BLEACH IN PERU

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Bleach Continues To Be Used for Multiple Purposes

Consumers Only Demand Standard Brands

Recommended Dosage Instructions Ignored

Competitive Landscape

Clorox Continues To Leads Sales

Large Volume Does Not Imply Lower Unit Cost

Main Competition Comes From Other Areas

Category Data

Table 1 Sales of Bleach: Value 2013-2018

Table 2 Sales of Bleach: % Value Growth 2013-2018

Table 3 NBO Company Shares of Bleach: % Value 2014-2018

Table 4 LBN Brand Shares of Bleach: % Value 2015-2018

Table 5 Forecast Sales of Bleach: Value 2018-2023

Table 6 Forecast Sales of Bleach: % Value Growth 2018-2023

Executive Summary

Economic Slowdown Negatively Affects Home Care Growth

Development of New Areas Limited by Tradition

Private Label Operators Continue To Increase Penetration

Consumers Seeking To Save Time Drive Innovation in Laundry Care

Peruvian Consumers To Continue Gradually Changing Habits

Market Indicators

Table 7 Households 2013-2018

Market Data

Table 8 Sales of Home Care by Category: Value 2013-2018

Table 9 Sales of Home Care by Category: % Value Growth 2013-2018

Table 10 NBO Company Shares of Home Care: % Value 2014-2018

Table 11 LBN Brand Shares of Home Care: % Value 2015-2018

Table 12 Penetration of Private Label in Home Care by Category: % Value 2013-2018

Table 13 Distribution of Home Care by Format: % Value 2013-2018

Table 14 Distribution of Home Care by Format and Category: % Value 2018

Table 15 Forecast Sales of Home Care by Category: Value 2018-2023

Table 16 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Definitions

Sources

Summary 1 Research Sources

Consumers associate bleach with disinfection, with products in this area being used to clean floors and other hard surfaces around the house, such as in the kitchen or bathroom, sinks, toilets and bathtubs. Bleach reduces the need for different cleaning products, while households only acquire bleach and some hard surface cleaner with a nice aroma. However, the use of specialised products for each house area is becoming more common among middle-and-high income households, as well as in cases wher...

Euromonitor International's Bleach in Peru market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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