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Consumer Health in Belarus

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CONSUMER HEALTH IN BELARUS

    Euromonitor International

      January 2019

        LIST OF CONTENTS AND TABLES

          Executive Summary

            Consumer Health Benefits From the Trends Towards Economising and Self-care and the Active Development of Pharmacies

              Consumer Trends and State Regulation Lead To Stable Value Growth

                Price-based Competition Persists

                  Government Limits the Development of Sales Channels for OTC and Vitamin and Dietary Supplements

                    Growth Expected Due To Consumer Preferences, the Economising Trend, the Spread of Maladies and State Control

                      Appendix

                        OTC Registration and Classification

                          Vitamins and Dietary Supplements Registration and Classification

                            Self-medication/self-care and Preventive Medicine

                              Switches

                                Market Indicators

                                  Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

                                    Table 2 Life Expectancy at Birth 2013-2018

                                      Market Data

                                        Table 3 Sales of Consumer Health by Category: Value 2013-2018

                                          Table 4 Sales of Consumer Health by Category: % Value Growth 2013-2018

                                            Table 5 NBO Company Shares of Consumer Health: % Value 2014-2018

                                              Table 6 LBN Brand Shares of Consumer Health: % Value 2015-2018

                                                Table 7 Distribution of Consumer Health by Format: % Value 2013-2018

                                                  Table 8 Distribution of Consumer Health by Format and Category: % Value 2018

                                                    Table 9 Forecast Sales of Consumer Health by Category: Value 2018-2023

                                                      Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

                                                        Sources

                                                          Summary 1 Research Sources

                                                            Headlines

                                                              Prospects

                                                                Topical Analgesics/anaesthetic and Ibuprofen Lead Value Growth

                                                                  Pharmacists' Advice and the Conservatism of Consumers Key Aspects in Analgesics

                                                                    the Economising Trend Boosts Sales of Inexpensive Domestic Generics

                                                                      Competitive Landscape

                                                                        Domestic Companies Continue To Lead With A Strong Presence in All Analgesics Categories

                                                                          Competition Continues To Be Based on Price and Product Availability

                                                                            Saturation Remains Due To the Large Number of Domestic Products

                                                                              Category Data

                                                                                Table 11 Sales of Analgesics by Category: Value 2013-2018

                                                                                  Table 12 Sales of Analgesics by Category: % Value Growth 2013-2018

                                                                                    Table 13 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2013-2018

                                                                                      Table 14 NBO Company Shares of Analgesics: % Value 2014-2018

                                                                                        Table 15 LBN Brand Shares of Analgesics: % Value 2015-2018

                                                                                          Table 16 Forecast Sales of Analgesics by Category: Value 2018-2023

                                                                                            Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023

                                                                                              Headlines

                                                                                                Prospects

                                                                                                  the Spread of Colds and Allergies Drives Dynamic Retail Value Growth

                                                                                                    Busy Lifestyles Stimulate Interest in Drugs Which Offer Rapid Relief

                                                                                                      Self-medication Stimulates Sales

                                                                                                        Competitive Landscape

                                                                                                          Lekpharm Retains Its Lead

                                                                                                            Inexpensive Domestic Products Perform Well

                                                                                                              Advertising Continues To Stimulate Sales of Cough, Cold and Allergy (hay Fever) Remedies

                                                                                                                Category Data

                                                                                                                  Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018

                                                                                                                    Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018

                                                                                                                      Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018

                                                                                                                        Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018

                                                                                                                          Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023

                                                                                                                            Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023

                                                                                                                              Headlines

                                                                                                                                Prospects

                                                                                                                                  Strong Interest in Personal Appearance

                                                                                                                                    Self-medication and Advertising Continue To Stimulate Sales

                                                                                                                                      Increasing Obesity Continues To Positively Affect Dermatologicals

                                                                                                                                        Competitive Landscape

                                                                                                                                          Foreign Players Retain Their Leading Positions

                                                                                                                                            Price Sensitivity Continues To Stimulate Interest in Domestic Products

                                                                                                                                              Competition With Cosmetic Skin Care A Potential Threat

                                                                                                                                                Category Data

                                                                                                                                                  Table 24 Sales of Dermatologicals by Category: Value 2013-2018

                                                                                                                                                    Table 25 Sales of Dermatologicals by Category: % Value Growth 2013-2018

                                                                                                                                                      Table 26 NBO Company Shares of Dermatologicals: % Value 2014-2018

                                                                                                                                                        Table 27 LBN Brand Shares of Dermatologicals: % Value 2015-2018

                                                                                                                                                          Table 28 Forecast Sales of Dermatologicals by Category: Value 2018-2023

                                                                                                                                                            Table 29 Forecast Sales of Dermatologicals by Category: % Value Growth 2018-2023

                                                                                                                                                              Headlines

                                                                                                                                                                Prospects

                                                                                                                                                                  Increasing Digestion Problems Encourage Retail Value Growth

                                                                                                                                                                    the Popularity of On-the-go Fast Food Stimulates Volume Sales of Digestive Remedies

                                                                                                                                                                      Growing Interest in Healthy Lifestyles and Healthier Food Consumption Limits the Potential of Digestive Remedies

                                                                                                                                                                        Competitive Landscape

                                                                                                                                                                          the Major Competitors Retain Their Value Shares

                                                                                                                                                                            Low Unit Prices Encourage Growing Values Sales of Domestically Manufactured Products

                                                                                                                                                                              Internet and Social Media Advertising Stimulate Retail Value Sales

                                                                                                                                                                                Category Data

                                                                                                                                                                                  Table 30 Sales of Digestive Remedies by Category: Value 2013-2018

                                                                                                                                                                                    Table 31 Sales of Digestive Remedies by Category: % Value Growth 2013-2018

                                                                                                                                                                                      Table 32 NBO Company Shares of Digestive Remedies: % Value 2014-2018

                                                                                                                                                                                        Table 33 LBN Brand Shares of Digestive Remedies: % Value 2015-2018

                                                                                                                                                                                          Table 34 Forecast Sales of Digestive Remedies by Category: Value 2018-2023

                                                                                                                                                                                            Table 35 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023

                                                                                                                                                                                              Headlines

                                                                                                                                                                                                Prospects

                                                                                                                                                                                                  the Stable Exchange Rate and Growing Consumer Awareness Stimulate Value Growth

                                                                                                                                                                                                    Healthy Lifestyles and Social Media Advertising Continue To Support Value Sales

                                                                                                                                                                                                      the Growing Presence of Sports Nutrition in Modern Retail Encourages Sales

                                                                                                                                                                                                        Competitive Landscape

                                                                                                                                                                                                          Foreign Sports Nutrition Brands Retain Their Lead in Belarus

                                                                                                                                                                                                            Price Competition Continues

                                                                                                                                                                                                              Value Share of Sports Protein Products Continues To Decline

                                                                                                                                                                                                                Category Data

                                                                                                                                                                                                                  Table 36 Sales of Sports Nutrition by Category: Value 2013-2018

                                                                                                                                                                                                                    Table 37 Sales of Sports Nutrition by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                      Table 38 NBO Company Shares of Sports Nutrition: % Value 2014-2018

                                                                                                                                                                                                                        Table 39 LBN Brand Shares of Sports Nutrition: % Value 2015-2018

                                                                                                                                                                                                                          Table 40 Forecast Sales of Sports Nutrition by Category: Value 2018-2023

                                                                                                                                                                                                                            Table 41 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                              Headlines

                                                                                                                                                                                                                                Prospects

                                                                                                                                                                                                                                  the Economising Trend Continues To Negatively Affect Dietary Supplements

                                                                                                                                                                                                                                    Low Consumer Awareness Prevents Growth

                                                                                                                                                                                                                                      Strict Regulations and Lack of Promotion Limit Growth

                                                                                                                                                                                                                                        Competitive Landscape

                                                                                                                                                                                                                                          Foreign Players Retain Their Leading Positions

                                                                                                                                                                                                                                            Direct Sellers Records Strong Value Growth

                                                                                                                                                                                                                                              Herbal Dietary Supplements Face Greater Competition From Non-herbal/traditional Variants

                                                                                                                                                                                                                                                Category Data

                                                                                                                                                                                                                                                  Table 42 Sales of Dietary Supplements by Category: Value 2013-2018

                                                                                                                                                                                                                                                    Table 43 Sales of Dietary Supplements by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                                                      Table 44 Sales of Dietary Supplements by Positioning: % Value 2013-2018

                                                                                                                                                                                                                                                        Table 45 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018

                                                                                                                                                                                                                                                          Table 46 NBO Company Shares of Dietary Supplements: % Value 2014-2018

                                                                                                                                                                                                                                                            Table 47 LBN Brand Shares of Dietary Supplements: % Value 2015-2018

                                                                                                                                                                                                                                                              Table 48 Forecast Sales of Dietary Supplements by Category: Value 2018-2023

                                                                                                                                                                                                                                                                Table 49 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                                                                  Headlines

                                                                                                                                                                                                                                                                    Prospects

                                                                                                                                                                                                                                                                      Stable Value Growth Stimulated by Positive Consumer Perception and Wide Product Variety

                                                                                                                                                                                                                                                                        Growing Interest in Natural Remedies

                                                                                                                                                                                                                                                                          State Control Over Herbal/traditional Products Limits Value Growth

                                                                                                                                                                                                                                                                            Competitive Landscape

                                                                                                                                                                                                                                                                              Foreign Competitors Retain Their Leading Positions

                                                                                                                                                                                                                                                                                Busy Lifestyles Increase Competition Between Herbal/traditional and Standard Products

                                                                                                                                                                                                                                                                                  the Economising Trend and Price Sensitivity Support Sales of Inexpensive Domestic Products

                                                                                                                                                                                                                                                                                    Category Data

                                                                                                                                                                                                                                                                                      Table 50 Sales of Herbal/Traditional Products: Value 2013-2018

                                                                                                                                                                                                                                                                                        Table 51 Sales of Herbal/Traditional Products: % Value Growth 2013-2018

                                                                                                                                                                                                                                                                                          Table 52 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018

                                                                                                                                                                                                                                                                                            Table 53 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018

                                                                                                                                                                                                                                                                                              Table 54 Forecast Sales of Herbal/Traditional Products: Value 2018-2023

                                                                                                                                                                                                                                                                                                Table 55 Forecast Sales of Herbal/Traditional Products: % Value Growth 2018-2023

                                                                                                                                                                                                                                                                                                  Headlines

                                                                                                                                                                                                                                                                                                    Prospects

                                                                                                                                                                                                                                                                                                      Stable Value Growth Stimulated by the Increasing Population of Children

                                                                                                                                                                                                                                                                                                        Physicians Stimulate Value Sales of Paediatric Consumer Health

                                                                                                                                                                                                                                                                                                          State Paediatric Drug Subsidies Hampers Value Growth

                                                                                                                                                                                                                                                                                                            Competitive Landscape

                                                                                                                                                                                                                                                                                                              Limited Number of Competitors Allows Leaders To Retain Their Value Shares

                                                                                                                                                                                                                                                                                                                Limited Product Variety Leads To Competition With Non-paediatric Products

                                                                                                                                                                                                                                                                                                                  the Perception of Imported Products As Safer and More Effective Persists

                                                                                                                                                                                                                                                                                                                    Category Data

                                                                                                                                                                                                                                                                                                                      Table 56 Sales of Paediatric Consumer Health by Category: Value 2013-2018

                                                                                                                                                                                                                                                                                                                        Table 57 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                                                                                                                          Table 58 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018

                                                                                                                                                                                                                                                                                                                            Table 59 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023

                                                                                                                                                                                                                                                                                                                              Table 60 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                                                                                                                              Consumer health in Belarus continued to record stable single-digit retail value growth in 2018. However, the trend towards economising persists, given the low disposable consumer incomes. Belarusians remain price sensitive and increasingly favour less expensive drugs. However, their decisions are becoming more difficult due to the increasing numbers of new products, variants, supplements and substitute products. In order to find the best value products, consumers compare unit prices of similar m...

                                                                                                                                                                                                                                                                                                                              Euromonitor International's Consumer Health in Belarus report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

                                                                                                                                                                                                                                                                                                                              Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

                                                                                                                                                                                                                                                                                                                              Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

                                                                                                                                                                                                                                                                                                                              Why buy this report?
                                                                                                                                                                                                                                                                                                                              * Get a detailed picture of the Consumer Health market;
                                                                                                                                                                                                                                                                                                                              * Pinpoint growth sectors and identify factors driving change;
                                                                                                                                                                                                                                                                                                                              * Understand the competitive environment, the market’s major players and leading brands;
                                                                                                                                                                                                                                                                                                                              * Use five-year forecasts to assess how the market is predicted to develop.

                                                                                                                                                                                                                                                                                                                              Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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