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Global Audience Measurement Market Research Report 2022

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Table of Contents

    1 Report Overview

    • 1.1 Study Scope
    • 1.2 Market Analysis by Type
      • 1.2.1 Global Audience Measurement Market Size Growth Rate by Type: 2017 VS 2021 VS 2028
      • 1.2.2 Demographic Measurement
      • 1.2.3 Audience Behavior Measurement
      • 1.2.4 Customer Experience Measurement
    • 1.3 Market by Application
      • 1.3.1 Global Audience Measurement Market Share by Application: 2017 VS 2021 VS 2028
      • 1.3.2 Advertisers
      • 1.3.3 Media Company
      • 1.3.4 Others
    • 1.4 Study Objectives
    • 1.5 Years Considered

    2 Global Growth Trends

    • 2.1 Global Audience Measurement Market Perspective (2017-2028)
    • 2.2 Audience Measurement Growth Trends by Region
      • 2.2.1 Audience Measurement Market Size by Region: 2017 VS 2021 VS 2028
      • 2.2.2 Audience Measurement Historic Market Size by Region (2017-2022)
      • 2.2.3 Audience Measurement Forecasted Market Size by Region (2023-2028)
    • 2.3 Audience Measurement Market Dynamics
      • 2.3.1 Audience Measurement Industry Trends
      • 2.3.2 Audience Measurement Market Drivers
      • 2.3.3 Audience Measurement Market Challenges
      • 2.3.4 Audience Measurement Market Restraints

    3 Competition Landscape by Key Players

    • 3.1 Global Top Audience Measurement Players by Revenue
      • 3.1.1 Global Top Audience Measurement Players by Revenue (2017-2022)
      • 3.1.2 Global Audience Measurement Revenue Market Share by Players (2017-2022)
    • 3.2 Global Audience Measurement Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
    • 3.3 Players Covered: Ranking by Audience Measurement Revenue
    • 3.4 Global Audience Measurement Market Concentration Ratio
      • 3.4.1 Global Audience Measurement Market Concentration Ratio (CR5 and HHI)
      • 3.4.2 Global Top 10 and Top 5 Companies by Audience Measurement Revenue in 2021
    • 3.5 Audience Measurement Key Players Head office and Area Served
    • 3.6 Key Players Audience Measurement Product Solution and Service
    • 3.7 Date of Enter into Audience Measurement Market
    • 3.8 Mergers & Acquisitions, Expansion Plans

    4 Audience Measurement Breakdown Data by Type

    • 4.1 Global Audience Measurement Historic Market Size by Type (2017-2022)
    • 4.2 Global Audience Measurement Forecasted Market Size by Type (2023-2028)

    5 Audience Measurement Breakdown Data by Application

    • 5.1 Global Audience Measurement Historic Market Size by Application (2017-2022)
    • 5.2 Global Audience Measurement Forecasted Market Size by Application (2023-2028)

    6 North America

    • 6.1 North America Audience Measurement Market Size (2017-2028)
    • 6.2 North America Audience Measurement Market Size by Country (2017-2022)
    • 6.3 North America Audience Measurement Market Size by Country (2023-2028)
    • 6.4 United States
    • 6.5 Canada

    7 Europe

    • 7.1 Europe Audience Measurement Market Size (2017-2028)
    • 7.2 Europe Audience Measurement Market Size by Country (2017-2022)
    • 7.3 Europe Audience Measurement Market Size by Country (2023-2028)
    • 7.4 Germany
    • 7.5 France
    • 7.6 U.K.
    • 7.7 Italy
    • 7.8 Russia
    • 7.9 Nordic Countries

    8 Asia-Pacific

    • 8.1 Asia-Pacific Audience Measurement Market Size (2017-2028)
    • 8.2 Asia-Pacific Audience Measurement Market Size by Country (2017-2022)
    • 8.3 Asia-Pacific Audience Measurement Market Size by Country (2023-2028)
    • 8.4 China
    • 8.5 Japan
    • 8.6 South Korea
    • 8.7 Southeast Asia
    • 8.8 India
    • 8.9 Australia

    9 Latin America

    • 9.1 Latin America Audience Measurement Market Size (2017-2028)
    • 9.2 Latin America Audience Measurement Market Size by Country (2017-2022)
    • 9.3 Latin America Audience Measurement Market Size by Country (2023-2028)
    • 9.4 Mexico
    • 9.5 Brazil

    10 Middle East & Africa

    • 10.1 Middle East & Africa Audience Measurement Market Size (2017-2028)
    • 10.2 Middle East & Africa Audience Measurement Market Size by Country (2017-2022)
    • 10.3 Middle East & Africa Audience Measurement Market Size by Country (2023-2028)
    • 10.4 Turkey
    • 10.5 Saudi Arabia
    • 10.6 UAE

    11 Key Players Profiles

    • 11.1 Tubular
      • 11.1.1 Tubular Company Detail
      • 11.1.2 Tubular Business Overview
      • 11.1.3 Tubular Audience Measurement Introduction
      • 11.1.4 Tubular Revenue in Audience Measurement Business (2017-2022)
      • 11.1.5 Tubular Recent Development
    • 11.2 YouGov
      • 11.2.1 YouGov Company Detail
      • 11.2.2 YouGov Business Overview
      • 11.2.3 YouGov Audience Measurement Introduction
      • 11.2.4 YouGov Revenue in Audience Measurement Business (2017-2022)
      • 11.2.5 YouGov Recent Development
    • 11.3 Nielsen
      • 11.3.1 Nielsen Company Detail
      • 11.3.2 Nielsen Business Overview
      • 11.3.3 Nielsen Audience Measurement Introduction
      • 11.3.4 Nielsen Revenue in Audience Measurement Business (2017-2022)
      • 11.3.5 Nielsen Recent Development
    • 11.4 GeoPoll
      • 11.4.1 GeoPoll Company Detail
      • 11.4.2 GeoPoll Business Overview
      • 11.4.3 GeoPoll Audience Measurement Introduction
      • 11.4.4 GeoPoll Revenue in Audience Measurement Business (2017-2022)
      • 11.4.5 GeoPoll Recent Development
    • 11.5 Kantar
      • 11.5.1 Kantar Company Detail
      • 11.5.2 Kantar Business Overview
      • 11.5.3 Kantar Audience Measurement Introduction
      • 11.5.4 Kantar Revenue in Audience Measurement Business (2017-2022)
      • 11.5.5 Kantar Recent Development
    • 11.6 Comscore
      • 11.6.1 Comscore Company Detail
      • 11.6.2 Comscore Business Overview
      • 11.6.3 Comscore Audience Measurement Introduction
      • 11.6.4 Comscore Revenue in Audience Measurement Business (2017-2022)
      • 11.6.5 Comscore Recent Development
    • 11.7 GfK
      • 11.7.1 GfK Company Detail
      • 11.7.2 GfK Business Overview
      • 11.7.3 GfK Audience Measurement Introduction
      • 11.7.4 GfK Revenue in Audience Measurement Business (2017-2022)
      • 11.7.5 GfK Recent Development
    • 11.8 RSG Media
      • 11.8.1 RSG Media Company Detail
      • 11.8.2 RSG Media Business Overview
      • 11.8.3 RSG Media Audience Measurement Introduction
      • 11.8.4 RSG Media Revenue in Audience Measurement Business (2017-2022)
      • 11.8.5 RSG Media Recent Development
    • 11.9 DJS Research
      • 11.9.1 DJS Research Company Detail
      • 11.9.2 DJS Research Business Overview
      • 11.9.3 DJS Research Audience Measurement Introduction
      • 11.9.4 DJS Research Revenue in Audience Measurement Business (2017-2022)
      • 11.9.5 DJS Research Recent Development
    • 11.10 AGF Videoforschung
      • 11.10.1 AGF Videoforschung Company Detail
      • 11.10.2 AGF Videoforschung Business Overview
      • 11.10.3 AGF Videoforschung Audience Measurement Introduction
      • 11.10.4 AGF Videoforschung Revenue in Audience Measurement Business (2017-2022)
      • 11.10.5 AGF Videoforschung Recent Development
    • 11.11 PwC
      • 11.11.1 PwC Company Detail
      • 11.11.2 PwC Business Overview
      • 11.11.3 PwC Audience Measurement Introduction
      • 11.11.4 PwC Revenue in Audience Measurement Business (2017-2022)
      • 11.11.5 PwC Recent Development
    • 11.12 JCDecaux Group
      • 11.12.1 JCDecaux Group Company Detail
      • 11.12.2 JCDecaux Group Business Overview
      • 11.12.3 JCDecaux Group Audience Measurement Introduction
      • 11.12.4 JCDecaux Group Revenue in Audience Measurement Business (2017-2022)
      • 11.12.5 JCDecaux Group Recent Development
    • 11.13 Contentsquare
      • 11.13.1 Contentsquare Company Detail
      • 11.13.2 Contentsquare Business Overview
      • 11.13.3 Contentsquare Audience Measurement Introduction
      • 11.13.4 Contentsquare Revenue in Audience Measurement Business (2017-2022)
      • 11.13.5 Contentsquare Recent Development
    • 11.14 Ipsos
      • 11.14.1 Ipsos Company Detail
      • 11.14.2 Ipsos Business Overview
      • 11.14.3 Ipsos Audience Measurement Introduction
      • 11.14.4 Ipsos Revenue in Audience Measurement Business (2017-2022)
      • 11.14.5 Ipsos Recent Development

    12 Analyst's Viewpoints/Conclusions

      13 Appendix

      • 13.1 Research Methodology
        • 13.1.1 Methodology/Research Approach
        • 13.1.2 Data Source
      • 13.2 Disclaimer

      Summary:
      Industry Insights
      The global Audience Measurement market size is projected to reach US$ million by 2028, from US$ million in 2021, at a CAGR of % during 2022-2028.
      Fully considering the economic change by this health crisis, Demographic Measurement accounting for % of the Audience Measurement global market in 2021, is projected to value US$ million by 2028, growing at a revised % CAGR in the post-COVID-19 period. While Advertisers segment is altered to an % CAGR throughout this forecast period.
      China Audience Measurement market size is valued at US$ million in 2021, while the North America and Europe Audience Measurement are US$ million and US$ million, severally. The proportion of the North America is % in 2021, while China and Europe are % and respectively, and it is predicted that China proportion will reach % in 2028, trailing a CAGR of % through the analysis period. Japan, South Korea, and Southeast Asia are noteworthy markets in Asia, with CAGR %, %, and % respectively for the next 6-year period. As for the Europe Audience Measurement landscape, Germany is projected to reach US$ million by 2028 trailing a CAGR of % over the forecast period.
      With industry-standard accuracy in analysis and high data integrity, the report makes a brilliant attempt to unveil key opportunities available in the global Audience Measurement market to help players in achieving a strong market position. Buyers of the report can access verified and reliable market forecasts, including those for the overall size of the global Audience Measurement market in terms of revenue.
      Overall, the report proves to be an effective tool that players can use to gain a competitive edge over their competitors and ensure lasting success in the global Audience Measurement market. All of the findings, data, and information provided in the report are validated and revalidated with the help of trustworthy sources. The analysts who have authored the report took a unique and industry-best research and analysis approach for an in-depth study of the global Audience Measurement market.
      Impact of Covid-19 Outbreak
      This section of the report has explored the overall status of the Covid scenario and has offered valuable insights into the changes in supply chain disruption, fluctuations in demand, etc. The analysts have also focused on the key measures that the companies are opting to withstand the harsh scenario.
      Segmental Analysis
      The report has been segmented into product and application segments. The researchers have documented all the products present today in the Audience Measurement market. They have also shed light on the new product innovations and launches by the key players. In the segmental analysis, the analysts have provided revenue forecast figures based on type and application for the period 2017-2028. They have also discussed about the growth rate and potential of each segment for the period 2017-2028.
      Audience Measurement Breakdown Data by Type
      Demographic Measurement
      Audience Behavior Measurement
      Customer Experience Measurement
      Audience Measurement Breakdown Data by Application
      Advertisers
      Media Company
      Others
      Regional Analysis
      North America
      United States
      Canada
      Europe
      Germany
      France
      UK
      Italy
      Russia
      Nordic Countries
      Rest of Europe
      Asia-Pacific
      China
      Japan
      South Korea
      Southeast Asia
      India
      Australia
      Rest of Asia
      Latin America
      Mexico
      Brazil
      Rest of Latin America
      Middle East & Africa
      Turkey
      Saudi Arabia
      UAE
      Rest of MEA
      Competitive Landscape
      This segment focuses on the key players operating in the industry. It underlines all the current and future activities by the prominent manufacturers. By understanding various initiatives being taken up by different players, readers will gain the ability to settle on correct business choices. The authors of the report have provided accurate revenue figures of the companies for the period 2017-2022. The clients are sure to gain the upper hand once they get hold of this report. Key players studied in the research report include:
      Tubular
      YouGov
      Nielsen
      GeoPoll
      Kantar
      Comscore
      GfK
      RSG Media
      DJS Research
      AGF Videoforschung
      PwC
      JCDecaux Group
      Contentsquare
      Ipsos
      Frequently Asked Questions
      What factors will challenge the Audience Measurement market growth?
      Which end-use segment will expand at the fastest CAGR in the Audience Measurement market?
      Which are the emerging players in the Audience Measurement market?
      How concentrated is the Audience Measurement market?
      Which factors are positively contributing to the Audience Measurement market growth?
      Which are the novel product innovations in the Audience Measurement market?
      Which product segment will emerge as the most lucrative in the Audience Measurement market?
      Which factors are increasing the competition in the Audience Measurement market?
      Which are the strategic measures taken by the Audience Measurement industry players?
      Which region will witness inactive growth during the forecast period?
      What key trends are likely to emerge in the Audience Measurement market in the coming years?

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