BLEACH IN THE NETHERLANDS

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Environmental Concerns Affect Volume Sales of Bleach

Consumers Substitute Bleach With Other Cleaning Products

Average Unit Price of Bleach Increases Slightly in 2018

Competitive Landscape

Unilever Nederland Still Dominates Bleach in the Netherlands in 2018

Private Label Makes Slight Value Gains in Bleach

Category Data

Table 1 Sales of Bleach: Value 2013-2018

Table 2 Sales of Bleach: % Value Growth 2013-2018

Table 3 NBO Company Shares of Bleach: % Value 2014-2018

Table 4 LBN Brand Shares of Bleach: % Value 2015-2018

Table 5 Forecast Sales of Bleach: Value 2018-2023

Table 6 Forecast Sales of Bleach: % Value Growth 2018-2023

Executive Summary

Value Sales of Home Care Positive Again in 2018

Internet Retailing Makes Value Share Gains As Consumers Order Products Online

Unilever Nederland Continues To Grow Faster Than Its Competitors

New Products and Reformulations Focused on Premiumisation in 2018

Home Care Value Sales Expected To Be Positive But Promotions Limit Growth

Market Indicators

Table 7 Households 2013-2018

Market Data

Table 8 Sales of Home Care by Category: Value 2013-2018

Table 9 Sales of Home Care by Category: % Value Growth 2013-2018

Table 10 NBO Company Shares of Home Care: % Value 2014-2018

Table 11 LBN Brand Shares of Home Care: % Value 2015-2018

Table 12 Penetration of Private Label in Home Care by Category: % Value 2013-2018

Table 13 Distribution of Home Care by Format: % Value 2013-2018

Table 14 Distribution of Home Care by Format and Category: % Value 2018

Table 15 Forecast Sales of Home Care by Category: Value 2018-2023

Table 16 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Definitions

Sources

Summary 1 Research Sources

Bleach biodegradability is a cause for concern amongst environmentally conscious consumers. As a result, some consumers are avoiding using bleach at all in their homes, which affected volume sales of bleach negatively in 2018. Instead, such consumers look for natural home-based alternatives instead of buying any bleach products. With information now freely available on blogs, these consumers share ideas online.

Euromonitor International's Bleach in Netherlands market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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