BLEACH IN BOLIVIA

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Bleach Continues With Positive Sales But Without Innovation

Government Strengthens Control of Bleach Sales

Competitive Landscape

Bleach Leadership Is Concentrated Among Several Players

Domestic Production Has Higher Penetration in the Country

Category Data

Table 1 Sales of Bleach: Value 2013-2018

Table 2 Sales of Bleach: % Value Growth 2013-2018

Table 3 NBO Company Shares of Bleach: % Value 2014-2018

Table 4 LBN Brand Shares of Bleach: % Value 2015-2018

Table 5 Forecast Sales of Bleach: Value 2018-2023

Table 6 Forecast Sales of Bleach: % Value Growth 2018-2023

Executive Summary

Innovation and Low Prices Benefit Bolivian Consumers

Convenience Is An Increasing Trend in the Home Care Offer

Being Local Is A Strength

Distribution in Bolivia Remains Largely Unchanged

Uncertain Political Scenario Represents Challenge To Home Care Industry

Market Indicators

Table 7 Households 2013-2018

Market Data

Table 8 Sales of Home Care by Category: Value 2013-2018

Table 9 Sales of Home Care by Category: % Value Growth 2013-2018

Table 10 NBO Company Shares of Home Care: % Value 2014-2018

Table 11 LBN Brand Shares of Home Care: % Value 2015-2018

Table 12 Distribution of Home Care by Format: % Value 2013-2018

Table 13 Distribution of Home Care by Format and Category: % Value 2018

Table 14 Forecast Sales of Home Care by Category: Value 2018-2023

Table 15 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Bleach remains a basic product due to its disinfectant and cleaning properties. Given its wide distribution and affordable prices in traditional and modern channels, the product remains popular among consumers with low incomes. Bleach is used as a surface cleaner mainly on kitchen and bathroom surfaces. Another popular use is to remove stains and spots from clothing. Consumers also clean and disinfect floors with bleach, especially when they have pets and children at home. Scented chlorine bleac...

Euromonitor International's Bleach in Bolivia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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