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Global Bluetooth Speaker Market 2025 by Manufacturers, Regions, Type and Application, Forecast to 2031

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1 Market Overview

  • 1.1 Product Overview and Scope
  • 1.2 Market Estimation Caveats and Base Year
  • 1.3 Market Analysis by Type
    • 1.3.1 Overview: Global Bluetooth Speaker Consumption Value by Type: 2020 Versus 2024 Versus 2031
    • 1.3.2 Portable Type
    • 1.3.3 Fixed Type
  • 1.4 Market Analysis by Application
    • 1.4.1 Overview: Global Bluetooth Speaker Consumption Value by Application: 2020 Versus 2024 Versus 2031
    • 1.4.2 Home Use
    • 1.4.3 Commercial
  • 1.5 Global Bluetooth Speaker Market Size & Forecast
    • 1.5.1 Global Bluetooth Speaker Consumption Value (2020 & 2024 & 2031)
    • 1.5.2 Global Bluetooth Speaker Sales Quantity (2020-2031)
    • 1.5.3 Global Bluetooth Speaker Average Price (2020-2031)

2 Manufacturers Profiles

  • 2.1 Bose Corporation
    • 2.1.1 Bose Corporation Details
    • 2.1.2 Bose Corporation Major Business
    • 2.1.3 Bose Corporation Bluetooth Speaker Product and Services
    • 2.1.4 Bose Corporation Bluetooth Speaker Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.1.5 Bose Corporation Recent Developments/Updates
  • 2.2 Sony
    • 2.2.1 Sony Details
    • 2.2.2 Sony Major Business
    • 2.2.3 Sony Bluetooth Speaker Product and Services
    • 2.2.4 Sony Bluetooth Speaker Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.2.5 Sony Recent Developments/Updates
  • 2.3 Beats Inc
    • 2.3.1 Beats Inc Details
    • 2.3.2 Beats Inc Major Business
    • 2.3.3 Beats Inc Bluetooth Speaker Product and Services
    • 2.3.4 Beats Inc Bluetooth Speaker Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.3.5 Beats Inc Recent Developments/Updates
  • 2.4 Harman International
    • 2.4.1 Harman International Details
    • 2.4.2 Harman International Major Business
    • 2.4.3 Harman International Bluetooth Speaker Product and Services
    • 2.4.4 Harman International Bluetooth Speaker Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.4.5 Harman International Recent Developments/Updates
  • 2.5 Yamaha Corporation of America
    • 2.5.1 Yamaha Corporation of America Details
    • 2.5.2 Yamaha Corporation of America Major Business
    • 2.5.3 Yamaha Corporation of America Bluetooth Speaker Product and Services
    • 2.5.4 Yamaha Corporation of America Bluetooth Speaker Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.5.5 Yamaha Corporation of America Recent Developments/Updates
  • 2.6 Audiovox Corporation
    • 2.6.1 Audiovox Corporation Details
    • 2.6.2 Audiovox Corporation Major Business
    • 2.6.3 Audiovox Corporation Bluetooth Speaker Product and Services
    • 2.6.4 Audiovox Corporation Bluetooth Speaker Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.6.5 Audiovox Corporation Recent Developments/Updates
  • 2.7 Poineer
    • 2.7.1 Poineer Details
    • 2.7.2 Poineer Major Business
    • 2.7.3 Poineer Bluetooth Speaker Product and Services
    • 2.7.4 Poineer Bluetooth Speaker Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.7.5 Poineer Recent Developments/Updates
  • 2.8 Logitech
    • 2.8.1 Logitech Details
    • 2.8.2 Logitech Major Business
    • 2.8.3 Logitech Bluetooth Speaker Product and Services
    • 2.8.4 Logitech Bluetooth Speaker Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.8.5 Logitech Recent Developments/Updates
  • 2.9 Sennheiser
    • 2.9.1 Sennheiser Details
    • 2.9.2 Sennheiser Major Business
    • 2.9.3 Sennheiser Bluetooth Speaker Product and Services
    • 2.9.4 Sennheiser Bluetooth Speaker Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.9.5 Sennheiser Recent Developments/Updates
  • 2.10 Polk Audio
    • 2.10.1 Polk Audio Details
    • 2.10.2 Polk Audio Major Business
    • 2.10.3 Polk Audio Bluetooth Speaker Product and Services
    • 2.10.4 Polk Audio Bluetooth Speaker Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.10.5 Polk Audio Recent Developments/Updates
  • 2.11 Altec Lansing
    • 2.11.1 Altec Lansing Details
    • 2.11.2 Altec Lansing Major Business
    • 2.11.3 Altec Lansing Bluetooth Speaker Product and Services
    • 2.11.4 Altec Lansing Bluetooth Speaker Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.11.5 Altec Lansing Recent Developments/Updates
  • 2.12 Creative
    • 2.12.1 Creative Details
    • 2.12.2 Creative Major Business
    • 2.12.3 Creative Bluetooth Speaker Product and Services
    • 2.12.4 Creative Bluetooth Speaker Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.12.5 Creative Recent Developments/Updates
  • 2.13 Samsung
    • 2.13.1 Samsung Details
    • 2.13.2 Samsung Major Business
    • 2.13.3 Samsung Bluetooth Speaker Product and Services
    • 2.13.4 Samsung Bluetooth Speaker Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.13.5 Samsung Recent Developments/Updates
  • 2.14 Philips
    • 2.14.1 Philips Details
    • 2.14.2 Philips Major Business
    • 2.14.3 Philips Bluetooth Speaker Product and Services
    • 2.14.4 Philips Bluetooth Speaker Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.14.5 Philips Recent Developments/Updates
  • 2.15 Panasonic
    • 2.15.1 Panasonic Details
    • 2.15.2 Panasonic Major Business
    • 2.15.3 Panasonic Bluetooth Speaker Product and Services
    • 2.15.4 Panasonic Bluetooth Speaker Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.15.5 Panasonic Recent Developments/Updates
  • 2.16 LG
    • 2.16.1 LG Details
    • 2.16.2 LG Major Business
    • 2.16.3 LG Bluetooth Speaker Product and Services
    • 2.16.4 LG Bluetooth Speaker Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.16.5 LG Recent Developments/Updates
  • 2.17 Doss
    • 2.17.1 Doss Details
    • 2.17.2 Doss Major Business
    • 2.17.3 Doss Bluetooth Speaker Product and Services
    • 2.17.4 Doss Bluetooth Speaker Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.17.5 Doss Recent Developments/Updates
  • 2.18 Edifier
    • 2.18.1 Edifier Details
    • 2.18.2 Edifier Major Business
    • 2.18.3 Edifier Bluetooth Speaker Product and Services
    • 2.18.4 Edifier Bluetooth Speaker Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.18.5 Edifier Recent Developments/Updates
  • 2.19 Bowers & Wilkins
    • 2.19.1 Bowers & Wilkins Details
    • 2.19.2 Bowers & Wilkins Major Business
    • 2.19.3 Bowers & Wilkins Bluetooth Speaker Product and Services
    • 2.19.4 Bowers & Wilkins Bluetooth Speaker Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.19.5 Bowers & Wilkins Recent Developments/Updates

3 Competitive Environment: Bluetooth Speaker by Manufacturer

  • 3.1 Global Bluetooth Speaker Sales Quantity by Manufacturer (2020-2025)
  • 3.2 Global Bluetooth Speaker Revenue by Manufacturer (2020-2025)
  • 3.3 Global Bluetooth Speaker Average Price by Manufacturer (2020-2025)
  • 3.4 Market Share Analysis (2024)
    • 3.4.1 Producer Shipments of Bluetooth Speaker by Manufacturer Revenue ($MM) and Market Share (%): 2024
    • 3.4.2 Top 3 Bluetooth Speaker Manufacturer Market Share in 2024
    • 3.4.3 Top 6 Bluetooth Speaker Manufacturer Market Share in 2024
  • 3.5 Bluetooth Speaker Market: Overall Company Footprint Analysis
    • 3.5.1 Bluetooth Speaker Market: Region Footprint
    • 3.5.2 Bluetooth Speaker Market: Company Product Type Footprint
    • 3.5.3 Bluetooth Speaker Market: Company Product Application Footprint
  • 3.6 New Market Entrants and Barriers to Market Entry
  • 3.7 Mergers, Acquisition, Agreements, and Collaborations

4 Consumption Analysis by Region

  • 4.1 Global Bluetooth Speaker Market Size by Region
    • 4.1.1 Global Bluetooth Speaker Sales Quantity by Region (2020-2031)
    • 4.1.2 Global Bluetooth Speaker Consumption Value by Region (2020-2031)
    • 4.1.3 Global Bluetooth Speaker Average Price by Region (2020-2031)
  • 4.2 North America Bluetooth Speaker Consumption Value (2020-2031)
  • 4.3 Europe Bluetooth Speaker Consumption Value (2020-2031)
  • 4.4 Asia-Pacific Bluetooth Speaker Consumption Value (2020-2031)
  • 4.5 South America Bluetooth Speaker Consumption Value (2020-2031)
  • 4.6 Middle East & Africa Bluetooth Speaker Consumption Value (2020-2031)

5 Market Segment by Type

  • 5.1 Global Bluetooth Speaker Sales Quantity by Type (2020-2031)
  • 5.2 Global Bluetooth Speaker Consumption Value by Type (2020-2031)
  • 5.3 Global Bluetooth Speaker Average Price by Type (2020-2031)

6 Market Segment by Application

  • 6.1 Global Bluetooth Speaker Sales Quantity by Application (2020-2031)
  • 6.2 Global Bluetooth Speaker Consumption Value by Application (2020-2031)
  • 6.3 Global Bluetooth Speaker Average Price by Application (2020-2031)

7 North America

  • 7.1 North America Bluetooth Speaker Sales Quantity by Type (2020-2031)
  • 7.2 North America Bluetooth Speaker Sales Quantity by Application (2020-2031)
  • 7.3 North America Bluetooth Speaker Market Size by Country
    • 7.3.1 North America Bluetooth Speaker Sales Quantity by Country (2020-2031)
    • 7.3.2 North America Bluetooth Speaker Consumption Value by Country (2020-2031)
    • 7.3.3 United States Market Size and Forecast (2020-2031)
    • 7.3.4 Canada Market Size and Forecast (2020-2031)
    • 7.3.5 Mexico Market Size and Forecast (2020-2031)

8 Europe

  • 8.1 Europe Bluetooth Speaker Sales Quantity by Type (2020-2031)
  • 8.2 Europe Bluetooth Speaker Sales Quantity by Application (2020-2031)
  • 8.3 Europe Bluetooth Speaker Market Size by Country
    • 8.3.1 Europe Bluetooth Speaker Sales Quantity by Country (2020-2031)
    • 8.3.2 Europe Bluetooth Speaker Consumption Value by Country (2020-2031)
    • 8.3.3 Germany Market Size and Forecast (2020-2031)
    • 8.3.4 France Market Size and Forecast (2020-2031)
    • 8.3.5 United Kingdom Market Size and Forecast (2020-2031)
    • 8.3.6 Russia Market Size and Forecast (2020-2031)
    • 8.3.7 Italy Market Size and Forecast (2020-2031)

9 Asia-Pacific

  • 9.1 Asia-Pacific Bluetooth Speaker Sales Quantity by Type (2020-2031)
  • 9.2 Asia-Pacific Bluetooth Speaker Sales Quantity by Application (2020-2031)
  • 9.3 Asia-Pacific Bluetooth Speaker Market Size by Region
    • 9.3.1 Asia-Pacific Bluetooth Speaker Sales Quantity by Region (2020-2031)
    • 9.3.2 Asia-Pacific Bluetooth Speaker Consumption Value by Region (2020-2031)
    • 9.3.3 China Market Size and Forecast (2020-2031)
    • 9.3.4 Japan Market Size and Forecast (2020-2031)
    • 9.3.5 South Korea Market Size and Forecast (2020-2031)
    • 9.3.6 India Market Size and Forecast (2020-2031)
    • 9.3.7 Southeast Asia Market Size and Forecast (2020-2031)
    • 9.3.8 Australia Market Size and Forecast (2020-2031)

10 South America

  • 10.1 South America Bluetooth Speaker Sales Quantity by Type (2020-2031)
  • 10.2 South America Bluetooth Speaker Sales Quantity by Application (2020-2031)
  • 10.3 South America Bluetooth Speaker Market Size by Country
    • 10.3.1 South America Bluetooth Speaker Sales Quantity by Country (2020-2031)
    • 10.3.2 South America Bluetooth Speaker Consumption Value by Country (2020-2031)
    • 10.3.3 Brazil Market Size and Forecast (2020-2031)
    • 10.3.4 Argentina Market Size and Forecast (2020-2031)

11 Middle East & Africa

  • 11.1 Middle East & Africa Bluetooth Speaker Sales Quantity by Type (2020-2031)
  • 11.2 Middle East & Africa Bluetooth Speaker Sales Quantity by Application (2020-2031)
  • 11.3 Middle East & Africa Bluetooth Speaker Market Size by Country
    • 11.3.1 Middle East & Africa Bluetooth Speaker Sales Quantity by Country (2020-2031)
    • 11.3.2 Middle East & Africa Bluetooth Speaker Consumption Value by Country (2020-2031)
    • 11.3.3 Turkey Market Size and Forecast (2020-2031)
    • 11.3.4 Egypt Market Size and Forecast (2020-2031)
    • 11.3.5 Saudi Arabia Market Size and Forecast (2020-2031)
    • 11.3.6 South Africa Market Size and Forecast (2020-2031)

12 Market Dynamics

  • 12.1 Bluetooth Speaker Market Drivers
  • 12.2 Bluetooth Speaker Market Restraints
  • 12.3 Bluetooth Speaker Trends Analysis
  • 12.4 Porters Five Forces Analysis
    • 12.4.1 Threat of New Entrants
    • 12.4.2 Bargaining Power of Suppliers
    • 12.4.3 Bargaining Power of Buyers
    • 12.4.4 Threat of Substitutes
    • 12.4.5 Competitive Rivalry

13 Raw Material and Industry Chain

  • 13.1 Raw Material of Bluetooth Speaker and Key Manufacturers
  • 13.2 Manufacturing Costs Percentage of Bluetooth Speaker
  • 13.3 Bluetooth Speaker Production Process
  • 13.4 Industry Value Chain Analysis

14 Shipments by Distribution Channel

  • 14.1 Sales Channel
    • 14.1.1 Direct to End-User
    • 14.1.2 Distributors
  • 14.2 Bluetooth Speaker Typical Distributors
  • 14.3 Bluetooth Speaker Typical Customers

15 Research Findings and Conclusion

    16 Appendix

    • 16.1 Methodology
    • 16.2 Research Process and Data Source

    According to our (Global Info Research) latest study, the global Bluetooth Speaker market size was valued at US$ 5734 million in 2024 and is forecast to a readjusted size of USD 6687 million by 2031 with a CAGR of 2.2% during review period.
    Bluetooth is simply a wireless technology that lets two devices talk to each other. In the case of Bluetooth speakers, smartphone, tablet, or other device transmits to the Bluetooth speaker which uses its built-in amplifier and speakers for playback.
    Bluetooth Speaker Market Drivers
    Rising Demand for Wireless Audio Solutions: The increasing preference for wireless audio devices over traditional wired options is a major driver. Consumers appreciate the convenience and flexibility that Bluetooth technology provides, enabling easy connectivity to multiple devices without the hassle of cables.
    Growing Popularity of Streaming Services: The rise of music streaming platforms (e.g., Spotify, Apple Music, YouTube Music) has fueled demand for portable speakers, as more consumers seek adaptable speakers to easily play and control music streams at home or on the go.
    Technological Advancements: Continuous improvements in Bluetooth technology, such as Bluetooth 5.0 and advanced audio codecs (like aptX and AAC), have enhanced audio quality, range, and battery life, encouraging more consumers to invest in Bluetooth speakers.
    Increasing Use in Various Activities: The versatility of Bluetooth speakers makes them suitable for a wide range of activities, such as outdoor recreational activities, parties, and home audio setups. This has expanded the potential market significantly.
    Portability and Compact Design: The compact size and lightweight nature of Bluetooth speakers make them highly portable, catering to consumers' on-the-go lifestyles. Brands offer a variety of designs and sizes to appeal to different user preferences.
    Integration with Smart Home Systems: Many Bluetooth speakers now come with smart assistant integration (e.g., Amazon Alexa, Google Assistant), enhancing their functionality and making them more appealing to tech-savvy consumers interested in smart home setups.
    Increased Consumer Spending on Electronics: As disposable income rises globally, consumers are more willing to spend on quality audio devices, driving sales in the Bluetooth speaker market.
    Bluetooth Speaker Market Restraints
    Price Sensitivity: While the range of Bluetooth speakers available caters to various budgets, many consumers still seek affordable options. Higher-end models could face resistance if consumers perceive them as overpriced compared to other audio solutions.
    Intense Competition: The market is highly saturated with numerous brands and models, making it challenging for new entrants to establish a foothold. Established brands dominate the market, which can limit opportunities for smaller companies.
    Battery Life Issues: While many Bluetooth speakers offer good battery life, some consumers may experience issues with battery performance over time. Poor battery life can deter potential buyers, especially for those looking for long-lasting performance during extended use.
    Reliability of Connectivity: Bluetooth technology can sometimes experience connectivity issues, such as signal interference or disconnections, particularly in crowded environments. These reliability concerns can limit consumer confidence in Bluetooth speakers.
    Consumer Preferences for High-Quality Sound: Audiophiles and music enthusiasts may still prefer traditional wired audio solutions or high-end speaker systems, which can produce superior sound quality compared to many Bluetooth options, thus limiting market appeal to this segment.
    Fast-Paced Technological Changes: The rapid evolution of technology can lead to consumer uncertainty about whether to invest in a Bluetooth speaker. New features and products are continuously being released, causing potential buyers to hesitate, fearing that their purchase may soon be outdated.
    This report is a detailed and comprehensive analysis for global Bluetooth Speaker market. Both quantitative and qualitative analyses are presented by manufacturers, by region & country, by Type and by Application. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2025, are provided.
    Key Features:
    Global Bluetooth Speaker market size and forecasts, in consumption value ($ Million), sales quantity (K Units), and average selling prices (US$/Unit), 2020-2031
    Global Bluetooth Speaker market size and forecasts by region and country, in consumption value ($ Million), sales quantity (K Units), and average selling prices (US$/Unit), 2020-2031
    Global Bluetooth Speaker market size and forecasts, by Type and by Application, in consumption value ($ Million), sales quantity (K Units), and average selling prices (US$/Unit), 2020-2031
    Global Bluetooth Speaker market shares of main players, shipments in revenue ($ Million), sales quantity (K Units), and ASP (US$/Unit), 2020-2025
    The Primary Objectives in This Report Are:
    To determine the size of the total market opportunity of global and key countries
    To assess the growth potential for Bluetooth Speaker
    To forecast future growth in each product and end-use market
    To assess competitive factors affecting the marketplace
    This report profiles key players in the global Bluetooth Speaker market based on the following parameters - company overview, sales quantity, revenue, price, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include Samsung, Google, Bose, Sony, Apple, Amazon, Voxx International, Yamaha, Poineer, Sonos, etc.
    This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals.
    Market Segmentation
    Bluetooth Speaker market is split by Type and by Application. For the period 2020-2031, the growth among segments provides accurate calculations and forecasts for consumption value by Type, and by Application in terms of volume and value. This analysis can help you expand your business by targeting qualified niche markets.
    Market segment by Type
    Portable Type
    Fixed Type
    Market segment by Application
    Home Use
    Commercial
    Major players covered
    Samsung
    Google
    Bose
    Sony
    Apple
    Amazon
    Voxx International
    Yamaha
    Poineer
    Sonos
    Sennheiser
    Logitech
    Philips
    Incipio Group
    Altec Lansing (Infinity Group)
    DEI Holdings
    LG
    Panasonic
    Creative
    Anker
    Scosche
    iSound
    Fugoo
    HMDX Audio
    Urbanista
    Doss
    Alibaba
    Baidu
    Xiaomi
    DingDong
    Edifier
    Sage Human Electronics International Co
    Huawei
    HiVi
    Kingree
    WYN-World
    Market segment by region, regional analysis covers
    North America (United States, Canada, and Mexico)
    Europe (Germany, France, United Kingdom, Russia, Italy, and Rest of Europe)
    Asia-Pacific (China, Japan, Korea, India, Southeast Asia, and Australia)
    South America (Brazil, Argentina, Colombia, and Rest of South America)
    Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa, and Rest of Middle East & Africa)
    The content of the study subjects, includes a total of 15 chapters:
    Chapter 1, to describe Bluetooth Speaker product scope, market overview, market estimation caveats and base year.
    Chapter 2, to profile the top manufacturers of Bluetooth Speaker, with price, sales quantity, revenue, and global market share of Bluetooth Speaker from 2020 to 2025.
    Chapter 3, the Bluetooth Speaker competitive situation, sales quantity, revenue, and global market share of top manufacturers are analyzed emphatically by landscape contrast.
    Chapter 4, the Bluetooth Speaker breakdown data are shown at the regional level, to show the sales quantity, consumption value, and growth by regions, from 2020 to 2031.
    Chapter 5 and 6, to segment the sales by Type and by Application, with sales market share and growth rate by Type, by Application, from 2020 to 2031.
    Chapter 7, 8, 9, 10 and 11, to break the sales data at the country level, with sales quantity, consumption value, and market share for key countries in the world, from 2020 to 2025.and Bluetooth Speaker market forecast, by regions, by Type, and by Application, with sales and revenue, from 2026 to 2031.
    Chapter 12, market dynamics, drivers, restraints, trends, and Porters Five Forces analysis.
    Chapter 13, the key raw materials and key suppliers, and industry chain of Bluetooth Speaker.
    Chapter 14 and 15, to describe Bluetooth Speaker sales channel, distributors, customers, research findings and conclusion.

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