BLEACH IN SLOVENIA

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Health and Environmental Concerns Sees Diminishing Demand for Bleach

Bleach Suffers From Maturity and Lack of Innovation

Little Change Expected in Bleach Over the Forecast Period

Competitive Landscape

Prologistic Maintains Dominance

Private Label Bleach Improves Its Position

Bleach Offers Little Attraction To New Entrants

Category Data

Table 1 Sales of Bleach: Value 2013-2018

Table 2 Sales of Bleach: % Value Growth 2013-2018

Table 3 NBO Company Shares of Bleach: % Value 2014-2018

Table 4 LBN Brand Shares of Bleach: % Value 2015-2018

Table 5 Forecast Sales of Bleach: Value 2018-2023

Table 6 Forecast Sales of Bleach: % Value Growth 2018-2023

Executive Summary

Home Care Benefits From Stable Economy

Consumers Look for Convenience As Incomes Improve

Violeta Continues To Win Share While Private Label Sees Growing Presence

Modern Grocery Retailers Account for Most Sales of Home Care

Mature Market Could Limit Growth Potential

Market Indicators

Table 7 Households 2013-2018

Market Data

Table 8 Sales of Home Care by Category: Value 2013-2018

Table 9 Sales of Home Care by Category: % Value Growth 2013-2018

Table 10 NBO Company Shares of Home Care: % Value 2014-2018

Table 11 LBN Brand Shares of Home Care: % Value 2015-2018

Table 12 Penetration of Private Label in Home Care by Category: % Value 2013-2018

Table 13 Distribution of Home Care by Format: % Value 2013-2018

Table 14 Distribution of Home Care by Format and Category: % Value 2018

Table 15 Forecast Sales of Home Care by Category: Value 2018-2023

Table 16 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Bleach is primarily used for disinfection purposes when cleaning the toilet and floors, with its use in laundry declining over the review period with consumers switching to automatic detergents and laundry aids. Since chlorine bleach is perceived to be detrimental to health, fabrics and the environment, consumers are increasingly looking to avoid using it for cleaning and whitening. This explains the poor performance of bleach over the review period. Consumers are mostly substituting bleach with...

Euromonitor International's Bleach in Slovenia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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