1 Supply Summary

• 1.1 Alternative Tourism Introduction
• 1.2 World Alternative Tourism Market Size & Forecast (2021 & 2025 & 2032)
• 1.3 World Alternative Tourism Total Market by Region (by Headquarter Location)
  • 1.3.1 World Alternative Tourism Market Size by Region (2021-2032), (by Headquarter Location)
  • 1.3.2 United States Based Company Alternative Tourism Revenue (2021-2032)
  • 1.3.3 China Based Company Alternative Tourism Revenue (2021-2032)
  • 1.3.4 Europe Based Company Alternative Tourism Revenue (2021-2032)
  • 1.3.5 Japan Based Company Alternative Tourism Revenue (2021-2032)
  • 1.3.6 South Korea Based Company Alternative Tourism Revenue (2021-2032)
  • 1.3.7 ASEAN Based Company Alternative Tourism Revenue (2021-2032)
  • 1.3.8 India Based Company Alternative Tourism Revenue (2021-2032)
• 1.4 Market Drivers, Restraints and Trends
  • 1.4.1 Alternative Tourism Market Drivers
  • 1.4.2 Factors Affecting Demand
  • 1.4.3 Major Market Trends

2 Demand Summary

• 2.1 World Alternative Tourism Consumption Value (2021-2032)
• 2.2 World Alternative Tourism Consumption Value by Region
  • 2.2.1 World Alternative Tourism Consumption Value by Region (2021-2026)
  • 2.2.2 World Alternative Tourism Consumption Value Forecast by Region (2027-2032)
• 2.3 United States Alternative Tourism Consumption Value (2021-2032)
• 2.4 China Alternative Tourism Consumption Value (2021-2032)
• 2.5 Europe Alternative Tourism Consumption Value (2021-2032)
• 2.6 Japan Alternative Tourism Consumption Value (2021-2032)
• 2.7 South Korea Alternative Tourism Consumption Value (2021-2032)
• 2.8 ASEAN Alternative Tourism Consumption Value (2021-2032)
• 2.9 India Alternative Tourism Consumption Value (2021-2032)

3 World Alternative Tourism Companies Competitive Analysis

• 3.1 World Alternative Tourism Revenue by Player (2021-2026)
• 3.2 Industry Rank and Concentration Rate (CR)
  • 3.2.1 Global Alternative Tourism Industry Rank of Major Players
  • 3.2.2 Global Concentration Ratios (CR4) for Alternative Tourism in 2025
  • 3.2.3 Global Concentration Ratios (CR8) for Alternative Tourism in 2025
• 3.3 Alternative Tourism Company Evaluation Quadrant
• 3.4 Alternative Tourism Market: Overall Company Footprint Analysis
  • 3.4.1 Alternative Tourism Market: Region Footprint
  • 3.4.2 Alternative Tourism Market: Company Product Type Footprint
  • 3.4.3 Alternative Tourism Market: Company Product Application Footprint
• 3.5 Competitive Environment
  • 3.5.1 Historical Structure of the Industry
  • 3.5.2 Barriers of Market Entry
  • 3.5.3 Factors of Competition
• 3.6 Mergers & Acquisitions Activity

4 United States VS China VS Rest of World (by Headquarter Location)

• 4.1 United States VS China: Alternative Tourism Revenue Comparison (by Headquarter Location)
  • 4.1.1 United States VS China: Alternative Tourism Revenue Comparison (2021 & 2025 & 2032) (by Headquarter Location)
  • 4.1.2 United States VS China: Alternative Tourism Revenue Market Share Comparison (2021 & 2025 & 2032)
• 4.2 United States Based Companies VS China Based Companies: Alternative Tourism Consumption Value Comparison
  • 4.2.1 United States VS China: Alternative Tourism Consumption Value Comparison (2021 & 2025 & 2032)
  • 4.2.2 United States VS China: Alternative Tourism Consumption Value Market Share Comparison (2021 & 2025 & 2032)
• 4.3 United States Based Alternative Tourism Companies and Market Share, 2021-2026
  • 4.3.1 United States Based Alternative Tourism Companies, Headquarters (States, Country)
  • 4.3.2 United States Based Companies Alternative Tourism Revenue, (2021-2026)
• 4.4 China Based Companies Alternative Tourism Revenue and Market Share, 2021-2026
  • 4.4.1 China Based Alternative Tourism Companies, Company Headquarters (Province, Country)
  • 4.4.2 China Based Companies Alternative Tourism Revenue, (2021-2026)
• 4.5 Rest of World Based Alternative Tourism Companies and Market Share, 2021-2026
  • 4.5.1 Rest of World Based Alternative Tourism Companies, Headquarters (Province, Country)
  • 4.5.2 Rest of World Based Companies Alternative Tourism Revenue (2021-2026)

5 Market Analysis by Type

• 5.1 World Alternative Tourism Market Size Overview by Type: 2021 VS 2025 VS 2032
• 5.2 Segment Introduction by Type
  • 5.2.1 Eco/Sustainable Tourism
  • 5.2.2 Cultural Heritage Tourism
  • 5.2.3 Adventure Tourism
• 5.3 Market Segment by Type
  • 5.3.1 World Alternative Tourism Market Size by Type (2021-2026)
  • 5.3.2 World Alternative Tourism Market Size by Type (2027-2032)
  • 5.3.3 World Alternative Tourism Market Size Market Share by Type (2027-2032)

6 Market Analysis by Application

• 6.1 World Alternative Tourism Market Size Overview by Application: 2021 VS 2025 VS 2032
• 6.2 Segment Introduction by Application
  • 6.2.1 Below 20 Years
  • 6.2.2 20-30 Years
  • 6.2.3 30-40 Years
  • 6.2.4 40-50 Years
  • 6.2.5 Above 50 Years
• 6.3 Market Segment by Application
  • 6.3.1 World Alternative Tourism Market Size by Application (2021-2026)
  • 6.3.2 World Alternative Tourism Market Size by Application (2027-2032)
  • 6.3.3 World Alternative Tourism Market Size Market Share by Application (2021-2032)

7 Company Profiles

• 7.1 Expedia Group
  • 7.1.1 Expedia Group Details
  • 7.1.2 Expedia Group Major Business
  • 7.1.3 Expedia Group Alternative Tourism Product and Services
  • 7.1.4 Expedia Group Alternative Tourism Revenue, Gross Margin and Market Share (2021-2026)
  • 7.1.5 Expedia Group Recent Developments/Updates
  • 7.1.6 Expedia Group Competitive Strengths & Weaknesses
• 7.2 Booking Holdings
  • 7.2.1 Booking Holdings Details
  • 7.2.2 Booking Holdings Major Business
  • 7.2.3 Booking Holdings Alternative Tourism Product and Services
  • 7.2.4 Booking Holdings Alternative Tourism Revenue, Gross Margin and Market Share (2021-2026)
  • 7.2.5 Booking Holdings Recent Developments/Updates
  • 7.2.6 Booking Holdings Competitive Strengths & Weaknesses
• 7.3 China Travel
  • 7.3.1 China Travel Details
  • 7.3.2 China Travel Major Business
  • 7.3.3 China Travel Alternative Tourism Product and Services
  • 7.3.4 China Travel Alternative Tourism Revenue, Gross Margin and Market Share (2021-2026)
  • 7.3.5 China Travel Recent Developments/Updates
  • 7.3.6 China Travel Competitive Strengths & Weaknesses
• 7.4 China CYTS Tours Holding
  • 7.4.1 China CYTS Tours Holding Details
  • 7.4.2 China CYTS Tours Holding Major Business
  • 7.4.3 China CYTS Tours Holding Alternative Tourism Product and Services
  • 7.4.4 China CYTS Tours Holding Alternative Tourism Revenue, Gross Margin and Market Share (2021-2026)
  • 7.4.5 China CYTS Tours Holding Recent Developments/Updates
  • 7.4.6 China CYTS Tours Holding Competitive Strengths & Weaknesses
• 7.5 American Express Global Business Travel
  • 7.5.1 American Express Global Business Travel Details
  • 7.5.2 American Express Global Business Travel Major Business
  • 7.5.3 American Express Global Business Travel Alternative Tourism Product and Services
  • 7.5.4 American Express Global Business Travel Alternative Tourism Revenue, Gross Margin and Market Share (2021-2026)
  • 7.5.5 American Express Global Business Travel Recent Developments/Updates
  • 7.5.6 American Express Global Business Travel Competitive Strengths & Weaknesses
• 7.6 Travel Leaders Group
  • 7.6.1 Travel Leaders Group Details
  • 7.6.2 Travel Leaders Group Major Business
  • 7.6.3 Travel Leaders Group Alternative Tourism Product and Services
  • 7.6.4 Travel Leaders Group Alternative Tourism Revenue, Gross Margin and Market Share (2021-2026)
  • 7.6.5 Travel Leaders Group Recent Developments/Updates
  • 7.6.6 Travel Leaders Group Competitive Strengths & Weaknesses
• 7.7 JTB Corporation
  • 7.7.1 JTB Corporation Details
  • 7.7.2 JTB Corporation Major Business
  • 7.7.3 JTB Corporation Alternative Tourism Product and Services
  • 7.7.4 JTB Corporation Alternative Tourism Revenue, Gross Margin and Market Share (2021-2026)
  • 7.7.5 JTB Corporation Recent Developments/Updates
  • 7.7.6 JTB Corporation Competitive Strengths & Weaknesses
• 7.8 Frosch
  • 7.8.1 Frosch Details
  • 7.8.2 Frosch Major Business
  • 7.8.3 Frosch Alternative Tourism Product and Services
  • 7.8.4 Frosch Alternative Tourism Revenue, Gross Margin and Market Share (2021-2026)
  • 7.8.5 Frosch Recent Developments/Updates
  • 7.8.6 Frosch Competitive Strengths & Weaknesses
• 7.9 AndBeyond
  • 7.9.1 AndBeyond Details
  • 7.9.2 AndBeyond Major Business
  • 7.9.3 AndBeyond Alternative Tourism Product and Services
  • 7.9.4 AndBeyond Alternative Tourism Revenue, Gross Margin and Market Share (2021-2026)
  • 7.9.5 AndBeyond Recent Developments/Updates
  • 7.9.6 AndBeyond Competitive Strengths & Weaknesses
• 7.10 Intrepid travel
  • 7.10.1 Intrepid travel Details
  • 7.10.2 Intrepid travel Major Business
  • 7.10.3 Intrepid travel Alternative Tourism Product and Services
  • 7.10.4 Intrepid travel Alternative Tourism Revenue, Gross Margin and Market Share (2021-2026)
  • 7.10.5 Intrepid travel Recent Developments/Updates
  • 7.10.6 Intrepid travel Competitive Strengths & Weaknesses
• 7.11 Travelopia
  • 7.11.1 Travelopia Details
  • 7.11.2 Travelopia Major Business
  • 7.11.3 Travelopia Alternative Tourism Product and Services
  • 7.11.4 Travelopia Alternative Tourism Revenue, Gross Margin and Market Share (2021-2026)
  • 7.11.5 Travelopia Recent Developments/Updates
  • 7.11.6 Travelopia Competitive Strengths & Weaknesses

8 Industry Chain Analysis

• 8.1 Alternative Tourism Industry Chain
• 8.2 Alternative Tourism Upstream Analysis
• 8.3 Alternative Tourism Midstream Analysis
• 8.4 Alternative Tourism Downstream Analysis

9 Research Findings and Conclusion

10 Appendix

• 10.1 Methodology
• 10.2 Research Process and Data Source

The global Alternative Tourism market size is expected to reach $ million by 2032, rising at a market growth of %CAGR during the forecast period (2026-2032).
Alternative tourism combines tourist products or individual tourist services, different from mass tourism by means of supply, organization and the human resources involved. Other examples of different terms include "intelligent" or "motivated tourism.” In addition, "anti-tourism" or "participative tourism" are some others. That was just to name few of them.
In terms of service types, Alternative Tourism can be divided into three types: Eco/ Sustainable Tourism, Cultural Heritage Tourism and Adventure Tourism. In 2019, the proportion of Eco/Sustainable Tourism Service in the total market share is about 66%.
Expedia group, booking holdings and American Express global business travel are the main suppliers of the service. In 2019, Expedia group has the largest market share, more than 3%.
This report studies the global Alternative Tourism demand, key companies, and key regions.
This report is a detailed and comprehensive analysis of the world market for Alternative Tourism, and provides market size (US$ million) and Year-over-Year (YoY) growth, considering 2025 as the base year. This report explores demand trends and competition, as well as details the characteristics of Alternative Tourism that contribute to its increasing demand across many markets.
Highlights and key features of the study
Global Alternative Tourism total market, 2021-2032, (USD Million)
Global Alternative Tourism total market by region & country, CAGR, 2021-2032, (USD Million)
U.S. VS China: Alternative Tourism total market, key domestic companies, and share, (USD Million)
Global Alternative Tourism revenue by player, revenue and market share 2021-2026, (USD Million)
Global Alternative Tourism total market by Type, CAGR, 2021-2032, (USD Million)
Global Alternative Tourism total market by Application, CAGR, 2021-2032, (USD Million)
This report profiles major players in the global Alternative Tourism market based on the following parameters - company overview, revenue, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include Expedia Group, Booking Holdings, China Travel, China CYTS Tours Holding, American Express Global Business Travel, Travel Leaders Group, JTB Corporation, Frosch, AndBeyond, Intrepid travel, etc.
This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals.
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the world Alternative Tourism market
Detailed Segmentation:
Each section contains quantitative market data including market by value (US$ Millions), by player, by regions, by Type, and by Application. Data is given for the years 2021-2032 by year with 2025 as the base year, 2026 as the estimate year, and 2027-2032 as the forecast year.
Global Alternative Tourism Market, By Region:
United States
China
Europe
Japan
South Korea
ASEAN
India
Rest of World
Global Alternative Tourism Market, Segmentation by Type:
Eco/Sustainable Tourism
Cultural Heritage Tourism
Adventure Tourism
Global Alternative Tourism Market, Segmentation by Application:
Below 20 Years
20-30 Years
30-40 Years
40-50 Years
Above 50 Years
Companies Profiled:
Expedia Group
Booking Holdings
China Travel
China CYTS Tours Holding
American Express Global Business Travel
Travel Leaders Group
JTB Corporation
Frosch
AndBeyond
Intrepid travel
Travelopia
Key Questions Answered
1. How big is the global Alternative Tourism market?
2. What is the demand of the global Alternative Tourism market?
3. What is the year over year growth of the global Alternative Tourism market?
4. What is the total value of the global Alternative Tourism market?
5. Who are the Major Players in the global Alternative Tourism market?
6. What are the growth factors driving the market demand?