ATV & UTV Market Report – Research, Industry Analysis Reports and Market Demands

Global ATV & UTV Market 2026 by Manufacturers, Regions, Type and Application, Forecast to 2032

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Table of Content

1 Market Overview

1.1 Product Overview and Scope
1.2 Market Estimation Caveats and Base Year
1.3 Market Analysis by Type
- 1.3.1 Overview: Global ATV & UTV Consumption Value by Type: 2021 Versus 2025 Versus 2032
- 1.3.2 ATV
- 1.3.3 UTV
1.4 Market Analysis by Displacement
- 1.4.1 Overview: Global ATV & UTV Consumption Value by Displacement: 2021 Versus 2025 Versus 2032
- 1.4.2 Below 400cc
- 1.4.3 400-800cc
- 1.4.4 Above 800cc
1.5 Market Analysis by Power
- 1.5.1 Overview: Global ATV & UTV Consumption Value by Power: 2021 Versus 2025 Versus 2032
- 1.5.2 Fuel
- 1.5.3 Electric
1.6 Market Analysis by Application
- 1.6.1 Overview: Global ATV & UTV Consumption Value by Application: 2021 Versus 2025 Versus 2032
- 1.6.2 Work
- 1.6.3 Entertainment
1.7 Global ATV & UTV Market Size & Forecast
- 1.7.1 Global ATV & UTV Consumption Value (2021 & 2025 & 2032)
- 1.7.2 Global ATV & UTV Sales Quantity (2021-2032)
- 1.7.3 Global ATV & UTV Average Price (2021-2032)

2 Manufacturers Profiles

3 Competitive Environment: ATV & UTV by Manufacturer

3.1 Global ATV & UTV Sales Quantity by Manufacturer (2021-2026)
3.2 Global ATV & UTV Revenue by Manufacturer (2021-2026)
3.3 Global ATV & UTV Average Price by Manufacturer (2021-2026)
3.4 Market Share Analysis (2025)
- 3.4.1 Producer Shipments of ATV & UTV by Manufacturer Revenue ($MM) and Market Share (%): 2025
- 3.4.2 Top 3 ATV & UTV Manufacturer Market Share in 2025
- 3.4.3 Top 6 ATV & UTV Manufacturer Market Share in 2025
3.5 ATV & UTV Market: Overall Company Footprint Analysis
- 3.5.1 ATV & UTV Market: Region Footprint
- 3.5.2 ATV & UTV Market: Company Product Type Footprint
- 3.5.3 ATV & UTV Market: Company Product Application Footprint
3.6 New Market Entrants and Barriers to Market Entry
3.7 Mergers, Acquisition, Agreements, and Collaborations

4 Consumption Analysis by Region

4.1 Global ATV & UTV Market Size by Region
- 4.1.1 Global ATV & UTV Sales Quantity by Region (2021-2032)
- 4.1.2 Global ATV & UTV Consumption Value by Region (2021-2032)
- 4.1.3 Global ATV & UTV Average Price by Region (2021-2032)
4.2 North America ATV & UTV Consumption Value (2021-2032)
4.3 Europe ATV & UTV Consumption Value (2021-2032)
4.4 Asia-Pacific ATV & UTV Consumption Value (2021-2032)
4.5 South America ATV & UTV Consumption Value (2021-2032)
4.6 Middle East & Africa ATV & UTV Consumption Value (2021-2032)

5 Market Segment by Type

5.1 Global ATV & UTV Sales Quantity by Type (2021-2032)
5.2 Global ATV & UTV Consumption Value by Type (2021-2032)
5.3 Global ATV & UTV Average Price by Type (2021-2032)

6 Market Segment by Application

6.1 Global ATV & UTV Sales Quantity by Application (2021-2032)
6.2 Global ATV & UTV Consumption Value by Application (2021-2032)
6.3 Global ATV & UTV Average Price by Application (2021-2032)

7 North America

7.1 North America ATV & UTV Sales Quantity by Type (2021-2032)
7.2 North America ATV & UTV Sales Quantity by Application (2021-2032)
7.3 North America ATV & UTV Market Size by Country
- 7.3.1 North America ATV & UTV Sales Quantity by Country (2021-2032)
- 7.3.2 North America ATV & UTV Consumption Value by Country (2021-2032)
- 7.3.3 United States Market Size and Forecast (2021-2032)
- 7.3.4 Canada Market Size and Forecast (2021-2032)
- 7.3.5 Mexico Market Size and Forecast (2021-2032)

8 Europe

8.1 Europe ATV & UTV Sales Quantity by Type (2021-2032)
8.2 Europe ATV & UTV Sales Quantity by Application (2021-2032)
8.3 Europe ATV & UTV Market Size by Country
- 8.3.1 Europe ATV & UTV Sales Quantity by Country (2021-2032)
- 8.3.2 Europe ATV & UTV Consumption Value by Country (2021-2032)
- 8.3.3 Germany Market Size and Forecast (2021-2032)
- 8.3.4 France Market Size and Forecast (2021-2032)
- 8.3.5 United Kingdom Market Size and Forecast (2021-2032)
- 8.3.6 Russia Market Size and Forecast (2021-2032)
- 8.3.7 Italy Market Size and Forecast (2021-2032)

9 Asia-Pacific

9.1 Asia-Pacific ATV & UTV Sales Quantity by Type (2021-2032)
9.2 Asia-Pacific ATV & UTV Sales Quantity by Application (2021-2032)
9.3 Asia-Pacific ATV & UTV Market Size by Region
- 9.3.1 Asia-Pacific ATV & UTV Sales Quantity by Region (2021-2032)
- 9.3.2 Asia-Pacific ATV & UTV Consumption Value by Region (2021-2032)
- 9.3.3 China Market Size and Forecast (2021-2032)
- 9.3.4 Japan Market Size and Forecast (2021-2032)
- 9.3.5 South Korea Market Size and Forecast (2021-2032)
- 9.3.6 India Market Size and Forecast (2021-2032)
- 9.3.7 Southeast Asia Market Size and Forecast (2021-2032)
- 9.3.8 Australia Market Size and Forecast (2021-2032)

10 South America

10.1 South America ATV & UTV Sales Quantity by Type (2021-2032)
10.2 South America ATV & UTV Sales Quantity by Application (2021-2032)
10.3 South America ATV & UTV Market Size by Country
- 10.3.1 South America ATV & UTV Sales Quantity by Country (2021-2032)
- 10.3.2 South America ATV & UTV Consumption Value by Country (2021-2032)
- 10.3.3 Brazil Market Size and Forecast (2021-2032)
- 10.3.4 Argentina Market Size and Forecast (2021-2032)

11 Middle East & Africa

11.1 Middle East & Africa ATV & UTV Sales Quantity by Type (2021-2032)
11.2 Middle East & Africa ATV & UTV Sales Quantity by Application (2021-2032)
11.3 Middle East & Africa ATV & UTV Market Size by Country
- 11.3.1 Middle East & Africa ATV & UTV Sales Quantity by Country (2021-2032)
- 11.3.2 Middle East & Africa ATV & UTV Consumption Value by Country (2021-2032)
- 11.3.3 Turkey Market Size and Forecast (2021-2032)
- 11.3.4 Egypt Market Size and Forecast (2021-2032)
- 11.3.5 Saudi Arabia Market Size and Forecast (2021-2032)
- 11.3.6 South Africa Market Size and Forecast (2021-2032)

12 Market Dynamics

12.1 ATV & UTV Market Drivers
12.2 ATV & UTV Market Restraints
12.3 ATV & UTV Trends Analysis
12.4 Porters Five Forces Analysis
- 12.4.1 Threat of New Entrants
- 12.4.2 Bargaining Power of Suppliers
- 12.4.3 Bargaining Power of Buyers
- 12.4.4 Threat of Substitutes
- 12.4.5 Competitive Rivalry

13 Raw Material and Industry Chain

13.1 Raw Material of ATV & UTV and Key Manufacturers
13.2 Manufacturing Costs Percentage of ATV & UTV
13.3 ATV & UTV Production Process
13.4 Industry Value Chain Analysis

14 Shipments by Distribution Channel

14.1 Sales Channel
- 14.1.1 Direct to End-User
- 14.1.2 Distributors
14.2 ATV & UTV Typical Distributors
14.3 ATV & UTV Typical Customers

15 Research Findings and Conclusion

16 Appendix

16.1 Methodology
16.2 Research Process and Data Source

Description

According to our (Global Info Research) latest study, the global ATV & UTV market size was valued at US$ 20990 million in 2025 and is forecast to a readjusted size of US$ 28170 million by 2032 with a CAGR of 4.3% during review period.
In 2024, global ATV & UTV production reached approximately 1.8 million units, with an average global market price of around US$ 11000 per unit. An all-terrain vehicle (ATV), as defined by the American National Standards Institute (ANSI), is a vehicle that travels on low-pressure tires, has a seat that is straddled by the operator, and has handlebars. As the name implies, it is designed to handle a wider variety of terrain than most other vehicles. The UTV is a small 2- to 6-person four-wheel drive off-road vehicle, also called UTV (utility vehicle or utility task vehicle), a ROV (recreational off-highway vehicle), or a MOHUV (multipurpose off-highway utility vehicle). The gross margin for the ATV and UTV segment typically ranges between 20% to 30%. A single ATV & UTV production line typically has an annual capacity between 30,000 and 60,000 units.
The ATV & UTV market has experienced significant growth over the past decade, driven by expanding recreational use, increased demand for utility vehicles, and advances in vehicle technology. These off-road vehicles have become popular across a wide range of consumers—from outdoor enthusiasts to farmers and industrial users—due to their versatility, ruggedness, and performance in various terrains. ATVs (All-Terrain Vehicles) are typically single-rider vehicles with handlebars, designed for off-road use. They are widely used for recreational activities such as trail riding, racing, and hunting, as well as for agricultural and industrial purposes. UTV feature side-by-side seating for two or more passengers. They are generally larger and more powerful than ATVs, often equipped with a roll cage, cargo bed, and advanced suspension systems, making them suitable for both work and recreation. Outdoor activities have gained popularity globally, with consumers seeking adventure and off-road experiences. ATVs and UTV vehicles provide a unique way to explore rugged landscapes, boosting sales in developed markets such as the United States, Canada, and parts of Europe. In agriculture, forestry, and construction, these vehicles offer efficient transportation and hauling capabilities in challenging terrains. The growing need for cost-effective and versatile utility vehicles in these industries is fueling demand. Manufacturers are continuously improving engine performance, fuel efficiency, and safety features. The integration of electric powertrains is an emerging trend, addressing environmental concerns and regulations while appealing to eco-conscious consumers. Competitive events, clubs, and organized trail rides have contributed to increased interest and brand loyalty, encouraging repeat purchases and aftermarket sales. The ATV and UTV market is expected to maintain steady growth, supported by continuous product innovation and expanding applications. Electric and hybrid models are likely to gain traction, transforming the landscape with quieter, cleaner, and more efficient vehicles. Additionally, the growth of rental services, guided tours, and off-road parks is increasing access and consumer interest. The global ATV (All-Terrain Vehicle) and UTV industry is supported by a sophisticated and multi-tiered supply chain that can be segmented into three core tiers: upstream, midstream, and downstream. The upstream sector encompasses fundamental research and development (R&D), design engineering, and the sourcing of raw materials and key components. This includes metals like steel and aluminum, polymers for body panels, and sophisticated subsystems such as powertrains (engines, transmissions), electronics (ECUs, wiring harnesses), and tires. The midstream tier is dominated by Original Equipment Manufacturers (OEMs) like Polaris, BRP (Can-Am), Honda, and Yamaha, who orchestrate the complex manufacturing and assembly process. They integrate components from a vast network of specialized suppliers to finalize the vehicles on dedicated production lines. Finally, the downstream segment focuses on distribution, sales, and the extensive aftermarket. This involves global logistics to ship vehicles to dealership networks, which handle direct sales, financing, and customer interaction. A particularly vibrant aftermarket industry provides a wide array of accessories, performance parts, and protective gear, while dedicated service and maintenance networks ensure vehicle longevity and customer satisfaction, forming a comprehensive ecosystem from concept to end-user and beyond.
This report is a detailed and comprehensive analysis for global ATV & UTV market. Both quantitative and qualitative analyses are presented by manufacturers, by region & country, by Type and by Application. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2025, are provided.
Key Features:
Global ATV & UTV market size and forecasts, in consumption value ($ Million), sales quantity (Units), and average selling prices (US$/Unit), 2021-2032
Global ATV & UTV market size and forecasts by region and country, in consumption value ($ Million), sales quantity (Units), and average selling prices (US$/Unit), 2021-2032
Global ATV & UTV market size and forecasts, by Type and by Application, in consumption value ($ Million), sales quantity (Units), and average selling prices (US$/Unit), 2021-2032
Global ATV & UTV market shares of main players, shipments in revenue ($ Million), sales quantity (Units), and ASP (US$/Unit), 2021-2026
The Primary Objectives in This Report Are:
To determine the size of the total market opportunity of global and key countries
To assess the growth potential for ATV & UTV
To forecast future growth in each product and end-use market
To assess competitive factors affecting the marketplace
This report profiles key players in the global ATV & UTV market based on the following parameters - company overview, sales quantity, revenue, price, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include Polaris, BRP, Honda, Kawasaki, Yamaha Motor, CFMOTO, John Deere, Hisun Motors, Kubota, Arctic Cat, etc.
This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals.
Market Segmentation
ATV & UTV market is split by Type and by Application. For the period 2021-2032, the growth among segments provides accurate calculations and forecasts for consumption value by Type, and by Application in terms of volume and value. This analysis can help you expand your business by targeting qualified niche markets.
Market segment by Type
ATV
UTV
Market segment by Displacement
Below 400cc
400-800cc
Above 800cc
Market segment by Power
Fuel
Electric
Market segment by Application
Work
Entertainment
Major players covered
Polaris
BRP
Honda
Kawasaki
Yamaha Motor
CFMOTO
John Deere
Hisun Motors
Kubota
Arctic Cat
RATO
Suzuki
KYMCO
Segway
Tao Motor
Linhai Group
Market segment by region, regional analysis covers
North America (United States, Canada, and Mexico)
Europe (Germany, France, United Kingdom, Russia, Italy, and Rest of Europe)
Asia-Pacific (China, Japan, Korea, India, Southeast Asia, and Australia)
South America (Brazil, Argentina, Colombia, and Rest of South America)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa, and Rest of Middle East & Africa)
The content of the study subjects, includes a total of 15 chapters:
Chapter 1, to describe ATV & UTV product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top manufacturers of ATV & UTV, with price, sales quantity, revenue, and global market share of ATV & UTV from 2021 to 2026.
Chapter 3, the ATV & UTV competitive situation, sales quantity, revenue, and global market share of top manufacturers are analyzed emphatically by landscape contrast.
Chapter 4, the ATV & UTV breakdown data are shown at the regional level, to show the sales quantity, consumption value, and growth by regions, from 2021 to 2032.
Chapter 5 and 6, to segment the sales by Type and by Application, with sales market share and growth rate by Type, by Application, from 2021 to 2032.
Chapter 7, 8, 9, 10 and 11, to break the sales data at the country level, with sales quantity, consumption value, and market share for key countries in the world, from 2021 to 2026.and ATV & UTV market forecast, by regions, by Type, and by Application, with sales and revenue, from 2027 to 2032.
Chapter 12, market dynamics, drivers, restraints, trends, and Porters Five Forces analysis.
Chapter 13, the key raw materials and key suppliers, and industry chain of ATV & UTV.
Chapter 14 and 15, to describe ATV & UTV sales channel, distributors, customers, research findings and conclusion.

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