BAKED GOODS IN FINLAND

Euromonitor International

November 2018

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Pushing for Better Value Sales Is Key

Rye and Oat As Domestic Superfood Ingredients

Indulgence Trend

Competitive Landscape

Success Demands Innovation

Active New Product Development Is Necessary

Sustainability Concerns Are Being Met

Category Data

Table 1 Sales of Baked Goods by Category: Volume 2013-2018

Table 2 Sales of Baked Goods by Category: Value 2013-2018

Table 3 Sales of Baked Goods by Category: % Volume Growth 2013-2018

Table 4 Sales of Baked Goods by Category: % Value Growth 2013-2018

Table 5 NBO Company Shares of Baked Goods: % Value 2014-2018

Table 6 LBN Brand Shares of Baked Goods: % Value 2015-2018

Table 7 Distribution of Baked Goods by Format: % Value 2013-2018

Table 8 Forecast Sales of Baked Goods by Category: Volume 2018-2023

Table 9 Forecast Sales of Baked Goods by Category: Value 2018-2023

Table 10 Forecast Sales of Baked Goods by Category: % Volume Growth 2018-2023

Table 11 Forecast Sales of Baked Goods by Category: % Value Growth 2018-2023

Executive Summary

Finnish Packaged Food Market Performs Strongly in 2018 Despite Maturity

Producers Continue Responding To Influential Consumer Trends

Intense Competition Fuels Innovation and Adoption of New Strategies

No Major Changes Observed in Packaged Food Distribution

Positive Market Development Set To Continue Over 2018-2023

Foodservice

Sales To Foodservice

Consumer Foodservice

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018

Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023

Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

Market Data

Table 16 Sales of Packaged Food by Category: Volume 2013-2018

Table 17 Sales of Packaged Food by Category: Value 2013-2018

Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018

Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018

Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018

Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018

Table 23 Penetration of Private Label by Category: % Value 2013-2018

Table 24 Distribution of Packaged Food by Format: % Value 2013-2018

Table 25 Distribution of Packaged Food by Format and Category: % Value 2018

Table 26 Forecast Sales of Packaged Food by Category: Volume 2018-2023

Table 27 Forecast Sales of Packaged Food by Category: Value 2018-2023

Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023

Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Baked goods faces maturity in Finland and manufacturers will need to find ways to boost value sales by offering innovative and healthy products. Furthermore, good flavour, freshness and domestic origin will remain the biggest drivers when appealing to consumers. As single-person households are increasing in number in Finland, manufacturers are expected to offer smaller package sizes too. Furthermore, premium and artisanal quality is expected to remain a strong trend, offering players a way to in...

Euromonitor International's Baked Goods in Finland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Bread, Cakes, Dessert Mixes, Frozen Baked Goods, Pastries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Baked Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.