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Global Automotive Wrap Films Market 2025 by Manufacturers, Regions, Type and Application, Forecast to 2031

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1 Market Overview

  • 1.1 Product Overview and Scope
  • 1.2 Market Estimation Caveats and Base Year
  • 1.3 Market Analysis by Type
    • 1.3.1 Overview: Global Automotive Wrap Films Consumption Value by Type: 2020 Versus 2024 Versus 2031
    • 1.3.2 Cast Film
    • 1.3.3 Calendered Film
  • 1.4 Market Analysis by Application
    • 1.4.1 Overview: Global Automotive Wrap Films Consumption Value by Application: 2020 Versus 2024 Versus 2031
    • 1.4.2 Passenger Cars
    • 1.4.3 Commercial Vehicles
  • 1.5 Global Automotive Wrap Films Market Size & Forecast
    • 1.5.1 Global Automotive Wrap Films Consumption Value (2020 & 2024 & 2031)
    • 1.5.2 Global Automotive Wrap Films Sales Quantity (2020-2031)
    • 1.5.3 Global Automotive Wrap Films Average Price (2020-2031)

2 Manufacturers Profiles

  • 2.1 3M
    • 2.1.1 3M Details
    • 2.1.2 3M Major Business
    • 2.1.3 3M Automotive Wrap Films Product and Services
    • 2.1.4 3M Automotive Wrap Films Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.1.5 3M Recent Developments/Updates
  • 2.2 Avery Dennison
    • 2.2.1 Avery Dennison Details
    • 2.2.2 Avery Dennison Major Business
    • 2.2.3 Avery Dennison Automotive Wrap Films Product and Services
    • 2.2.4 Avery Dennison Automotive Wrap Films Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.2.5 Avery Dennison Recent Developments/Updates
  • 2.3 Orafol Group
    • 2.3.1 Orafol Group Details
    • 2.3.2 Orafol Group Major Business
    • 2.3.3 Orafol Group Automotive Wrap Films Product and Services
    • 2.3.4 Orafol Group Automotive Wrap Films Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.3.5 Orafol Group Recent Developments/Updates
  • 2.4 Fedrigoni S.P.A
    • 2.4.1 Fedrigoni S.P.A Details
    • 2.4.2 Fedrigoni S.P.A Major Business
    • 2.4.3 Fedrigoni S.P.A Automotive Wrap Films Product and Services
    • 2.4.4 Fedrigoni S.P.A Automotive Wrap Films Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.4.5 Fedrigoni S.P.A Recent Developments/Updates
  • 2.5 Vvivid Vinyl
    • 2.5.1 Vvivid Vinyl Details
    • 2.5.2 Vvivid Vinyl Major Business
    • 2.5.3 Vvivid Vinyl Automotive Wrap Films Product and Services
    • 2.5.4 Vvivid Vinyl Automotive Wrap Films Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.5.5 Vvivid Vinyl Recent Developments/Updates
  • 2.6 Arlon Graphics
    • 2.6.1 Arlon Graphics Details
    • 2.6.2 Arlon Graphics Major Business
    • 2.6.3 Arlon Graphics Automotive Wrap Films Product and Services
    • 2.6.4 Arlon Graphics Automotive Wrap Films Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.6.5 Arlon Graphics Recent Developments/Updates
  • 2.7 Hexis
    • 2.7.1 Hexis Details
    • 2.7.2 Hexis Major Business
    • 2.7.3 Hexis Automotive Wrap Films Product and Services
    • 2.7.4 Hexis Automotive Wrap Films Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.7.5 Hexis Recent Developments/Updates

3 Competitive Environment: Automotive Wrap Films by Manufacturer

  • 3.1 Global Automotive Wrap Films Sales Quantity by Manufacturer (2020-2025)
  • 3.2 Global Automotive Wrap Films Revenue by Manufacturer (2020-2025)
  • 3.3 Global Automotive Wrap Films Average Price by Manufacturer (2020-2025)
  • 3.4 Market Share Analysis (2024)
    • 3.4.1 Producer Shipments of Automotive Wrap Films by Manufacturer Revenue ($MM) and Market Share (%): 2024
    • 3.4.2 Top 3 Automotive Wrap Films Manufacturer Market Share in 2024
    • 3.4.3 Top 6 Automotive Wrap Films Manufacturer Market Share in 2024
  • 3.5 Automotive Wrap Films Market: Overall Company Footprint Analysis
    • 3.5.1 Automotive Wrap Films Market: Region Footprint
    • 3.5.2 Automotive Wrap Films Market: Company Product Type Footprint
    • 3.5.3 Automotive Wrap Films Market: Company Product Application Footprint
  • 3.6 New Market Entrants and Barriers to Market Entry
  • 3.7 Mergers, Acquisition, Agreements, and Collaborations

4 Consumption Analysis by Region

  • 4.1 Global Automotive Wrap Films Market Size by Region
    • 4.1.1 Global Automotive Wrap Films Sales Quantity by Region (2020-2031)
    • 4.1.2 Global Automotive Wrap Films Consumption Value by Region (2020-2031)
    • 4.1.3 Global Automotive Wrap Films Average Price by Region (2020-2031)
  • 4.2 North America Automotive Wrap Films Consumption Value (2020-2031)
  • 4.3 Europe Automotive Wrap Films Consumption Value (2020-2031)
  • 4.4 Asia-Pacific Automotive Wrap Films Consumption Value (2020-2031)
  • 4.5 South America Automotive Wrap Films Consumption Value (2020-2031)
  • 4.6 Middle East & Africa Automotive Wrap Films Consumption Value (2020-2031)

5 Market Segment by Type

  • 5.1 Global Automotive Wrap Films Sales Quantity by Type (2020-2031)
  • 5.2 Global Automotive Wrap Films Consumption Value by Type (2020-2031)
  • 5.3 Global Automotive Wrap Films Average Price by Type (2020-2031)

6 Market Segment by Application

  • 6.1 Global Automotive Wrap Films Sales Quantity by Application (2020-2031)
  • 6.2 Global Automotive Wrap Films Consumption Value by Application (2020-2031)
  • 6.3 Global Automotive Wrap Films Average Price by Application (2020-2031)

7 North America

  • 7.1 North America Automotive Wrap Films Sales Quantity by Type (2020-2031)
  • 7.2 North America Automotive Wrap Films Sales Quantity by Application (2020-2031)
  • 7.3 North America Automotive Wrap Films Market Size by Country
    • 7.3.1 North America Automotive Wrap Films Sales Quantity by Country (2020-2031)
    • 7.3.2 North America Automotive Wrap Films Consumption Value by Country (2020-2031)
    • 7.3.3 United States Market Size and Forecast (2020-2031)
    • 7.3.4 Canada Market Size and Forecast (2020-2031)
    • 7.3.5 Mexico Market Size and Forecast (2020-2031)

8 Europe

  • 8.1 Europe Automotive Wrap Films Sales Quantity by Type (2020-2031)
  • 8.2 Europe Automotive Wrap Films Sales Quantity by Application (2020-2031)
  • 8.3 Europe Automotive Wrap Films Market Size by Country
    • 8.3.1 Europe Automotive Wrap Films Sales Quantity by Country (2020-2031)
    • 8.3.2 Europe Automotive Wrap Films Consumption Value by Country (2020-2031)
    • 8.3.3 Germany Market Size and Forecast (2020-2031)
    • 8.3.4 France Market Size and Forecast (2020-2031)
    • 8.3.5 United Kingdom Market Size and Forecast (2020-2031)
    • 8.3.6 Russia Market Size and Forecast (2020-2031)
    • 8.3.7 Italy Market Size and Forecast (2020-2031)

9 Asia-Pacific

  • 9.1 Asia-Pacific Automotive Wrap Films Sales Quantity by Type (2020-2031)
  • 9.2 Asia-Pacific Automotive Wrap Films Sales Quantity by Application (2020-2031)
  • 9.3 Asia-Pacific Automotive Wrap Films Market Size by Region
    • 9.3.1 Asia-Pacific Automotive Wrap Films Sales Quantity by Region (2020-2031)
    • 9.3.2 Asia-Pacific Automotive Wrap Films Consumption Value by Region (2020-2031)
    • 9.3.3 China Market Size and Forecast (2020-2031)
    • 9.3.4 Japan Market Size and Forecast (2020-2031)
    • 9.3.5 South Korea Market Size and Forecast (2020-2031)
    • 9.3.6 India Market Size and Forecast (2020-2031)
    • 9.3.7 Southeast Asia Market Size and Forecast (2020-2031)
    • 9.3.8 Australia Market Size and Forecast (2020-2031)

10 South America

  • 10.1 South America Automotive Wrap Films Sales Quantity by Type (2020-2031)
  • 10.2 South America Automotive Wrap Films Sales Quantity by Application (2020-2031)
  • 10.3 South America Automotive Wrap Films Market Size by Country
    • 10.3.1 South America Automotive Wrap Films Sales Quantity by Country (2020-2031)
    • 10.3.2 South America Automotive Wrap Films Consumption Value by Country (2020-2031)
    • 10.3.3 Brazil Market Size and Forecast (2020-2031)
    • 10.3.4 Argentina Market Size and Forecast (2020-2031)

11 Middle East & Africa

  • 11.1 Middle East & Africa Automotive Wrap Films Sales Quantity by Type (2020-2031)
  • 11.2 Middle East & Africa Automotive Wrap Films Sales Quantity by Application (2020-2031)
  • 11.3 Middle East & Africa Automotive Wrap Films Market Size by Country
    • 11.3.1 Middle East & Africa Automotive Wrap Films Sales Quantity by Country (2020-2031)
    • 11.3.2 Middle East & Africa Automotive Wrap Films Consumption Value by Country (2020-2031)
    • 11.3.3 Turkey Market Size and Forecast (2020-2031)
    • 11.3.4 Egypt Market Size and Forecast (2020-2031)
    • 11.3.5 Saudi Arabia Market Size and Forecast (2020-2031)
    • 11.3.6 South Africa Market Size and Forecast (2020-2031)

12 Market Dynamics

  • 12.1 Automotive Wrap Films Market Drivers
  • 12.2 Automotive Wrap Films Market Restraints
  • 12.3 Automotive Wrap Films Trends Analysis
  • 12.4 Porters Five Forces Analysis
    • 12.4.1 Threat of New Entrants
    • 12.4.2 Bargaining Power of Suppliers
    • 12.4.3 Bargaining Power of Buyers
    • 12.4.4 Threat of Substitutes
    • 12.4.5 Competitive Rivalry

13 Raw Material and Industry Chain

  • 13.1 Raw Material of Automotive Wrap Films and Key Manufacturers
  • 13.2 Manufacturing Costs Percentage of Automotive Wrap Films
  • 13.3 Automotive Wrap Films Production Process
  • 13.4 Industry Value Chain Analysis

14 Shipments by Distribution Channel

  • 14.1 Sales Channel
    • 14.1.1 Direct to End-User
    • 14.1.2 Distributors
  • 14.2 Automotive Wrap Films Typical Distributors
  • 14.3 Automotive Wrap Films Typical Customers

15 Research Findings and Conclusion

    16 Appendix

    • 16.1 Methodology
    • 16.2 Research Process and Data Source

    According to our (Global Info Research) latest study, the global Automotive Wrap Films market size was valued at US$ 6029 million in 2024 and is forecast to a readjusted size of USD 12450 million by 2031 with a CAGR of 11.0% during review period.
    Automotive Wrap Films is long-term, removable, dual cast films designed for solid color passenger vehicle detailing, decoration and full wraps and provide excellent opacity to hide high-contrast surfaces These films are primarily used for the purposes – first being to change or enhance the appearance of a vehicle and the second being to safeguard the original paint from dust and corrosion. One single wrap on a vehicle can last up to five years – making it a relatively affordable option. Continuous growth in the Pre-owned car markets has also led to the increase in demand of wrap films as the major scratches, improper paint and other defects can be made unnoticeable with the help of the wrap films. Globally, automotive wrap films witness significant demand, due to rising consumer interest towards paint protection and colour change films.
    Automotive wrap films are specialized vinyl materials used to cover a vehicle's exterior, offering an alternative to traditional paint jobs. These films come in various colors, finishes, and textures, allowing for significant customization of a vehicle's appearance. The primary appeal of wrap films lies in their versatility and ease of application, making them a popular choice among car enthusiasts and businesses alike.
    One of the key advantages of automotive wrap films is their ability to protect the underlying paint from scratches, UV rays, and environmental contaminants. This protective layer can help maintain the vehicle's resale value, as the original paint remains intact. Additionally, wraps are typically easier and less expensive to replace than a full paint job, allowing for quick changes in design without the commitment of permanent alterations.
    Wrap films also offer a wide range of design possibilities. From matte finishes to vibrant colors and even custom graphics, the options are nearly limitless. Businesses often use wraps for branding purposes, turning vehicles into mobile advertisements that promote their services or products. This makes automotive wrap films an effective marketing tool, especially for companies in the delivery or service industries.
    Despite their many benefits, it’s essential to choose high-quality materials and professional installation to ensure longevity and performance. Poor-quality wraps can fade, bubble, or peel over time, detracting from the vehicle's appearance. With proper care, however, automotive wrap films can last several years, providing an attractive and functional enhancement to any vehicle.
    In summary, automotive wrap films offer a flexible, protective, and aesthetically pleasing way to customize vehicles, making them a popular choice for both personal and commercial applications.
    This report is a detailed and comprehensive analysis for global Automotive Wrap Films market. Both quantitative and qualitative analyses are presented by manufacturers, by region & country, by Type and by Application. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2025, are provided.
    Key Features:
    Global Automotive Wrap Films market size and forecasts, in consumption value ($ Million), sales quantity (M Sqm), and average selling prices (USD/Sqm), 2020-2031
    Global Automotive Wrap Films market size and forecasts by region and country, in consumption value ($ Million), sales quantity (M Sqm), and average selling prices (USD/Sqm), 2020-2031
    Global Automotive Wrap Films market size and forecasts, by Type and by Application, in consumption value ($ Million), sales quantity (M Sqm), and average selling prices (USD/Sqm), 2020-2031
    Global Automotive Wrap Films market shares of main players, shipments in revenue ($ Million), sales quantity (M Sqm), and ASP (USD/Sqm), 2020-2025
    The Primary Objectives in This Report Are:
    To determine the size of the total market opportunity of global and key countries
    To assess the growth potential for Automotive Wrap Films
    To forecast future growth in each product and end-use market
    To assess competitive factors affecting the marketplace
    This report profiles key players in the global Automotive Wrap Films market based on the following parameters - company overview, sales quantity, revenue, price, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include 3M, Avery Dennison, Orafol Group, Fedrigoni S.P.A, Vvivid Vinyl, Arlon Graphics, Hexis, etc.
    This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals.
    Market Segmentation
    Automotive Wrap Films market is split by Type and by Application. For the period 2020-2031, the growth among segments provides accurate calculations and forecasts for consumption value by Type, and by Application in terms of volume and value. This analysis can help you expand your business by targeting qualified niche markets.
    Market segment by Type
    Cast Film
    Calendered Film
    Market segment by Application
    Passenger Cars
    Commercial Vehicles
    Major players covered
    3M
    Avery Dennison
    Orafol Group
    Fedrigoni S.P.A
    Vvivid Vinyl
    Arlon Graphics
    Hexis
    Market segment by region, regional analysis covers
    North America (United States, Canada, and Mexico)
    Europe (Germany, France, United Kingdom, Russia, Italy, and Rest of Europe)
    Asia-Pacific (China, Japan, Korea, India, Southeast Asia, and Australia)
    South America (Brazil, Argentina, Colombia, and Rest of South America)
    Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa, and Rest of Middle East & Africa)
    The content of the study subjects, includes a total of 15 chapters:
    Chapter 1, to describe Automotive Wrap Films product scope, market overview, market estimation caveats and base year.
    Chapter 2, to profile the top manufacturers of Automotive Wrap Films, with price, sales quantity, revenue, and global market share of Automotive Wrap Films from 2020 to 2025.
    Chapter 3, the Automotive Wrap Films competitive situation, sales quantity, revenue, and global market share of top manufacturers are analyzed emphatically by landscape contrast.
    Chapter 4, the Automotive Wrap Films breakdown data are shown at the regional level, to show the sales quantity, consumption value, and growth by regions, from 2020 to 2031.
    Chapter 5 and 6, to segment the sales by Type and by Application, with sales market share and growth rate by Type, by Application, from 2020 to 2031.
    Chapter 7, 8, 9, 10 and 11, to break the sales data at the country level, with sales quantity, consumption value, and market share for key countries in the world, from 2020 to 2025.and Automotive Wrap Films market forecast, by regions, by Type, and by Application, with sales and revenue, from 2026 to 2031.
    Chapter 12, market dynamics, drivers, restraints, trends, and Porters Five Forces analysis.
    Chapter 13, the key raw materials and key suppliers, and industry chain of Automotive Wrap Films.
    Chapter 14 and 15, to describe Automotive Wrap Films sales channel, distributors, customers, research findings and conclusion.

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