BLEACH IN EGYPT

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Value Sales of Bleach Fall Due To Declining Unit Prices in 2018

Egyptians Increasingly Use Bleach for Laundry and Toilet/bathroom Cleaning

Weak Volume Growth Due To the Abundance of Unbranded and Home-made Products

Competitive Landscape

Egyptian Household Cleaning Products Co Continues To Dominate Bleach

Promotion Is Expected To Strengthen To Boost Volume Sales

the Fierce Competition Between Clorel and Clorita Is Expected To Intensify

Category Data

Table 1 Sales of Bleach: Value 2013-2018

Table 2 Sales of Bleach: % Value Growth 2013-2018

Table 3 NBO Company Shares of Bleach: % Value 2014-2018

Table 4 LBN Brand Shares of Bleach: % Value 2015-2018

Table 5 Forecast Sales of Bleach: Value 2018-2023

Table 6 Forecast Sales of Bleach: % Value Growth 2018-2023

Executive Summary

Home Care Registers Modest Current Value Growth in 2018

Decreasing Unit Prices Add To Volume Growth in Home Care

International Companies Continue To Dominate Home Care

Local Brands Are Set To Expand

Home Care Is Expected To See Strong Growth During the Forecast Period

Market Indicators

Table 7 Households 2013-2018

Market Data

Table 8 Sales of Home Care by Category: Value 2013-2018

Table 9 Sales of Home Care by Category: % Value Growth 2013-2018

Table 10 NBO Company Shares of Home Care: % Value 2014-2018

Table 11 LBN Brand Shares of Home Care: % Value 2015-2018

Table 12 Penetration of Private Label in Home Care by Category: % Value 2013-2018

Table 13 Distribution of Home Care by Format: % Value 2013-2018

Table 14 Distribution of Home Care by Format and Category: % Value 2018

Table 15 Forecast Sales of Home Care by Category: Value 2018-2023

Table 16 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Bleach was one of the home care categories that was most heavily affected by falling unit prices. With unit prices increasing dramatically in 2017 in response to the floating and subsequent devaluation of the Egyptian pound, bleach exhibited a significant price adjustment in 2018. This was expected due to the promotion of cheaper products and private label products, since it is an essential product for most households, which is used for multiple cleaning purposes. In 2018, bleach in Egypt regist...

Euromonitor International's Bleach in Egypt market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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