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Consumer Health in Austria

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CONSUMER HEALTH IN AUSTRIA

    Euromonitor International

      February 2019

        LIST OF CONTENTS AND TABLES

          Executive Summary

            Good Overall Performance From Consumer Health in 2018

              the Health and Wellness Trend and Higher Stress Levels Among the Key Drivers of Value Growth

                International Manufacturers Lead Sales, Closely Followed by Domestic Players

                  Chemists/pharmacies Remains the Leading Distribution Channel

                    Further Growth Anticipated But Slower Than in 2018

                      Market Indicators

                        Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

                          Table 2 Life Expectancy at Birth 2013-2018

                            Market Data

                              Table 3 Sales of Consumer Health by Category: Value 2013-2018

                                Table 4 Sales of Consumer Health by Category: % Value Growth 2013-2018

                                  Table 5 NBO Company Shares of Consumer Health: % Value 2014-2018

                                    Table 6 LBN Brand Shares of Consumer Health: % Value 2015-2018

                                      Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018

                                        Table 8 Distribution of Consumer Health by Format: % Value 2013-2018

                                          Table 9 Distribution of Consumer Health by Format and Category: % Value 2018

                                            Table 10 Forecast Sales of Consumer Health by Category: Value 2018-2023

                                              Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

                                                Appendix

                                                  OTC Registration and Classification

                                                    Vitamins and Dietary Supplements Registration and Classification

                                                      Self-medication/self-care and Preventive Medicine

                                                        Switches

                                                          Summary 1 OTC: Switches

                                                            Sources

                                                              Summary 2 Research Sources

                                                                Headlines

                                                                  Prospects

                                                                    Stress-related Pain Becoming A Serious Ailment Among Austrians

                                                                      Paediatric Analgesics To Remain A Negligible Category

                                                                        Consumer Attitudes Towards Analgesics Expected To Remain Conservative

                                                                          Competitive Landscape

                                                                            International Manufacturers Remain Dominant

                                                                              No Changes Expected When It Comes To Attitudes Towards Switches

                                                                                Domestic Producers To Remain Niche Players in Analgesics

                                                                                  Category Data

                                                                                    Table 12 Sales of Analgesics by Category: Value 2013-2018

                                                                                      Table 13 Sales of Analgesics by Category: % Value Growth 2013-2018

                                                                                        Table 14 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2013-2018

                                                                                          Table 15 NBO Company Shares of Analgesics: % Value 2014-2018

                                                                                            Table 16 LBN Brand Shares of Analgesics: % Value 2015-2018

                                                                                              Table 17 Forecast Sales of Analgesics by Category: Value 2018-2023

                                                                                                Table 18 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023

                                                                                                  Headlines

                                                                                                    Prospects

                                                                                                      Austrians Finding It Increasingly Difficult To Fall Asleep

                                                                                                        Herbal/traditional Products Perceived As Less Harmful To Health

                                                                                                          Potential Increase in Demand for A Natural Approach To Treating Insomnia

                                                                                                            Competitive Landscape

                                                                                                              Manufacturers Set To Continue To Focus on Herbal Ingredients

                                                                                                                Importance of Vegan/vegetarian Certification Expected To Increase

                                                                                                                  "aids for Sleeping" As Opposed To "aids for Calming Down"

                                                                                                                    Category Data

                                                                                                                      Table 19 Sales of Sleep Aids: Value 2013-2018

                                                                                                                        Table 20 Sales of Sleep Aids: % Value Growth 2013-2018

                                                                                                                          Table 21 NBO Company Shares of Sleep Aids: % Value 2014-2018

                                                                                                                            Table 22 LBN Brand Shares of Sleep Aids: % Value 2015-2018

                                                                                                                              Table 23 Forecast Sales of Sleep Aids: Value 2018-2023

                                                                                                                                Table 24 Forecast Sales of Sleep Aids: % Value Growth 2018-2023

                                                                                                                                  Headlines

                                                                                                                                    Prospects

                                                                                                                                      Austrian Healthcare System Set To Keep Consumers Away From OTC Products

                                                                                                                                        Allergies Estimated To Affect Around 20% of the Population

                                                                                                                                          Paediatric Products Set To Post A Decline Due To Parental Concerns

                                                                                                                                            Competitive Landscape

                                                                                                                                              Cough, Cold and Allergy (hay Fever) Remedies Characterised by Intense Competition

                                                                                                                                                Domestic Producers Continue To Focus Mainly on Traditional Consumers

                                                                                                                                                  Vegan/vegetarian Products Offer A Potential Growth Opportunity

                                                                                                                                                    Category Data

                                                                                                                                                      Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018

                                                                                                                                                        Table 26 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018

                                                                                                                                                          Table 27 Sales of Decongestants by Category: Value 2013-2018

                                                                                                                                                            Table 28 Sales of Decongestants by Category: % Value Growth 2013-2018

                                                                                                                                                              Table 29 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018

                                                                                                                                                                Table 30 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018

                                                                                                                                                                  Table 31 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023

                                                                                                                                                                    Table 32 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023

                                                                                                                                                                      Headlines

                                                                                                                                                                        Prospects

                                                                                                                                                                          Austrians Increasingly Focusing on Beauty and Personal Appearance

                                                                                                                                                                            More Open-minded Attitudes Expected Towards Intimate Hygiene Products

                                                                                                                                                                              Austrians Remain Cautious When Purchasing OTC Dermatologicals

                                                                                                                                                                                Competitive Landscape

                                                                                                                                                                                  Strong Consumer Trust in the Quality of International Brands

                                                                                                                                                                                    Domestic Manufacturers Set To Retain A Marginal Presence

                                                                                                                                                                                      Strong Growth Potential for More Natural Products

                                                                                                                                                                                        Category Data

                                                                                                                                                                                          Table 33 Sales of Dermatologicals by Category: Value 2013-2018

                                                                                                                                                                                            Table 34 Sales of Dermatologicals by Category: % Value Growth 2013-2018

                                                                                                                                                                                              Table 35 NBO Company Shares of Dermatologicals: % Value 2014-2018

                                                                                                                                                                                                Table 36 LBN Brand Shares of Dermatologicals: % Value 2015-2018

                                                                                                                                                                                                  Table 37 LBN Brand Shares of Hair Loss Treatments: % Value 2015-2018

                                                                                                                                                                                                    Table 38 Forecast Sales of Dermatologicals by Category: Value 2018-2023

                                                                                                                                                                                                      Table 39 Forecast Sales of Dermatologicals by Category: % Value Growth 2018-2023

                                                                                                                                                                                                        Headlines

                                                                                                                                                                                                          Prospects

                                                                                                                                                                                                            Rising Stress Levels Lead To An Increase in Digestive Problems

                                                                                                                                                                                                              Unhealthy and Unbalanced Diets Due To Busy Lifestyles Another Important Factor

                                                                                                                                                                                                                Demand for Herbal/traditional Products Expected To Increase

                                                                                                                                                                                                                  Competitive Landscape

                                                                                                                                                                                                                    Competition Between International Producers Expected To Remain Intense

                                                                                                                                                                                                                      Sales of Private Label Products Set To Remain Negligible in Digestive Remedies

                                                                                                                                                                                                                        Strong Focus Anticipated on New Product Development

                                                                                                                                                                                                                          Category Data

                                                                                                                                                                                                                            Table 40 Sales of Digestive Remedies by Category: Value 2013-2018

                                                                                                                                                                                                                              Table 41 Sales of Digestive Remedies by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                                Table 42 NBO Company Shares of Digestive Remedies: % Value 2014-2018

                                                                                                                                                                                                                                  Table 43 LBN Brand Shares of Digestive Remedies: % Value 2015-2018

                                                                                                                                                                                                                                    Table 44 Forecast Sales of Digestive Remedies by Category: Value 2018-2023

                                                                                                                                                                                                                                      Table 45 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                                        Headlines

                                                                                                                                                                                                                                          Prospects

                                                                                                                                                                                                                                            Daily Exposure To Smartphone Screens Set To Continue To Rise

                                                                                                                                                                                                                                              More Time Spent in the Office Due To Longer Working Hours

                                                                                                                                                                                                                                                Competition From Rx Products and Other Categories

                                                                                                                                                                                                                                                  Competitive Landscape

                                                                                                                                                                                                                                                    International Companies Continue To Profit From Strong Consumer Trust in Their Brands

                                                                                                                                                                                                                                                      Producer Focus on Dry Eye Care and A Shift Away From Ointments Expected

                                                                                                                                                                                                                                                        Potential Change To Distribution Regulations Could Lead To the Entry of New Players and Brands

                                                                                                                                                                                                                                                          Category Data

                                                                                                                                                                                                                                                            Table 46 Sales of Eye Care by Category: Value 2013-2018

                                                                                                                                                                                                                                                              Table 47 Sales of Eye Care by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                                                                Table 48 Sales of Standard Eye Care by Format: % Value 2013-2018

                                                                                                                                                                                                                                                                  Table 49 Sales of Standard Eye Care by Positioning: % Value 2013-2018

                                                                                                                                                                                                                                                                    Table 50 NBO Company Shares of Eye Care: % Value 2014-2018

                                                                                                                                                                                                                                                                      Table 51 LBN Brand Shares of Eye Care: % Value 2015-2018

                                                                                                                                                                                                                                                                        Table 52 Forecast Sales of Eye Care by Category: Value 2018-2023

                                                                                                                                                                                                                                                                          Table 53 Forecast Sales of Eye Care by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                                                                            Headlines

                                                                                                                                                                                                                                                                              Prospects

                                                                                                                                                                                                                                                                                Percentage of Smokers Among the Adult Population Expected To Remain High

                                                                                                                                                                                                                                                                                  Consumers Continue To Demand Convenience and Discretion

                                                                                                                                                                                                                                                                                    Potential Threat To Growth From E-cigarettes

                                                                                                                                                                                                                                                                                      Competitive Landscape

                                                                                                                                                                                                                                                                                        Nicorette and Nicotinell To Continue To Dominate Nrt Smoking Cessation Aids

                                                                                                                                                                                                                                                                                          Potential Changes in the Distribution of Nrt Smoking Cessation Aids

                                                                                                                                                                                                                                                                                            Growth Potential Exists for Start-ups Offering Genuine Innovations

                                                                                                                                                                                                                                                                                              Category Indicators

                                                                                                                                                                                                                                                                                                Table 54 Number of Smokers by Gender 2013-2018

                                                                                                                                                                                                                                                                                                  Category Data

                                                                                                                                                                                                                                                                                                    Table 55 Sales of NRT Smoking Cessation Aids by Category: Value 2013-2018

                                                                                                                                                                                                                                                                                                      Table 56 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                                                                                                        Table 57 Sales of NRT Gum by Flavour: % Value 2013-2018

                                                                                                                                                                                                                                                                                                          Table 58 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2014-2018

                                                                                                                                                                                                                                                                                                            Table 59 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2015-2018

                                                                                                                                                                                                                                                                                                              Table 60 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023

                                                                                                                                                                                                                                                                                                                Table 61 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                                                                                                                  Headlines

                                                                                                                                                                                                                                                                                                                    Prospects

                                                                                                                                                                                                                                                                                                                      Wound Care A Must-have Product in All Households

                                                                                                                                                                                                                                                                                                                        Category Benefits From Widespread Availability and An Ageing Population

                                                                                                                                                                                                                                                                                                                          A Greater Focus on Product Design

                                                                                                                                                                                                                                                                                                                            Competitive Landscape

                                                                                                                                                                                                                                                                                                                              International Manufacturers Continue To Dominate Wound Care

                                                                                                                                                                                                                                                                                                                                Potential Room for the Growth of Private Label

                                                                                                                                                                                                                                                                                                                                  Greater Focus on Positioning Wound Care As Lifestyle Products

                                                                                                                                                                                                                                                                                                                                    Category Data

                                                                                                                                                                                                                                                                                                                                      Table 62 Sales of Wound Care by Category: Value 2013-2018

                                                                                                                                                                                                                                                                                                                                        Table 63 Sales of Wound Care by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                                                                                                                                          Table 64 NBO Company Shares of Wound Care: % Value 2014-2018

                                                                                                                                                                                                                                                                                                                                            Table 65 LBN Brand Shares of Wound Care: % Value 2015-2018

                                                                                                                                                                                                                                                                                                                                              Table 66 Forecast Sales of Wound Care by Category: Value 2018-2023

                                                                                                                                                                                                                                                                                                                                                Table 67 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                                                                                                                                                  Headlines

                                                                                                                                                                                                                                                                                                                                                    Prospects

                                                                                                                                                                                                                                                                                                                                                      Greater Understanding of Healthy Living To Drive Sales

                                                                                                                                                                                                                                                                                                                                                        Specialist Retailers Seeking To Secure A Wider Consumer Base Over the Long Term

                                                                                                                                                                                                                                                                                                                                                          Demand for Convenience Set To Remain Strong

                                                                                                                                                                                                                                                                                                                                                            Competitive Landscape

                                                                                                                                                                                                                                                                                                                                                              Fierce Competition Between Domestic and International Producers

                                                                                                                                                                                                                                                                                                                                                                Producers To Focus on Added Value

                                                                                                                                                                                                                                                                                                                                                                  Sports Nutrition Offers Opportunities for Start-ups

                                                                                                                                                                                                                                                                                                                                                                    Category Data

                                                                                                                                                                                                                                                                                                                                                                      Table 68 Sales of Sports Nutrition by Category: Value 2013-2018

                                                                                                                                                                                                                                                                                                                                                                        Table 69 Sales of Sports Nutrition by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                                                                                                                                                                          Table 70 NBO Company Shares of Sports Nutrition: % Value 2014-2018

                                                                                                                                                                                                                                                                                                                                                                            Table 71 LBN Brand Shares of Sports Nutrition: % Value 2015-2018

                                                                                                                                                                                                                                                                                                                                                                              Table 72 Forecast Sales of Sports Nutrition by Category: Value 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                Table 73 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                  Headlines

                                                                                                                                                                                                                                                                                                                                                                                    Prospects

                                                                                                                                                                                                                                                                                                                                                                                      Growing Health Awareness Supports Sales of Dietary Supplements

                                                                                                                                                                                                                                                                                                                                                                                        Elderly Population Set To Account for A Larger Share of the Category's Consumer Base

                                                                                                                                                                                                                                                                                                                                                                                          Demand for Ecological and Ethical Products Expected To Increase

                                                                                                                                                                                                                                                                                                                                                                                            Competitive Landscape

                                                                                                                                                                                                                                                                                                                                                                                              Segmentation in Terms of Distribution To Remain Visible

                                                                                                                                                                                                                                                                                                                                                                                                Domestic Producers To Focus More on Ecological Products

                                                                                                                                                                                                                                                                                                                                                                                                  Private Label Players Likely To Invest in Improving Product Quality

                                                                                                                                                                                                                                                                                                                                                                                                    Category Data

                                                                                                                                                                                                                                                                                                                                                                                                      Table 74 Sales of Dietary Supplements by Category: Value 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                        Table 75 Sales of Dietary Supplements by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                          Table 76 Sales of Dietary Supplements by Positioning: % Value 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                            Table 77 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                              Table 78 NBO Company Shares of Dietary Supplements: % Value 2014-2018

                                                                                                                                                                                                                                                                                                                                                                                                                Table 79 LBN Brand Shares of Dietary Supplements: % Value 2015-2018

                                                                                                                                                                                                                                                                                                                                                                                                                  Table 80 Forecast Sales of Dietary Supplements by Category: Value 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                    Table 81 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                      Headlines

                                                                                                                                                                                                                                                                                                                                                                                                                        Prospects

                                                                                                                                                                                                                                                                                                                                                                                                                          Consumers Expected To Increasingly Focus on Achieving the Right Vitamin Intake Through Food Rather Than Pills

                                                                                                                                                                                                                                                                                                                                                                                                                            Low Intake of Vitamins E, B1 and D Among Austrian Adults

                                                                                                                                                                                                                                                                                                                                                                                                                              Vitamins To Potentially Benefit From the Ageing Population and Pregnant Women

                                                                                                                                                                                                                                                                                                                                                                                                                                Competitive Landscape

                                                                                                                                                                                                                                                                                                                                                                                                                                  Vitamins Characterised by A Strong Level of Competition

                                                                                                                                                                                                                                                                                                                                                                                                                                    Potential Strategies of Domestic Manufacturers

                                                                                                                                                                                                                                                                                                                                                                                                                                      New Product Development To Focus on Vitamin D and Convenient Delivery Formats

                                                                                                                                                                                                                                                                                                                                                                                                                                        Category Data

                                                                                                                                                                                                                                                                                                                                                                                                                                          Table 82 Sales of Vitamins by Category: Value 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                            Table 83 Sales of Vitamins by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                              Table 84 Sales of Multivitamins by Positioning: % Value 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                Table 85 NBO Company Shares of Vitamins: % Value 2014-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                  Table 86 LBN Brand Shares of Vitamins: % Value 2015-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                    Table 87 Forecast Sales of Vitamins by Category: Value 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                                                      Table 88 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                                                        Headlines

                                                                                                                                                                                                                                                                                                                                                                                                                                                          Prospects

                                                                                                                                                                                                                                                                                                                                                                                                                                                            Category Benefiting From the Health and Wellness and Selfie Trends

                                                                                                                                                                                                                                                                                                                                                                                                                                                              Number of Overweight and Obese Austrians Continues To Rise

                                                                                                                                                                                                                                                                                                                                                                                                                                                                Focus on Less Sugar and More Balanced Meals

                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Competitive Landscape

                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Herbalife's Well-established Concept Continues To Bear Fruit

                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Increasing Producer Focus on Weight Loss Supplements

                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Potential Development of Private Label

                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Category Data

                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Table 89 Sales of Weight Management and Wellbeing by Category: Value 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Table 90 Sales of Weight Management and Wellbeing by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Table 91 NBO Company Shares of Weight Management and Wellbeing: % Value 2014-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Table 92 LBN Brand Shares of Weight Management and Wellbeing: % Value 2015-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Table 93 Forecast Sales of Weight Management and Wellbeing by Category: Value 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Table 94 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Headlines

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Prospects

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Consumers Focus on Healthier, Ethical and More Natural Products

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Austrians Perceive Herbal/traditional Products As Less Harmful To Health

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Austrian Consumers Remain Generally Very Cautious and Conservative When It Comes To Self-medication

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Competitive Landscape

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Strong Competition Between Domestic and International Manufacturers Expected To Continue

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Consumers Expected To Seek Additional Quality Reassurance

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Potential Expansion of Private Label

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Category Data

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Table 95 Sales of Herbal/Traditional Products by Category: Value 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Table 96 Sales of Herbal/Traditional Products by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Table 97 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Table 98 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Table 99 Forecast Sales of Herbal/Traditional Products by Category: Value 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Table 100 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Headlines

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Prospects

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Parents Remain Very Cautious With Regard To Giving OTC Products To Their Children

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Limited Distribution and Availability

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Stable Birth Rate To Impact the Future Performance of Paediatric Consumer Health

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Competitive Landscape

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    International Manufacturers Continue To Dominate Paediatric Consumer Health

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Domestic Manufacturers Likely To Refrain From Significant Future Investment

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Producers To Focus on Quality Assurance and the Relaxation of Distribution Restrictions

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Category Data

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Table 101 Sales of Paediatric Consumer Health by Category: Value 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Table 102 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Table 103 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Table 104 NBO Company Shares of Paediatric Consumer Health: % Value 2014-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Table 105 LBN Brand Shares of Paediatric Consumer Health: % Value 2015-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Table 106 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Table 107 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        In spite of the rather restrictive attitude of the Austrian government towards the distribution of OTC products as well as towards switches, consumer health posted a good overall performance in terms of value growth in 2018. Strong growth was registered in digestive remedies, eye care, emergency contraception, adult mouth care and sports nutrition. Sleep aids, wound care, weight management and wellbeing, dermatologicals, herbal/traditional products, dietary supplements and analgesics also posted...

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Euromonitor International's Consumer Health in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Why buy this report?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        * Get a detailed picture of the Consumer Health market;
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        * Pinpoint growth sectors and identify factors driving change;
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        * Understand the competitive environment, the market’s major players and leading brands;
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        * Use five-year forecasts to assess how the market is predicted to develop.

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