BLEACH IN NEW ZEALAND

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Competition From Categories Using Bleach As An Ingredient

Bleach Stagnant But Stable

Changing Customer Type Influencing the Category

Competitive Landscape

Janola Continues To Lead

Private Label Penetration Strong

Lack of Presence From Other Players

Category Data

Table 1 Sales of Bleach: Value 2013-2018

Table 2 Sales of Bleach: % Value Growth 2013-2018

Table 3 NBO Company Shares of Bleach: % Value 2014-2018

Table 4 LBN Brand Shares of Bleach: % Value 2015-2018

Table 5 Forecast Sales of Bleach: Value 2018-2023

Table 6 Forecast Sales of Bleach: % Value Growth 2018-2023

Executive Summary

Strong Growth, But Pressure Still Felt

Construction Boom Influencing the Category

Growing Demand for Eco Brands

Private Label Refresh and Unilever Leveraging Eco Trends

Volume Growth Expected To Drive Value Growth

Market Indicators

Table 7 Households 2013-2018

Market Data

Table 8 Sales of Home Care by Category: Value 2013-2018

Table 9 Sales of Home Care by Category: % Value Growth 2013-2018

Table 10 NBO Company Shares of Home Care: % Value 2014-2018

Table 11 LBN Brand Shares of Home Care: % Value 2015-2018

Table 12 Penetration of Private Label in Home Care by Category: % Value 2013-2018

Table 13 Distribution of Home Care by Format: % Value 2013-2018

Table 14 Distribution of Home Care by Format and Category: % Value 2018

Table 15 Forecast Sales of Home Care by Category: Value 2018-2023

Table 16 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

One of the more notable trends in home care in 2018 was the continued use of bleach as an active ingredient in cleaning products, particularly in toilet care. Pental Products Pty Ltd was particularly prominent in doing this, using the association of its Janola brand within bleach as a way to enter categories such as toilet care and bathroom cleaners, by using bleach as an ingredient as a point of difference. This raised the level of competition from not only competing home care categories, but a...

Euromonitor International's Bleach in New Zealand market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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