                                                                                                                    Table 51 Number of Smokers by Gender 2013-2018

                                                                                                                                                                                                                                                                                      Category Data

                                                                                                                                                                                                                                                                                        Table 52 Sales of NRT Smoking Cessation Aids by Category: Value 2013-2018

                                                                                                                                                                                                                                                                                          Table 53 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                                                                                            Table 54 Sales of NRT Gum by Flavour: % Value 2013-2018

                                                                                                                                                                                                                                                                                              Table 55 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2014-2018

                                                                                                                                                                                                                                                                                                Table 56 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2015-2018

                                                                                                                                                                                                                                                                                                  Table 57 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023

                                                                                                                                                                                                                                                                                                    Table 58 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                                                                                                      Headlines

                                                                                                                                                                                                                                                                                                        Prospects

                                                                                                                                                                                                                                                                                                          Premiumisation Drives Growth

                                                                                                                                                                                                                                                                                                            the Decreasing Population Is A Threat To Growth

                                                                                                                                                                                                                                                                                                              Women Could Offer Potential for Growth

                                                                                                                                                                                                                                                                                                                Competitive Landscape

                                                                                                                                                                                                                                                                                                                  Johnson & Johnson Leads Wound Care

                                                                                                                                                                                                                                                                                                                    Charitable Activities

                                                                                                                                                                                                                                                                                                                      Domestic Players Are Strong Due To Product Innovation

                                                                                                                                                                                                                                                                                                                        Category Data

                                                                                                                                                                                                                                                                                                                          Table 59 Sales of Wound Care by Category: Value 2013-2018

                                                                                                                                                                                                                                                                                                                            Table 60 Sales of Wound Care by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                                                                                                                              Table 61 NBO Company Shares of Wound Care: % Value 2014-2018

                                                                                                                                                                                                                                                                                                                                Table 62 LBN Brand Shares of Wound Care: % Value 2015-2018

                                                                                                                                                                                                                                                                                                                                  Table 63 Forecast Sales of Wound Care by Category: Value 2018-2023

                                                                                                                                                                                                                                                                                                                                    Table 64 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                                                                                                                                      Headlines

                                                                                                                                                                                                                                                                                                                                        Prospects

                                                                                                                                                                                                                                                                                                                                          Significant Growth Continues Due To the Rise of the Fitness Culture

                                                                                                                                                                                                                                                                                                                                            the Healthy Living Trend Spreads Due To Excitement About the 2020 Olympics

                                                                                                                                                                                                                                                                                                                                              Sports Protein Powder Continues To Drive Growth

                                                                                                                                                                                                                                                                                                                                                Competitive Landscape

                                                                                                                                                                                                                                                                                                                                                  Meiji Continues To Lead

                                                                                                                                                                                                                                                                                                                                                    Players From Vitamins and Dietary Supplements Enter Sports Nutrition

                                                                                                                                                                                                                                                                                                                                                      Private Label Shows Momentum

                                                                                                                                                                                                                                                                                                                                                        Category Data

                                                                                                                                                                                                                                                                                                                                                          Table 65 Sales of Sports Nutrition by Category: Value 2013-2018

                                                                                                                                                                                                                                                                                                                                                            Table 66 Sales of Sports Nutrition by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                                                                                                                                                              Table 67 NBO Company Shares of Sports Nutrition: % Value 2014-2018

                                                                                                                                                                                                                                                                                                                                                                Table 68 LBN Brand Shares of Sports Nutrition: % Value 2015-2018

                                                                                                                                                                                                                                                                                                                                                                  Table 69 Forecast Sales of Sports Nutrition by Category: Value 2018-2023

                                                                                                                                                                                                                                                                                                                                                                    Table 70 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                                                                                                                                                                      Headlines

                                                                                                                                                                                                                                                                                                                                                                        Prospects

                                                                                                                                                                                                                                                                                                                                                                          Eye Health Supplements Continues To Grow

                                                                                                                                                                                                                                                                                                                                                                            the Ageing of the Population Is A Key Driver of Growth

                                                                                                                                                                                                                                                                                                                                                                              Functional Claim Approval Critical for Success

                                                                                                                                                                                                                                                                                                                                                                                Competitive Landscape

                                                                                                                                                                                                                                                                                                                                                                                  Suntory Wellness Continues To Lead Dietary Supplements

                                                                                                                                                                                                                                                                                                                                                                                    Small Players Enter the Market With New Dosing Formats

                                                                                                                                                                                                                                                                                                                                                                                      Products Targeting the Older Population

                                                                                                                                                                                                                                                                                                                                                                                        Category Data

                                                                                                                                                                                                                                                                                                                                                                                          Table 71 Sales of Dietary Supplements by Category: Value 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                            Table 72 Sales of Dietary Supplements by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                              Table 73 Sales of Dietary Supplements by Positioning: % Value 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                Table 74 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                  Table 75 NBO Company Shares of Dietary Supplements: % Value 2014-2018

                                                                                                                                                                                                                                                                                                                                                                                                    Table 76 LBN Brand Shares of Dietary Supplements: % Value 2015-2018

                                                                                                                                                                                                                                                                                                                                                                                                      Table 77 Forecast Sales of Dietary Supplements by Category: Value 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                        Table 78 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                          Headlines

                                                                                                                                                                                                                                                                                                                                                                                                            Prospects

                                                                                                                                                                                                                                                                                                                                                                                                              Growth in Multivitamins Continues To Outperform Growth in Single Vitamins

                                                                                                                                                                                                                                                                                                                                                                                                                Vitamins C and E Fail To Achieve Growth

                                                                                                                                                                                                                                                                                                                                                                                                                  Spotlight on Vitamins B and D Due To the Popularisation of Fertility Therapy

                                                                                                                                                                                                                                                                                                                                                                                                                    Competitive Landscape

                                                                                                                                                                                                                                                                                                                                                                                                                      Takeda Consumer Healthcare Continues To Lead

                                                                                                                                                                                                                                                                                                                                                                                                                        Uha Mikakuto Extends Its Gummy Confectionery Into Vitamins

                                                                                                                                                                                                                                                                                                                                                                                                                          the Gummy Format Eases the Intake of Vitamins

                                                                                                                                                                                                                                                                                                                                                                                                                            Category Data

                                                                                                                                                                                                                                                                                                                                                                                                                              Table 79 Sales of Vitamins by Category: Value 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                Table 80 Sales of Vitamins by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                  Table 81 Sales of Multivitamins by Positioning: % Value 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                    Table 82 NBO Company Shares of Vitamins: % Value 2014-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                      Table 83 LBN Brand Shares of Vitamins: % Value 2015-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                        Table 84 Forecast Sales of Vitamins by Category: Value 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                                          Table 85 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                                            Headlines

                                                                                                                                                                                                                                                                                                                                                                                                                                              Prospects

                                                                                                                                                                                                                                                                                                                                                                                                                                                Slow Growth Expected, With Barriers To Functional Claims

                                                                                                                                                                                                                                                                                                                                                                                                                                                  Social Media Changes Consumers' Mindset

                                                                                                                                                                                                                                                                                                                                                                                                                                                    A Shift of Positioning Is Needed

                                                                                                                                                                                                                                                                                                                                                                                                                                                      Competitive Landscape

                                                                                                                                                                                                                                                                                                                                                                                                                                                        Fancl Corp Continues To Close the Gap With Dhc Corp

                                                                                                                                                                                                                                                                                                                                                                                                                                                          Dhc Corp Faces Challenges

                                                                                                                                                                                                                                                                                                                                                                                                                                                            Asahi Group Foods Enters Supplement Nutrition Drinks

                                                                                                                                                                                                                                                                                                                                                                                                                                                              Category Data

                                                                                                                                                                                                                                                                                                                                                                                                                                                                Table 86 Sales of Weight Management and Wellbeing by Category: Value 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Table 87 Sales of Weight Management and Wellbeing by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Table 88 NBO Company Shares of Weight Management and Wellbeing: % Value 2014-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Table 89 LBN Brand Shares of Weight Management and Wellbeing: % Value 2015-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Table 90 Forecast Sales of Weight Management and Wellbeing by Category: Value 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Table 91 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Headlines

                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Prospects

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Herbal/traditional Cough, Cold and Allergy (hay Fever) Remedies Sees Growth

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Packaging Changes for An Updated Image

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Herbal/traditional Dietary Supplements Dominates

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Competitive Landscape

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Miki Corp Struggles With Its Limited Product Range and Single Sales Channel

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Yamamoto Kanpo Seiyaku Sees Significant Growth

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            the Popularity of Aojiru Amongst Tourists

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Category Data

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Table 92 Sales of Herbal/Traditional Products by Category: Value 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Table 93 Sales of Herbal/Traditional Products by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Table 94 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Table 95 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Table 96 Forecast Sales of Herbal/Traditional Products by Category: Value 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Table 97 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Headlines

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Prospects

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                the Decrease in the Child Population Leads To Decline

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Paediatric Consumer Health Products Are Highly Regarded Amongst Inbound Tourists

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Shift To Include Consumption by Both Children and Adults

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Competitive Landscape

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Hisamitsu Pharmaceutical Enters Paediatric Allergy Remedies

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Demand Is Strong for Prescribed Medicine, With Support From Municipalities

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Category Data

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Table 98 Sales of Paediatric Consumer Health by Category: Value 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Table 99 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Table 100 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Table 101 NBO Company Shares of Paediatric Consumer Health: % Value 2014-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Table 102 LBN Brand Shares of Paediatric Consumer Health: % Value 2015-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Table 103 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Table 104 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          In 2018, sports nutrition showed the most significant growth within consumer health. This was mainly due to the rise of the fitness culture, thanks to the popularity of expressing oneself through social media and influencers promoting a fit and muscular physique. In addition, the Japan Sports Agency, led by the government, strongly encouraged daily workouts. In 2018, the Agency kicked off the Fun+Walk Project, which was an attempt to promote walking by hosting events and distributing smartphone...

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Euromonitor International's Consumer Health in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Why buy this report?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          * Get a detailed picture of the Consumer Health market;
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          * Pinpoint growth sectors and identify factors driving change;
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          * Understand the competitive environment, the market’s major players and leading brands;
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          * Use five-year forecasts to assess how the market is predicted to develop.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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