BUTTER AND SPREADS IN INDONESIA

Euromonitor International

August 2018

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Margarine Is the Most Popular Product in Butter and Spreads in Indonesia

A Threat To Growth From the Health Trend

Despite Growth for Butter, Margarine and Spreads Will Remain Dominant

Competitive Landscape

Unilever Indonesia Leads Margarine in 2018

Fonterra Brands Indonesia Leads Butter in 2018

the Future Is Bright for Fonterra Brands Indonesia

Category Data

Table 1 Sales of Butter and Spreads by Category: Volume 2013-2018

Table 2 Sales of Butter and Spreads by Category: Value 2013-2018

Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2013-2018

Table 4 Sales of Butter and Spreads by Category: % Value Growth 2013-2018

Table 5 NBO Company Shares of Butter and Spreads: % Value 2014-2018

Table 6 LBN Brand Shares of Butter and Spreads: % Value 2015-2018

Table 7 Distribution of Butter and Spreads by Format: % Value 2013-2018

Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2018-2023

Table 9 Forecast Sales of Butter and Spreads by Category: Value 2018-2023

Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2018-2023

Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2018-2023

Executive Summary

Packaged Food in Indonesia Registers Another Positive Performance in 2018

New Launches Boost Development of Several Categories

Indofood Sukses Makmur Remains the Overall Market Leader

Expansion of Distribution Channels Drives Retail Current Value Sales Growth

Changing Consumer Lifestyles Set To Exert Growing Influence Within Packaged Food

Foodservice

Sales To Foodservice

Consumer Foodservice

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018

Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023

Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

Market Data

Table 16 Sales of Packaged Food by Category: Volume 2013-2018

Table 17 Sales of Packaged Food by Category: Value 2013-2018

Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018

Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018

Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018

Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018

Table 23 Penetration of Private Label by Category: % Value 2013-2018

Table 24 Distribution of Packaged Food by Format: % Value 2013-2018

Table 25 Distribution of Packaged Food by Format and Category: % Value 2018

Table 26 Forecast Sales of Packaged Food by Category: Volume 2018-2023

Table 27 Forecast Sales of Packaged Food by Category: Value 2018-2023

Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023

Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

In 2018, margarine and spreads dominated sales of butter and spreads in Indonesia in both retail value and volume terms. This was due to habit persistence, marketing efforts by leading brands such as Blue Band by Unilever Indonesia, and the use of margarine in Indonesian cuisine; in fried rice and martabak, for example. However, butter registered faster retail current value growth in Indonesia in 2018, due to increasing exposure to Western cuisine via the internet, and an increase in home cookin...

Euromonitor International's Butter and Spreads in Indonesia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Butter, Cooking Fats, Margarine and Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Butter and Spreads market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.