CHEESE IN HUNGARY

Euromonitor International

August 2018

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Rise in Demand for Quality Products Drives Cheese Sales

Popularity of Grilling Has Positive Impact on Sales

Health Trend Boosts Demand for Lactose Free Cheese

Competitive Landscape

Tolnatej and Pannontej Invest Strongly in Innovation and Advertising

Rising Demand for Private Label Ranges

Customer Loyalty and Revamped Stores Boosting Discounter Sales

Category Data

Table 1 Sales of Cheese by Category: Volume 2013-2018

Table 2 Sales of Cheese by Category: Value 2013-2018

Table 3 Sales of Cheese by Category: % Volume Growth 2013-2018

Table 4 Sales of Cheese by Category: % Value Growth 2013-2018

Table 5 Sales of Spreadable Processed Cheese by Type: % Value 2013-2018

Table 6 Sales of Unprocessed Cheese by Type: % Value 2013-2018

Table 7 NBO Company Shares of Cheese: % Value 2014-2018

Table 8 LBN Brand Shares of Cheese: % Value 2015-2018

Table 9 Distribution of Cheese by Format: % Value 2013-2018

Table 10 Forecast Sales of Cheese by Category: Volume 2018-2023

Table 11 Forecast Sales of Cheese by Category: Value 2018-2023

Table 12 Forecast Sales of Cheese by Category: % Volume Growth 2018-2023

Table 13 Forecast Sales of Cheese by Category: % Value Growth 2018-2023

Executive Summary

Consumer Willingness To Spend More and Innovation Boost Packaged Food

Consumers More Conscious of Quality and Ingredients

Competition Remains Intense, With Domestic Players Enjoying Support From the Government

Distribution Channels Focus on Improving Consumer Loyalty and Environmental Issues

Growth of Packaged Food Sales Likely To Slow Over the Forecast Period

Foodservice

Sales To Foodservice

Consumer Foodservice

Category Data

Table 14 Foodservice Sales of Packaged Food by Category: Volume 2013-2018

Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023

Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

Market Data

Table 18 Sales of Packaged Food by Category: Volume 2013-2018

Table 19 Sales of Packaged Food by Category: Value 2013-2018

Table 20 Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 21 Sales of Packaged Food by Category: % Value Growth 2013-2018

Table 22 GBO Company Shares of Packaged Food: % Value 2014-2018

Table 23 NBO Company Shares of Packaged Food: % Value 2014-2018

Table 24 LBN Brand Shares of Packaged Food: % Value 2015-2018

Table 25 Penetration of Private Label by Category: % Value 2013-2018

Table 26 Distribution of Packaged Food by Format: % Value 2013-2018

Table 27 Distribution of Packaged Food by Format and Category: % Value 2018

Table 28 Forecast Sales of Packaged Food by Category: Volume 2018-2023

Table 29 Forecast Sales of Packaged Food by Category: Value 2018-2023

Table 30 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023

Table 31 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

As a result of better living conditions and rising wages, demand has been growing for higher quality and more expensive special cheese products in Hungary, thus supporting value growth. Consumers are ready to try products that they could not previously afford, seeking a more gourmet experience. Producers are also making efforts to boost the visibility of such products by airing TV spots frequently, including for Président cheese by Lactalis, Leerdammer by Fromageries Bel, Frico by FrieslandCampi...

Euromonitor International's Cheese in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Processed Cheese, Unprocessed Cheese.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Cheese market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.