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Branded Chocolate Market in India 2012

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Page 1: Executive summary

    Introduction

      Page 2: Confectionery Industry - Overview, Market Size & Growth (2011 - 2014e), Market Segmentation in India (2011)

        Page 3: Segmentation of Confectionery Industry

          Market Overview

            Page 4: Chocolate Market - Overview, Market Size & Growth (2011 - 2014e), Segmentation of Consumption (2011)

              Page 5: Value Chain Analysis

                Page 6: Cocoa Bean Processing

                  Page 7: Chocolate Manufacturing Processes

                    Page 8: Distribution Channel of Chocolate Market

                      Page 9: Page 11: Porter's Five Forces Analysis

                        Import Export

                          Page 10: Imports

                            Page 11: Exports

                              Drivers & Challenges

                                Page 12: Summary

                                  Page 13-16: Drivers

                                    Page 17-19: Challenges

                                      Government Participation

                                        Page 20: Summary

                                          Page 21-23: Key Regulations

                                            Trends

                                              Page 24: Summary

                                                Page 25-30: Key Trends

                                                  Competition

                                                    Page 31-34: Public - Company Profiles

                                                      Page 35: Summary - Bubble Chart (Net Profit, Revenue and Assets of Major Private Players)

                                                        Page 36-45: Private - Company Profiles

                                                          Strategic Recommendations

                                                            Page 46: Strategic Recommendations

                                                              Appendix

                                                                Page 47-48: Product Matrix with Prices

                                                                  Page 49: Appendix

                                                                  Indian confectionery industry constitutes the largest food processing segment in India. It can be categorized into sub sectors such as sugar based confectionery, chocolate based confectionery and gums. In India, chocolates are considered as indulgence foods which find its off-takes as a result of impulse buying. However, increased disposable income coupled with taste for luxury products have catapulted chocolate market towards growth. Constant innovation towards making products accepted by consumers have resulted in leading brands diversifying into different variants such as wafers and light weighed chocolates.

                                                                  The report begins with an overview of the confectionery industry in India providing the market size and growth as well as information regarding market segmentation in India. This is followed by a primary segmentation of the industry. An overview of chocolate market provides an introduction to the sector and covers the market size and growth along with segmented consumption data in India. An analysis of the value chain has been included. A brief flowchart of the processing steps of cocoa beans has been highlighted. It is immediately followed by the procedure adopted by major players to manufacture chocolates. This section then divulges information about the distribution model prevalent in the sector. The following section deals with an EXIM trend over a period of five years. Porter's Five Forces analysis concludes this section.

                                                                  An analysis of the drivers explains the factors for growth of the market and includes tradition of gifting chocolates, attractive pricing, increase in disposable income and low per capita consumption of chocolates. India has woken up to the fad of chocolate being considered as a gift proposition. While even till few years back sweets were the only option in delicacy gifting, overt media exposure and smart marketing techniques have positioned chocolates as an alternative. Further, entry of major players in the country has allowed for easy availability of products to consumers. Another feature that works for this sector is the attractive pricing of products which particularly suits the Indian scenario wherein consumers seek economical products. Characteristics such as affordability and availability will come into play only if people have the purchasing power. Rising disposable incomes is a major driver primarily since chocolates are associated to being luxury items India. Finally, India has low per capita consumption of chocolates compared to other developed nations across the globe. It poses latent opportunity for growth as the country strives towards more off-takes for the product. However, the sector is also facing certain challenges. Factors such as rise in cocoa prices, high entry barriers and high excise and import duties pose as impediments for this sector.

                                                                  Government participation in this sector covers Prevention of Food Adulteration Act, certain policies of the Government and Food and Safety Standards Act. The major trends identified include emergence of premium chocolates, surfacing of dark chocolates, concept of chocolate boutique, demand for healthy options and entry of retailers and confectioners.

                                                                  The competition section offers a competitive landscape of the players by providing their financials and key financial ratios. It also provides basic information including corporate address, contact numbers along with year of incorporation. Key financial parameters constitute the financial performances of the players which are followed by business highlights. Strategic recommendations followed by appendix on key ratios comprise the concluding section of the report. An appendix delineating the products with their price brackets is also provided.

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