BLEACH IN SERBIA

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Dwindling Consumer Base Results in Sales Declines

Older Consumers Living in Rural Areas Still Using Bleach

Some Consumers Still Using Bleach As Alternative To Other Home Care Products

Competitive Landscape

Manufacturers Remain Relatively Uninterested in Offering Bleach Products

All Producers Register Positive Performances in 2018 As Private Label Gains Strength

Category Data

Table 1 Sales of Bleach: Value 2013-2018

Table 2 Sales of Bleach: % Value Growth 2013-2018

Table 3 NBO Company Shares of Bleach: % Value 2014-2018

Table 4 LBN Brand Shares of Bleach: % Value 2015-2018

Table 5 Forecast Sales of Bleach: Value 2018-2023

Table 6 Forecast Sales of Bleach: % Value Growth 2018-2023

Executive Summary

the Biggest and Most Important Categories See Poor Results During 2018

Very Few New Launches Recorded Across Home Care in 2018

Market Concentration Level Increases, Private Label Lines Grow in Popularity

the Importance of Non-grocery Specialists for Home Care Sales Keeps Growing

Home Care Slated for Negative Volume Growth Over the Forecast Period

Market Indicators

Table 7 Households 2013-2018

Market Data

Table 8 Sales of Home Care by Category: Value 2013-2018

Table 9 Sales of Home Care by Category: % Value Growth 2013-2018

Table 10 NBO Company Shares of Home Care: % Value 2014-2018

Table 11 LBN Brand Shares of Home Care: % Value 2015-2018

Table 12 Penetration of Private Label in Home Care by Category: % Value 2013-2018

Table 13 Distribution of Home Care by Format: % Value 2013-2018

Table 14 Distribution of Home Care by Format and Category: % Value 2018

Table 15 Forecast Sales of Home Care by Category: Value 2018-2023

Table 16 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Bleach recorded negative retail volume growth in 2018 and this was largely due to the fact that these products are being purchased by ever fewer consumers. Many Serbians are starting to perceive bleach as unsafe for the environment, not very effective in terms of cleaning effects and even harmful to human health. Nevertheless, value growth was positive in current terms during 2018, although slower growth is expected to be seen in 2019, with negative value growth likely to be seen in constant 201...

Euromonitor International's Bleach in Serbia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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